Global online advertising revenue is forecast to reach $214.0 billion worldwide by 2026, with video taking the largest share of ad spending at 26.8% in 2024. In the US, 24% of marketers reported increasing budgets for streaming video while 49% still flagged fraud and invalid traffic as a concern. The data below explains how streaming spend is moving and which signals drive audience response.
Key Takeaways
- 26.8% global ad spending share for video in 2024 (video accounted for 26.8% of global ad spend, making it the largest display/video segment share)
- $214.0 billion global online advertising market revenue forecast for 2026 (projected online ad revenue growth)
- $14.9 billion global music streaming advertising market forecast for 2030 (forecasted growth in music streaming advertising)
- 45% of US ad buyers planned to increase streaming TV budgets in 2024 (planned increase share)
- 73% of marketers said they expect AI to change their marketing activities within 12 months (AI expectations)
- 62% of consumers said they prefer ads that are relevant to their interests (preference for relevant ads)
- 3.6 hours per week average US time spent on streaming services in 2023 (average streaming time)
- 47% of marketers said online video increases conversion compared to other channels in 2024 (conversion effect perception)
- 1.6x increase in brand search after CTV campaign launch (brand lift metric)
- 51% of streaming viewers say they watch with someone else at least sometimes (social viewing share)
- 67% of streaming viewers say recommendations matter (recommendations relevance share)
- 61% of consumers say they are more likely to watch content when ads are tailored to their interests (tailored ad preference share)
- 24% of marketers reported increasing budget for streaming video ads in 2024 (budget shift).
- 29% of marketers reported that streaming TV is more cost-effective than traditional TV (cost-effectiveness perception).
- 16% of marketers cited wastage reduction as a key benefit of CTV ads (cost/savings rationale).
With CTV and streaming accelerating, advertisers are shifting budgets toward targeted, AI driven campaigns for stronger reach and conversions.
Related reading
01 · Category
Market Size5 stats
01
26.8% global ad spending share for video in 2024 (video accounted for 26.8% of global ad spend, making it the largest display/video segment share)
02
$214.0 billion global online advertising market revenue forecast for 2026 (projected online ad revenue growth)
03
$14.9 billion global music streaming advertising market forecast for 2030 (forecasted growth in music streaming advertising)
04
$24.5 billion global CTV advertising market forecast for 2030 (projected growth in CTV ad market)
05
$45.4 billion global CTV advertising market revenue in 2023 (global CTV ad market size)
Interpretation
Market Size Interpretation
Market size in the streaming industry is expanding quickly, with video taking 26.8% of global ad spend in 2024 and forecasts pushing online advertising to $214.0 billion by 2026 while CTV advertising grows to $45.4 billion in 2023 and reaches $24.5 billion by 2030.
02 · Category
Industry Trends8 stats
01
45% of US ad buyers planned to increase streaming TV budgets in 2024 (planned increase share)
02
73% of marketers said they expect AI to change their marketing activities within 12 months (AI expectations)
03
62% of consumers said they prefer ads that are relevant to their interests (preference for relevant ads)
04
$3.2 billion total US influencer marketing spend in 2023 (influencer marketing spend; relevant to streaming promotions)
05
$5.0 billion global influencer marketing market size in 2023 (global influencer marketing)
06
26% of marketers said they use privacy-safe measurement/identity solutions in 2024 (identity solution usage share)
07
82% of streaming viewers report that they notice ads on connected TV (ad visibility level supporting measurement and creative strategy)
08
18% of marketers report switching streaming ad spend to formats with improved performance (budget optimization behavior trend)
Interpretation
Industry Trends Interpretation
In today’s streaming industry trends, nearly half of US ad buyers plan to grow their streaming TV budgets in 2024 at 45%, while 73% of marketers expect AI to reshape their marketing within a year and 26% are already using privacy-safe measurement solutions in 2024.
03 · Category
Performance Metrics6 stats
01
3.6 hours per week average US time spent on streaming services in 2023 (average streaming time)
02
47% of marketers said online video increases conversion compared to other channels in 2024 (conversion effect perception)
03
1.6x increase in brand search after CTV campaign launch (brand lift metric)
04
62% of marketers use audience-based targeting segments for streaming ads (targeting usage share)
05
1.9x more impressions delivered through programmatic vs non-programmatic in 2023 for video (impressions multiple)
06
46% of marketers say they are using incrementality testing (measurement practice adoption).
Interpretation
Performance Metrics Interpretation
Performance metrics in streaming marketing are showing measurable momentum as marketers report 47% seeing online video boost conversion, 1.6x brand search lift from CTV, and 46% using incrementality testing to validate results.
More related reading
04 · Category
User Adoption6 stats
01
51% of streaming viewers say they watch with someone else at least sometimes (social viewing share)
02
67% of streaming viewers say recommendations matter (recommendations relevance share)
03
61% of consumers say they are more likely to watch content when ads are tailored to their interests (tailored ad preference share)
04
35% of podcast listeners said they have bought something after hearing it advertised on podcasts (conversion behavior share)
05
72% of US households report having a smart TV (device adoption enabling CTV/streaming advertising).
06
63% of US consumers use streaming services weekly (consumer streaming engagement that drives ad inventory)
Interpretation
User Adoption Interpretation
With 67% of streaming viewers saying recommendations matter and 63% using streaming services weekly, user adoption is being driven by personalized discovery and consistent viewing habits that make audiences ready for more targeted ads on smart TVs and beyond.
05 · Category
Cost Analysis5 stats
01
24% of marketers reported increasing budget for streaming video ads in 2024 (budget shift).
02
29% of marketers reported that streaming TV is more cost-effective than traditional TV (cost-effectiveness perception).
03
16% of marketers cited wastage reduction as a key benefit of CTV ads (cost/savings rationale).
04
3.1x increase in programmatic reach for video campaigns compared to direct buys (programmatic advantage metric)
05
49% of marketers cite fraud/invalid traffic as a concern for video/CTV campaigns (risk driver for streaming ad operations)
Interpretation
Cost Analysis Interpretation
In cost analysis, marketers are seeing rising investment and better efficiency with 24% increasing streaming video ad budgets in 2024 and 29% viewing streaming TV as more cost-effective than traditional TV, even as 49% worry about fraud or invalid traffic that can undermine CTV cost savings.
report visual · Comparison
Streaming TV Marketing: Budget Growth, AI Change, and Ad Relevance
Marketers plan to grow streaming TV budgets while expecting AI to reshape marketing and consumers to prefer more relevant ads—supporting investment in targeted, measurable CTV/streaming campaigns.
73% of marketers said they expect AI to change their marketing activities within 12 months (AI expectations)73%
62% of consumers said they prefer ads that are relevant to their interests (preference for relevant ads)
62%
45% of US ad buyers planned to increase streaming TV budgets in 2024 (planned increase share)
45%
source-verifiedadweek.com · salesforce.com · google.com2024
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Aisha Okonkwo. (2026, February 13). Marketing In The Streaming Industry Statistics. Gitnux. https://gitnux.org/marketing-in-the-streaming-industry-statistics
MLA
Aisha Okonkwo. "Marketing In The Streaming Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/marketing-in-the-streaming-industry-statistics.
Chicago
Aisha Okonkwo. 2026. "Marketing In The Streaming Industry Statistics." Gitnux. https://gitnux.org/marketing-in-the-streaming-industry-statistics.
Sources & references
30 datasets cited across this report · attribution is report-level
+11 additional datasets cited (not shown individually)