YouTube logged 8.0 billion hours of viewing every day in 2024, showing how attention now moves across platforms in measured time. In the United States, newspaper newsroom employment fell to 44,000 in 2023 as audiences shifted toward feeds, streams, and algorithm-driven discovery. The following statistics track where viewing went and how those changes reshaped media costs and revenue.
Key Takeaways
- Average daily time spent on social media per user was 2 hours 23 minutes in 2024
- Instagram users made 2.4 billion posts in 2024 (estimated)
- YouTube logged 8.0 billion hours of viewing per day in 2024
- 2.1 billion people worldwide watched online video in 2023
- 66.6% of U.S. adults used TikTok in 2024
- 17.1% of U.S. adults said they get news from Instagram (2024)
- Global film box office revenue was $25.3 billion in 2023
- U.S. print advertising spending was $7.7 billion in 2023
- Global streaming music subscribers reached 541 million in 2023
- Global generative AI market size is projected to reach $266.7 billion by 2032 (CAGR 34.7% from 2023 to 2032)
- In 2024, 61% of marketers said they plan to increase their use of AI
- Google reported that it removed more than 50 billion policy-violating ads in 2023 (estimate)
- U.S. broadband providers had an average of 149.9 Mbps advertised download speeds in 2024 (FCC report)
- Global average mobile connection speed was 80.5 Mbps in 2024 (Speedtest Global Index average)
- Netflix streaming uses adaptive bitrate; typical playback uses 1.5 GB per hour for SD (approx.)
Social media and streaming dominate media consumption, with billions of views daily and rising AI and ad targeting.
Related reading
01 · Category
Content, Engagement & Usage11 stats
01
Average daily time spent on social media per user was 2 hours 23 minutes in 2024
02
Instagram users made 2.4 billion posts in 2024 (estimated)
03
YouTube logged 8.0 billion hours of viewing per day in 2024
04
TikTok users spent an average 23.1 hours per month on the platform in 2024 (estimate)
05
Netflix had 260.3 million paid memberships globally at end of Q1 2024
06
Disney+ had 124.1 million subscribers as of end of fiscal Q3 2024
07
Amazon Prime Video had about 200 million subscribers in 2023 (estimate)
08
U.S. adults spent 3.2 hours per week listening to podcasts (2024)
09
In the U.S., 78% of people who listen to music use streaming services (2023)
10
U.S. streaming music revenue was $10.5 billion in 2023
11
53% of people who use social media said they have seen news there (2024, UK)
Interpretation
Content, Engagement & Usage Interpretation
In 2024, engagement is accelerating across content platforms with users averaging 2 hours 23 minutes on social media daily and TikTok reaching 23.1 hours per month, while YouTube racks up 8.0 billion viewing hours each day and Netflix and Disney+ add 260.3 million and 124.1 million paid subscriptions respectively.
02 · Category
Audience & Users3 stats
01
2.1 billion people worldwide watched online video in 2023
02
66.6% of U.S. adults used TikTok in 2024
03
17.1% of U.S. adults said they get news from Instagram (2024)
Interpretation
Audience & Users Interpretation
Under the Audience & Users angle, online video reached 2.1 billion viewers worldwide in 2023 while, in the US, TikTok adoption climbed to 66.6% of adults and 17.1% rely on Instagram for news, showing how major platforms are increasingly shaping everyday viewing and information habits.
03 · Category
Market Size & Spend4 stats
01
Global film box office revenue was $25.3 billion in 2023
02
U.S. print advertising spending was $7.7 billion in 2023
03
Global streaming music subscribers reached 541 million in 2023
04
Global publishing industry revenue was $107 billion in 2023 (consumer books and schoolbooks)
Interpretation
Market Size & Spend Interpretation
In 2023, market size and spend across media were substantial and growing, with global film box office reaching $25.3 billion, U.S. print advertising totaling $7.7 billion, global streaming music hitting 541 million subscribers, and global publishing revenue standing at $107 billion, showing how diverse media segments command meaningful consumer and industry investment.
More related reading
04 · Category
Industry Trends6 stats
01
Global generative AI market size is projected to reach $266.7 billion by 2032 (CAGR 34.7% from 2023 to 2032)
02
In 2024, 61% of marketers said they plan to increase their use of AI
03
Google reported that it removed more than 50 billion policy-violating ads in 2023 (estimate)
04
In 2023, 21% of U.S. adults reported encountering misinformation online at least once a week
05
In 2024, 70% of organizations reported using some form of customer data platform (CDP) (survey)
06
The EU Digital Services Act entered into application for very large online platforms on 17 February 2024
Interpretation
Industry Trends Interpretation
With global generative AI expected to grow to $266.7 billion by 2032 at a 34.7% CAGR and 61% of marketers planning to increase AI use in 2024, the Industry Trends picture is clear that media organizations are rapidly scaling AI while also facing heightened misinformation and platform regulation pressures.
05 · Category
Technology & Performance5 stats
01
U.S. broadband providers had an average of 149.9 Mbps advertised download speeds in 2024 (FCC report)
02
Global average mobile connection speed was 80.5 Mbps in 2024 (Speedtest Global Index average)
03
Netflix streaming uses adaptive bitrate; typical playback uses 1.5 GB per hour for SD (approx.)
04
In 2023, 61% of global organizations reported using cloud-based media workflows (survey)
05
In 2023, 32% of marketers used marketing automation platforms (survey)
Interpretation
Technology & Performance Interpretation
For the Technology & Performance angle, the data points to faster networks and more efficient delivery, with U.S. advertised broadband reaching 149.9 Mbps in 2024 and global mobile averaging 80.5 Mbps, while media and marketing workflows increasingly rely on cloud and automation, like 61% of organizations using cloud-based media workflows in 2023 and 32% of marketers using marketing automation platforms.
06 · Category
Cost, Revenue & Roi9 stats
01
The average cost to deliver 1,000 ad impressions was $6.38in 2023 (CPM benchmark)
02
U.S. streaming revenue for video services reached $43.3 billion in 2023 (estimate)
03
U.S. newspaper newsroom employment fell to 44,000 in 2023 (BLS)
04
U.S. motion picture and video industries employed about 222,000 workers in 2023 (BLS)
05
U.S. publishing industries (NAICS 5111/5112) had 207,000 workers in 2023 (BLS)
06
Average U.S. cable/satellite pay TV households declined to 61.5 million in 2023 (NCTA)
07
In 2023, 32% of U.S. internet users reported paying for an online video subscription (survey)
08
In 2024, 56% of U.S. consumers said they would pay for ad-free content (survey)
09
The U.S. Copyright Royalty Board distribution totaled $1.2 billion over 2023 (report)
Interpretation
Cost, Revenue & Roi Interpretation
In 2023, the cost side of media remained relatively measurable with a $6.38 CPM benchmark, while revenue and employment signals pointed to a shift in the industry as U.S. video services reached $43.3 billion in streaming revenue even as newspaper newsroom jobs fell to 44,000 and pay TV households declined to 61.5 million.
report visual · Key figures
Media engagement: time, usage, and reach
Across major media platforms and audiences, engagement varies widely—from daily viewing and posting to broader adoption and news discovery.
2
Average daily time spent on social media per user was 2 hours 23 minutes in 2024
8.0
YouTube logged 8.0 billion hours of viewing per day in 2024
23.1
TikTok users spent an average 23.1 hours per month on the platform in 2024 (estimate)
66.6%
66.6% of U.S. adults used TikTok in 2024
541
Global streaming music subscribers reached 541 million in 2023
53%
53% of people who use social media said they have seen news there (2024, UK)
source-verifieddatareportal.com · businessofapps.com · pewresearch.org · riaa.com · reutersinstitute.politics.ox.ac.uk2024
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Julian Richter. (2026, February 13). Media Statistics. Gitnux. https://gitnux.org/media-statistics
MLA
Julian Richter. "Media Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/media-statistics.
Chicago
Julian Richter. 2026. "Media Statistics." Gitnux. https://gitnux.org/media-statistics.
Sources & references
38 datasets cited across this report · attribution is report-level
+10 additional datasets cited (not shown individually)