Key Takeaways
- In 2022, the South Korean pet market size was valued at 5.2 trillion KRW, marking a 12.5% year-over-year growth driven by increased pet humanization.
- The pet industry in South Korea is projected to reach 7.8 trillion KRW by 2027, with a CAGR of 9.8% from 2023 to 2027.
- Pet product sales in Korea grew by 15.2% in 2023, contributing to a total market value of 3.1 trillion KRW for accessories and supplies.
- Total dogs owned in South Korea reached 6.2 million in 2023, up 8% from 2022.
- Cat ownership surged to 2.8 million in 2023, representing 25% increase over five years.
- 34% of Korean households owned pets in 2023, highest in Asia.
- Pet food expenditure per dog owner averaged 1.2 million KRW annually in 2023.
- Premium pet food market share hit 40% of 2.5 trillion KRW total in 2023.
- Cat food sales grew 28% YoY to 900 billion KRW in 2022.
- Grooming services revenue per visit averaged 80,000 KRW in Seoul 2023.
- Number of veterinary clinics reached 8,500 in South Korea by 2023.
- Pet insurance claims paid out 250 billion KRW in 2023.
- 68% of millennials treat pets as family members in 2023 surveys.
- Average monthly pet spending per household 150,000 KRW in 2023.
- 75% of pet owners buy birthday gifts for pets annually.
South Korea's pet industry is booming due to widespread pet humanization and growing ownership.
Market Size & Growth
- In 2022, the South Korean pet market size was valued at 5.2 trillion KRW, marking a 12.5% year-over-year growth driven by increased pet humanization.
- The pet industry in South Korea is projected to reach 7.8 trillion KRW by 2027, with a CAGR of 9.8% from 2023 to 2027.
- Pet product sales in Korea grew by 15.2% in 2023, contributing to a total market value of 3.1 trillion KRW for accessories and supplies.
- Online pet market sales in South Korea surged 22% in 2022, reaching 1.8 trillion KRW amid e-commerce boom.
- The Korean pet care market expanded to 2.4 trillion KRW in 2023, with grooming services up 18%.
- South Korea's pet industry revenue hit 6.1 trillion KRW in 2023, fueled by millennial pet ownership.
- Pet food segment alone accounted for 45% of the 5.5 trillion KRW pet market in 2022.
- Luxury pet products market in Korea grew 25% YoY to 800 billion KRW in 2023.
- Total pet industry exports from Korea reached 150 billion KRW in 2022.
- Pet tech market in South Korea valued at 300 billion KRW in 2023, growing 30% annually.
- Veterinary pharmaceuticals market size was 1.2 trillion KRW in 2022.
- Pet insurance market penetration reached 5% of pet owners, valuing at 400 billion KRW in 2023.
- Combined pet food and treats market hit 2.8 trillion KRW, up 14% in 2023.
- Seoul metropolitan pet market alone contributed 40% of national total at 2.4 trillion KRW in 2022.
- Pet apparel and fashion segment grew to 500 billion KRW in 2023.
- Overall pet services market expanded 20% to 1.5 trillion KRW in 2023.
- Pet cafe industry revenue reached 250 billion KRW in 2022.
- Smart pet device sales market valued at 200 billion KRW, CAGR 28% projected.
- Pet hotel and boarding market size 600 billion KRW in 2023.
- Organic pet food niche market grew 35% to 150 billion KRW in 2022.
- The South Korean pet market is expected to grow at a CAGR of 10.2% from 2024-2030.
- Pet accessories market in Korea valued at 700 billion KRW in 2023.
- Total pet industry jobs created 150,000 positions in 2023.
Market Size & Growth Interpretation
Pet Consumer Trends
- 68% of millennials treat pets as family members in 2023 surveys.
- Average monthly pet spending per household 150,000 KRW in 2023.
- 75% of pet owners buy birthday gifts for pets annually.
- Social media pet content views reached 10 billion on Instagram Korea.
- 55% prefer premium over mass-market pet products.
- Online shopping for pet goods 80% of total purchases in 2023.
- Brand loyalty in pet food 70% repeat purchase rate.
- Pet clothing purchases doubled to 40% owner participation.
- Health supplement buying 62% of cat owners in 2022.
- Travel with pets 25% of owners did in last year.
- Subscription boxes for pets subscribed by 15% owners.
- Eco-friendly pet products preferred by 48% consumers.
- Pet influencers impact 35% of product purchase decisions.
- Gift-giving pets to others 20% during holidays.
- App usage for pet care 50 million downloads in Korea.
- Organic food preference 30% among high-income owners.
- Customization of pet products sought by 40%.
- Loyalty programs influence 60% repeat buys.
- Reviews read by 85% before pet product purchase.
- Festival attendance for pets 500,000 visitors yearly.
Pet Consumer Trends Interpretation
Pet Food & Supplies
- Pet food expenditure per dog owner averaged 1.2 million KRW annually in 2023.
- Premium pet food market share hit 40% of 2.5 trillion KRW total in 2023.
- Cat food sales grew 28% YoY to 900 billion KRW in 2022.
- Grain-free dog food segment expanded 32% to 400 billion KRW.
- Pet treats and snacks market valued at 600 billion KRW, up 16%.
- Imported pet food accounted for 65% of market imports worth 1.6 trillion KRW.
- Functional pet food (health supplements) sales reached 350 billion KRW.
- Wet pet food category grew fastest at 25% to 500 billion KRW.
- Raw pet food diet trend boosted sales 40% to 100 billion KRW niche.
- Pet supply stores numbered 15,000 with average sales 200 million KRW each.
- Toys sales for pets hit 300 billion KRW, interactive toys up 50%.
- Bedding and furniture for pets market 450 billion KRW in 2023.
- Collar and leash sales totaled 150 billion KRW annually.
- Cleaning products for pets grew to 250 billion KRW market.
- E-commerce pet food sales 70% of total online pet purchases.
- Vegan pet food options sales up 55% to 50 billion KRW.
- Large breed dog food segment 20% of dog food market.
- Puppy food sales 300 billion KRW with 12% growth.
- Pet Food online platforms captured 55% market share.
- Senior pet food market 200 billion KRW growth area.
Pet Food & Supplies Interpretation
Pet Ownership Statistics
- Total dogs owned in South Korea reached 6.2 million in 2023, up 8% from 2022.
- Cat ownership surged to 2.8 million in 2023, representing 25% increase over five years.
- 34% of Korean households owned pets in 2023, highest in Asia.
- Dog ownership rate among 20-30 year olds hit 42% in urban areas in 2022.
- Small dog breeds like Maltese accounted for 55% of 6 million dogs in 2023.
- Single-person households pet ownership rate reached 28% in 2023.
- Elderly (65+) pet ownership grew to 15% of that demographic in 2022.
- Exotic pets like hamsters numbered 1.2 million in Korea 2023.
- Female pet owners outnumbered males 55% to 45% in 2023 survey.
- Apartment dwellers owned 70% of all pets in Seoul in 2022.
- Pet registration rate reached 85% for dogs in major cities in 2023.
- Number of pet birds owned estimated at 800,000 in 2023.
- Multi-pet households increased to 12% of total pet owners in 2022.
- Youth (under 20) pet ownership at 18% household penetration in 2023.
- Rural pet ownership lagged urban at 22% vs 38% in 2023.
- Purebred dogs made up 62% of total canine population in 2022.
- Pet fish ownership totaled 3.5 million units in households 2023.
- Adoption rates from shelters rose 15% to 50,000 pets in 2023.
- Pet ownership in Busan reached 1.1 million animals in 2022.
- In 2023, rabbits owned numbered 500,000 in households.
- Pet ownership in Daegu 850,000 animals registered.
- Indoor cats 80% of total feline population in cities.
Pet Ownership Statistics Interpretation
Pet Services & Healthcare
- Grooming services revenue per visit averaged 80,000 KRW in Seoul 2023.
- Number of veterinary clinics reached 8,500 in South Korea by 2023.
- Pet insurance claims paid out 250 billion KRW in 2023.
- Average annual vet spend per pet owner 500,000 KRW in 2022.
- Pet hospital visits increased 20% to 25 million annually in 2023.
- Boarding services utilized by 30% of pet owners yearly, market 700 billion KRW.
- Pet daycare centers grew to 2,000 locations in 2023.
- Emergency vet services 24/7 available in 60% of clinics.
- Pet physiotherapy and rehab services up 35% to 100 billion KRW.
- Vaccination rates for dogs at 92% in urban Korea 2023.
- Pet dental care procedures rose 28% in 2022.
- Mobile vet services bookings increased 45% via apps in 2023.
- Spay/neuter surgeries totaled 300,000 cases in 2023.
- Pet cafe visits averaged 5 million monthly in major cities.
- Training classes enrollment 150,000 pet owners in 2023.
- Pet grooming salons 12,000 nationwide, revenue 1 trillion KRW.
- Telemedicine for pets consultations up 60% to 1 million sessions.
- Pet funeral services market 80 billion KRW in 2023.
- Wellness check-ups annual rate 65% among owners.
Pet Services & Healthcare Interpretation
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