Mothers Day Statistics

Key Takeaways

• 125,000+ Mother’s Day-specific search queries monthly in the U.S. for “Mother's Day gifts” on Google Trends (index-based; indicates high recurring search demand)
• 2‘Mother’s Day’ search interest reached its peak on the week of Mother’s Day each year in the U.S. (Google Trends seasonal pattern)
• 3‘Mother’s Day’ search interest was consistently elevated in the final week of April through early May in the U.S. (seasonal pattern, Google Trends index)
• 4Mother’s Day 2022 generated 26.5% of all U.S. online retail spending during the selected holiday period (Adobe digital economy holiday analysis).
• 584% of U.S. consumers celebrate Mother’s Day (share of consumers who participate in the holiday).
• 612.7 million U.S. households include children under age 18, and these households are a key segment for Mother’s Day gift demand (household composition context for targeting).
• 749.9% of U.S. adults are women (U.S. demographic baseline relevant to Mother’s Day recipients/households).
• 8U.S. retail inventory turnover averaged 8.6x in 2023 (retail operational capacity indicator for seasonal replenishment like Mother’s Day).
• 9In 2023, 60% of Mother’s Day shoppers planned to give flowers (incidence of flowers as a gift category).
• 10In 2023, 23% of Mother’s Day shoppers planned to give a spa or wellness-related gift (incidence of spa/wellness category).
• 11Consumer spending on ‘Flowers, gifts and stationery’ grew to $7.6 billion in May 2024 (consumer category proxy for gift-giving seasons).

U.S. Mother’s Day shoppers intensify searches and spending in late April and early May, with flowers and cards leading.