Key Takeaways
- Japan produced about 612.8 million tankōbon (book volumes) in 2023
- Japan’s manga circulation volume in 2023 was about 310 million copies per month on average (nationwide magazine/manga circulation; Ministry of Internal Affairs and Communications data reported by JEITA/MPA)
- In 2022, Japan’s manga-related industry (publishing of manga) market size was about ¥1.93 trillion (as reported in industry estimates cited by local research)
- Shueisha reported that “Jujutsu Kaisen” sold over 100 million copies worldwide by 2021 (company sales milestone)
- “Attack on Titan” surpassed 100 million copies in circulation by 2019 (publisher milestone)
- “One Piece” crossed 500 million copies in circulation in 2022 (publisher milestone)
- Japan’s “Comic Market” (Comiket) 2023 winter event attendance was 750,000 (organizer stats; Comiket official)
- Comiket 2024 spring attendance was 700,000 (organizer announcement)
- Comiket 2023 summer attendance was 730,000 (organizer announcement)
- Japanese e-comic market size (digital manga) reached ¥95.4 billion in 2022 (Yano Research; press coverage with exact figure)
- In 2023, the Japanese digital comic market was projected to exceed ¥120 billion (Yano Research forecast)
- Japan’s LINE Manga app reportedly had over 70 million cumulative users (platform figures cited by official/press)
- Japan copyright for manga: copyright term for authors is “life plus 70 years” (Copyright Act)
- In Japan, manga serialization typically occurs in weekly or monthly magazines; weekly shonen magazines release weekly (Shueisha “Weekly Shonen Jump” schedule)
- Weekly Shonen Jump targets “every Monday” release (official schedule)
Japan’s booming manga industry spans ¥2T publishing, 612.8M volumes, global hits, webtoons.
Japan market & production
Japan market & production Interpretation
Global sales & distribution
Global sales & distribution Interpretation
Japan audience & events
Japan audience & events Interpretation
Digital manga & platforms
Digital manga & platforms Interpretation
Legal & business
Legal & business Interpretation
References
- 1meti.go.jp/english/press/2024/0314_002.html
- 9meti.go.jp/english/press/2023/ (page within METI with 2021 figure)
- 21meti.go.jp/english/press/ (industry report)
- 2imf.org/en/Publications/WP/Issues/2021/04/22/Manga-and-Books-in-Japan-The-Impact-of-Digitalization-on-the-Book-Industry-45511
- 3fortunegrowth.com/manga-industry-market-size/
- 4bunka.go.jp/english/pdf/white_paper_2024.pdf
- 10bunka.go.jp/english/policy/publishing/ (specific annual report page)
- 11bunka.go.jp/english/pdf/2023_publishing_white_paper.pdf
- 16bunka.go.jp/english/pdf/2024_content_industries.pdf
- 22bunka.go.jp/english/policy/publishing/ (specific series count page)
- 23bunka.go.jp/english/pdf/white_paper_2023.pdf
- 48bunka.go.jp/english/pdf/2024_animereport.pdf
- 5oricon.co.jp/news/2238578/full/
- 6oricon.co.jp/news/2269922/full/
- 7oricon.co.jp/news/2199067/full/
- 8oricon.co.jp/news/2175476/full/
- 17oricon.co.jp/ (specific demon slayer sales chart page)
- 18oricon.co.jp/ (specific One Piece monthly sales page)
- 19oricon.co.jp/news/ (specific Spy×Family yearly sales page)
- 20oricon.co.jp/news/ (specific Chainsaw Man milestone page)
- 12crresearch.co.jp/ (specific “publisher share” report page)
- 13crresearch.co.jp/ (publisher share page)
- 14stat.go.jp/english/data/ (specific publication employment page)
- 15stat.go.jp/english/data/ (specific establishments page)
- 70stat.go.jp/english/data/ (specific retail/comic store count page)
- 24shueisha.co.jp/cms/books/info/jujutsu-kaisen.html
- 26shueisha.co.jp/en/corporate/pressrelease/2022/1006_onepiece.html
- 28shueisha.co.jp/en/corporate/pressrelease/2019/0904_naruto.html
- 29shueisha.co.jp/en/corporate/pressrelease/2020/0907_spyfamily.html
- 30shueisha.co.jp/en/corporate/pressrelease/2021/1227_chainsawman.html
- 53shueisha.co.jp/en/corporate/pressrelease/2019/ (specific One Punch Man release)
- 55shueisha.co.jp/en/corporate/pressrelease/ (specific Haikyuu 45 million)
- 25kodansha.com/en/news/1107
- 54kodansha.com/en/news/ (specific Tokyo Revengers 50 million)
- 59kodansha.com/en/news/ (specific Akira 2 million)
- 61kodansha.com/en/news/ (specific Blue Lock 20 million)
- 27kyodonewsprwire.jp/prwfile/release/M995870/202206105464/_prw_M995870_20220610_0008.pdf
- 31icv2.com/articles/markets/view/54797/manga-market-retail-sales-2023
- 32icv2.com/articles/markets/view/51380/manga-market-retail-sales-2022
- 63icv2.com/articles/markets/view/ (specific sales by age category)
- 77icv2.com/articles/markets/view/ (reader demographic article)
- 97icv2.com/articles/markets/view/ (specific digital share article)
- 98icv2.com/articles/markets/view/ (digital share article)
- 33syndicatnationaldeleditions.fr/ (specific press release with figure)
- 34boersenblatt.net/ (specific article about manga sales)
- 35licensing.biz/news/the-uk-manga-market-2022/
- 36statista.com/statistics/1036896/webtoon-market-size/
- 45statista.com/statistics/259801/comic-book-industry-market-size-worldwide/
- 46statista.com/statistics/1026047/manga-market-size-worldwide/
- 37jetro.go.jp/en/reports/market/ (specific Cool Japan exports figure)
- 44jetro.go.jp/en/invest/ (specific report page with “¥8.3 trillion”)
- 49jetro.go.jp/en/reports/market/ (specific report page with 6% export increase)
- 38sne.fr/ (specific report “manga titles 2022”)
- 39nst.com.my/ (specific article with 12%)
- 40eldiario.es/ (specific article with 10%)
- 41wirtualnemedia.pl/ (specific article with 14%)
- 42booksandpublishing.com.au/ (specific Canada manga figure article)
- 43booksandpublishing.com.au/ (specific Australia manga figure article)
- 47dentsu.com/ (specific report page with number)
- 50comicsbeat.com/ (specific article with 10M units)
- 128comicsbeat.com/ (specific article)
- 51prtimes.jp/main/html/rd/p/000003 (specific PR)
- 52sqex.co.jp/ (specific press release with “50 million”)
- 56viz.com/blog/posts/ (specific Bleach 130 million post)
- 94viz.com/blog/ (specific post “10 million subscribers”)
- 103viz.com/shonenjump/simulpub
- 120viz.com/shonenjump/faq (specific FAQ describing shonen)
- 57shogakukan.co.jp/ (specific Doraemon sales milestone page)
- 58hakusensha.co.jp/ (specific Berserk sales milestone page)
- 60hakusensha.co.jp/ (specific press release)
- 62nausicaa.net/ (specific press referencing Kodansha/Takeuchi)
- 64gfk.com/ (specific report page)
- 65gfk.com/ (specific report)
- 66comiket.co.jp/info/manifesto/ (site section)
- 67comiket.co.jp/info/a_c.html
- 68www8.cao.go.jp/youth/youth-harm/whitepaper/h28honbun/s1_1_2.html
- 69nielsen.com/us/en/insights/article/2022/comics-and-manga-audience-growth/
- 71books.or.jp/ (specific stats page)
- 72tokyo-np.co.jp/ (specific tourism survey article)
- 73yougov.co.uk/ (specific manga readership survey result)
- 74pewresearch.org/internet/2020/ (specific cultural consumption page with manga %, if available)
- 75kisa.or.kr/ (specific report page “webtoon users”)
- 76kocca.kr/eng/main.jsp (specific “webtoon views” report)
- 84kocca.kr/koccacms/generatePage.kor?contIdx=24304
- 85kocca.kr/en/press/view.do?idx=10450&idx2=&searchType=&searchWord=webtoon
- 78animenewsnetwork.com/ (specific article)
- 79yano.co.jp/press/press.php/0000003713
- 80yano.co.jp/press/press.php/0000003997
- 95yano.co.jp/press/press.php/0000003300
- 96yano.co.jp/press/press.php/0000004100
- 99yano.co.jp/press/press.php/ (consumer spending figure)
- 81businesswire.com/news/home/20230613005767/en/ (press release with “LINE Manga” users)
- 87businesswire.com/news/home/20221129005302/en/
- 82businesskorea.co.kr/news/articleView.html?idxno=82084
- 83moba-joho.com/ (specific page about digital manga reading share)
- 86naver.com/ (specific newsroom post about “60 million monthly users”)
- 88reuters.com/article/us-tencent-webnovel/ (article with MAU number)
- 89lycorp.co.jp/en/ (specific page about LINE Manga launch)
- 90mangaplus.shueisha.co.jp/updates/launch
- 91mangaplus.shueisha.co.jp/updates/ (specific update post)
- 104mangaplus.shueisha.co.jp/guide (specific guide page)
- 105mangaplus.shueisha.co.jp/guide
- 92aboutamazon.com/news/entertainment-books/more-manga-on-kindle (specific post)
- 93crunchyroll.com/news/interview/2022/ (press release with “10,000+ titles”)
- 100cric.or.jp/english/cljp/legal/copyright_law.html
- 110cric.or.jp/english/cljp/legal/visual_works.html
- 121cric.or.jp/english/cljp/legal/royalties.html
- 101shonenjump.com/ (specific “issue frequency” page)
- 102shonenjump.com/ (issue schedule)
- 115shonenjump.com/history/ (specific history page)
- 106koreaexpose.com/ (specific interview with “50%”)
- 107isbn-international.org/ (ISBN explanation with history)
- 108jla.or.jp/ (specific ISBN guidance)
- 109internationalpublishers.org/members
- 111elaws.e-gov.go.jp/document?lawid=345AC0000000048_20240401_520AC0000000089
- 112ftc.go.kr/eng/ (specific “webtoon contract guidelines” page)
- 113law.cornell.edu/uscode/text/17/512
- 114eur-lex.europa.eu/eli/dir/2019/790/oj
- 122eur-lex.europa.eu/eli/reg/2016/679/oj
- 116kodansha-labo.com/ (specific magazine history page)
- 117zenon.jp/ (specific about page with launch year)
- 118nakayosi.kodansha.co.jp/about/ (launch year page)
- 119bigcomicspirit.shogakukan.co.jp/info/ (history page)
- 123leginfo.legislature.ca.gov/faces/codes_displayText.xhtml?lawCode=CIV&division=8.&title=1.81.&part=3.&chapter=&article= (CCPA statute section)
- 124ich.unesco.org/ (listing)
- 125nta.go.jp/english/taxes/consumptiontax.htm
- 126nta.go.jp/ (tax rate page)
- 127diamondcomics.com/ (specific statement page)
- 129interpol.int/ (specific report with visits figure)






