GITNUXREPORT 2026

Japanese Entertainment Industry Statistics

Japan's entertainment industry is booming globally, led by surging anime and manga exports.

Rajesh Patel

Rajesh Patel

Team Lead & Senior Researcher with over 15 years of experience in market research and data analytics.

First published: Feb 13, 2026

Our Commitment to Accuracy

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Key Statistics

Statistic 1

In fiscal 2022, the total anime industry market size in Japan was 2.922 trillion yen, marking a 12.2% year-on-year increase driven by streaming and overseas demand

Statistic 2

Overseas anime market revenue for Japan reached 142.7 billion yen in 2022, up 40.3% from the previous year due to global streaming platforms

Statistic 3

Number of anime TV series produced in Japan in 2022 was 256, a record high with 13% increase YoY

Statistic 4

Anime film market in Japan generated 23.5 billion yen in box office revenue in 2022, led by titles like Demon Slayer

Statistic 5

Manga market sales in Japan totaled 677.5 billion yen in 2022, with digital manga accounting for 37.2% of sales

Statistic 6

Japan's anime export value hit 15.6 trillion yen equivalent in content influence in 2021

Statistic 7

42% of Japanese consumers aged 10-20 read manga weekly in 2023 survey

Statistic 8

Global anime market size was estimated at $25.5 billion in 2022, with Japan holding 60% share

Statistic 9

Number of manga titles published in Japan annually exceeded 40,000 in 2022

Statistic 10

Anime merchandise sales in Japan reached 512 billion yen in 2022

Statistic 11

Digital distribution of anime accounted for 57% of domestic market revenue in 2022

Statistic 12

'Demon Slayer: Mugen Train' earned 40.43 billion yen at Japanese box office in 2020-2021, highest-grossing anime film

Statistic 13

7,959 anime works registered cumulatively by 2022 per AJA database

Statistic 14

Manga apps downloads in Japan surpassed 100 million in 2023

Statistic 15

Female manga readership in Japan is 52.4% of total in 2022 survey

Statistic 16

Anime production studios in Japan numbered over 570 in 2023

Statistic 17

Overseas streaming revenue for Japanese anime grew 50% YoY to 80 billion yen in 2022

Statistic 18

Shueisha's Weekly Shonen Jump circulation hit 1.9 million copies weekly in 2022

Statistic 19

Anime events and conventions in Japan attracted 5.2 million attendees in 2019 pre-COVID

Statistic 20

VR anime market in Japan projected to reach 10 billion yen by 2025

Statistic 21

65% of global anime merchandise is produced in Japan, valued at $13 billion in 2022

Statistic 22

Kodansha published 1,200 manga volumes in 2022

Statistic 23

Anime smartphone games revenue in Japan exceeded 200 billion yen in 2022

Statistic 24

International anime fans numbered 200 million in 2023 estimate

Statistic 25

Tokyo Anime Award winners: 12 categories annually since 2014

Statistic 26

Manga export volume to US reached 10 million copies in 2022

Statistic 27

Anime TV series episodes produced: over 12,000 in 2022

Statistic 28

Jump Festa event attendance: 130,000 in 2023

Statistic 29

Digital manga market growth rate: 15.4% YoY in 2022

Statistic 30

Anime licensing deals signed: 1,200 in 2022 by Japanese studios

Statistic 31

In 2022, Japanese film box office total was 214.1 billion yen, up 84% from pandemic lows

Statistic 32

Number of Japanese films released: 676 in 2022

Statistic 33

TV drama production budget average: 200 million yen per series in 2023

Statistic 34

'The First Slam Dunk' grossed 15.6 billion yen in Japan 2022-2023

Statistic 35

NHK annual drama viewership: 100 million episodes streamed

Statistic 36

Japanese cinema screens: 5,800 nationwide in 2023

Statistic 37

Netflix Japan original content: 50 titles released in 2022

Statistic 38

Top drama 'Half Blue' ratings averaged 14.2% in 2023

Statistic 39

Anime films share of box office: 20% in 2022 Japan

Statistic 40

Foreign films market share: 40% of Japan box office 2022

Statistic 41

TBS drama production: 30 series annually

Statistic 42

'Suzume' film earned 14.8 billion yen domestically in 2022

Statistic 43

TV Tokyo anime airings: 50 series per year

Statistic 44

Fuji TV golden time ratings peak: 15% average in 2022

Statistic 45

Japanese horror films exports: 100 titles annually

Statistic 46

Paravi streaming subscribers: 10 million in 2023 pre-merger

Statistic 47

'Kingdom' live-action sequel grossed 4.5 billion yen in 2022

Statistic 48

Number of dorama episodes broadcast weekly: 20+ prime time

Statistic 49

Toho Cinema chain screens: 80 locations with 1,000 screens

Statistic 50

'One Piece Film Red' box office: 20.3 billion yen Japan 2022

Statistic 51

NTV drama market share: 25% of viewership 2022

Statistic 52

IMAX screens in Japan: 50 installations by 2023

Statistic 53

Japanese film festival entries: Cannes 5 selections in 2023

Statistic 54

Viki drama licensing: 200 Japanese titles streamed globally 2023

Statistic 55

WOWOW premium channel subscribers: 3.5 million 2023

Statistic 56

Live-action adaptations of manga: 60 films/TV in 2022

Statistic 57

Average film ticket price Japan: 1,800 yen in 2023

Statistic 58

'Godzilla Minus One' grossed 7.8 billion yen domestically 2023

Statistic 59

Japanese TV export revenue: 30 billion yen in 2022

Statistic 60

In 2022, the Japanese music market generated 346.1 billion yen in physical sales, down 10.5% YoY due to streaming shift

Statistic 61

Streaming revenue in Japan music industry reached 232.5 billion yen in 2022, up 22.6% YoY

Statistic 62

Total J-pop album shipments: 25.6 million units in 2022

Statistic 63

Number of music labels under RIAJ: 50 major members in 2023

Statistic 64

AKB48 group total sales exceeded 60 million singles by 2023

Statistic 65

Spotify monthly active users in Japan: 15 million in 2023

Statistic 66

Japan concert market revenue: 200 billion yen in 2022 post-COVID recovery

Statistic 67

YOASOBI's 'Idol' streamed 500 million times globally by 2023

Statistic 68

CD sales in Japan: 18.7 million units in 2022, led by artists like Mrs. GREEN APPLE

Statistic 69

Idol group market share: 30% of physical single sales in 2022

Statistic 70

Apple Music subscribers in Japan: 5 million in 2023 estimate

Statistic 71

Live Nation Japan concerts: 1,500 events in 2022

Statistic 72

J-pop exports to Asia: 50 billion yen in 2022

Statistic 73

Number of Billboard Japan Hot 100 chart toppers: 52 weeks annually

Statistic 74

King Gnu album 'Ceremony' sold 1.2 million copies in 2022

Statistic 75

Music festival attendance in Japan: 10 million in 2023 summer

Statistic 76

Digital download singles: 120 million in 2022 Japan

Statistic 77

Ado virtual concerts viewed by 3.5 million in 2022

Statistic 78

Johnny's & Associates (now Smile-Up) managed 100+ acts with 20 million annual sales

Statistic 79

Karaoke market revenue: 500 billion yen annually pre-COVID

Statistic 80

LINE Music users in Japan: 80 million registered by 2023

Statistic 81

Babymetal world tour grossed $20 million in 2023

Statistic 82

Oricon chart #1 albums: 52 per year, with average sales 100,000 units

Statistic 83

Music video views on YouTube Japan: 100 billion annually

Statistic 84

Nogizaka46 single sales: over 1 million per release average

Statistic 85

Jazz and classical music share: 5% of Japan market in 2022

Statistic 86

Vinyl record sales resurgence: 1 million units in 2022 Japan

Statistic 87

Japanese music streaming penetration: 70% of population in 2023

Statistic 88

Total physical music sales decline: -15% YoY in 2023 Q1

Statistic 89

Overall Japanese entertainment market size estimated at 12.5 trillion yen in 2022, including media and events

Statistic 90

Entertainment spending per capita Japan: 120,000 yen annually 2022

Statistic 91

Idol industry market: 1 trillion yen in 2022 from music, merch, events

Statistic 92

Streaming services subscribers Japan: 50 million across platforms 2023

Statistic 93

Theme park revenue Japan: 800 billion yen 2022, Tokyo Disney leading

Statistic 94

Talent agency market: 500 billion yen commissions 2022

Statistic 95

Kabuki theatre attendance: 2 million annually pre-COVID

Statistic 96

Cosplay market size: 30 billion yen 2022 Japan

Statistic 97

Vtubers revenue generation: 100 billion yen 2022 via superchats

Statistic 98

Nippon TV Holdings revenue: 1.2 trillion yen FY2022 from entertainment

Statistic 99

Advertising spend on entertainment: 2 trillion yen TV/radio 2022

Statistic 100

Fan club memberships idols: 10 million active 2023

Statistic 101

Comiket doujinshi sales: 500,000 copies per event average

Statistic 102

Fuji Media Holdings entertainment revenue: 400 billion yen 2022

Statistic 103

Voice actor industry: 50,000 active talents 2023

Statistic 104

Overseas IP exports entertainment: 2 trillion yen 2022

Statistic 105

Entertainment employment: 5 million jobs in Japan 2022

Statistic 106

Ticket sales online penetration: 80% for events 2023

Statistic 107

Broadcasting rights fees growth: 10% YoY for sports/entertainment 2022

Statistic 108

Anime/manga/game convergence market: 5 trillion yen 2022

Statistic 109

Johnny's idols fan economy: 300 billion yen annually

Statistic 110

NHK subscription fee revenue: 700 billion yen yearly

Statistic 111

E-sports and gaming events: 200 tournaments 2023 Japan

Statistic 112

Traditional performing arts funding: 100 billion yen govt subsidies 2022

Statistic 113

Content tourism from anime: 1 trillion yen economic impact 2022

Statistic 114

In 2022, Japanese video game market revenue was 2.08 trillion yen, up 7.6% YoY led by Switch titles

Statistic 115

Nintendo Switch sales in Japan: 5.2 million units in 2022

Statistic 116

Mobile game market Japan: 1.3 trillion yen in 2022, 60% of total

Statistic 117

Number of game developers in Japan: over 1,000 studios in 2023

Statistic 118

'Pokemon Scarlet/Violet' sold 22.87 million globally by 2023

Statistic 119

PC game market growth: 20% YoY to 200 billion yen 2022

Statistic 120

Sony PS5 sales Japan: 1.8 million units 2022

Statistic 121

Gacha game revenue Japan: 800 billion yen 2022

Statistic 122

Tokyo Game Show 2023 attendees: 265,000

Statistic 123

Square Enix revenue from games: 356 billion yen FY2022

Statistic 124

Capcom 'Monster Hunter Rise' sales: 12 million units by 2023

Statistic 125

Esports prize pools Japan: 5 billion yen in 2023

Statistic 126

Nintendo online subscribers Japan: 10 million 2023

Statistic 127

FromSoftware 'Elden Ring' sold 20 million worldwide 2023

Statistic 128

Arcade game market: 100 billion yen 2022 decline

Statistic 129

Konami revenue: 280 billion yen FY2022

Statistic 130

Game app downloads Japan: 3 billion 2022

Statistic 131

Sega Sammy Holdings game sales: 15 million units 2022

Statistic 132

VR game market Japan: 50 billion yen projected 2025

Statistic 133

Bandai Namco 'Elden Ring' contribution: 40% revenue boost 2022

Statistic 134

CESA members: 400 companies 2023

Statistic 135

'Splatoon 3' sales Japan: 3.5 million 2022

Statistic 136

Online game penetration: 60% gamers in Japan 2023

Statistic 137

Koei Tecmo revenue: 100 billion yen 2022

Statistic 138

Game with a Purpose titles: 50 released 2022 Japan

Statistic 139

PlayStation Network users Japan: 50 million 2023

Statistic 140

Cyberpunk 2077 Japan sales: top 10 foreign title 2022

Statistic 141

Japanese game exports: 1 trillion yen 2022

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From the record-breaking 2.9 trillion yen anime industry to the billion-dollar power of idols and games, Japan's entertainment sector isn't just thriving at home—it's captivating the world.

Key Takeaways

  • In fiscal 2022, the total anime industry market size in Japan was 2.922 trillion yen, marking a 12.2% year-on-year increase driven by streaming and overseas demand
  • Overseas anime market revenue for Japan reached 142.7 billion yen in 2022, up 40.3% from the previous year due to global streaming platforms
  • Number of anime TV series produced in Japan in 2022 was 256, a record high with 13% increase YoY
  • In 2022, the Japanese music market generated 346.1 billion yen in physical sales, down 10.5% YoY due to streaming shift
  • Streaming revenue in Japan music industry reached 232.5 billion yen in 2022, up 22.6% YoY
  • Total J-pop album shipments: 25.6 million units in 2022
  • In 2022, Japanese film box office total was 214.1 billion yen, up 84% from pandemic lows
  • Number of Japanese films released: 676 in 2022
  • TV drama production budget average: 200 million yen per series in 2023
  • In 2022, Japanese video game market revenue was 2.08 trillion yen, up 7.6% YoY led by Switch titles
  • Nintendo Switch sales in Japan: 5.2 million units in 2022
  • Mobile game market Japan: 1.3 trillion yen in 2022, 60% of total
  • Overall Japanese entertainment market size estimated at 12.5 trillion yen in 2022, including media and events
  • Entertainment spending per capita Japan: 120,000 yen annually 2022
  • Idol industry market: 1 trillion yen in 2022 from music, merch, events

Japan's entertainment industry is booming globally, led by surging anime and manga exports.

Anime and Manga

  • In fiscal 2022, the total anime industry market size in Japan was 2.922 trillion yen, marking a 12.2% year-on-year increase driven by streaming and overseas demand
  • Overseas anime market revenue for Japan reached 142.7 billion yen in 2022, up 40.3% from the previous year due to global streaming platforms
  • Number of anime TV series produced in Japan in 2022 was 256, a record high with 13% increase YoY
  • Anime film market in Japan generated 23.5 billion yen in box office revenue in 2022, led by titles like Demon Slayer
  • Manga market sales in Japan totaled 677.5 billion yen in 2022, with digital manga accounting for 37.2% of sales
  • Japan's anime export value hit 15.6 trillion yen equivalent in content influence in 2021
  • 42% of Japanese consumers aged 10-20 read manga weekly in 2023 survey
  • Global anime market size was estimated at $25.5 billion in 2022, with Japan holding 60% share
  • Number of manga titles published in Japan annually exceeded 40,000 in 2022
  • Anime merchandise sales in Japan reached 512 billion yen in 2022
  • Digital distribution of anime accounted for 57% of domestic market revenue in 2022
  • 'Demon Slayer: Mugen Train' earned 40.43 billion yen at Japanese box office in 2020-2021, highest-grossing anime film
  • 7,959 anime works registered cumulatively by 2022 per AJA database
  • Manga apps downloads in Japan surpassed 100 million in 2023
  • Female manga readership in Japan is 52.4% of total in 2022 survey
  • Anime production studios in Japan numbered over 570 in 2023
  • Overseas streaming revenue for Japanese anime grew 50% YoY to 80 billion yen in 2022
  • Shueisha's Weekly Shonen Jump circulation hit 1.9 million copies weekly in 2022
  • Anime events and conventions in Japan attracted 5.2 million attendees in 2019 pre-COVID
  • VR anime market in Japan projected to reach 10 billion yen by 2025
  • 65% of global anime merchandise is produced in Japan, valued at $13 billion in 2022
  • Kodansha published 1,200 manga volumes in 2022
  • Anime smartphone games revenue in Japan exceeded 200 billion yen in 2022
  • International anime fans numbered 200 million in 2023 estimate
  • Tokyo Anime Award winners: 12 categories annually since 2014
  • Manga export volume to US reached 10 million copies in 2022
  • Anime TV series episodes produced: over 12,000 in 2022
  • Jump Festa event attendance: 130,000 in 2023
  • Digital manga market growth rate: 15.4% YoY in 2022
  • Anime licensing deals signed: 1,200 in 2022 by Japanese studios

Anime and Manga Interpretation

While Japan’s anime industry is booming like a Shonen Jump protagonist on a power-up, driven by global streaming and a record 256 series, the true story is that manga remains its steady, digital-loving heart, with 42% of teens reading weekly and over 40,000 titles published annually, proving that ink, pixels, and relentless creativity are conquering the world one billion-yen milestone at a time.

Film and Drama

  • In 2022, Japanese film box office total was 214.1 billion yen, up 84% from pandemic lows
  • Number of Japanese films released: 676 in 2022
  • TV drama production budget average: 200 million yen per series in 2023
  • 'The First Slam Dunk' grossed 15.6 billion yen in Japan 2022-2023
  • NHK annual drama viewership: 100 million episodes streamed
  • Japanese cinema screens: 5,800 nationwide in 2023
  • Netflix Japan original content: 50 titles released in 2022
  • Top drama 'Half Blue' ratings averaged 14.2% in 2023
  • Anime films share of box office: 20% in 2022 Japan
  • Foreign films market share: 40% of Japan box office 2022
  • TBS drama production: 30 series annually
  • 'Suzume' film earned 14.8 billion yen domestically in 2022
  • TV Tokyo anime airings: 50 series per year
  • Fuji TV golden time ratings peak: 15% average in 2022
  • Japanese horror films exports: 100 titles annually
  • Paravi streaming subscribers: 10 million in 2023 pre-merger
  • 'Kingdom' live-action sequel grossed 4.5 billion yen in 2022
  • Number of dorama episodes broadcast weekly: 20+ prime time
  • Toho Cinema chain screens: 80 locations with 1,000 screens
  • 'One Piece Film Red' box office: 20.3 billion yen Japan 2022
  • NTV drama market share: 25% of viewership 2022
  • IMAX screens in Japan: 50 installations by 2023
  • Japanese film festival entries: Cannes 5 selections in 2023
  • Viki drama licensing: 200 Japanese titles streamed globally 2023
  • WOWOW premium channel subscribers: 3.5 million 2023
  • Live-action adaptations of manga: 60 films/TV in 2022
  • Average film ticket price Japan: 1,800 yen in 2023
  • 'Godzilla Minus One' grossed 7.8 billion yen domestically 2023
  • Japanese TV export revenue: 30 billion yen in 2022

Film and Drama Interpretation

Japan’s entertainment industry is a thriving paradox, proving that audiences will gladly spend 1,800 yen a ticket to watch giant monsters and basketball anime in between streaming millions of hours of TV dramas at home, all while Hollywood still quietly nabs 40% of the box office.

J-Pop and Music

  • In 2022, the Japanese music market generated 346.1 billion yen in physical sales, down 10.5% YoY due to streaming shift
  • Streaming revenue in Japan music industry reached 232.5 billion yen in 2022, up 22.6% YoY
  • Total J-pop album shipments: 25.6 million units in 2022
  • Number of music labels under RIAJ: 50 major members in 2023
  • AKB48 group total sales exceeded 60 million singles by 2023
  • Spotify monthly active users in Japan: 15 million in 2023
  • Japan concert market revenue: 200 billion yen in 2022 post-COVID recovery
  • YOASOBI's 'Idol' streamed 500 million times globally by 2023
  • CD sales in Japan: 18.7 million units in 2022, led by artists like Mrs. GREEN APPLE
  • Idol group market share: 30% of physical single sales in 2022
  • Apple Music subscribers in Japan: 5 million in 2023 estimate
  • Live Nation Japan concerts: 1,500 events in 2022
  • J-pop exports to Asia: 50 billion yen in 2022
  • Number of Billboard Japan Hot 100 chart toppers: 52 weeks annually
  • King Gnu album 'Ceremony' sold 1.2 million copies in 2022
  • Music festival attendance in Japan: 10 million in 2023 summer
  • Digital download singles: 120 million in 2022 Japan
  • Ado virtual concerts viewed by 3.5 million in 2022
  • Johnny's & Associates (now Smile-Up) managed 100+ acts with 20 million annual sales
  • Karaoke market revenue: 500 billion yen annually pre-COVID
  • LINE Music users in Japan: 80 million registered by 2023
  • Babymetal world tour grossed $20 million in 2023
  • Oricon chart #1 albums: 52 per year, with average sales 100,000 units
  • Music video views on YouTube Japan: 100 billion annually
  • Nogizaka46 single sales: over 1 million per release average
  • Jazz and classical music share: 5% of Japan market in 2022
  • Vinyl record sales resurgence: 1 million units in 2022 Japan
  • Japanese music streaming penetration: 70% of population in 2023
  • Total physical music sales decline: -15% YoY in 2023 Q1

J-Pop and Music Interpretation

Even as Japan's storied CD empire continues its noble, vinyl-assisted retreat against the streaming tide, the industry’s heart still beats loudly through booming concerts, idol dominance, and global viral hits that prove the business is far from flatlining—it's just changing the channel.

Market and Industry Overview

  • Overall Japanese entertainment market size estimated at 12.5 trillion yen in 2022, including media and events
  • Entertainment spending per capita Japan: 120,000 yen annually 2022
  • Idol industry market: 1 trillion yen in 2022 from music, merch, events
  • Streaming services subscribers Japan: 50 million across platforms 2023
  • Theme park revenue Japan: 800 billion yen 2022, Tokyo Disney leading
  • Talent agency market: 500 billion yen commissions 2022
  • Kabuki theatre attendance: 2 million annually pre-COVID
  • Cosplay market size: 30 billion yen 2022 Japan
  • Vtubers revenue generation: 100 billion yen 2022 via superchats
  • Nippon TV Holdings revenue: 1.2 trillion yen FY2022 from entertainment
  • Advertising spend on entertainment: 2 trillion yen TV/radio 2022
  • Fan club memberships idols: 10 million active 2023
  • Comiket doujinshi sales: 500,000 copies per event average
  • Fuji Media Holdings entertainment revenue: 400 billion yen 2022
  • Voice actor industry: 50,000 active talents 2023
  • Overseas IP exports entertainment: 2 trillion yen 2022
  • Entertainment employment: 5 million jobs in Japan 2022
  • Ticket sales online penetration: 80% for events 2023
  • Broadcasting rights fees growth: 10% YoY for sports/entertainment 2022
  • Anime/manga/game convergence market: 5 trillion yen 2022
  • Johnny's idols fan economy: 300 billion yen annually
  • NHK subscription fee revenue: 700 billion yen yearly
  • E-sports and gaming events: 200 tournaments 2023 Japan
  • Traditional performing arts funding: 100 billion yen govt subsidies 2022
  • Content tourism from anime: 1 trillion yen economic impact 2022

Market and Industry Overview Interpretation

The Japanese entertainment industry is a trillion-yen juggernaut where a centuries-old Kabuki theater stands a few blocks from a vtuber's home studio, all funded by the ardent love and disposable income of fans whose loyalty is measured in millions of fan club memberships and billions in superchats, proving that pop idols, animated characters, and costumed play are not just diversions but the serious economic pillars of modern culture.

Video Games

  • In 2022, Japanese video game market revenue was 2.08 trillion yen, up 7.6% YoY led by Switch titles
  • Nintendo Switch sales in Japan: 5.2 million units in 2022
  • Mobile game market Japan: 1.3 trillion yen in 2022, 60% of total
  • Number of game developers in Japan: over 1,000 studios in 2023
  • 'Pokemon Scarlet/Violet' sold 22.87 million globally by 2023
  • PC game market growth: 20% YoY to 200 billion yen 2022
  • Sony PS5 sales Japan: 1.8 million units 2022
  • Gacha game revenue Japan: 800 billion yen 2022
  • Tokyo Game Show 2023 attendees: 265,000
  • Square Enix revenue from games: 356 billion yen FY2022
  • Capcom 'Monster Hunter Rise' sales: 12 million units by 2023
  • Esports prize pools Japan: 5 billion yen in 2023
  • Nintendo online subscribers Japan: 10 million 2023
  • FromSoftware 'Elden Ring' sold 20 million worldwide 2023
  • Arcade game market: 100 billion yen 2022 decline
  • Konami revenue: 280 billion yen FY2022
  • Game app downloads Japan: 3 billion 2022
  • Sega Sammy Holdings game sales: 15 million units 2022
  • VR game market Japan: 50 billion yen projected 2025
  • Bandai Namco 'Elden Ring' contribution: 40% revenue boost 2022
  • CESA members: 400 companies 2023
  • 'Splatoon 3' sales Japan: 3.5 million 2022
  • Online game penetration: 60% gamers in Japan 2023
  • Koei Tecmo revenue: 100 billion yen 2022
  • Game with a Purpose titles: 50 released 2022 Japan
  • PlayStation Network users Japan: 50 million 2023
  • Cyberpunk 2077 Japan sales: top 10 foreign title 2022
  • Japanese game exports: 1 trillion yen 2022

Video Games Interpretation

Despite Nintendo's Switch ruling the console roost, Japan's gaming heart is increasingly mobile, with a 1.3 trillion yen habit for gacha games proving that while consoles are a serious business, pocket-sized chance-based monetization is the true endgame.

Sources & References