Key Takeaways
- In fiscal 2022, the total anime industry market size in Japan was 2.922 trillion yen, marking a 12.2% year-on-year increase driven by streaming and overseas demand
- Overseas anime market revenue for Japan reached 142.7 billion yen in 2022, up 40.3% from the previous year due to global streaming platforms
- Number of anime TV series produced in Japan in 2022 was 256, a record high with 13% increase YoY
- In 2022, the Japanese music market generated 346.1 billion yen in physical sales, down 10.5% YoY due to streaming shift
- Streaming revenue in Japan music industry reached 232.5 billion yen in 2022, up 22.6% YoY
- Total J-pop album shipments: 25.6 million units in 2022
- In 2022, Japanese film box office total was 214.1 billion yen, up 84% from pandemic lows
- Number of Japanese films released: 676 in 2022
- TV drama production budget average: 200 million yen per series in 2023
- In 2022, Japanese video game market revenue was 2.08 trillion yen, up 7.6% YoY led by Switch titles
- Nintendo Switch sales in Japan: 5.2 million units in 2022
- Mobile game market Japan: 1.3 trillion yen in 2022, 60% of total
- Overall Japanese entertainment market size estimated at 12.5 trillion yen in 2022, including media and events
- Entertainment spending per capita Japan: 120,000 yen annually 2022
- Idol industry market: 1 trillion yen in 2022 from music, merch, events
Japan's entertainment industry is booming globally, led by surging anime and manga exports.
Anime and Manga
- In fiscal 2022, the total anime industry market size in Japan was 2.922 trillion yen, marking a 12.2% year-on-year increase driven by streaming and overseas demand
- Overseas anime market revenue for Japan reached 142.7 billion yen in 2022, up 40.3% from the previous year due to global streaming platforms
- Number of anime TV series produced in Japan in 2022 was 256, a record high with 13% increase YoY
- Anime film market in Japan generated 23.5 billion yen in box office revenue in 2022, led by titles like Demon Slayer
- Manga market sales in Japan totaled 677.5 billion yen in 2022, with digital manga accounting for 37.2% of sales
- Japan's anime export value hit 15.6 trillion yen equivalent in content influence in 2021
- 42% of Japanese consumers aged 10-20 read manga weekly in 2023 survey
- Global anime market size was estimated at $25.5 billion in 2022, with Japan holding 60% share
- Number of manga titles published in Japan annually exceeded 40,000 in 2022
- Anime merchandise sales in Japan reached 512 billion yen in 2022
- Digital distribution of anime accounted for 57% of domestic market revenue in 2022
- 'Demon Slayer: Mugen Train' earned 40.43 billion yen at Japanese box office in 2020-2021, highest-grossing anime film
- 7,959 anime works registered cumulatively by 2022 per AJA database
- Manga apps downloads in Japan surpassed 100 million in 2023
- Female manga readership in Japan is 52.4% of total in 2022 survey
- Anime production studios in Japan numbered over 570 in 2023
- Overseas streaming revenue for Japanese anime grew 50% YoY to 80 billion yen in 2022
- Shueisha's Weekly Shonen Jump circulation hit 1.9 million copies weekly in 2022
- Anime events and conventions in Japan attracted 5.2 million attendees in 2019 pre-COVID
- VR anime market in Japan projected to reach 10 billion yen by 2025
- 65% of global anime merchandise is produced in Japan, valued at $13 billion in 2022
- Kodansha published 1,200 manga volumes in 2022
- Anime smartphone games revenue in Japan exceeded 200 billion yen in 2022
- International anime fans numbered 200 million in 2023 estimate
- Tokyo Anime Award winners: 12 categories annually since 2014
- Manga export volume to US reached 10 million copies in 2022
- Anime TV series episodes produced: over 12,000 in 2022
- Jump Festa event attendance: 130,000 in 2023
- Digital manga market growth rate: 15.4% YoY in 2022
- Anime licensing deals signed: 1,200 in 2022 by Japanese studios
Anime and Manga Interpretation
Film and Drama
- In 2022, Japanese film box office total was 214.1 billion yen, up 84% from pandemic lows
- Number of Japanese films released: 676 in 2022
- TV drama production budget average: 200 million yen per series in 2023
- 'The First Slam Dunk' grossed 15.6 billion yen in Japan 2022-2023
- NHK annual drama viewership: 100 million episodes streamed
- Japanese cinema screens: 5,800 nationwide in 2023
- Netflix Japan original content: 50 titles released in 2022
- Top drama 'Half Blue' ratings averaged 14.2% in 2023
- Anime films share of box office: 20% in 2022 Japan
- Foreign films market share: 40% of Japan box office 2022
- TBS drama production: 30 series annually
- 'Suzume' film earned 14.8 billion yen domestically in 2022
- TV Tokyo anime airings: 50 series per year
- Fuji TV golden time ratings peak: 15% average in 2022
- Japanese horror films exports: 100 titles annually
- Paravi streaming subscribers: 10 million in 2023 pre-merger
- 'Kingdom' live-action sequel grossed 4.5 billion yen in 2022
- Number of dorama episodes broadcast weekly: 20+ prime time
- Toho Cinema chain screens: 80 locations with 1,000 screens
- 'One Piece Film Red' box office: 20.3 billion yen Japan 2022
- NTV drama market share: 25% of viewership 2022
- IMAX screens in Japan: 50 installations by 2023
- Japanese film festival entries: Cannes 5 selections in 2023
- Viki drama licensing: 200 Japanese titles streamed globally 2023
- WOWOW premium channel subscribers: 3.5 million 2023
- Live-action adaptations of manga: 60 films/TV in 2022
- Average film ticket price Japan: 1,800 yen in 2023
- 'Godzilla Minus One' grossed 7.8 billion yen domestically 2023
- Japanese TV export revenue: 30 billion yen in 2022
Film and Drama Interpretation
J-Pop and Music
- In 2022, the Japanese music market generated 346.1 billion yen in physical sales, down 10.5% YoY due to streaming shift
- Streaming revenue in Japan music industry reached 232.5 billion yen in 2022, up 22.6% YoY
- Total J-pop album shipments: 25.6 million units in 2022
- Number of music labels under RIAJ: 50 major members in 2023
- AKB48 group total sales exceeded 60 million singles by 2023
- Spotify monthly active users in Japan: 15 million in 2023
- Japan concert market revenue: 200 billion yen in 2022 post-COVID recovery
- YOASOBI's 'Idol' streamed 500 million times globally by 2023
- CD sales in Japan: 18.7 million units in 2022, led by artists like Mrs. GREEN APPLE
- Idol group market share: 30% of physical single sales in 2022
- Apple Music subscribers in Japan: 5 million in 2023 estimate
- Live Nation Japan concerts: 1,500 events in 2022
- J-pop exports to Asia: 50 billion yen in 2022
- Number of Billboard Japan Hot 100 chart toppers: 52 weeks annually
- King Gnu album 'Ceremony' sold 1.2 million copies in 2022
- Music festival attendance in Japan: 10 million in 2023 summer
- Digital download singles: 120 million in 2022 Japan
- Ado virtual concerts viewed by 3.5 million in 2022
- Johnny's & Associates (now Smile-Up) managed 100+ acts with 20 million annual sales
- Karaoke market revenue: 500 billion yen annually pre-COVID
- LINE Music users in Japan: 80 million registered by 2023
- Babymetal world tour grossed $20 million in 2023
- Oricon chart #1 albums: 52 per year, with average sales 100,000 units
- Music video views on YouTube Japan: 100 billion annually
- Nogizaka46 single sales: over 1 million per release average
- Jazz and classical music share: 5% of Japan market in 2022
- Vinyl record sales resurgence: 1 million units in 2022 Japan
- Japanese music streaming penetration: 70% of population in 2023
- Total physical music sales decline: -15% YoY in 2023 Q1
J-Pop and Music Interpretation
Market and Industry Overview
- Overall Japanese entertainment market size estimated at 12.5 trillion yen in 2022, including media and events
- Entertainment spending per capita Japan: 120,000 yen annually 2022
- Idol industry market: 1 trillion yen in 2022 from music, merch, events
- Streaming services subscribers Japan: 50 million across platforms 2023
- Theme park revenue Japan: 800 billion yen 2022, Tokyo Disney leading
- Talent agency market: 500 billion yen commissions 2022
- Kabuki theatre attendance: 2 million annually pre-COVID
- Cosplay market size: 30 billion yen 2022 Japan
- Vtubers revenue generation: 100 billion yen 2022 via superchats
- Nippon TV Holdings revenue: 1.2 trillion yen FY2022 from entertainment
- Advertising spend on entertainment: 2 trillion yen TV/radio 2022
- Fan club memberships idols: 10 million active 2023
- Comiket doujinshi sales: 500,000 copies per event average
- Fuji Media Holdings entertainment revenue: 400 billion yen 2022
- Voice actor industry: 50,000 active talents 2023
- Overseas IP exports entertainment: 2 trillion yen 2022
- Entertainment employment: 5 million jobs in Japan 2022
- Ticket sales online penetration: 80% for events 2023
- Broadcasting rights fees growth: 10% YoY for sports/entertainment 2022
- Anime/manga/game convergence market: 5 trillion yen 2022
- Johnny's idols fan economy: 300 billion yen annually
- NHK subscription fee revenue: 700 billion yen yearly
- E-sports and gaming events: 200 tournaments 2023 Japan
- Traditional performing arts funding: 100 billion yen govt subsidies 2022
- Content tourism from anime: 1 trillion yen economic impact 2022
Market and Industry Overview Interpretation
Video Games
- In 2022, Japanese video game market revenue was 2.08 trillion yen, up 7.6% YoY led by Switch titles
- Nintendo Switch sales in Japan: 5.2 million units in 2022
- Mobile game market Japan: 1.3 trillion yen in 2022, 60% of total
- Number of game developers in Japan: over 1,000 studios in 2023
- 'Pokemon Scarlet/Violet' sold 22.87 million globally by 2023
- PC game market growth: 20% YoY to 200 billion yen 2022
- Sony PS5 sales Japan: 1.8 million units 2022
- Gacha game revenue Japan: 800 billion yen 2022
- Tokyo Game Show 2023 attendees: 265,000
- Square Enix revenue from games: 356 billion yen FY2022
- Capcom 'Monster Hunter Rise' sales: 12 million units by 2023
- Esports prize pools Japan: 5 billion yen in 2023
- Nintendo online subscribers Japan: 10 million 2023
- FromSoftware 'Elden Ring' sold 20 million worldwide 2023
- Arcade game market: 100 billion yen 2022 decline
- Konami revenue: 280 billion yen FY2022
- Game app downloads Japan: 3 billion 2022
- Sega Sammy Holdings game sales: 15 million units 2022
- VR game market Japan: 50 billion yen projected 2025
- Bandai Namco 'Elden Ring' contribution: 40% revenue boost 2022
- CESA members: 400 companies 2023
- 'Splatoon 3' sales Japan: 3.5 million 2022
- Online game penetration: 60% gamers in Japan 2023
- Koei Tecmo revenue: 100 billion yen 2022
- Game with a Purpose titles: 50 released 2022 Japan
- PlayStation Network users Japan: 50 million 2023
- Cyberpunk 2077 Japan sales: top 10 foreign title 2022
- Japanese game exports: 1 trillion yen 2022
Video Games Interpretation
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