Summary
- • 97% of consumers read online reviews for local businesses
- • 72% of consumers say positive reviews make them trust a local business more
- • 88% of consumers trust online reviews as much as personal recommendations
- • Local searches lead 50% of mobile visitors to visit stores within one day
- • 18% of local smartphone searches lead to a purchase within a day
- • 78% of local-mobile searches result in offline purchases
- • 46% of all Google searches are looking for local information
- • 29% of consumers search for local businesses at least every week
- • 76% of people who search on their smartphones for something nearby visit a business within a day
- • 28% of searches for something nearby result in a purchase
- • 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site
- • 50% of consumers who conducted a local search on their smartphone visited a store within a day
- • 18% of local searches on smartphone lead to a purchase within a day
- • 72% of consumers who did a local search visited a store within five miles
- • 30% of mobile searches are related to a location
In a world where local businesses strive to stand out among the digital noise, statistics reveal a compelling tale of consumer behavior that cannot be ignored. Did you know that a whopping 97% of consumers read online reviews for local businesses, with 88% placing as much trust in them as personal recommendations? Plus, with 46% of all Google searches geared towards finding local information, its clear that the online realm plays a vital role in driving offline purchases. Join us as we delve into the fascinating numbers that shape the modern landscape of small businesses and discover just how crucial your digital presence is in capturing the hearts – and wallets – of todays consumers.
Mobile Search
- Local searches lead 50% of mobile visitors to visit stores within one day
- 18% of local smartphone searches lead to a purchase within a day
- 78% of local-mobile searches result in offline purchases
- 76% of people who search on their smartphones for something nearby visit a business within a day
- 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site
- 50% of consumers who conducted a local search on their smartphone visited a store within a day
- 18% of local searches on smartphone lead to a purchase within a day
- 30% of mobile searches are related to a location
- 61% of consumers say they are more likely to contact a local business if they have a mobile-friendly website
- 88% of searches for local businesses on a mobile device either call or visit the business within 24 hours
- Local searches lead 50% of mobile visitors to visit stores within one day
Interpretation
These statistics paint a clear picture: in the digital age, local businesses can no longer afford to ignore the power of mobile. With mobile searches leading to swift store visits and purchases, any business without a mobile-friendly site might as well be putting up a closed sign. In a world where convenience is king and attention spans are fleeting, capturing the attention of smartphone users is key to staying relevant and driving offline sales. So, if you want to keep those virtual doors swinging open with real-life customers, make sure your business is not just on the map, but also on the screens of your potential patrons.
Online Presence
- 97% of consumers read online reviews for local businesses
- 72% of consumers say positive reviews make them trust a local business more
- 88% of consumers trust online reviews as much as personal recommendations
- 68% of customers leave a review when asked
- 86% of consumers read reviews for local businesses
- 57% of consumers will only use a business if it has 4 or more stars
- 91% of 18-34 year olds trust online reviews as much as personal recommendations
- Local businesses with 4-5 star ratings earn 28% more in annual revenue
- 82% of consumers read online reviews for local businesses
- 70% of consumers will leave a review for a business when asked
- 56% of local businesses haven't claimed their Google My Business listing
- 87% of consumers read online reviews for local businesses in 2020
- 64% of consumers have used Google My Business to find local business contact details
- 54% of consumers visit a local business's website after reading positive reviews
- 73% of consumers trust a local business more after reading positive reviews
- 42% of consumers will not use a business with less than a 3-star rating
- 48% of consumers won't use a business that has less than a 4-star rating
- 92% of consumers visit a business's website after reading reviews
- 17% of consumers will visit a business's website after reading a positive review
- 85% of consumers trust online reviews as much as personal recommendations
- 40% of consumers only take into account reviews written within the past 2 weeks
- 57% of consumers will only use a business if it has 4 or more stars
- 91% of 18-34 year olds trust online reviews as much as personal recommendations
- 87% of consumers read online reviews for local businesses in 2020
- 34% of consumers always read reviews for local businesses
- 26% of consumers say they regularly read reviews for local businesses
- 66% of consumers say they're more likely to use a local business if it has positive reviews
- 40% of consumers only take into account reviews written within the past two weeks
- 48% of consumers need at least a four-star rating before they choose to use a business
- Small businesses with 200+ reviews earn twice as much revenue as the average
- Businesses with more than 82 total reviews earn 54% more than average
- Small businesses with 3.5 to 4.5 stars earn more revenue than any other rating
- Businesses that reply to at least 25% of their reviews earn 35% more revenue
- Businesses with more than 9 current reviews earn 52% more than average
Interpretation
In a world where online reviews have become the modern-day gospel for consumers, local businesses are navigating a landscape where stars hold more sway than twinkle in the night sky. With statistics revealing that consumers trust online reviews as much as personal recommendations, it seems that the digital realm has become the new town square, where reputations are made or broken in the blink of a five-star rating. From the strategic dance of garnering positive reviews to the art of timely responses, businesses now walk a tightrope of customer perception, where the difference between success and obscurity lies in the click of a review button. So remember, in this age of virtual word-of-mouth, the pen—or rather, the keyboard—is indeed mightier than the sword.
Search Behavior
- 46% of all Google searches are looking for local information
- 29% of consumers search for local businesses at least every week
- 28% of searches for something nearby result in a purchase
- 72% of consumers who did a local search visited a store within five miles
- 4 in 5 consumers use search engines to find local information
- 71% of people look up and confirm the location of a business before visiting it for the first time
- 93% of consumers used the internet to find a local business in 2020
- 90% of consumers used the internet to find a local business in 2019
- 33% of consumers look at local businesses online every day
- 27% of consumers looked online daily for local businesses in 2020
- 27% of consumers looked online daily for local businesses in 2019
- 35% of consumers looked online daily for local businesses in 2018
- 97% of consumers looked online for local businesses in 2017
- 93% of consumers used the internet to find a local business in the last year
- 46% of all Google searches are seeking local information
- 72% of consumers who did a local search visited a store within five miles
- 28% of searches for something nearby result in a purchase
- 97% of search engine users searched online to find a local business
- 92% of searchers will pick businesses on the first page of local search results
Interpretation
In a world where 4 out of 5 consumers are glued to their screens, local businesses are fighting for virtual real estate as much as physical storefronts. With 46% of all Google searches hunting down local gems and 29% of consumers becoming daily detectives for nearby treasures, it's no wonder that 28% of these searches result in a purchase. The digital foot traffic is real, with 72% of local searchers ending up within a five-mile radius of the object of their online affection. In this high-stakes game of SEO survival, securing a spot on the first page is essential, as 92% of searchers have been known to only have eyes for those ranking high. So, to all the local businesses out there: if you're not making a mark online, you might as well be invisible in the real world!