Lithium ion cell prices fell to about $120 per kWh in 2023, cutting the economics of battery power. Electric mowers are projected to be the fastest growing segment from 2024 to 2032. At the same time, 7.2 million U.S. households used riding lawn mowers in 2019, and 39.1 percent of households reported owning some lawn mowing equipment in 2015 to 2016.
Key Takeaways
- In 2019, 7.2 million households used a riding lawn mower in the U.S.
- The U.S. lawn and garden equipment market was forecast to reach $7.2 billion by 2030
- Electric mowers were projected to be the fastest-growing segment of the lawn mower market during 2024–2032
- EIA RECS 2015–2016 indicates 39.1% of U.S. households reported owning some lawn mowing equipment
- In the U.S., the consumer spending category “lawn and garden equipment” was valued at about $7.8 billion in 2022 (NAICS-based retail sales estimate by industry tracker)
- In 2023, the U.S. outdoor power equipment market included a growing share of battery electric products, with battery mowers expanding across major retailers (industry tracker share data)
- EPA estimated small off-road engines contribute about 10% of total nonroad hydrocarbons emissions
- EPA finalized Emissions Standards for New Nonroad Spark-Ignition Engines and Equipment for 2025 and later model years, requiring substantially lower NOx and HC emissions
- The EPA’s 2022 rule for small off-road engines included stricter standards for particulate matter and HC for 2026+ engines
- Greenworks 40V battery platform mowers are rated for runtimes of up to about 60 minutes depending on battery and cut mode
- EU machinery directive requires manufacturers to declare guaranteed sound power level for outdoor equipment, including lawn mowers
- IEC 60335-2-77 specifies requirements for the safety of electric motor-operated lawn mowers and trimmers
- In 2023, battery prices for lithium-ion cells fell to about $120/kWh globally on average (benchmark estimate used in LCA and market analyses)
- Battery-electric vehicle battery costs fell to around $132/kWh in 2022 (industry benchmark widely cited by BloombergNEF)
- EPA lifecycle cost analyses for electric landscaping equipment show operating costs are lower mainly due to electricity vs gasoline price differences and reduced maintenance
With over 39% of US households owning lawn equipment and battery mowers rapidly growing, electric models are cutting noise and lifetime costs.
Related reading
01 · Category
Market Size3 stats
01
In 2019, 7.2 million households used a riding lawn mower in the U.S.
02
The U.S. lawn and garden equipment market was forecast to reach $7.2 billion by 2030
03
Electric mowers were projected to be the fastest-growing segment of the lawn mower market during 2024–2032
Interpretation
Market Size Interpretation
For the Market Size angle, the key story is that about 7.2 million U.S. households already use riding lawn mowers, while industry forecasts point to U.S. lawn and garden equipment reaching $7.2 billion by 2030, with electric mowers set to become the fastest-growing segment from 2024 to 2032.
02 · Category
User Adoption4 stats
01
EIA RECS 2015–2016 indicates 39.1% of U.S. households reported owning some lawn mowing equipment
02
In the U.S., the consumer spending category “lawn and garden equipment” was valued at about $7.8 billion in 2022 (NAICS-based retail sales estimate by industry tracker)
03
In 2023, the U.S. outdoor power equipment market included a growing share of battery electric products, with battery mowers expanding across major retailers (industry tracker share data)
04
EIA RECS data show that mower ownership is common among U.S. households with yards, with tens of millions owning mowers (baseline for adoption)
Interpretation
User Adoption Interpretation
With 39.1% of U.S. households already owning some lawn mowing equipment and the lawn and garden equipment market reaching about $7.8 billion in 2022, user adoption is clearly mainstream, and the growing share of battery mowers in 2023 suggests that current owners are increasingly shifting to battery electric options.
03 · Category
Industry Trends5 stats
01
EPA estimated small off-road engines contribute about 10% of total nonroad hydrocarbons emissions
02
EPA finalized Emissions Standards for New Nonroad Spark-Ignition Engines and Equipment for 2025 and later model years, requiring substantially lower NOx and HC emissions
03
The EPA’s 2022 rule for small off-road engines included stricter standards for particulate matter and HC for 2026+ engines
04
Electric lawn mower noise is typically in the 75–85 dB(A) range in studies summarized in a 2019 review
05
Handheld and walk-behind lawn equipment contribute to residential exposure in urban areas, with noise levels impacting nearby residents as shown in 2017–2019 field studies
Interpretation
Industry Trends Interpretation
Industry trends are clearly shifting toward cleaner and quieter outdoor power, with EPA attributing about 10% of total nonroad hydrocarbon emissions to small off-road engines while new 2025-plus standards aim to further curb emissions and studies find electric lawn mowers often land around 75 to 85 dB(A), addressing both environmental impact and noise-driven residential concerns.
More related reading
04 · Category
Performance Metrics4 stats
01
Greenworks 40V battery platform mowers are rated for runtimes of up to about 60 minutes depending on battery and cut mode
02
EU machinery directive requires manufacturers to declare guaranteed sound power level for outdoor equipment, including lawn mowers
03
IEC 60335-2-77 specifies requirements for the safety of electric motor-operated lawn mowers and trimmers
04
Safety labeling requirements under EU rules include vibration and noise information for portable outdoor equipment
Interpretation
Performance Metrics Interpretation
For Performance Metrics, battery lawn mowers like Greenworks 40V models stand out with up to about 60 minutes of runtime, while EU safety and compliance rules require manufacturers to formally declare measurable noise and vibration information.
05 · Category
Cost Analysis8 stats
01
In 2023, battery prices for lithium-ion cells fell to about $120/kWh globally on average (benchmark estimate used in LCA and market analyses)
02
Battery-electric vehicle battery costs fell to around $132/kWh in 2022 (industry benchmark widely cited by BloombergNEF)
03
EPA lifecycle cost analyses for electric landscaping equipment show operating costs are lower mainly due to electricity vs gasoline price differences and reduced maintenance
04
In U.S. EIA data, retail gasoline prices averaged about $3.52/gal in 2023 (U.S. regular retail)
05
In U.S. EIA data, retail electricity prices averaged about 15.6 cents/kWh in 2023 for U.S. households
06
In the EU, energy label and purchase price are used in Total Cost of Ownership calculations; consumer energy savings depend on electricity price and mower efficiency
07
A U.S. EPA lifecycle assessment for small electric power equipment includes repair and replacement assumptions affecting total cost relative to comparable gas equipment
08
Many push gas mower OEMs recommend air filter replacement every 1 year or after a specified number of operating hours (as specified in OEM manuals)
Interpretation
Cost Analysis Interpretation
For cost analysis in the lawn mower industry, the shift is clear as lithium ion cell prices dropped to about $120 per kWh in 2023 while US consumers paid around 15.6 cents per kWh for electricity compared with $3.52 per gallon for gasoline in 2023, making the operating cost advantage of electric landscaping equipment increasingly compelling.
report visual · Key figures
Rising Adoption and Market Shift in Lawn & Garden Equipment
Evidence points to increasing electrification in lawn and garden equipment alongside broader market growth signals.
$7.2 billion
The U.S. lawn and garden equipment market was forecast to reach $7.2 billion by 2030
2024
Electric mowers were projected to be the fastest-growing segment of the lawn mower market during 2024–2032
2023
In 2023, the U.S. outdoor power equipment market included a growing share of battery electric products, with battery mow
source-verifiedfortunebusinessinsights.com · precedenceresearch.com · consumertechnology.org2030
Reference
Cite This Report
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APA
Marcus Afolabi. (2026, February 13). Lawn Mower Industry Statistics. Gitnux. https://gitnux.org/lawn-mower-industry-statistics
MLA
Marcus Afolabi. "Lawn Mower Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/lawn-mower-industry-statistics.
Chicago
Marcus Afolabi. 2026. "Lawn Mower Industry Statistics." Gitnux. https://gitnux.org/lawn-mower-industry-statistics.
Sources & references
24 datasets cited across this report · attribution is report-level
+9 additional datasets cited (not shown individually)