GITNUX MARKETDATA REPORT 2024

Must-Know Mlb Viewership Statistics [Latest Report]

With sources from: foxsports.com, forbes.com, theathletic.com, journalism.org and many more

In this post, we’ll explore a comprehensive overview of Major League Baseball (MLB) viewership statistics, ranging from average game viewership to notable trends and standout figures from recent seasons. From the fluctuations in overall viewership to the performance of specific teams and key events, these statistics provide valuable insights into the evolving landscape of MLB broadcasting.

Statistic 1

"Average MLB game viewership was 2.44 million in 2020."

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Statistic 2

"MLB viewership increased by +4.1% in 2018 but decreased by -1.1% in 2019."

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Statistic 3

"The 2020 MLB World Series averaged 9.8 million viewers on FOX."

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Statistic 4

"The American League Championship Series (ALCS) averaged approximately 2.7 million viewers in 2020."

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Statistic 5

"2019’s most-watched MLB game on ESPN reached a viewership of 2.442 million."

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Statistic 6

"In 2008, MLB local broadcasts averaged a 3.95 household rating, compared to a 2.83 rating in 2019."

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Statistic 7

"The Los Angeles Dodgers had the highest local ratings of any MLB team in 2019, with an 8.10 household rating."

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Statistic 8

"MLB’s most-watched regular-season game in 2019 was the London Series, with 2.943 million viewers on FOX."

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Statistic 9

"MLB’s record-low ratings for a World Series game were achieved in 2020, with Game 3 drawing 8.16 million viewers."

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Statistic 10

"MLB live game streaming on FOX Sports digital platforms during the 2020 regular season was up 13% compared to 2019."

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Statistic 11

"MLB local ratings in Houston increased by 74% in 2020."

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Statistic 12

"Sportsnet’s broadcasts of Blue Jays games during the 2020 abbreviated season drew an average audience of 575,000 viewers."

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Statistic 13

"Local ratings for MLB games in Atlanta rose by 68% from 2019 to 2020."

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Interpretation

In conclusion, the MLB viewership statistics reveal a fluctuating trend in recent years, characterized by both increases and decreases in viewership across different platforms and games. The 2020 season saw a mix of record-high and record-low viewership numbers, with notable highlights including a boost in live game streaming on digital platforms and significant local rating increases in certain markets. Despite facing challenges such as the impact of the pandemic on live attendance and changing viewing habits, the MLB continues to attract a substantial audience, with the World Series and key matchups drawing millions of viewers. The data suggests a complex landscape for MLB viewership, influenced by various factors that require further analysis and adaptation to maintain and grow audience engagement.

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