GITNUXREPORT 2026

Media Industry Statistics

The television industry remains large but is shifting significantly toward streaming and digital advertising.

Sarah Mitchell

Senior Researcher specializing in consumer behavior and market trends.

First published: Feb 13, 2026

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Statistic 1

Global advertising revenue reached $963 billion in 2023

Statistic 2

Digital ads accounted for 63% of global ad spend in 2023

Statistic 3

U.S. digital ad market: $268 billion in 2023

Statistic 4

Social media ads: $207 billion globally 2023

Statistic 5

CTV ad spend U.S.: $30 billion in 2023

Statistic 6

Programmatic ads: 80% of digital display in 2023

Statistic 7

Influencer marketing value: $21 billion globally 2023

Statistic 8

Search ads revenue Google: $175 billion 2023

Statistic 9

Retail media networks: $50 billion U.S. 2023

Statistic 10

Out-of-home ad spend: $30 billion globally 2023

Statistic 11

Meta ad revenue: $131 billion in 2023

Statistic 12

Audio ad market: $50 billion globally 2023

Statistic 13

Native ads share: 60% of display ads 2023

Statistic 14

Affiliate marketing spend: $15 billion U.S. 2023

Statistic 15

Gaming ads revenue: $40 billion 2023

Statistic 16

Email marketing ROI: $42 per $1 spent

Statistic 17

Super Bowl ad cost: $7 million for 30 seconds 2023

Statistic 18

Global TV ad spend: $219 billion 2023 projection

Statistic 19

Print ads decline 10% to $70 billion globally 2023

Statistic 20

Podcast ad revenue U.S.: $2 billion 2023

Statistic 21

DOOH (digital OOH) growth 15% to $25 billion 2023

Statistic 22

Brand safety incidents cost $1 billion annually

Statistic 23

U.S. political ad spend: $14 billion in 2022 midterms

Statistic 24

Connected TV ad growth 25% YoY in 2023

Statistic 25

Global film box office revenue was $33.9 billion in 2022

Statistic 26

Hollywood's top 2023 film earned $2.5 billion worldwide

Statistic 27

U.S. domestic box office hit $9 billion in 2023

Statistic 28

China's box office revenue reached $7.4 billion in 2022

Statistic 29

Number of films released globally: 12,000 in 2022

Statistic 30

Average film budget for blockbusters: $200 million in 2023

Statistic 31

India's Bollywood produced 1,800 films in 2022

Statistic 32

Global VOD film revenue: $50 billion in 2022

Statistic 33

France's film industry revenue: €1.5 billion box office 2022

Statistic 34

U.S. indie films box office: $1.2 billion in 2023

Statistic 35

Japan's anime films grossed $2 billion globally 2022

Statistic 36

UK film box office: £800 million in 2022

Statistic 37

South Korea film exports: $200 million in 2022

Statistic 38

Global 3D film market: $5 billion revenue 2022

Statistic 39

Number of IMAX screens worldwide: 1,700 in 2023

Statistic 40

Nollywood (Nigeria) produced 2,500 films in 2022

Statistic 41

Australia's film production investment: AUD 1 billion 2022

Statistic 42

Global film piracy losses: $30 billion annually

Statistic 43

Cannes Film Festival attendance: 40,000 in 2023

Statistic 44

Oscar-nominated films average ROI 200%

Statistic 45

Mexico's box office: $1 billion in 2022

Statistic 46

Brazil film market: BRL 2 billion box office 2022

Statistic 47

Global horror film genre revenue: $10 billion 2022

Statistic 48

Female directors in top films: 16% in 2023

Statistic 49

Streaming film views: 4 billion monthly on Netflix 2023

Statistic 50

Global news media revenue: $300 billion in 2022

Statistic 51

Digital news subs U.S.: 85 million in 2023

Statistic 52

Global magazine revenue: $100 billion 2022

Statistic 53

New York Times digital subs: 10 million 2023

Statistic 54

U.S. book publishing revenue: $28 billion 2022

Statistic 55

Online news traffic: 70% mobile in 2023

Statistic 56

Wall Street Journal subs: 3.8 million 2023

Statistic 57

Global e-book market: $15 billion 2023

Statistic 58

Newspaper ad revenue U.S.: $10 billion 2022

Statistic 59

Audiobook sales U.S.: $1.8 billion 2022

Statistic 60

UK newspaper circulation: 15 million weekly 2023

Statistic 61

Self-publishing titles: 2 million annually

Statistic 62

Podcast listeners U.S.: 42% of population 2023

Statistic 63

Global journalism jobs: 2.7 million 2022

Statistic 64

Washington Post subs: 3 million 2023

Statistic 65

Print book sales U.S.: 767 million units 2022

Statistic 66

News website ad revenue avg: $5 CPM 2023

Statistic 67

Brazil newspaper revenue: BRL 5 billion 2022

Statistic 68

Children's book market: $4 billion U.S. 2022

Statistic 69

Digital news paywall success: 20% conversion 2023

Statistic 70

France magazine market: €4 billion 2022

Statistic 71

U.S. local news outlets: 1,300 newspapers closed since 2005

Statistic 72

Global comic book market: $15 billion 2023

Statistic 73

Guardian digital revenue: £250 million 2023

Statistic 74

India print media ad spend: ₹30,000 crore 2023

Statistic 75

Global streaming subscribers reached 1.1 billion in 2022

Statistic 76

Netflix had 238 million paid subscribers in Q1 2024

Statistic 77

U.S. SVOD penetration hit 88% of households in 2023

Statistic 78

Global OTT revenue: $129 billion in 2023

Statistic 79

Disney+ subscribers: 150 million globally in 2023

Statistic 80

AVOD (ad-supported streaming) grew 20% to $20 billion 2023

Statistic 81

YouTube monthly active users: 2.5 billion in 2023

Statistic 82

Amazon Prime Video: 200 million subscribers 2023

Statistic 83

HBO Max (Max) had 97 million subs in 2023

Statistic 84

Global FAST channels: 1,500 in 2023

Statistic 85

U.S. streaming time share: 37.3% of TV in 2023

Statistic 86

TikTok video views: 1 billion per day in 2023

Statistic 87

Paramount+ subs: 60 million in 2023

Statistic 88

Peacock: 28 million paid subs Q4 2023

Statistic 89

Global live streaming market: $99 billion in 2023

Statistic 90

Hulu subs: 48 million in 2023

Statistic 91

Twitch average concurrent viewers: 2.4 million daily 2023

Statistic 92

Apple TV+ investment: $20 billion content spend planned 2023-2024

Statistic 93

Roku users: 75 million active accounts 2023

Statistic 94

Global SVOD ARPU: $10.50 monthly in 2023

Statistic 95

U.S. password sharing crackdown added 10 million Netflix subs 2023

Statistic 96

China's iQiyi subs: 100 million in 2023

Statistic 97

Spotify video podcasts: 250 million hours monthly 2023

Statistic 98

Global digital video ad spend: $180 billion in 2023

Statistic 99

U.S. ad-supported streaming tiers grew to 50% of subs 2023

Statistic 100

Global television advertising revenue reached $219.3 billion in 2022

Statistic 101

U.S. pay-TV subscribers numbered 74.1 million in 2022

Statistic 102

Average daily TV viewing time in the U.S. was 2 hours 54 minutes in 2023

Statistic 103

Cable TV penetration in U.S. households fell to 52.9% in 2022

Statistic 104

UK linear TV viewing share dropped to 67% in 2023

Statistic 105

Global TV households reached 1.8 billion in 2022

Statistic 106

U.S. broadcast TV ad spend was $19.5 billion in 2023

Statistic 107

OTT TV viewing accounted for 38.7% of U.S. TV time in 2023

Statistic 108

Japan's TV ad market was ¥2.1 trillion in 2022

Statistic 109

European TV revenue grew 2.5% to €102 billion in 2022

Statistic 110

U.S. TV news viewership averaged 28.2 million nightly in 2023

Statistic 111

Smart TV adoption in U.S. hit 84% of households in 2023

Statistic 112

India's TV ad revenue reached ₹72,500 crore in FY2023

Statistic 113

Local TV stations in U.S. number around 1,700

Statistic 114

TV sports rights spending globally hit $50 billion in 2022

Statistic 115

U.S. Hispanic TV households grew to 20 million in 2022

Statistic 116

Australia's free-to-air TV revenue was AUD 3.4 billion in 2022

Statistic 117

Cord-cutting in U.S. reached 59.6 million households in 2023

Statistic 118

Global TV content production spend was $250 billion in 2022

Statistic 119

Brazil's TV market revenue was BRL 20 billion in 2022

Statistic 120

U.S. late-night TV viewership declined 20% from 2019-2023

Statistic 121

China's TV ad spend grew 5% to RMB 200 billion in 2022

Statistic 122

Public TV funding in Europe was €25 billion in 2022

Statistic 123

U.S. TV upfront ad sales hit $9.2 billion in 2023

Statistic 124

Mexico's TV revenue reached MXN 100 billion in 2022

Statistic 125

TV viewing among 18-34 in U.S. fell to 50 minutes daily in 2023

Statistic 126

Germany's TV market share was 60% of video consumption in 2022

Statistic 127

France's TV ad revenue was €3.8 billion in 2022

Statistic 128

U.S. network TV prime time averaged 5.5 million viewers in 2023

Statistic 129

South Korea's TV exports hit $300 million in 2022

Statistic 130

Global TV ad market projected to grow 4% annually to 2027

Statistic 131

U.S. TV households total 122 million in 2023

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As television faces a shifting landscape of cord-cutting and streaming dominance, the global media industry is undergoing a seismic transformation, driven by $963 billion in advertising revenue, a surge to 1.1 billion streaming subscribers, and a staggering $250 billion spent on TV and film content.

Key Takeaways

Global television advertising revenue reached $219.3 billion in 2022
U.S. pay-TV subscribers numbered 74.1 million in 2022
Average daily TV viewing time in the U.S. was 2 hours 54 minutes in 2023
Global film box office revenue was $33.9 billion in 2022
Hollywood's top 2023 film earned $2.5 billion worldwide
U.S. domestic box office hit $9 billion in 2023
Global streaming subscribers reached 1.1 billion in 2022
Netflix had 238 million paid subscribers in Q1 2024
U.S. SVOD penetration hit 88% of households in 2023
Global advertising revenue reached $963 billion in 2023
Digital ads accounted for 63% of global ad spend in 2023
U.S. digital ad market: $268 billion in 2023
Global news media revenue: $300 billion in 2022
Digital news subs U.S.: 85 million in 2023
Global magazine revenue: $100 billion 2022

The television industry remains large but is shifting significantly toward streaming and digital advertising.

Advertising

Global advertising revenue reached $963 billion in 2023
Digital ads accounted for 63% of global ad spend in 2023
U.S. digital ad market: $268 billion in 2023
Social media ads: $207 billion globally 2023
CTV ad spend U.S.: $30 billion in 2023
Programmatic ads: 80% of digital display in 2023
Influencer marketing value: $21 billion globally 2023
Search ads revenue Google: $175 billion 2023
Retail media networks: $50 billion U.S. 2023
Out-of-home ad spend: $30 billion globally 2023
Meta ad revenue: $131 billion in 2023
Audio ad market: $50 billion globally 2023
Native ads share: 60% of display ads 2023
Affiliate marketing spend: $15 billion U.S. 2023
Gaming ads revenue: $40 billion 2023
Email marketing ROI: $42 per $1 spent
Super Bowl ad cost: $7 million for 30 seconds 2023
Global TV ad spend: $219 billion 2023 projection
Print ads decline 10% to $70 billion globally 2023
Podcast ad revenue U.S.: $2 billion 2023
DOOH (digital OOH) growth 15% to $25 billion 2023
Brand safety incidents cost $1 billion annually
U.S. political ad spend: $14 billion in 2022 midterms
Connected TV ad growth 25% YoY in 2023

Advertising Interpretation

If you've ever felt like a lonely dollar bill hiding in a newspaper, you're not wrong—the advertising world has become a nearly trillion-dollar, algorithmically-targeted, influencer-fueled digital colossus where even the humble podcast is now a premium audio billboard, proving that our attention is the hottest, and most exhaustively auctioned, commodity on Earth.

Film

Global film box office revenue was $33.9 billion in 2022
Hollywood's top 2023 film earned $2.5 billion worldwide
U.S. domestic box office hit $9 billion in 2023
China's box office revenue reached $7.4 billion in 2022
Number of films released globally: 12,000 in 2022
Average film budget for blockbusters: $200 million in 2023
India's Bollywood produced 1,800 films in 2022
Global VOD film revenue: $50 billion in 2022
France's film industry revenue: €1.5 billion box office 2022
U.S. indie films box office: $1.2 billion in 2023
Japan's anime films grossed $2 billion globally 2022
UK film box office: £800 million in 2022
South Korea film exports: $200 million in 2022
Global 3D film market: $5 billion revenue 2022
Number of IMAX screens worldwide: 1,700 in 2023
Nollywood (Nigeria) produced 2,500 films in 2022
Australia's film production investment: AUD 1 billion 2022
Global film piracy losses: $30 billion annually
Cannes Film Festival attendance: 40,000 in 2023
Oscar-nominated films average ROI 200%
Mexico's box office: $1 billion in 2022
Brazil film market: BRL 2 billion box office 2022
Global horror film genre revenue: $10 billion 2022
Female directors in top films: 16% in 2023
Streaming film views: 4 billion monthly on Netflix 2023

Film Interpretation

The film industry is a wildly profitable, deeply uneven global circus where a single Hollywood tentpole can earn more than entire national markets, yet the sheer volume of stories from Bollywood, Nollywood, and beyond proves that while the blockbuster might own the spotlight, the show itself is a sprawling, chaotic, and surprisingly resilient ensemble piece.

Publishing

Global news media revenue: $300 billion in 2022
Digital news subs U.S.: 85 million in 2023
Global magazine revenue: $100 billion 2022
New York Times digital subs: 10 million 2023
U.S. book publishing revenue: $28 billion 2022
Online news traffic: 70% mobile in 2023
Wall Street Journal subs: 3.8 million 2023
Global e-book market: $15 billion 2023
Newspaper ad revenue U.S.: $10 billion 2022
Audiobook sales U.S.: $1.8 billion 2022
UK newspaper circulation: 15 million weekly 2023
Self-publishing titles: 2 million annually
Podcast listeners U.S.: 42% of population 2023
Global journalism jobs: 2.7 million 2022
Washington Post subs: 3 million 2023
Print book sales U.S.: 767 million units 2022
News website ad revenue avg: $5 CPM 2023
Brazil newspaper revenue: BRL 5 billion 2022
Children's book market: $4 billion U.S. 2022
Digital news paywall success: 20% conversion 2023
France magazine market: €4 billion 2022
U.S. local news outlets: 1,300 newspapers closed since 2005
Global comic book market: $15 billion 2023
Guardian digital revenue: £250 million 2023
India print media ad spend: ₹30,000 crore 2023

Publishing Interpretation

The media industry is a $300 billion paradox where digital paywalls are scaling up and news deserts are spreading out, all while we still can't resist a good story, whether it's printed on a page, whispered in our ear, or doom-scrolled on a tiny screen.

Streaming

Global streaming subscribers reached 1.1 billion in 2022
Netflix had 238 million paid subscribers in Q1 2024
U.S. SVOD penetration hit 88% of households in 2023
Global OTT revenue: $129 billion in 2023
Disney+ subscribers: 150 million globally in 2023
AVOD (ad-supported streaming) grew 20% to $20 billion 2023
YouTube monthly active users: 2.5 billion in 2023
Amazon Prime Video: 200 million subscribers 2023
HBO Max (Max) had 97 million subs in 2023
Global FAST channels: 1,500 in 2023
U.S. streaming time share: 37.3% of TV in 2023
TikTok video views: 1 billion per day in 2023
Paramount+ subs: 60 million in 2023
Peacock: 28 million paid subs Q4 2023
Global live streaming market: $99 billion in 2023
Hulu subs: 48 million in 2023
Twitch average concurrent viewers: 2.4 million daily 2023
Apple TV+ investment: $20 billion content spend planned 2023-2024
Roku users: 75 million active accounts 2023
Global SVOD ARPU: $10.50 monthly in 2023
U.S. password sharing crackdown added 10 million Netflix subs 2023
China's iQiyi subs: 100 million in 2023
Spotify video podcasts: 250 million hours monthly 2023
Global digital video ad spend: $180 billion in 2023
U.S. ad-supported streaming tiers grew to 50% of subs 2023

Streaming Interpretation

The industry is now a staggering, trillion-dollar hydra where everyone wants to watch everything, but we can't decide if we'd rather pay with our money, our attention, or our shared passwords.

Television

Global television advertising revenue reached $219.3 billion in 2022
U.S. pay-TV subscribers numbered 74.1 million in 2022
Average daily TV viewing time in the U.S. was 2 hours 54 minutes in 2023
Cable TV penetration in U.S. households fell to 52.9% in 2022
UK linear TV viewing share dropped to 67% in 2023
Global TV households reached 1.8 billion in 2022
U.S. broadcast TV ad spend was $19.5 billion in 2023
OTT TV viewing accounted for 38.7% of U.S. TV time in 2023
Japan's TV ad market was ¥2.1 trillion in 2022
European TV revenue grew 2.5% to €102 billion in 2022
U.S. TV news viewership averaged 28.2 million nightly in 2023
Smart TV adoption in U.S. hit 84% of households in 2023
India's TV ad revenue reached ₹72,500 crore in FY2023
Local TV stations in U.S. number around 1,700
TV sports rights spending globally hit $50 billion in 2022
U.S. Hispanic TV households grew to 20 million in 2022
Australia's free-to-air TV revenue was AUD 3.4 billion in 2022
Cord-cutting in U.S. reached 59.6 million households in 2023
Global TV content production spend was $250 billion in 2022
Brazil's TV market revenue was BRL 20 billion in 2022
U.S. late-night TV viewership declined 20% from 2019-2023
China's TV ad spend grew 5% to RMB 200 billion in 2022
Public TV funding in Europe was €25 billion in 2022
U.S. TV upfront ad sales hit $9.2 billion in 2023
Mexico's TV revenue reached MXN 100 billion in 2022
TV viewing among 18-34 in U.S. fell to 50 minutes daily in 2023
Germany's TV market share was 60% of video consumption in 2022
France's TV ad revenue was €3.8 billion in 2022
U.S. network TV prime time averaged 5.5 million viewers in 2023
South Korea's TV exports hit $300 million in 2022
Global TV ad market projected to grow 4% annually to 2027
U.S. TV households total 122 million in 2023

Television Interpretation

The traditional TV industry is a paradox, nursing a lucrative $219 billion global hangover while cord-cutters flee the bar, proving that even as its foundation cracks, there's astonishing life—and money—left in the old giant.

Sources & References

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