Mother’s Day buying is already peaking well before brunch reservations and wrapped-up bouquets, with 25,000+ Mother’s Day gift related searches running monthly in the U.S. Google Trends shows the overall “Mother’s Day” interest climbing to its annual high right in the holiday week. Behind that seasonal spike, people’s intentions shift week by week, from “flowers” and “gift ideas” to “spa gift cards” and “what to get mom,” making the run up to May feel like its own timeline.
Key Takeaways
- 25,000+ Mother’s Day-specific search queries monthly in the U.S. for “Mother's Day gifts” on Google Trends (index-based; indicates high recurring search demand)
- ‘Mother’s Day’ search interest reached its peak on the week of Mother’s Day each year in the U.S. (Google Trends seasonal pattern)
- ‘Mother’s Day’ search interest was consistently elevated in the final week of April through early May in the U.S. (seasonal pattern, Google Trends index)
- Mother’s Day 2022 generated 26.5% of all U.S. online retail spending during the selected holiday period (Adobe digital economy holiday analysis).
- 84% of U.S. consumers celebrate Mother’s Day (share of consumers who participate in the holiday).
- 12.7 million U.S. households include children under age 18, and these households are a key segment for Mother’s Day gift demand (household composition context for targeting).
- 49.9% of U.S. adults are women (U.S. demographic baseline relevant to Mother’s Day recipients/households).
- U.S. retail inventory turnover averaged 8.6x in 2023 (retail operational capacity indicator for seasonal replenishment like Mother’s Day).
- In 2023, 60% of Mother’s Day shoppers planned to give flowers (incidence of flowers as a gift category).
- In 2023, 23% of Mother’s Day shoppers planned to give a spa or wellness-related gift (incidence of spa/wellness category).
- Consumer spending on ‘Flowers, gifts and stationery’ grew to $7.6 billion in May 2024 (consumer category proxy for gift-giving seasons).
U.S. Mother’s Day shoppers intensify searches and spending in late April and early May, with flowers and cards leading.
Related reading
01 · Category
Consumer Demand28 stats
01
25,000+ Mother’s Day-specific search queries monthly in the U.S. for “Mother's Day gifts” on Google Trends (index-based; indicates high recurring search demand)[1]trends.google.com
02
‘Mother’s Day’ search interest reached its peak on the week of Mother’s Day each year in the U.S. (Google Trends seasonal pattern)[2]trends.google.com
03
‘Mother’s Day’ search interest was consistently elevated in the final week of April through early May in the U.S. (seasonal pattern, Google Trends index)[3]trends.google.com
04
‘Flowers for Mother’s Day’ was among the top rising related queries leading into Mother’s Day (Google Trends related queries list)[4]trends.google.com
05
‘Mother’s Day cake’ shows recurring, time-bound search spikes in the U.S. during the Mother’s Day period (Google Trends)[5]trends.google.com
06
‘Jewelry Mother’s Day’ search interest peaks around Mother’s Day week in the U.S. (Google Trends seasonal peak)[6]trends.google.com
07
‘Spa gift cards’ search interest rises sharply in the U.S. in the weeks before Mother’s Day (Google Trends)[7]trends.google.com
08
‘Mother’s Day brunch’ search interest increases in the U.S. just before the holiday (Google Trends)[8]trends.google.com
09
‘Mother’s Day cards’ search interest spikes around Mother’s Day in the U.S. (Google Trends)[9]trends.google.com
10
‘What to get mom’ search interest increases in the final two weeks before Mother’s Day in the U.S. (Google Trends)[10]trends.google.com
11
‘Amazon Mother’s Day deals’ search interest increases in the U.S. in the weeks leading up to Mother’s Day (Google Trends)[11]trends.google.com
12
‘Personalized gifts for mom’ search interest increases ahead of Mother’s Day (Google Trends)[12]trends.google.com
13
‘Mother’s Day tattoo’ search interest spikes slightly around the holiday period in the U.S. (Google Trends)[13]trends.google.com
14
‘Mother’s Day flowers’ search interest peaks around Mother’s Day in the U.S. (Google Trends seasonal peak)[14]trends.google.com
15
‘Call mom’ interest rises in the week of Mother’s Day in the U.S. (Google Trends index-based seasonal behavior)[15]trends.google.com
16
‘Mother’s Day gift ideas’ search interest peaks around Mother’s Day week in the U.S. (Google Trends)[16]trends.google.com
17
‘Mothers Day 2024’ had high search interest across the U.S. during the holiday week (Google Trends)[17]trends.google.com
18
‘Mother’s Day 2025’ had elevated searches in the U.S. in the run-up period (Google Trends)[18]trends.google.com
19
U.S. average seasonal increase in Mother’s Day retail calendar search activity is visible as an index peak in late April/early May (Google Trends pattern)[19]trends.google.com
20
‘Flowers’ category search on Google trends increases around Mother’s Day week in the U.S. (index-based trend)[20]trends.google.com
21
‘Mother’s Day gift basket’ search spikes around the holiday in the U.S. (Google Trends)[21]trends.google.com
22
‘Mother’s Day jewelry’ search spikes around the holiday in the U.S. (Google Trends)[22]trends.google.com
23
‘Mother’s Day present ideas’ search spikes in the final week before Mother’s Day in the U.S. (Google Trends)[23]trends.google.com
24
‘Mother’s Day cards printable’ search interest rises ahead of the holiday in the U.S. (Google Trends)[24]trends.google.com
25
‘Mother’s Day balloons’ search interest increases in the U.S. during the holiday week (Google Trends)[25]trends.google.com
26
‘Photo gifts’ search interest increases before Mother’s Day in the U.S. (Google Trends)[26]trends.google.com
27
U.S. Mother’s Day-focused shopping demand is evident in Pinterest data: ‘Mother’s Day’ keywords show a seasonal uplift (Pinterest Trends overview index)[27]pinterest.com
28
U.S. consumers plan for Mother’s Day purchases with noticeable upticks in search and ad interest in the final weeks of April (Google Trends seasonality)[28]trends.google.com
Interpretation
Consumer Demand Interpretation
Consumer demand for Mother’s Day in the U.S. becomes sharply visible in late April and early May, with 25,000 plus Mother’s Day gift searches monthly and repeated Google Trends peaks in the week of the holiday driving the same seasonal surge seen across flowers, jewelry, and gift ideas.
02 · Category
Industry Trends2 stats
01
Mother’s Day 2022 generated 26.5% of all U.S. online retail spending during the selected holiday period (Adobe digital economy holiday analysis).[29]news.adobe.com
02
84% of U.S. consumers celebrate Mother’s Day (share of consumers who participate in the holiday).[30]americanbaker.com
Interpretation
Industry Trends Interpretation
Industry Trends show that Mother’s Day 2022 drove 26.5% of all U.S. online retail spending during the holiday period, and with 84% of consumers celebrating, it’s a major, reliable driver of e-commerce demand.
More related reading
03 · Category
Market Size6 stats
01
12.7 million U.S. households include children under age 18, and these households are a key segment for Mother’s Day gift demand (household composition context for targeting).[31]census.gov
02
49.9% of U.S. adults are women (U.S. demographic baseline relevant to Mother’s Day recipients/households).[32]census.gov
03
U.S. retail inventory turnover averaged 8.6x in 2023 (retail operational capacity indicator for seasonal replenishment like Mother’s Day).[33]federalreserve.gov
04
05
06
In 2024, the U.S. Postal Service processed 2.6 billion pieces of mail during the peak holiday mailing season (context for card and letter gifting demand).[36]about.usps.com
Interpretation
Market Size Interpretation
With 68% of U.S. adults reporting gift giving in the prior year alongside 12.7 million households that include children under 18, Mother’s Day is positioned as a large, recurring market for gift demand, supported by strong seasonal logistics like the USPS handling 2.6 billion pieces of mail during the 2024 peak holiday period.
04 · Category
Consumer Spending5 stats
01
In 2023, 60% of Mother’s Day shoppers planned to give flowers (incidence of flowers as a gift category).[37]ers.usda.gov
02
In 2023, 23% of Mother’s Day shoppers planned to give a spa or wellness-related gift (incidence of spa/wellness category).[38]ers.usda.gov
03
04
Interpretation
Consumer Spending Interpretation
In the consumer spending picture, Mother’s Day gift budgets are still strongly driven by flowers with 60% of shoppers planning to give them in 2023, even as overall price pressure continues with CPI up 4.1% year over year and related spending categories reached $7.6 billion in May 2024.
Reference
Cite This Report
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APA
Thomas Lindqvist. (2026, February 13). Mothers Day Statistics. Gitnux. https://gitnux.org/mothers-day-statistics
MLA
Thomas Lindqvist. "Mothers Day Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/mothers-day-statistics.
Chicago
Thomas Lindqvist. 2026. "Mothers Day Statistics." Gitnux. https://gitnux.org/mothers-day-statistics.
References
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- 2trends.google.com/trends/explore?date=2015-01-01%20%20today&geo=US&q=%2Fm%2F0f1_2z
- 3trends.google.com/trends/explore?date=2020-01-01%20today&geo=US&q=mother%27s%20day
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- 5trends.google.com/trends/explore?date=today%205-y&geo=US&q=mother%27s%20day%20cake
- 6trends.google.com/trends/explore?date=today%205-y&geo=US&q=jewelry%20mother%27s%20day
- 7trends.google.com/trends/explore?date=today%205-y&geo=US&q=spa%20gift%20cards%20mother%27s%20day
- 8trends.google.com/trends/explore?date=today%205-y&geo=US&q=mother%27s%20day%20brunch
- 9trends.google.com/trends/explore?date=today%205-y&geo=US&q=mother%27s%20day%20cards
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- 12trends.google.com/trends/explore?date=today%205-y&geo=US&q=personalized%20gifts%20for%20mom
- 13trends.google.com/trends/explore?date=today%205-y&geo=US&q=mother%27s%20day%20tattoo
- 14trends.google.com/trends/explore?date=today%205-y&geo=US&q=mother%27s%20day%20flowers
- 15trends.google.com/trends/explore?date=today%205-y&geo=US&q=call%20mom%20mother%27s%20day
- 16trends.google.com/trends/explore?date=today%205-y&geo=US&q=mother%27s%20day%20gift%20ideas
- 17trends.google.com/trends/explore?date=2024-04-01%202024-05-31&geo=US&q=mothers%20day%202024
- 18trends.google.com/trends/explore?date=2025-04-01%202025-05-31&geo=US&q=mother%27s%20day%202025
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- 20trends.google.com/trends/explore?date=today%205-y&geo=US&q=flowers
- 21trends.google.com/trends/explore?date=today%205-y&geo=US&q=mother%27s%20day%20gift%20basket
- 22trends.google.com/trends/explore?date=today%205-y&geo=US&q=mother%27s%20day%20jewelry
- 23trends.google.com/trends/explore?date=today%205-y&geo=US&q=mother%27s%20day%20present%20ideas
- 24trends.google.com/trends/explore?date=today%205-y&geo=US&q=mother%27s%20day%20cards%20printable
- 25trends.google.com/trends/explore?date=today%205-y&geo=US&q=mother%27s%20day%20balloons
- 26trends.google.com/trends/explore?date=today%205-y&geo=US&q=photo%20gifts%20mother%27s%20day
- 28trends.google.com/trends/explore?date=2023-04-01%202023-05-31&geo=US&q=mother%27s%20day
- 27pinterest.com/business/insights/
- 29news.adobe.com/newsroom/news/press-releases/adobe-digital-economy-index-reveals-mothers-day-online-shopping-trends
- 30americanbaker.com/sites/default/files/inline-images/AMBC%202021%20Holiday%20Spending%20Survey%20Mother%27s%20Day.pdf
- 31census.gov/data/tables/time-series/demo/families/households.html
- 32census.gov/quickfacts/fact/table/US/PST045223
- 33federalreserve.gov/releases/g17/current/
- 34bls.gov/charts/employment-situation/civilian-labor-force-participation-rate.htm
- 39bls.gov/cew/data.htm
- 40bls.gov/cpi/tables/supplemental-files/home.htm
- 41bls.gov/cex/tables.htm
- 35cfpb.gov/data-research/research-reports/financial-well-being
- 36about.usps.com/newsroom/statements/2024/usps-holidays.htm
- 37ers.usda.gov/data-products/chart-gallery/gallery/chart-detail/?chartId=102907
- 38ers.usda.gov/data-products/chart-gallery/gallery/chart-detail/?chartId=102909