GITNUX MARKETDATA REPORT 2024

Language Learning Industry Statistics

The language learning industry is projected to reach a market value of over $30 billion by 2025, driven by increasing demand for online language courses and a growing emphasis on cultural diversity and globalization.

Statistic 1

"The global language learning market was worth approximately 12.49 billion U.S. dollars in 2019."

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Statistic 2

"The language learning market is projected to reach a value of USD 21.2 billion by 2027."

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Statistic 3

"In 2018, more than half of online language studies were focused on learning English."

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Statistic 4

"56% of the global language service providers operate in North America and Europe."

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Statistic 5

"Online language learning market is anticipated to surpass USD 30 billion by 2026."

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Statistic 6

"Asia-Pacific is expected to be the fastest-growing region in the online language learning market, expanding at a CAGR of 18% from 2020 to 2027."

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Statistic 7

"82% of language schools use social media for marketing."

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Statistic 8

"English language learning market in China was projected to hit $5.5 billion in 2018."

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Statistic 9

"Nearly 40% of language service providers (LSPs) worldwide are located in Europe."

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Statistic 10

"Latin America holds the smallest share of the global language learning market (3.6%)."

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Statistic 11

"The mobile language learning market reached a value of nearly $3.7 billion in 2019."

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Statistic 12

"The digital English language learning market in APAC was valued at $1,678.6 Million in 2017."

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Statistic 13

"The average spend per learner on language learning software in North America is $210."

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Statistic 14

"Experienced language teachers can earn upwards of $80 per hour."

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Statistic 15

"Businesses spend nearly $160 billion on employee learning and development annually, including language learning."

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Statistic 16

"In 2019, the number of Duolingo users in the United States amounted to 17.56 million."

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Statistic 17

"Rosetta Stone, an online language learning platform, reported a 171% increase in active users in April 2020."

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