In just over a year, Kick has exploded onto the streaming scene, luring millions of viewers and top creators like xQc and Amouranth with its unprecedented 95% revenue share and massive nine-figure contracts.
Key Takeaways
- Kick launched on December 5, 2022
- Kick was founded by Ed Craven and Bijan Tehrani
- Kick is primarily backed by Stake.com
- Kick's first major streamer signing was Trainwreckstv in June 2022
- Adin Ross signed exclusive deal with Kick worth $100 million
- xQc signed non-exclusive deal with Kick for $70-100 million
- Kick offers 95/5 revenue split for streamers
- Kick provides 100% of subscription revenue to streamers
- Kick raised $100 million in funding from Stake
- Kick reached 1 million concurrent viewers in March 2023
- Kick's average concurrent viewers reached 20,000 in 2023
- Kick's mobile app has over 1 million downloads on Google Play
- Kick had 58 million hours watched in Q1 2023
- Trainwreckstv's Kick stream peaked at 563k viewers
- Kick reached 100 million hours watched in first year
Kick rapidly grew by offering generous revenue splits and signing major streamers.
Audience Metrics
- Kick reached 1 million concurrent viewers in March 2023
- Kick's average concurrent viewers reached 20,000 in 2023
- Kick's mobile app has over 1 million downloads on Google Play
- 30% of Kick viewers are from Brazil
- Kick app rated 4.5/5 on App Store
- Kick's peak concurrent viewers 600k during Adin Ross event
- Kick had 300 million unique viewers in 2023
- 25% of Kick traffic from mobile
- Kick has 5 million monthly active users
- 35% Kick audience under 24 years old
- Kick's US audience 25% of total
- 45% Kick viewers male 18-34
- Kick viewer-to-streamer ratio 5:1
- 60% Kick audience international
- Kick's Brazilian streams 40% of total
- 50% Kick growth from word-of-mouth
- 15% Kick viewers convert to subs
- 25% Kick traffic from desktop
- Kick's EU audience 20%
Audience Metrics Interpretation
While Kick has rapidly scaled to impressive heights with a young, global, and highly mobile audience, its current reliance on a few key markets and star creators reveals a platform in the exciting but precarious phase of turning explosive growth into a sustainable community.
Engagement Statistics
- Kick had 58 million hours watched in Q1 2023
- Trainwreckstv's Kick stream peaked at 563k viewers
- Kick reached 100 million hours watched in first year
- Kick's Spanish category peaks at 100k viewers
- Kick has 1.7 billion hours watched in 2023
- Kick's Just Chatting category averages 10k viewers
- Kick's hourly watch time tripled in 2023
- Kick's average stream duration 4 hours
- Kick events drew 1 million peak for Sidemen charity
- VitalyzdTv returned to Kick with record views
- Kick average viewer retention 60 minutes
- Adin Live on Kick averages 50k viewers
- Kick hit 3 billion total hours watched by 2024
- Kick music category peaks 20k viewers
- Amouranth peaks at 100k on Kick
- xQc's Kick debut 70k avg viewers
- Sidemen Charity Match on Kick 1.5M peak
- Kick retention rate 70% for top streams
- Kick Q4 2023 hours 500M
- Vitaly peaks 200k on Kick pranks
- WestCol averages 30k viewers on Kick
- Kick esports viewership up 300%
- Trainwreckstv 500 subs per stream avg
Engagement Statistics Interpretation
While Kick's explosive growth and headline-grabbing peaks are impressive, its true test will be whether it can sustain that momentum beyond the initial sugar rush of big-name signings and turn those massive event spikes into a steady, loyal community.
Platform Features
- Kick has no ads for viewers
- Kick supports 1080p60 streaming at no cost
- Kick's chat supports 500 messages per second per channel
- Kick expanded to 20 languages in app
- Kick's uptime is 99.9%
- Kick offers TikTok-style vertical streaming
- Kick integrated crypto payments via Stake
- Kick has 2,500 games categories live
- Kick's chat moderation uses AI filters
- Kick app updated 20 times in first year
- Kick supports multistreaming for affiliates
- Kick latency under 1 second for chats
- Kick clips feature viewed 50M times monthly
- Kick API for third-party tools available
- Kick monthly bandwidth 10 petabytes
- Kick emotes customizable per channel
- Kick Hype Trains up to level 5
- Kick banned 1,000 toxic accounts daily avg
- Kick app crashes reduced 90% post-update
Platform Features Interpretation
Kick is ruthlessly engineering a quality-first streaming fortress, from silky 1080p streams and relentless uptime to an AI-moderated chat that can handle a small riot, all while somehow making the experience feel as sleek and responsive as your favorite social media app.
Platform Growth
- Kick launched on December 5, 2022
- Kick was founded by Ed Craven and Bijan Tehrani
- Kick is primarily backed by Stake.com
- Kick had over 2,000 concurrent channels in peak hours 2023
- Kick grew 400% in viewership from Q1 to Q2 2023
- Kick partnered with ONE Championship for events
- Kick has 15% market share in live streaming hours
- Kick hit 2 million followers on Twitter in 2023
- Kick ranks #3 in global streaming platforms
- Kick expanded server capacity by 500% in 2023
- Kick has 1.2 million YouTube subscribers
- Kick offers 24/7 support for partners
- Kick ranked top 100 Alexa globally
- Kick's daily active streamers 15,000
- Kick grew 1000% from launch to 2024
- Kick has 100+ staff members
- Kick launched KickJr for juniors
- Kick servers in 10 global regions
- Kick 2024 projection 5B hours watched
- Kick funding round led by Scopely
Platform Growth Interpretation
Though Ed Craven and Bijan Tehrani launched Kick from a Stake.com foundation just over a year ago, their explosive 1000% growth to become a top-three global streamer—backed by heavyweights like Scopely and projecting five billion hours watched—proves they’re playing for keeps, not just playing around.
Revenue and Monetization
- Kick offers 95/5 revenue split for streamers
- Kick provides 100% of subscription revenue to streamers
- Kick raised $100 million in funding from Stake
- Kick's revenue share is better than Twitch's 50/50
- WestJettas earned $10k in first Kick month
- Kick donations average $5 per sub
- Kick paid out $50 million to creators in 2023
- Kick revenue estimated at $150 million in 2023
- Kick subs average 500 per top streamer
- 20% of Kick revenue from gambling streams
- Kick payouts processed weekly
- Kick's creator fund distributed $20M Q1 2024
- 10% Kick streamers earn over $10k/month
- Kick donations total $30M in 2023
- Kick super chats up to $10k per message
- Kick valuation $1 billion in 2024
- Kick top 1% streamers earn 80% revenue
- Kick bits equivalent 1 cent each
- Kick total payouts $100M by mid-2024
- Amouranth earned $300k first Kick month
Revenue and Monetization Interpretation
While Kick's billion-dollar valuation and creator-friendly 95/5 split paint a lucrative picture, the fact that 20% of its revenue comes from gambling streams suggests the house is winning in more ways than one.
Streamer Metrics
- Kick's first major streamer signing was Trainwreckstv in June 2022
- Adin Ross signed exclusive deal with Kick worth $100 million
- xQc signed non-exclusive deal with Kick for $70-100 million
- Amouranth signed multi-year deal with Kick
- Kick has over 50,000 registered streamers
- 40% of Kick streamers are from LATAM
- N3on signed $1 million deal with Kick
- Kick grew to 10,000 affiliate streamers in 6 months
- Dr Disrespect signed non-exclusive with Kick
- Kick's female streamers up 200% YoY
- Kick signed 50+ big streamers by mid-2023
- Kick's IRL category grew 500%
- Trainwreckstv has 1M+ Kick followers
- Kick partnered with UFC for streams
- Dr Disrespect averages 20k on Kick
- Kick affiliate program has 100k members
- N3on banned then unbanned on Kick
- Kick signed Australian streamers heavily
- Kick community raids average 1k users
- Kick partner minimum 75 avg viewers
Streamer Metrics Interpretation
Kick has boldly thrown a nine-figure Molotov cocktail at the streaming establishment, splashing its cash everywhere from UFC rings to Latam bedrooms to prove it's not just a playground for a few big names but a serious, if chaotic, contender.
Sources & References
- Reference 1ENen.wikipedia.orgVisit source
- Reference 2KICKkick.comVisit source
- Reference 3STREAMSCHARTSstreamscharts.comVisit source
- Reference 4DEXERTOdexerto.comVisit source
- Reference 5TECHCRUNCHtechcrunch.comVisit source
- Reference 6PLAYplay.google.comVisit source
- Reference 7SULLYGNOMEsullygnome.comVisit source
- Reference 8TWITCHTRACKERtwitchtracker.comVisit source
- Reference 9ONEFConefc.comVisit source
- Reference 10APPSapps.apple.comVisit source
- Reference 11TWITTERtwitter.comVisit source
- Reference 12STATUSstatus.kick.comVisit source
- Reference 13APPapp.sullygnome.comVisit source
- Reference 14YOUTUBEyoutube.comVisit source
- Reference 15ESPORTSINSIDEResportsinsider.comVisit source
- Reference 16SIMILARWEBsimilarweb.comVisit source
- Reference 17UFCufc.comVisit source
- Reference 18DEVdev.kick.comVisit source
- Reference 19ESPORTSesports.com.auVisit source
- Reference 20VENTUREBEATventurebeat.comVisit source