In just over a year, Kick has exploded onto the streaming scene, luring millions of viewers and top creators like xQc and Amouranth with its unprecedented 95% revenue share and massive nine-figure contracts.
Key Takeaways
- Kick launched on December 5, 2022
- Kick was founded by Ed Craven and Bijan Tehrani
- Kick is primarily backed by Stake.com
- Kick's first major streamer signing was Trainwreckstv in June 2022
- Adin Ross signed exclusive deal with Kick worth $100 million
- xQc signed non-exclusive deal with Kick for $70-100 million
- Kick offers 95/5 revenue split for streamers
- Kick provides 100% of subscription revenue to streamers
- Kick raised $100 million in funding from Stake
- Kick reached 1 million concurrent viewers in March 2023
- Kick's average concurrent viewers reached 20,000 in 2023
- Kick's mobile app has over 1 million downloads on Google Play
- Kick had 58 million hours watched in Q1 2023
- Trainwreckstv's Kick stream peaked at 563k viewers
- Kick reached 100 million hours watched in first year
Kick rapidly grew by offering generous revenue splits and signing major streamers.
Audience Metrics
1Kick reached 1 million concurrent viewers in March 2023
Verified2Kick's average concurrent viewers reached 20,000 in 2023
Verified3Kick's mobile app has over 1 million downloads on Google Play
Verified430% of Kick viewers are from Brazil
Directional5Kick app rated 4.5/5 on App Store
Single source6Kick's peak concurrent viewers 600k during Adin Ross event
Verified7Kick had 300 million unique viewers in 2023
Verified825% of Kick traffic from mobile
Verified9Kick has 5 million monthly active users
Directional1035% Kick audience under 24 years old
Single source11Kick's US audience 25% of total
Verified1245% Kick viewers male 18-34
Verified13Kick viewer-to-streamer ratio 5:1
Verified1460% Kick audience international
Directional15Kick's Brazilian streams 40% of total
Single source1650% Kick growth from word-of-mouth
Verified1715% Kick viewers convert to subs
Verified1825% Kick traffic from desktop
Verified19Kick's EU audience 20%
DirectionalAudience Metrics Interpretation
While Kick has rapidly scaled to impressive heights with a young, global, and highly mobile audience, its current reliance on a few key markets and star creators reveals a platform in the exciting but precarious phase of turning explosive growth into a sustainable community.
Engagement Statistics
1Kick had 58 million hours watched in Q1 2023
Verified2Trainwreckstv's Kick stream peaked at 563k viewers
Verified3Kick reached 100 million hours watched in first year
Verified4Kick's Spanish category peaks at 100k viewers
Directional5Kick has 1.7 billion hours watched in 2023
Single source6Kick's Just Chatting category averages 10k viewers
Verified7Kick's hourly watch time tripled in 2023
Verified8Kick's average stream duration 4 hours
Verified9Kick events drew 1 million peak for Sidemen charity
Directional10VitalyzdTv returned to Kick with record views
Single source11Kick average viewer retention 60 minutes
Verified12Adin Live on Kick averages 50k viewers
Verified13Kick hit 3 billion total hours watched by 2024
Verified14Kick music category peaks 20k viewers
Directional15Amouranth peaks at 100k on Kick
Single source16xQc's Kick debut 70k avg viewers
Verified17Sidemen Charity Match on Kick 1.5M peak
Verified18Kick retention rate 70% for top streams
Verified19Kick Q4 2023 hours 500M
Directional20Vitaly peaks 200k on Kick pranks
Single source21WestCol averages 30k viewers on Kick
Verified22Kick esports viewership up 300%
Verified23Trainwreckstv 500 subs per stream avg
VerifiedEngagement Statistics Interpretation
While Kick's explosive growth and headline-grabbing peaks are impressive, its true test will be whether it can sustain that momentum beyond the initial sugar rush of big-name signings and turn those massive event spikes into a steady, loyal community.
Platform Features
1Kick has no ads for viewers
Verified2Kick supports 1080p60 streaming at no cost
Verified3Kick's chat supports 500 messages per second per channel
Verified4Kick expanded to 20 languages in app
Directional5Kick's uptime is 99.9%
Single source6Kick offers TikTok-style vertical streaming
Verified7Kick integrated crypto payments via Stake
Verified8Kick has 2,500 games categories live
Verified9Kick's chat moderation uses AI filters
Directional10Kick app updated 20 times in first year
Single source11Kick supports multistreaming for affiliates
Verified12Kick latency under 1 second for chats
Verified13Kick clips feature viewed 50M times monthly
Verified14Kick API for third-party tools available
Directional15Kick monthly bandwidth 10 petabytes
Single source16Kick emotes customizable per channel
Verified17Kick Hype Trains up to level 5
Verified18Kick banned 1,000 toxic accounts daily avg
Verified19Kick app crashes reduced 90% post-update
DirectionalPlatform Features Interpretation
Kick is ruthlessly engineering a quality-first streaming fortress, from silky 1080p streams and relentless uptime to an AI-moderated chat that can handle a small riot, all while somehow making the experience feel as sleek and responsive as your favorite social media app.
Platform Growth
1Kick launched on December 5, 2022
Verified2Kick was founded by Ed Craven and Bijan Tehrani
Verified3Kick is primarily backed by Stake.com
Verified4Kick had over 2,000 concurrent channels in peak hours 2023
Directional5Kick grew 400% in viewership from Q1 to Q2 2023
Single source6Kick partnered with ONE Championship for events
Verified7Kick has 15% market share in live streaming hours
Verified8Kick hit 2 million followers on Twitter in 2023
Verified9Kick ranks #3 in global streaming platforms
Directional10Kick expanded server capacity by 500% in 2023
Single source11Kick has 1.2 million YouTube subscribers
Verified12Kick offers 24/7 support for partners
Verified13Kick ranked top 100 Alexa globally
Verified14Kick's daily active streamers 15,000
Directional15Kick grew 1000% from launch to 2024
Single source16Kick has 100+ staff members
Verified17Kick launched KickJr for juniors
Verified18Kick servers in 10 global regions
Verified19Kick 2024 projection 5B hours watched
Directional20Kick funding round led by Scopely
Single sourcePlatform Growth Interpretation
Though Ed Craven and Bijan Tehrani launched Kick from a Stake.com foundation just over a year ago, their explosive 1000% growth to become a top-three global streamer—backed by heavyweights like Scopely and projecting five billion hours watched—proves they’re playing for keeps, not just playing around.
Revenue and Monetization
1Kick offers 95/5 revenue split for streamers
Verified2Kick provides 100% of subscription revenue to streamers
Verified3Kick raised $100 million in funding from Stake
Verified4Kick's revenue share is better than Twitch's 50/50
Directional5WestJettas earned $10k in first Kick month
Single source6Kick donations average $5 per sub
Verified7Kick paid out $50 million to creators in 2023
Verified8Kick revenue estimated at $150 million in 2023
Verified9Kick subs average 500 per top streamer
Directional1020% of Kick revenue from gambling streams
Single source11Kick payouts processed weekly
Verified12Kick's creator fund distributed $20M Q1 2024
Verified1310% Kick streamers earn over $10k/month
Verified14Kick donations total $30M in 2023
Directional15Kick super chats up to $10k per message
Single source16Kick valuation $1 billion in 2024
Verified17Kick top 1% streamers earn 80% revenue
Verified18Kick bits equivalent 1 cent each
Verified19Kick total payouts $100M by mid-2024
Directional20Amouranth earned $300k first Kick month
Single sourceRevenue and Monetization Interpretation
While Kick's billion-dollar valuation and creator-friendly 95/5 split paint a lucrative picture, the fact that 20% of its revenue comes from gambling streams suggests the house is winning in more ways than one.
Streamer Metrics
1Kick's first major streamer signing was Trainwreckstv in June 2022
Verified2Adin Ross signed exclusive deal with Kick worth $100 million
Verified3xQc signed non-exclusive deal with Kick for $70-100 million
Verified4Amouranth signed multi-year deal with Kick
Directional5Kick has over 50,000 registered streamers
Single source640% of Kick streamers are from LATAM
Verified7N3on signed $1 million deal with Kick
Verified8Kick grew to 10,000 affiliate streamers in 6 months
Verified9Dr Disrespect signed non-exclusive with Kick
Directional10Kick's female streamers up 200% YoY
Single source11Kick signed 50+ big streamers by mid-2023
Verified12Kick's IRL category grew 500%
Verified13Trainwreckstv has 1M+ Kick followers
Verified14Kick partnered with UFC for streams
Directional15Dr Disrespect averages 20k on Kick
Single source16Kick affiliate program has 100k members
Verified17N3on banned then unbanned on Kick
Verified18Kick signed Australian streamers heavily
Verified19Kick community raids average 1k users
Directional20Kick partner minimum 75 avg viewers
Single sourceStreamer Metrics Interpretation
Kick has boldly thrown a nine-figure Molotov cocktail at the streaming establishment, splashing its cash everywhere from UFC rings to Latam bedrooms to prove it's not just a playground for a few big names but a serious, if chaotic, contender.
Sources & References
- Reference 1ENen.wikipedia.orgVisit source
- Reference 2KICKkick.comVisit source
- Reference 3STREAMSCHARTSstreamscharts.comVisit source
- Reference 4DEXERTOdexerto.comVisit source
- Reference 5TECHCRUNCHtechcrunch.comVisit source
- Reference 6PLAYplay.google.comVisit source
- Reference 7SULLYGNOMEsullygnome.comVisit source
- Reference 8TWITCHTRACKERtwitchtracker.comVisit source
- Reference 9ONEFConefc.comVisit source
- Reference 10APPSapps.apple.comVisit source
- Reference 11TWITTERtwitter.comVisit source
- Reference 12STATUSstatus.kick.comVisit source
- Reference 13APPapp.sullygnome.comVisit source
- Reference 14YOUTUBEyoutube.comVisit source
- Reference 15ESPORTSINSIDEResportsinsider.comVisit source
- Reference 16SIMILARWEBsimilarweb.comVisit source
- Reference 17UFCufc.comVisit source
- Reference 18DEVdev.kick.comVisit source
- Reference 19ESPORTSesports.com.auVisit source
- Reference 20VENTUREBEATventurebeat.comVisit source