GITNUXREPORT 2026

Korean Retail Industry Statistics

South Korea's retail industry is growing steadily with online sales increasing significantly.

Sarah Mitchell

Senior Researcher specializing in consumer behavior and market trends.

First published: Feb 13, 2026

Our Commitment to Accuracy

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Statistic 1

Top 10 e-commerce firms control 75% market share in 2023.

Statistic 2

Coupang's market cap: 45 trillion KRW as of end-2023.

Statistic 3

E-mart (Shinheung) revenue share: 4.3% of total retail.

Statistic 4

Lotte Shopping market share in department stores: 32.1%.

Statistic 5

GS Retail (GS25) convenience store outlets: 15,200.

Statistic 6

CU (BGF Retail) market share: 28.4% in c-stores.

Statistic 7

7-Eleven Korea stores: 8,900.

Statistic 8

Hyundai Department Store sales rank #3 nationally.

Statistic 9

Costco Korea membership: 2.8 million paid.

Statistic 10

IKEA Korea sales: 1.2 trillion KRW in 2023.

Statistic 11

Musinsa fashion platform users: 18 million MAU.

Statistic 12

W Concept luxury online share: 12%.

Statistic 13

Smilegate (local brands) growth: 22%.

Statistic 14

Foreign retailers like Walmart absent, local dominance 95%.

Statistic 15

Homeplus (MBK owned) recovery sales +3.2%.

Statistic 16

Shinsegae Food revenue leader in hypermarkets.

Statistic 17

Franchise brands: 5,200 in retail sector.

Statistic 18

Market concentration ratio (CR5): 42% in supermarkets.

Statistic 19

New entrants in quick commerce: 12 startups.

Statistic 20

Lotte Mart outlets: 800+.

Statistic 21

Aeon Mall Korea expansion: 5 stores.

Statistic 22

Duty-free leader: Lotte Duty Free 45% share.

Statistic 23

Shilla Duty Free growth +10% tourists return.

Statistic 24

Online pure-plays vs. omnichannel: 55-45 split.

Statistic 25

Private label share: 28% in discount stores.

Statistic 26

Sustainability leaders: E-mart #1 ranking.

Statistic 27

Price competition index: 7.8/10 in 2023.

Statistic 28

M&A deals in retail: 23 in 2023.

Statistic 29

IPOs: 4 retail firms listed.

Statistic 30

Venture capital in retail tech: 1.5 trillion KRW.

Statistic 31

Top 3 c-store chains 85% market.

Statistic 32

Fashion retail oligopoly: 3 firms 60% share.

Statistic 33

Pharmacy chains: Olive Young 1,800 stores.

Statistic 34

35-49 age group accounts for 38.2% of retail shoppers in South Korea as of 2023.

Statistic 35

Female consumers represent 52.4% of total retail expenditure in 2023.

Statistic 36

Urban dwellers make up 81.5% of retail sales volume in 2023.

Statistic 37

Households with income over 100 million KRW annually spend 45% more on retail.

Statistic 38

Millennials (25-39) drive 42.7% of fashion retail purchases.

Statistic 39

Seniors (65+) account for 18.3% of convenience store visits daily.

Statistic 40

Single-person households, 34% of total, spend 25% more per capita on retail.

Statistic 41

Seoul residents' retail spending per capita: 12.5 million KRW in 2023.

Statistic 42

20-24 age group online shopping penetration: 95.2%.

Statistic 43

High-income group (top 20%) luxury spending: 15.8 trillion KRW.

Statistic 44

Rural consumers prefer discount stores at 62.4% usage rate.

Statistic 45

Gen Z (under 24) food delivery orders: 1.2 billion annually.

Statistic 46

Women aged 30-49 beauty product spending: 28% of category total.

Statistic 47

Male grooming retail share: 22.5% in 2023, up from 18% in 2020.

Statistic 48

Families with children under 10 spend 35% more on groceries.

Statistic 49

Low-income households (bottom 20%) discount store reliance: 71%.

Statistic 50

Tourists' retail spending: 8.2 trillion KRW in 2023.

Statistic 51

Employed women retail spending growth: 6.2% YoY.

Statistic 52

Students' e-commerce usage: 88.4% weekly.

Statistic 53

Baby boomers (50-64) health product purchases: 32% market share.

Statistic 54

Households in apartments (75% of pop) online grocery: 45% adoption.

Statistic 55

Regional disparity: Busan per capita spending 8.7 million KRW.

Statistic 56

Eco-conscious consumers (25% of pop) organic food spend +15%.

Statistic 57

Pet owners (15% households) pet retail: 3.4 trillion KRW.

Statistic 58

Night owls (post 10pm shopping): 22% Gen Z.

Statistic 59

Brand loyalists: 58% of 40+ age group.

Statistic 60

Impulse buyers: 41% among 18-29 year olds.

Statistic 61

Department stores attract 28% high-income shoppers.

Statistic 62

Traditional markets preferred by 65+ at 55% rate.

Statistic 63

Mobile shoppers: 76% of total consumers in 2023.

Statistic 64

E-commerce penetration reached 34.2% of total retail sales in 2023, totaling 175.8 trillion KRW.

Statistic 65

Coupang held 24.5% market share in e-commerce GMV in 2023.

Statistic 66

Mobile commerce accounted for 82.7% of online retail sales in 2023.

Statistic 67

Number of online shoppers: 48.2 million in 2023, 92% of population.

Statistic 68

Live commerce sales: 12.4 trillion KRW in 2023, +25% YoY.

Statistic 69

Naver Shopping's GMV: 18.9 trillion KRW in 2023.

Statistic 70

11st (SK Telecom) e-commerce sales growth: 15.3%.

Statistic 71

Cross-border e-commerce imports: 22.1 trillion KRW in 2023.

Statistic 72

Grocery e-commerce penetration: 18.5% in 2023.

Statistic 73

Social commerce platforms like Instagram sales: 4.7 trillion KRW.

Statistic 74

Digital payment transactions in retail: 1.8 trillion cases, 450 trillion KRW.

Statistic 75

O2O services (online-to-offline) revenue: 8.3 trillion KRW.

Statistic 76

AI recommendation-driven sales: 35% of e-commerce revenue.

Statistic 77

Metaverse retail sales experimental: 0.5 trillion KRW in 2023.

Statistic 78

Subscription e-commerce users: 15.4 million.

Statistic 79

Quick commerce delivery time average: 29 minutes in Seoul.

Statistic 80

NFT-linked retail pilots: 120 billion KRW transactions.

Statistic 81

E-commerce logistics centers: 1,200 nationwide in 2023.

Statistic 82

Voice commerce adoption: 12% of online shoppers.

Statistic 83

AR try-on features used by 28% fashion e-shoppers.

Statistic 84

E-commerce return rate: 22.4% in 2023.

Statistic 85

Platform fees average 15-20% of GMV.

Statistic 86

Overseas e-commerce exports: 9.8 trillion KRW.

Statistic 87

Food delivery apps GMV: 28.6 trillion KRW.

Statistic 88

Gmarket global sales: 3.2 trillion KRW.

Statistic 89

Kakao Shopping transactions: 5.1 trillion KRW.

Statistic 90

Big data analytics ROI in e-retail: 4.2x.

Statistic 91

Blockchain pilots in supply chain: 15 major platforms.

Statistic 92

E-commerce cybersecurity incidents: 1,245 cases.

Statistic 93

Personalization email open rate: 41% in retail.

Statistic 94

Omnichannel integration: 65% of top retailers.

Statistic 95

SSG Pay users: 12 million active.

Statistic 96

Toss payment retail share: 18%.

Statistic 97

E-commerce during Chuseok 2023: 7.5 trillion KRW.

Statistic 98

Shinsegae Group e-sales: 20.1 trillion KRW.

Statistic 99

Lotte ON app downloads: 8.7 million.

Statistic 100

E-mart Mall GMV growth: 12.8%.

Statistic 101

In 2023, South Korea's total retail sales reached 512.3 trillion KRW, representing a 4.2% year-over-year growth driven by post-pandemic recovery.

Statistic 102

The Korean retail market is projected to grow at a CAGR of 5.1% from 2024 to 2028, reaching approximately 650 trillion KRW by 2028.

Statistic 103

Offline retail sales in South Korea accounted for 78.5% of total retail sales in 2023, totaling 416.1 trillion KRW.

Statistic 104

South Korea's retail industry contributed 10.2% to the national GDP in 2022.

Statistic 105

Retail trade employment in South Korea stood at 2.8 million people in 2023, up 1.5% from 2022.

Statistic 106

The average annual growth rate of Korean retail sales from 2019-2023 was 3.8%.

Statistic 107

Wholesale and retail trade sector grew by 4.7% in real terms in Q4 2023.

Statistic 108

South Korea's retail market size per capita was 9,950 USD in 2023.

Statistic 109

Inflation-adjusted retail sales increased by 2.9% in 2023.

Statistic 110

The retail sector's value added grew 3.2% YoY in 2022.

Statistic 111

Projected retail sales for 2024: 534.5 trillion KRW, a 4.3% increase.

Statistic 112

Retail sales volume index reached 105.8 in December 2023 (base 2020=100).

Statistic 113

Food and beverage retail sales surged 6.1% in 2023.

Statistic 114

Non-food retail sales grew 2.8% YoY in 2023.

Statistic 115

Retail market expanded by 5.4% in Seoul metropolitan area in 2023.

Statistic 116

CAGR of retail industry 2018-2023: 4.1%.

Statistic 117

Total retail outlets numbered 1.2 million in 2023.

Statistic 118

Retail sales per outlet averaged 427 million KRW annually in 2023.

Statistic 119

Luxury retail segment grew 12.3% in 2023.

Statistic 120

Discount store sales increased 7.2% YoY in 2023.

Statistic 121

In 2023, South Korea's retail sales index for durable goods rose 3.5%.

Statistic 122

Semi-durable goods retail sales up 4.0% in 2023.

Statistic 123

Non-durable goods retail sales grew 4.8% YoY.

Statistic 124

Retail trade's share in services sector: 28.4% in 2023.

Statistic 125

Forecasted 2025 retail market: 570 trillion KRW.

Statistic 126

2023 retail sales growth highest in Gyeonggi province at 5.1%.

Statistic 127

Retail investment reached 15.2 trillion KRW in 2023.

Statistic 128

Number of large retail firms: 4,567 in 2023.

Statistic 129

Small retailers comprised 92% of total outlets in 2023.

Statistic 130

Retail productivity index: 112.3 (2020=100) in 2023.

Statistic 131

Department store sales totaled 18.7 trillion KRW in 2023, down 2.1% YoY due to sluggish luxury demand.

Statistic 132

Convenience store sector revenue hit 152.4 trillion KRW in 2023, up 8.3%.

Statistic 133

Supermarket sales reached 124.6 trillion KRW, growing 5.7% in 2023.

Statistic 134

E-mart's 2023 revenue: 22.1 trillion KRW, +4.2% YoY.

Statistic 135

Lotte Shopping's department store sales: 12.3 trillion KRW in 2023.

Statistic 136

Homeplus supermarket chain sales: 8.9 trillion KRW, -1.5% YoY.

Statistic 137

Fashion retail sales: 45.2 trillion KRW in 2023, +6.8%.

Statistic 138

Food retail revenue share: 52% of total retail in 2023.

Statistic 139

Electronics retail sales: 28.7 trillion KRW, up 7.4%.

Statistic 140

Duty-free shop sales dropped to 9.5 trillion KRW in 2023, -15.2%.

Statistic 141

SSG.com online sales: 15.6 trillion KRW in 2023.

Statistic 142

Coupang's 2023 GMV: 30.5 trillion KRW.

Statistic 143

November 2023 retail sales: 42.1 trillion KRW, +3.9% MoM.

Statistic 144

Q3 2023 retail sales growth: 4.5% YoY.

Statistic 145

Apparel retail revenue: 18.4 trillion KRW, +5.2%.

Statistic 146

Household goods sales: 32.1 trillion KRW in 2023.

Statistic 147

Pharmacy retail sales: 21.3 trillion KRW, +9.1% YoY.

Statistic 148

Automotive retail: 14.7 trillion KRW, up 3.8%.

Statistic 149

Online mall sales (excluding platforms): 10.2 trillion KRW.

Statistic 150

Traditional market sales: 76.5 trillion KRW, +2.3%.

Statistic 151

Franchise retail revenue growth: 6.7% in 2023.

Statistic 152

Beauty product retail: 12.8 trillion KRW.

Statistic 153

Sports goods sales: 4.5 trillion KRW, +10.2%.

Statistic 154

Bookstore sales: 3.9 trillion KRW, -0.8% YoY.

Statistic 155

Tobacco retail: 22.4 trillion KRW.

Statistic 156

Alcohol retail sales: 8.7 trillion KRW.

Statistic 157

Jewelry retail: 2.1 trillion KRW, +4.5%.

Statistic 158

Furniture retail: 6.3 trillion KRW.

1/158

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South Korea’s retail sector isn't just surviving; it’s thriving at a breakneck pace, with offline sales commanding 78.5% of a 512.3 trillion KRW market in 2023 and a projected growth set to catapult it to 650 trillion KRW by 2028.

Key Takeaways

In 2023, South Korea's total retail sales reached 512.3 trillion KRW, representing a 4.2% year-over-year growth driven by post-pandemic recovery.
The Korean retail market is projected to grow at a CAGR of 5.1% from 2024 to 2028, reaching approximately 650 trillion KRW by 2028.
Offline retail sales in South Korea accounted for 78.5% of total retail sales in 2023, totaling 416.1 trillion KRW.
Department store sales totaled 18.7 trillion KRW in 2023, down 2.1% YoY due to sluggish luxury demand.
Convenience store sector revenue hit 152.4 trillion KRW in 2023, up 8.3%.
Supermarket sales reached 124.6 trillion KRW, growing 5.7% in 2023.
35-49 age group accounts for 38.2% of retail shoppers in South Korea as of 2023.
Female consumers represent 52.4% of total retail expenditure in 2023.
Urban dwellers make up 81.5% of retail sales volume in 2023.
E-commerce penetration reached 34.2% of total retail sales in 2023, totaling 175.8 trillion KRW.
Coupang held 24.5% market share in e-commerce GMV in 2023.
Mobile commerce accounted for 82.7% of online retail sales in 2023.
Top 10 e-commerce firms control 75% market share in 2023.
Coupang's market cap: 45 trillion KRW as of end-2023.
E-mart (Shinheung) revenue share: 4.3% of total retail.

South Korea's retail industry is growing steadily with online sales increasing significantly.

Competitive Landscape

Top 10 e-commerce firms control 75% market share in 2023.
Coupang's market cap: 45 trillion KRW as of end-2023.
E-mart (Shinheung) revenue share: 4.3% of total retail.
Lotte Shopping market share in department stores: 32.1%.
GS Retail (GS25) convenience store outlets: 15,200.
CU (BGF Retail) market share: 28.4% in c-stores.
7-Eleven Korea stores: 8,900.
Hyundai Department Store sales rank #3 nationally.
Costco Korea membership: 2.8 million paid.
IKEA Korea sales: 1.2 trillion KRW in 2023.
Musinsa fashion platform users: 18 million MAU.
W Concept luxury online share: 12%.
Smilegate (local brands) growth: 22%.
Foreign retailers like Walmart absent, local dominance 95%.
Homeplus (MBK owned) recovery sales +3.2%.
Shinsegae Food revenue leader in hypermarkets.
Franchise brands: 5,200 in retail sector.
Market concentration ratio (CR5): 42% in supermarkets.
New entrants in quick commerce: 12 startups.
Lotte Mart outlets: 800+.
Aeon Mall Korea expansion: 5 stores.
Duty-free leader: Lotte Duty Free 45% share.
Shilla Duty Free growth +10% tourists return.
Online pure-plays vs. omnichannel: 55-45 split.
Private label share: 28% in discount stores.
Sustainability leaders: E-mart #1 ranking.
Price competition index: 7.8/10 in 2023.
M&A deals in retail: 23 in 2023.
IPOs: 4 retail firms listed.
Venture capital in retail tech: 1.5 trillion KRW.
Top 3 c-store chains 85% market.
Fashion retail oligopoly: 3 firms 60% share.
Pharmacy chains: Olive Young 1,800 stores.

Competitive Landscape Interpretation

While the top ten e-commerce giants hold a commanding three-quarters of the market, Korea's retail landscape is a fiercely competitive, multi-layered chessboard where convenience stores, department stores, and discount chains fight for every remaining square inch, proving that while a few players dominate the board, the game is far from over.

Consumer Demographics

35-49 age group accounts for 38.2% of retail shoppers in South Korea as of 2023.
Female consumers represent 52.4% of total retail expenditure in 2023.
Urban dwellers make up 81.5% of retail sales volume in 2023.
Households with income over 100 million KRW annually spend 45% more on retail.
Millennials (25-39) drive 42.7% of fashion retail purchases.
Seniors (65+) account for 18.3% of convenience store visits daily.
Single-person households, 34% of total, spend 25% more per capita on retail.
Seoul residents' retail spending per capita: 12.5 million KRW in 2023.
20-24 age group online shopping penetration: 95.2%.
High-income group (top 20%) luxury spending: 15.8 trillion KRW.
Rural consumers prefer discount stores at 62.4% usage rate.
Gen Z (under 24) food delivery orders: 1.2 billion annually.
Women aged 30-49 beauty product spending: 28% of category total.
Male grooming retail share: 22.5% in 2023, up from 18% in 2020.
Families with children under 10 spend 35% more on groceries.
Low-income households (bottom 20%) discount store reliance: 71%.
Tourists' retail spending: 8.2 trillion KRW in 2023.
Employed women retail spending growth: 6.2% YoY.
Students' e-commerce usage: 88.4% weekly.
Baby boomers (50-64) health product purchases: 32% market share.
Households in apartments (75% of pop) online grocery: 45% adoption.
Regional disparity: Busan per capita spending 8.7 million KRW.
Eco-conscious consumers (25% of pop) organic food spend +15%.
Pet owners (15% households) pet retail: 3.4 trillion KRW.
Night owls (post 10pm shopping): 22% Gen Z.
Brand loyalists: 58% of 40+ age group.
Impulse buyers: 41% among 18-29 year olds.
Department stores attract 28% high-income shoppers.
Traditional markets preferred by 65+ at 55% rate.
Mobile shoppers: 76% of total consumers in 2023.

Consumer Demographics Interpretation

The Korean retail market struts through traditional markets with one arm while feverishly scrolling shopping apps with the other, a creature of urban, female, and generational contradictions where disposable income dictates the rhythm of its spending heart.

E-commerce & Digital

E-commerce penetration reached 34.2% of total retail sales in 2023, totaling 175.8 trillion KRW.
Coupang held 24.5% market share in e-commerce GMV in 2023.
Mobile commerce accounted for 82.7% of online retail sales in 2023.
Number of online shoppers: 48.2 million in 2023, 92% of population.
Live commerce sales: 12.4 trillion KRW in 2023, +25% YoY.
Naver Shopping's GMV: 18.9 trillion KRW in 2023.
11st (SK Telecom) e-commerce sales growth: 15.3%.
Cross-border e-commerce imports: 22.1 trillion KRW in 2023.
Grocery e-commerce penetration: 18.5% in 2023.
Social commerce platforms like Instagram sales: 4.7 trillion KRW.
Digital payment transactions in retail: 1.8 trillion cases, 450 trillion KRW.
O2O services (online-to-offline) revenue: 8.3 trillion KRW.
AI recommendation-driven sales: 35% of e-commerce revenue.
Metaverse retail sales experimental: 0.5 trillion KRW in 2023.
Subscription e-commerce users: 15.4 million.
Quick commerce delivery time average: 29 minutes in Seoul.
NFT-linked retail pilots: 120 billion KRW transactions.
E-commerce logistics centers: 1,200 nationwide in 2023.
Voice commerce adoption: 12% of online shoppers.
AR try-on features used by 28% fashion e-shoppers.
E-commerce return rate: 22.4% in 2023.
Platform fees average 15-20% of GMV.
Overseas e-commerce exports: 9.8 trillion KRW.
Food delivery apps GMV: 28.6 trillion KRW.
Gmarket global sales: 3.2 trillion KRW.
Kakao Shopping transactions: 5.1 trillion KRW.
Big data analytics ROI in e-retail: 4.2x.
Blockchain pilots in supply chain: 15 major platforms.
E-commerce cybersecurity incidents: 1,245 cases.
Personalization email open rate: 41% in retail.
Omnichannel integration: 65% of top retailers.
SSG Pay users: 12 million active.
Toss payment retail share: 18%.
E-commerce during Chuseok 2023: 7.5 trillion KRW.
Shinsegae Group e-sales: 20.1 trillion KRW.
Lotte ON app downloads: 8.7 million.
E-mart Mall GMV growth: 12.8%.

E-commerce & Digital Interpretation

Korea's retail landscape has become a digital colossus where nearly everyone shops via phone, led by Coupang's quarter-stake empire, all while navigating a maze of lightning-fast deliveries, experimental metaverse storefronts, and the perpetual churn of a 22% return rate.

Market Size & Growth

In 2023, South Korea's total retail sales reached 512.3 trillion KRW, representing a 4.2% year-over-year growth driven by post-pandemic recovery.
The Korean retail market is projected to grow at a CAGR of 5.1% from 2024 to 2028, reaching approximately 650 trillion KRW by 2028.
Offline retail sales in South Korea accounted for 78.5% of total retail sales in 2023, totaling 416.1 trillion KRW.
South Korea's retail industry contributed 10.2% to the national GDP in 2022.
Retail trade employment in South Korea stood at 2.8 million people in 2023, up 1.5% from 2022.
The average annual growth rate of Korean retail sales from 2019-2023 was 3.8%.
Wholesale and retail trade sector grew by 4.7% in real terms in Q4 2023.
South Korea's retail market size per capita was 9,950 USD in 2023.
Inflation-adjusted retail sales increased by 2.9% in 2023.
The retail sector's value added grew 3.2% YoY in 2022.
Projected retail sales for 2024: 534.5 trillion KRW, a 4.3% increase.
Retail sales volume index reached 105.8 in December 2023 (base 2020=100).
Food and beverage retail sales surged 6.1% in 2023.
Non-food retail sales grew 2.8% YoY in 2023.
Retail market expanded by 5.4% in Seoul metropolitan area in 2023.
CAGR of retail industry 2018-2023: 4.1%.
Total retail outlets numbered 1.2 million in 2023.
Retail sales per outlet averaged 427 million KRW annually in 2023.
Luxury retail segment grew 12.3% in 2023.
Discount store sales increased 7.2% YoY in 2023.
In 2023, South Korea's retail sales index for durable goods rose 3.5%.
Semi-durable goods retail sales up 4.0% in 2023.
Non-durable goods retail sales grew 4.8% YoY.
Retail trade's share in services sector: 28.4% in 2023.
Forecasted 2025 retail market: 570 trillion KRW.
2023 retail sales growth highest in Gyeonggi province at 5.1%.
Retail investment reached 15.2 trillion KRW in 2023.
Number of large retail firms: 4,567 in 2023.
Small retailers comprised 92% of total outlets in 2023.
Retail productivity index: 112.3 (2020=100) in 2023.

Market Size & Growth Interpretation

The Korean retail engine is revving back up, proving that while online shopping is the flashy new paint job, the offline store is still the remarkably resilient engine driving nearly 80% of sales and fueling a steady march toward a 650 trillion won future.

Sales & Revenue

Department store sales totaled 18.7 trillion KRW in 2023, down 2.1% YoY due to sluggish luxury demand.
Convenience store sector revenue hit 152.4 trillion KRW in 2023, up 8.3%.
Supermarket sales reached 124.6 trillion KRW, growing 5.7% in 2023.
E-mart's 2023 revenue: 22.1 trillion KRW, +4.2% YoY.
Lotte Shopping's department store sales: 12.3 trillion KRW in 2023.
Homeplus supermarket chain sales: 8.9 trillion KRW, -1.5% YoY.
Fashion retail sales: 45.2 trillion KRW in 2023, +6.8%.
Food retail revenue share: 52% of total retail in 2023.
Electronics retail sales: 28.7 trillion KRW, up 7.4%.
Duty-free shop sales dropped to 9.5 trillion KRW in 2023, -15.2%.
SSG.com online sales: 15.6 trillion KRW in 2023.
Coupang's 2023 GMV: 30.5 trillion KRW.
November 2023 retail sales: 42.1 trillion KRW, +3.9% MoM.
Q3 2023 retail sales growth: 4.5% YoY.
Apparel retail revenue: 18.4 trillion KRW, +5.2%.
Household goods sales: 32.1 trillion KRW in 2023.
Pharmacy retail sales: 21.3 trillion KRW, +9.1% YoY.
Automotive retail: 14.7 trillion KRW, up 3.8%.
Online mall sales (excluding platforms): 10.2 trillion KRW.
Traditional market sales: 76.5 trillion KRW, +2.3%.
Franchise retail revenue growth: 6.7% in 2023.
Beauty product retail: 12.8 trillion KRW.
Sports goods sales: 4.5 trillion KRW, +10.2%.
Bookstore sales: 3.9 trillion KRW, -0.8% YoY.
Tobacco retail: 22.4 trillion KRW.
Alcohol retail sales: 8.7 trillion KRW.
Jewelry retail: 2.1 trillion KRW, +4.5%.
Furniture retail: 6.3 trillion KRW.

Sales & Revenue Interpretation

The story of Korea's retail landscape in 2023 is one where people, shunning department store pomp and luxury goods, opted instead for the reliable convenience of corner stores and the click of a mouse, proving their daily essentials trumped fleeting opulence.

Sources & References

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