Logo Statistics: Market Report & Data

Statistic 1

"4 out of 5 consumers believe that a logo helps to identify a brand."

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Statistic 2

"When a logo is exposed for 400 milliseconds 67% of consumers can recognize it."

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Statistic 3

"32.5% of the most recognized brands use the color blue in their logo."

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Statistic 4

"In a study observing logos, 67% of small businesses are willing to pay $500 for a logo design."

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Statistic 5

"48% of brands haven't updated their logo in the last decade."

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Statistic 6

"Over 70% of brands consist of logos that are the combination of text and images."

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Statistic 7

"Around 95% of the world's top brands use only one or two colors in their logos."

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Statistic 8

"54% of SMB owners think their business's logo is important to attracting customers."

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Statistic 9

"In 2019, minimalist logos have a demand increase of about 7.58%."

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Statistic 10

"39.4% of the Fortune 500 companies use Sans Serif fonts in their logos."

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Statistic 11

"Blue and red are the top two colors used in corporate logos (for instance, 33% use blue and 29% use red)."

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Statistic 12

"34% of logos consist only of a single word, emphasizing the simplicity trend."

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Statistic 13

"In the technology sector, 24% of brands use abstract imagery in their logos."

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Statistic 14

"Coca-Cola, the globally recognized brand, hasn't changed its logo significantly in over 130 years."

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