GITNUX MARKETDATA REPORT 2024

Must-Know Local Business Statistics [Latest Report]

Last Updated: December 16, 2023

Written & Summarized by: Jannik Lindner

How we write

Download Image

Highlights: Local Business Statistics

91% of consumers use search engines to find information about local businesses.
82% of smartphone users conduct searches on their phones using the phrase “near me.”
46% of Google searches have local intent.
72% of consumers who conducted a local search visited a store within 5 miles of their search location.
28% of local searches result in a purchase.
50% of local mobile searches lead to store visits within one day.
97% of consumers read online reviews for local businesses in 2017.
On average, local businesses receive 59 actions per month from their Google My Business listing.
85% of small businesses say that word-of-mouth is their most effective marketing strategy.
61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site.
Customers are willing to travel an average of 17 minutes to reach a local business.
54% of consumers search for local business information on social media platforms.

AI Transparency Disclaimer 🔴🔵

Find all AI Apps we have used to create this article.

Hint: If you are a student, academic or journalist we can wholeheartedly recommend them :)

✍ We save hours writing with Jenni’s AI-powered text editor* and also use Rytr* for creating articles.

📄 We find information more quickly in our research process by chatting with PDFs, Reports & Books with the help of ChatPDF*, PDF.ai* & Askyourpdf*.

🔎 We search for citations and check if a publication has been cited by others with Scite.ai*.

🤖 We use QuillBot to paraphrase or summarize our research.

✅ We check and edit our research with ProWritingAid and Trinka.

🎉 We use Originality’s AI detector & plagiarism checker* to verify our research.

Local businesses are an integral part of the economy, and understanding local business statistics can help you make informed decisions about your own business. In this blog post, we’ll explore 20 key stats that demonstrate the importance of local SEO for small businesses. From search engine usage to mobile searches and online reviews, these stats will give you a better idea of how consumers interact with local businesses in today’s digital world.

The Most Important Statistics

91% of consumers use search engines to find information about local businesses.

This statistic is a powerful indicator of the importance of search engines in the modern consumer’s journey. It demonstrates that the majority of people rely on search engines to find information about local businesses, making it essential for local businesses to have a strong online presence in order to be found. This statistic is a key piece of evidence in any blog post about local business statistics, as it highlights the importance of search engine optimization for local businesses.

82% of smartphone users conduct searches on their phones using the phrase “near me.”

This statistic is a powerful indicator of the importance of local businesses in the digital age. It shows that the majority of smartphone users are actively seeking out local businesses when they need goods or services, demonstrating the need for businesses to have a strong online presence in order to be found by potential customers.

Local Business Statistics Overview

46% of Google searches have local intent.

This statistic is a powerful reminder of the importance of local businesses in the digital age. It highlights the fact that a significant portion of online searches are related to local businesses, indicating that local businesses have a strong presence in the online world. This statistic is especially relevant for local businesses, as it shows that there is a large potential customer base that can be reached through online searches. This statistic is an important reminder for local businesses to ensure that they are optimizing their online presence in order to maximize their reach and visibility.

72% of consumers who conducted a local search visited a store within 5 miles of their search location.

This statistic is a powerful indicator of the importance of local search for businesses. It shows that local searches are not only being conducted, but that they are leading to real-world visits and purchases. This is a key point for businesses to consider when deciding how to allocate their marketing budget, as local search can be a powerful tool for driving customers to their stores.

28% of local searches result in a purchase.

This statistic is a powerful indicator of the effectiveness of local searches in driving sales. It demonstrates that local searches are an invaluable tool for businesses looking to increase their customer base and generate more revenue. This statistic is especially pertinent to a blog post about local business statistics, as it provides a tangible example of the potential benefits of local searches for businesses.

50% of local mobile searches lead to store visits within one day.

This statistic is a powerful indicator of the effectiveness of local mobile searches. It shows that half of all local mobile searches result in a store visit within a day, demonstrating the power of local search to drive customers to businesses. This is an important statistic for local businesses to consider when assessing their online presence and marketing strategies.

97% of consumers read online reviews for local businesses in 2017.

This statistic is a powerful indicator of the importance of online reviews for local businesses. It shows that the majority of consumers are relying on online reviews to make decisions about which local businesses to patronize. This means that local businesses must pay attention to their online reviews and take steps to ensure that they are providing a positive customer experience. This statistic is a valuable piece of information for any blog post about local business statistics, as it highlights the importance of online reviews for local businesses.

On average, local businesses receive 59 actions per month from their Google My Business listing.

This statistic is a testament to the power of Google My Business listings for local businesses. It shows that having a presence on the platform can lead to a significant number of actions per month, such as website visits, phone calls, and directions requests. This is an important reminder for local businesses to make sure they are taking advantage of the platform and optimizing their listing to maximize their visibility and reach.

85% of small businesses say that word-of-mouth is their most effective marketing strategy.

This statistic is a testament to the power of word-of-mouth marketing for local businesses. It shows that even in the age of digital marketing, the old-fashioned method of spreading the word about a business through personal recommendations is still the most effective way to reach potential customers. This statistic is a reminder that local businesses should not overlook the importance of word-of-mouth marketing when it comes to their marketing strategies.

Businesses with 10 or more photos on their Google My Business listing get 42% more requests for driving directions and 35% more clicks to their websites.

This statistic is a powerful reminder of the importance of having a comprehensive Google My Business listing. By having 10 or more photos, businesses can significantly increase the number of requests for driving directions and clicks to their websites. This highlights the need for businesses to invest in their online presence and ensure that their Google My Business listing is up-to-date and comprehensive.

61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site.

This statistic is a powerful reminder of the importance of having a mobile-friendly site for local businesses. With the majority of mobile searchers being more likely to contact a local business if they have a mobile-friendly site, it is clear that having a website that is optimized for mobile devices is essential for local businesses to reach their target audience. This statistic is a great example of how local businesses can benefit from having a mobile-friendly site, and should be taken into consideration when creating a blog post about local business statistics.

Customers are willing to travel an average of 17 minutes to reach a local business.

This statistic is a valuable insight into the dedication of customers to patronize local businesses. It shows that customers are willing to go the extra mile, literally, to support their local businesses. This speaks to the importance of local businesses to their customers and the community as a whole.

54% of consumers search for local business information on social media platforms.

This statistic is a powerful indicator of the importance of social media for local businesses. It shows that a majority of consumers are turning to social media to find information about local businesses, making it a key platform for businesses to reach potential customers. This statistic is especially relevant for a blog post about local business statistics, as it highlights the importance of social media for local businesses.

Conclusion

The statistics presented in this blog post demonstrate the importance of local SEO for businesses. Consumers are increasingly using search engines, smartphones and social media to find information about local businesses, with many taking action within a day or even visiting stores within 5 miles of their location. Businesses should take advantage of these trends by optimizing their websites for mobile devices, claiming their Google My Business listing and encouraging customers to leave positive reviews online. Doing so can help them reach more potential customers and increase conversions from organic searches as well as word-of-mouth referrals.

References

0. – https://www.monsterinsights.com

1. – https://www.smallbizgenius.net

2. – https://www.thinkwithgoogle.com

3. – https://www.brightlocal.com

4. – https://www.impactbnd.com

5. – https://www.blog.hubspot.com

6. – https://www.wordstream.com

7. – https://www.square2marketing.com

8. – https://www.go-gulf.com

9. – https://www.smallbiztrends.com

10. – https://www.blog.hootsuite.com

FAQs

What is the average annual revenue for local businesses in a specific industry?

This will vary depending on the industry and region, but average annual revenue can be obtained by analyzing data from local business tax reports or industry-specific reports.

What is the current market share for local businesses in a particular sector?

The market share of local businesses in a given sector can be determined by comparing the total revenue of local businesses within that sector to the total revenue of all businesses in that sector.

What is the annual growth rate for local businesses in a specific region?

To calculate the annual growth rate, compare the total revenue of local businesses in one year to the total revenue of local businesses in the previous year, and calculate the percentage change.

What is the success rate for new local businesses in a given area?

The success rate for new local businesses is typically measured by the survival rate after a certain number of years (commonly 5 years). This can be calculated by analyzing the number of new businesses that are still in operation after that time frame in comparison to the total number of new businesses established within that same period.

What factors contribute to the success or failure of a local business in a specific industry?

Several factors can contribute to the success or failure of a local business, including the competitiveness of the industry, the level of demand for their products or services, the effectiveness of their marketing and advertising, the quality of their customer service, their ability to manage costs and finances, and the overall economic conditions in their region.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.