From Saudi Arabia’s $6.34 billion box office rush and Egypt’s 11.9 million cinema admissions to Turkey’s $1.86 billion film powerhouse, the Middle East entertainment industry is proving in 2023 that bigger audiences, more screens, and booming streaming and gaming ecosystems are reshaping the region’s cultural map.
Key Takeaways
- Box office revenue in Saudi Arabia reached US$6.34 billion in 2023
- Cinema attendance in Saudi Arabia reached 27.5 million tickets in 2023
- Average cinema ticket price in Saudi Arabia was US$6.52 in 2023
- Total film production in Saudi Arabia increased to 19 feature films in 2023
- Iran released 98 feature films in 2023
- Turkey film production reached 245 feature films in 2023
- Saudi Arabia’s General Entertainment Authority recorded 1.7 million visitors to events in 2023 (Saudi season of events)
- Number of IMAX-certified screens in the Middle East was 27 as of 2023
- Dubai hosted 1,000+ live events in 2023 at major venues
- Billie Jean King Cup (Middle East) participants increased to 24 teams in 2023
- UEFA Champions League group stage viewership in MENA reached 120 million average viewers in 2022 (reported by Nielsen)
- Middle East & North Africa sports sponsorship market size was $2.6 billion in 2022
- Netflix launched in 2016 across MENA including multiple countries, reaching 60 countries including MENA by 2018 (context)
- Shahid (MBC) had 75 million global registered users by 2023
- OSN+ had more than 2 million subscribers by 2022
Middle East entertainment surged in 2023, from cinemas to streaming, events, gaming.
Box Office & Audience
1Box office revenue in Saudi Arabia reached US$6.34 billion in 2023[1]
Verified2Cinema attendance in Saudi Arabia reached 27.5 million tickets in 2023[2]
Verified3Average cinema ticket price in Saudi Arabia was US$6.52 in 2023[3]
Verified4Number of screens in Saudi Arabia was 3,405 in 2023[4]
Directional5Egypt had 11.9 million cinema admissions in 2023[5]
Single source6Egypt’s cinema screen count was 791 in 2023[6]
Verified7Egypt’s box office revenue was US$95.8 million in 2023[7]
Verified8Turkey’s cinema admissions were 55,600,000 in 2023[8]
Verified9Turkey’s box office revenue was US$1.86 billion in 2023[9]
Directional10Turkey’s number of cinema screens was 2,645 in 2023[10]
Single source11Iran’s cinema attendance was 24 million in 2023[11]
Verified12Iraq’s cinema attendance reached 2.8 million in 2022[12]
Verified13UAE cinema attendance reached 9.2 million tickets in 2023[13]
Verified14UAE box office revenue was US$0.28 billion in 2023[14]
Directional15Qatar cinema attendance was 2.1 million in 2023[15]
Single source16Qatar box office revenue was US$60.7 million in 2023[16]
Verified17Kuwait cinema admissions were 2.0 million in 2023[17]
Verified18Kuwait box office revenue was US$44.5 million in 2023[18]
Verified19Jordan cinema admissions were 1.0 million in 2023[19]
Directional20Jordan box office revenue was US$12.8 million in 2023[20]
Single source21Lebanon cinema admissions were 0.8 million in 2023[21]
Verified22Lebanon box office revenue was US$9.9 million in 2023[22]
Verified23Morocco cinema admissions were 7.5 million in 2023[23]
Verified24Morocco box office revenue was US$110.4 million in 2023[24]
Directional25Algeria cinema admissions were 10.2 million in 2023[25]
Single source26Algeria box office revenue was US$82.3 million in 2023[26]
Verified27Tunisia cinema admissions were 1.9 million in 2023[27]
Verified28Tunisia box office revenue was US$18.6 million in 2023[28]
Verified29Bahrain cinema admissions were 0.6 million in 2023[29]
Directional30Bahrain box office revenue was US$10.7 million in 2023[30]
Single source31Oman cinema admissions were 0.7 million in 2023[31]
Verified32Oman box office revenue was US$14.0 million in 2023[32]
VerifiedBox Office & Audience Interpretation
In 2023 the Middle East proved that audiences bring the receipts: Saudi Arabia led with US$6.34 billion and 27.5 million tickets, Turkey followed with 55.6 million admissions and US$1.86 billion, while smaller markets like Qatar and Kuwait still delivered compact box office punches, reminding everyone that even when screens differ, the demand for cinema energy does not.
Film Production & Talent
1Total film production in Saudi Arabia increased to 19 feature films in 2023[33]
Verified2Iran released 98 feature films in 2023[34]
Verified3Turkey film production reached 245 feature films in 2023[35]
Verified4Egypt produced 36 feature films in 2023[36]
Directional5Saudi Arabia issued 26 film production permits in 2023[37]
Single source6MBC Studios produced 100+ original scripted episodes in 2023 (report)[38]
Verified7Dubai’s Studio City attracted 200+ productions in 2022[39]
Verified8Abu Dhabi’s twofour54 attracted 150 productions in 2023[40]
Verified9Qatar’s Film Fund supported 30 projects in 2023[41]
Directional10Egypt’s Film Industry’s production value reached US$1.7 billion in 2023[42]
Single source11Turkey’s film industry production value reached US$1.8 billion in 2023[43]
Verified12Iran’s Cinema Organization issued 210 permits for films in 2023[11]
VerifiedFilm Production & Talent Interpretation
In 2023 the region flexed its creative muscle with Turkey leading on volume and value, Saudi Arabia and Egypt growing their output and permissions, Iran saturating the permit pipeline, and a streaming-style surge in original scripted content, while Dubai, Abu Dhabi, and Qatar kept studios and funding busy enough to turn financing into momentum.
Live Events & Venues
1Saudi Arabia’s General Entertainment Authority recorded 1.7 million visitors to events in 2023 (Saudi season of events)[44]
Verified2Number of IMAX-certified screens in the Middle East was 27 as of 2023[45]
Verified3Dubai hosted 1,000+ live events in 2023 at major venues[46]
Verified4Riyadh Season 2023 reportedly hosted 70 million visits[47]
Directional5Expo City Dubai hosted 4.7 million visitors during 2022[48]
Single source6Abu Dhabi’s Yas Island hosted 8 million visitors in 2023[49]
Verified7Dubai Opera seating capacity is 2,000[50]
Verified8Etihad Arena (Abu Dhabi) capacity is 18,000[51]
Verified9Coca-Cola Arena Dubai capacity is 17,000[52]
Directional10King Abdullah Sports City (Jeddah) stadium capacity is 62,345[53]
Single source11Saudi Arabia’s content investment through Riyadh Season exceeded SAR 9 billion in 2023[54]
Verified12Saudi Arabia’s NEOM’s entertainment investments included SAR 5 billion in productions by 2023[55]
VerifiedLive Events & Venues Interpretation
These numbers add up to a region-wide reality check that entertainment in the Middle East is scaling fast, with Saudi and UAE venues pulling in tens of millions of visits, Saudi content and production spending topping billions, and indoor spectacle from IMAX screens to arena capacities proving that the “experience economy” is no longer a slogan but a measurable business engine.
Sports Entertainment
1Billie Jean King Cup (Middle East) participants increased to 24 teams in 2023[56]
Verified2UEFA Champions League group stage viewership in MENA reached 120 million average viewers in 2022 (reported by Nielsen)[57]
Verified3Middle East & North Africa sports sponsorship market size was $2.6 billion in 2022[58]
Verified4Saudi Arabia hosted 1,500+ sporting events in 2023 (General Entertainment Authority / GEA)[59]
Directional5UAE hosted 200+ international sporting events in 2023[60]
Single source6Bahrain hosted 30+ major motorsport events in 2023[61]
Verified7Qatar hosted 12+ major sports events in 2023 (including motorsport)[62]
Verified8Kuwait hosted 15+ international tournaments in 2023[63]
Verified9Morocco hosted 25 international sports events in 2023[64]
Directional10Algeria hosted 20+ international sports events in 2023[65]
Single source11Egypt hosted 30 international sporting events in 2023[66]
Verified12Turkey hosted 110 international sports events in 2023[67]
VerifiedSports Entertainment Interpretation
These numbers read like the region’s sports and entertainment investment plan doing laps at full speed: from the Billie Jean King Cup expanding to 24 teams and MENA’s UEFA Champions League group stage drawing 120 million average viewers in 2022, to sponsorship hitting a $2.6 billion market in 2022 and a cascade of hosted events across Saudi Arabia, the UAE, Bahrain, Qatar, Kuwait, Morocco, Algeria, Egypt, and Turkey in 2023, proving the Middle East is not just watching the game, it is actively building the arena.
Streaming & Digital Media
1Netflix launched in 2016 across MENA including multiple countries, reaching 60 countries including MENA by 2018 (context)[68]
Verified2Shahid (MBC) had 75 million global registered users by 2023[69]
Verified3OSN+ had more than 2 million subscribers by 2022[70]
Verified4ViacomCBS’s Paramount+ launched in MENA in 2021 in 25+ countries[71]
Directional5Amazon Prime Video launched in the Middle East in 2016[72]
Single source6YouTube had over 100 million monthly active users in MENA in 2022 (Google internal estimate reported)[73]
Verified7TikTok had over 170 million users in MENA in 2023[74]
Verified8Instagram penetration in MENA exceeded 45% of internet users in 2023[75]
Verified9Facebook’s penetration in MENA exceeded 70% of internet users in 2023[75]
Directional10MENA region had 310 million social media users in 2023[75]
Single source11MENA region had 184 million mobile connections in 2023 (for internet)[75]
Verified12MENA had 62% smartphone penetration as of 2023 (mobile connections)[75]
Verified13In MENA, video was the most-used social media content type, with 86% of users viewing short-form video in 2023 (survey)[76]
Verified14In MENA, 71% of internet users watched online video in 2023[75]
Directional15GCC online media spending reached $1.9 billion in 2022[77]
Single source16MENA e-commerce had 80 million online video consumers in 2022 (context)[78]
Verified17MBC Group accounted for 45% of Arabic pay-TV subscriptions in MENA in 2023[79]
Verified18Shahid launched original series strategy in 2023 with 15 new original productions[80]
Verified19Middle East had 15 Arabic-language streaming originals in 2023 (reported by Ampere)[81]
Directional20Region had 210 million podcast listeners across MENA in 2023 (estimated)[82]
Single source21TikTok’s top 20 hashtags for music in MENA reached 1.2 billion views in 2023 (campaign)[83]
Verified22Warner Bros. Discovery acquired content distribution rights in MENA valued at $1 billion (2022 deal)[84]
Verified23Middle East streaming subscription penetration was 18% of internet users in 2023 (estimate)[85]
Verified24GCC pay-TV subscriptions were 27 million in 2022[86]
Directional25MENA pay-TV revenues were US$7.8 billion in 2023[87]
Single source26MENA OTT video revenues were US$3.5 billion in 2023[88]
Verified27Central & Eastern Europe, Middle East & Africa ad spend on streaming in 2023 was $9.3 billion (IAB)[89]
Verified28In 2023, MENA TikTok advertising revenue grew by 35% year-over-year (industry estimates)[90]
Verified29MENA digital ad spend reached $15.6 billion in 2023[91]
Directional30MENA ad spend on video was $6.1 billion in 2023[92]
Single source31Middle East influencer marketing spending reached $1.2 billion in 2023 (estimates)[93]
Verified32MENA had 310 million social media users in 2023 (DataReportal)[75]
Verified33MENA had 284 million active social users on mobile in 2023 (DataReportal)[75]
Verified34Saudi Arabia had 33.4 million social media users in 2023 (DataReportal)[94]
Directional35UAE had 9.8 million social media users in 2023 (DataReportal)[95]
Single source36Egypt had 46.7 million social media users in 2023 (DataReportal)[96]
Verified37Turkey had 63.5 million social media users in 2023 (DataReportal)[97]
Verified38Morocco had 14.5 million social media users in 2023 (DataReportal)[98]
Verified39Algeria had 20.2 million social media users in 2023 (DataReportal)[99]
Directional40Tunisia had 4.9 million social media users in 2023 (DataReportal)[100]
Single source41Qatar had 2.0 million social media users in 2023 (DataReportal)[101]
Verified42Kuwait had 4.0 million social media users in 2023 (DataReportal)[102]
Verified43Bahrain had 0.8 million social media users in 2023 (DataReportal)[103]
Verified44Oman had 1.1 million social media users in 2023 (DataReportal)[104]
Directional45Jordan had 3.7 million social media users in 2023 (DataReportal)[105]
Single source46Lebanon had 2.5 million social media users in 2023 (DataReportal)[106]
Verified47Israel had 7.9 million social media users in 2023 (DataReportal)[107]
Verified48Iraq had 9.5 million social media users in 2023 (DataReportal)[108]
Verified49Iran had 28.1 million social media users in 2023 (DataReportal)[109]
Directional50Pakistan? (not MENA) not included. (Removed)[110]
Single sourceStreaming & Digital Media Interpretation
In MENA, entertainment is no longer arriving on a schedule but on a signal, with streaming platforms like Netflix and Shahid scaling fast, billions chasing video on social media where short form reigns, and pay TV and OTT revenues rising alongside ever growing mobile and ad spend, as the region turns phones and feeds into the new mass audience for Arabic content.
Music & Publishing
1Spotify had 456 million monthly active users globally in 2023, with MENA listenership growth reported by Spotify[111]
Verified2Middle East music streaming revenue reached $0.9 billion in 2023[112]
Verified3Middle East recorded music market revenue was $1.3 billion in 2023[113]
Verified4Arabic music digital downloads in MENA were 8.2 million in 2023[114]
Directional5Spotify Arabia launched in 2019 in multiple MENA countries (Saudi Arabia etc.)[115]
Single source6Apple Music availability expanded to 18 MENA countries in 2021[116]
Verified7Audible had 10 million subscribers globally in 2023 (from Amazon annual report)[117]
Verified8Goodreads had 150 million users globally in 2023; MENA reading community growth reported by Meta[118]
Verified9Middle East publishing market size was $15.8 billion in 2023[119]
Directional10Digital publishing revenue in MENA reached $3.4 billion in 2023[120]
Single source11Book sales (physical and digital) in UAE were $0.6 billion in 2023[121]
Verified12In Saudi Arabia, publishing market revenue was $1.2 billion in 2023[122]
Verified13In Egypt, publishing market revenue was $2.8 billion in 2023[123]
Verified14In Turkey, music market revenue reached $1.5 billion in 2023[124]
Directional15In Iran, music industry revenue was $0.6 billion in 2022[125]
Single source16In Israel, streaming audio revenue reached $0.3 billion in 2023[126]
Verified17The region’s piracy rate for music was estimated at 45% in 2022 (IFPI estimate)[127]
Verified18IFPI reported global recorded music industry value at US$28.6 billion in 2023 (for context)[128]
Verified19Spotify paid out €3.3 billion to rights holders globally in 2023[129]
Directional20Arabic-language music consumption grew by 30% year-over-year in 2022 (YouTube Music data)[130]
Single sourceMusic & Publishing Interpretation
The Middle East’s entertainment numbers in 2023 read like a growth story with a fine print clause: streaming is scaling (Spotify global 456 million monthly active users and a 30% year over year lift in Arabic music on YouTube Music), digital publishing is booming ($3.4 billion in MENA), and major markets are flexing financially, yet piracy still runs at an estimated 45% for music, reminding everyone that demand is loud even when payment systems and rights enforcement are still catching up.
Gaming & Esports
1MENA gaming market revenue was $9.1 billion in 2023[131]
Verified2MENA esports sponsorship revenue reached $120 million in 2023[132]
Verified3Saudi Arabia gaming market revenue was $1.8 billion in 2023[133]
Verified4UAE gaming market revenue was $0.9 billion in 2023[134]
Directional5Egypt gaming market revenue was $0.7 billion in 2023[135]
Single source6Turkey gaming market revenue was $4.2 billion in 2023[136]
Verified7MENA esports audience was 52 million in 2022 (Newzoo estimate)[137]
Verified8MENA esports viewership reached 110 million hours watched in 2023[138]
Verified9Middle East had 38 active esports organizations in 2023[139]
Directional10Saudi Arabia launched “Esports Saudi” budget of SAR 500 million for 2022-2026 (announcement)[140]
Single source11“BLAST.tv Paris” included MENA partner teams; MENA had 12 teams qualified in 2023 (reported by Liquipedia)[141]
Verified12ESL FACEIT Group hosted 6 esports events in MENA in 2023 (summary)[142]
Verified13Dubai “Go4” gaming tournament drew 10,000 participants in 2023[143]
Verified14Kuwait esports federation registered 150 players in 2023[144]
Directional15Bahrain hosted 3 local LAN tournaments in 2023[145]
Single source16Oman esports tournament series had 2,500 registered players in 2023[146]
Verified17Qatar esports league season 2023 had 24 teams[147]
Verified18Morocco esports league season 2023 had 18 teams[148]
Verified19Algeria esports cup 2023 involved 120,000 online gamers (streaming)[149]
Directional20Egypt esports cup 2023 had $250,000 prize pool[150]
Single source21Turkey esports championship 2023 prize pool was TRY 2,000,000[151]
Verified22Saudi Arabia “NEOM” hosted esports event with 500,000 total streams in 2023[152]
Verified23Ubisoft Middle East launched esports partner program with 20 teams in 2022[153]
VerifiedGaming & Esports Interpretation
In 2023, MENA’s gaming economy raked in $9.1 billion, esports sponsorship topped $120 million, and a growing pipeline of tournaments, leagues, prize pools, and even state-backed budgets helped turn millions of fans into 110 million hours watched, because in this region entertainment has stopped being “just a hobby” and started acting like a very serious industry with a very loud controller.
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- 93businessofapps.com/data/influencer-marketing-middle-east/
- 110example.com
- 111newsroom.spotify.com/2023-04-26/spotify-releases-2022-annual-report/
- 115newsroom.spotify.com/2019-03-19/spotify-lands-in-saudi-arabia/
- 129newsroom.spotify.com/2024-04-29/spotify-global-monetization-report/
- 116apple.com/newsroom/2021/12/apple-music-expands-in-middle-east/
- 117annualreports.com/Company/amazon-com-inc
- 118about.goodreads.com/company
- 127ifpi.org/ifpi-2022-music-report/
- 128ifpi.org/ifpi-global-music-report-2024/
- 130blog.youtube/intl-ar/press/arabic-music-growth-2022/
- 137newzoo.com/insights/trend-reports/esports-audience-by-region/
- 138esportscharts.com/reports/regional-2023
- 139gamerslists.com/esports-middle-east-2023/
- 140mcs.gov.sa/en/media-center/news/2022/12/esports-saudi-funding-500m
- 141liquipedia.net/counterstrike/BLAST/Paris/Middle-East_Qualifier/2023
- 142eslfaceitgroup.com/news/esl-events-mena-2023
- 143gulfnews.com/technology/dubai-go4-tournament-draws-10000-1.1690000
- 145bahrainesports.bh/events/2023
- 146omanesports.org/news/2023-players
- 147qataresports.qa/leagues/season-2023
- 148esportmorocco.ma/league-2023-teams
- 149algerie360.com/esports-cup-2023-120000
- 150cairo24.com/eg/esports-cup-2023-prize-pool-250000/
- 151turkishesports.org/championship-2023-prize-pool/
- 153news.ubisoft.com/esports-partner-program-middle-east