GITNUXREPORT 2025

Kpop Statistics

K-pop's global influence and popularity surged with record-breaking fans, streams, and sales.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

As of 2023, BTS has over 80 million followers on their official Twitter account

Statistic 2

SEVENTEEN's fanbase on Twitter exceeds 10 million followers as of 2023

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Stray Kids' YouTube channel has over 6 million subscribers as of 2023

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Lai Kuan-lin, a former member of Wanna One, has over 3 million followers on Instagram

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A poll in 2022 showed that 65% of South Korea's population aged 10-50 are fans of K-pop

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Stray Kids' fandom "Stay" grew by 50% from 2021 to 2023, reaching over 8 million members

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The K-pop platform V LIVE features over 100,000 live broadcasts annually, with billions of views

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The global K-pop audience reaches over 70 million people as of 2023, with dedicated fanbases worldwide

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A 2022 survey indicated that 85% of K-pop fans are aged between 10 and 30 years old

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70% of K-pop fans participate in online fan support projects, such as streaming parties and charity donations

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The average age of K-pop idols debuting in 2023 is approximately 18 years old, indication of the youth-dominated industry

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NCT has over 10 million followers across all its sub-units on Twitter by 2023

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60% of K-pop fans engage with official merchandise and albums through online stores, contributing significantly to the industry revenue

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BLACKPINK was the first K-pop girl group to perform at the Coachella Valley Music and Arts Festival in 2019

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reportedly, K-pop exports contributed over $10 billion USD to South Korea's economy in 2022

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The K-pop industry generates over $4 billion USD annually through concerts, merchandise, and album sales

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K-POP's influence is expanding in the fashion industry, with over 150 K-pop idols collaborating with luxury brands by 2023

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K-pop concerts held in 2022 generated over $300 million USD in revenue worldwide

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K-pop artist collaborations with Western artists increased by 150% from 2019 to 2022

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Taemin from SHINee is recognized for having one of the highest aerobic dance skill levels among idols, according to fitness reports

Statistic 21

Lyrics of BTS's "Permission to Dance" have been translated into over 40 languages, facilitating global reach

Statistic 22

Red Velvet's "Red Flavor" music video has over 200 million views on YouTube

Statistic 23

Twice's "Feel Special" music video has accumulated more than 300 million views on YouTube

Statistic 24

JYP Entertainment's artists collectively have more than 200 million YouTube subscribers

Statistic 25

BLACKPINK's music video for "Ddu-Du Ddu-Du" surpassed 1.8 billion views on YouTube

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EXO's single "Love Shot" has over 300 million streams on Spotify

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TWICE ranked among the top 10 most streamed K-pop acts on Spotify globally in 2022

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ITZY's hit single "Wannabe" has surpassed 200 million YouTube views

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MONSTA X has accumulated over 1 billion streams on Spotify across their discography

Statistic 30

Lisa from BLACKPINK is the first K-pop solo artist to surpass 8 million Spotify monthly listeners in 2023

Statistic 31

Stray Kids' "Case 143" broke YouTube record for the highest live stream views for a K-pop group debut performance in 2022

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K-pop songs have been streamed over 400 billion times globally across platforms as of 2023

Statistic 33

Chungha's "벌써 12시" (Gotta Go) surpassed 250 million streams on Spotify

Statistic 34

Stray Kids' "God's Menu" was the first K-pop song to reach 100 million streams on Spotify in a single year (2021)

Statistic 35

The song “Dynamite” by BTS was the most-streamed track globally on Spotify in 2020, with over 560 million streams

Statistic 36

BLACKPINK's "Kill This Love" music video hit 1 billion views on YouTube in 2020, making it one of the fastest K-pop videos to do so

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GOT7's "Just Right" has been viewed over 150 million times on YouTube, demonstrating longevity

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The global streaming revenue for K-pop surpassed $1 billion USD in 2022, reflecting the genre’s international popularity

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TWICE has sold over 10 million albums globally by 2023

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BTS's album "Map of the Soul: 7" sold over 4 million copies worldwide within its first week

Statistic 41

NCT 127's "Sticker" album reached #1 on the Billboard World Albums chart in 2021

Statistic 42

TXT's "The Dream Chapter: Eternity" sold over 1 million copies worldwide

Statistic 43

G-Dragon is the highest-certified K-pop solo artist in South Korea with over 40 million album sales

Statistic 44

PYREXX's "Dynamite" by BTS was the first Korean song to top the Billboard Hot 100 chart in 2020

Statistic 45

EXID's "Up & Down" song was the first K-pop song to reach 100 million digital downloads in South Korea

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THE BOYZ's "The Stealer" album sold over 600,000 copies in its first week in 2023

Statistic 47

Ateez’s "The World" album achieved over 500,000 sales within its first month in 2023

Statistic 48

"Infinity" by Stray Kids ranked among the top 10 albums on Billboard World Albums chart for 10 consecutive weeks in 2022

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Sources

Our Reports have been cited by:

Trust Badges - Publications that have cited our reports

Key Highlights

As of 2023, BTS has over 80 million followers on their official Twitter account
BLACKPINK's music video for "Ddu-Du Ddu-Du" surpassed 1.8 billion views on YouTube
TWICE has sold over 10 million albums globally by 2023
EXO's single "Love Shot" has over 300 million streams on Spotify
BLACKPINK was the first K-pop girl group to perform at the Coachella Valley Music and Arts Festival in 2019
BTS's album "Map of the Soul: 7" sold over 4 million copies worldwide within its first week
SEVENTEEN's fanbase on Twitter exceeds 10 million followers as of 2023
TWICE ranked among the top 10 most streamed K-pop acts on Spotify globally in 2022
ITZY's hit single "Wannabe" has surpassed 200 million YouTube views
MONSTA X has accumulated over 1 billion streams on Spotify across their discography
NCT 127's "Sticker" album reached #1 on the Billboard World Albums chart in 2021
Stray Kids' YouTube channel has over 6 million subscribers as of 2023
Lyrics of BTS's "Permission to Dance" have been translated into over 40 languages, facilitating global reach

With over 400 billion global streams, a dedicated fanbase exceeding 70 million, and record-breaking milestones like BLACKPINK’s “Ddu-Du Ddu-Du” surpassing 1.8 billion YouTube views, K-pop continues to dominate and redefine the worldwide music scene in 2023.

Fanbase Metrics and Audience Engagement

As of 2023, BTS has over 80 million followers on their official Twitter account
SEVENTEEN's fanbase on Twitter exceeds 10 million followers as of 2023
Stray Kids' YouTube channel has over 6 million subscribers as of 2023
Lai Kuan-lin, a former member of Wanna One, has over 3 million followers on Instagram
A poll in 2022 showed that 65% of South Korea's population aged 10-50 are fans of K-pop
Stray Kids' fandom "Stay" grew by 50% from 2021 to 2023, reaching over 8 million members
The K-pop platform V LIVE features over 100,000 live broadcasts annually, with billions of views
The global K-pop audience reaches over 70 million people as of 2023, with dedicated fanbases worldwide
A 2022 survey indicated that 85% of K-pop fans are aged between 10 and 30 years old
70% of K-pop fans participate in online fan support projects, such as streaming parties and charity donations
The average age of K-pop idols debuting in 2023 is approximately 18 years old, indication of the youth-dominated industry
NCT has over 10 million followers across all its sub-units on Twitter by 2023
60% of K-pop fans engage with official merchandise and albums through online stores, contributing significantly to the industry revenue

Fanbase Metrics and Audience Engagement Interpretation

As K-pop's global footprint swells beyond 70 million fans—primarily aged 10 to 30—and with idols debuting at an average age of just 18, it's clear that this international phenomenon isn't just a genre but a youth-driven cultural force, where streaming, social media, and fan support projects propel the industry into a multi-billion-dollar, constantly evolving spectacle.

Industry Influence and Cultural Impact

BLACKPINK was the first K-pop girl group to perform at the Coachella Valley Music and Arts Festival in 2019
reportedly, K-pop exports contributed over $10 billion USD to South Korea's economy in 2022
The K-pop industry generates over $4 billion USD annually through concerts, merchandise, and album sales
K-POP's influence is expanding in the fashion industry, with over 150 K-pop idols collaborating with luxury brands by 2023
K-pop concerts held in 2022 generated over $300 million USD in revenue worldwide
K-pop artist collaborations with Western artists increased by 150% from 2019 to 2022
Taemin from SHINee is recognized for having one of the highest aerobic dance skill levels among idols, according to fitness reports

Industry Influence and Cultural Impact Interpretation

From groundbreaking Coachella performances and billion-dollar exports to high-octane dance skills and luxury brand alliances, K-pop’s global ascent underscores its status as not just a musical phenomenon but a powerhouse shaping economy, fashion, and cultural influence worldwide.

Media Presence and Digital Reach

Lyrics of BTS's "Permission to Dance" have been translated into over 40 languages, facilitating global reach
Red Velvet's "Red Flavor" music video has over 200 million views on YouTube
Twice's "Feel Special" music video has accumulated more than 300 million views on YouTube
JYP Entertainment's artists collectively have more than 200 million YouTube subscribers

Media Presence and Digital Reach Interpretation

These staggering statistics underscore K-pop's unprecedented global influence, transforming language barriers into bridges and charting a musical empire that resonates across continents and digital screens alike.

Music and Streaming Achievements

BLACKPINK's music video for "Ddu-Du Ddu-Du" surpassed 1.8 billion views on YouTube
EXO's single "Love Shot" has over 300 million streams on Spotify
TWICE ranked among the top 10 most streamed K-pop acts on Spotify globally in 2022
ITZY's hit single "Wannabe" has surpassed 200 million YouTube views
MONSTA X has accumulated over 1 billion streams on Spotify across their discography
Lisa from BLACKPINK is the first K-pop solo artist to surpass 8 million Spotify monthly listeners in 2023
Stray Kids' "Case 143" broke YouTube record for the highest live stream views for a K-pop group debut performance in 2022
K-pop songs have been streamed over 400 billion times globally across platforms as of 2023
Chungha's "벌써 12시" (Gotta Go) surpassed 250 million streams on Spotify
Stray Kids' "God's Menu" was the first K-pop song to reach 100 million streams on Spotify in a single year (2021)
The song “Dynamite” by BTS was the most-streamed track globally on Spotify in 2020, with over 560 million streams
BLACKPINK's "Kill This Love" music video hit 1 billion views on YouTube in 2020, making it one of the fastest K-pop videos to do so
GOT7's "Just Right" has been viewed over 150 million times on YouTube, demonstrating longevity
The global streaming revenue for K-pop surpassed $1 billion USD in 2022, reflecting the genre’s international popularity

Music and Streaming Achievements Interpretation

From BLACKPINK’s record-breaking 1.8 billion YouTube views to K-pop's $1 billion streaming revenue in 2022, these statistics underscore not just a genre thriving on digital mastery but a cultural phenomenon that has firmly planted its flag on the global stage.

Sales and Chart Performance

TWICE has sold over 10 million albums globally by 2023
BTS's album "Map of the Soul: 7" sold over 4 million copies worldwide within its first week
NCT 127's "Sticker" album reached #1 on the Billboard World Albums chart in 2021
TXT's "The Dream Chapter: Eternity" sold over 1 million copies worldwide
G-Dragon is the highest-certified K-pop solo artist in South Korea with over 40 million album sales
PYREXX's "Dynamite" by BTS was the first Korean song to top the Billboard Hot 100 chart in 2020
EXID's "Up & Down" song was the first K-pop song to reach 100 million digital downloads in South Korea
THE BOYZ's "The Stealer" album sold over 600,000 copies in its first week in 2023
Ateez’s "The World" album achieved over 500,000 sales within its first month in 2023
"Infinity" by Stray Kids ranked among the top 10 albums on Billboard World Albums chart for 10 consecutive weeks in 2022

Sales and Chart Performance Interpretation

These staggering statistics reveal that K-pop's global dominance is no longer just a trend but a meticulously measured phenomenon, with acts like TWICE and BTS setting record-breaking sales, charts, and milestones that solidify South Korea’s pop industry as a worldwide cultural heavyweight.