GITNUXREPORT 2026

Japan Retail Industry Statistics

Japan's retail industry is recovering and growing steadily post-pandemic.

Rajesh Patel

Team Lead & Senior Researcher with over 15 years of experience in market research and data analytics.

First published: Feb 13, 2026

Our Commitment to Accuracy

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Statistic 1

45% of Japanese consumers prefer supermarkets for grocery shopping in 2023.

Statistic 2

Average household monthly grocery spending in Japan was 85,000 yen in 2022.

Statistic 3

32% of retail spending by consumers aged 60+ on daily necessities in 2023.

Statistic 4

Online shopping frequency: 48% of Japanese shop online weekly in 2023.

Statistic 5

Impulse buying rate in convenience stores is 62% among urban youth.

Statistic 6

27% increase in luxury spending by high-income households post-2022.

Statistic 7

Female consumers account for 55% of apparel retail spending.

Statistic 8

Rural consumers spend 15% more on discount stores than urban.

Statistic 9

41% of Gen Z prefer omnichannel retail experiences in 2023.

Statistic 10

Average basket size in supermarkets grew to 4,200 yen in 2023.

Statistic 11

38% of consumers use loyalty programs in drugstores regularly.

Statistic 12

Holiday season spending on gifts rose 12% in 2023.

Statistic 13

52% of Tokyo residents shop at convenience stores daily.

Statistic 14

Health-conscious spending up 18% on organic foods since 2020.

Statistic 15

Single-person households spend 22% more per capita on ready meals.

Statistic 16

29% of consumers prioritize sustainability in purchases.

Statistic 17

Electronics spending skewed to males at 58% share.

Statistic 18

Elderly spending on home goods increased 9% YoY.

Statistic 19

67% loyalty to local supermarkets among families.

Statistic 20

Price sensitivity: 71% switch stores for deals.

Statistic 21

E-commerce grocery adoption at 15% of total grocery spend.

Statistic 22

44% use mobile apps for coupons in retail.

Statistic 23

Tourism-driven spending by foreigners: 1.5 trillion yen in retail 2023.

Statistic 24

Vegan product spending grew 25% among millennials.

Statistic 25

Average time spent shopping: 45 min in physical stores.

Statistic 26

56% prefer cashless payments in convenience stores.

Statistic 27

Japan's e-commerce market GMV reached 23.5 trillion yen in 2023, up 7.6% YoY.

Statistic 28

Rakuten Ichiba marketplace sales volume was 3.2 trillion yen in 2023.

Statistic 29

Amazon Japan's active users exceeded 50 million in 2023.

Statistic 30

Mobile e-commerce accounted for 72% of total e-retail traffic in Japan 2023.

Statistic 31

Cross-border e-commerce imports totaled 2.3 trillion yen in 2023.

Statistic 32

ZOZOTOWN apparel e-sales hit 500 billion yen in FY2023.

Statistic 33

Mercari CtoC marketplace GMV 1.8 trillion yen in 2023.

Statistic 34

PayPay user base reached 58 million, driving 15% of e-retail payments.

Statistic 35

E-grocery sales grew 22% to 1.2 trillion yen in 2023.

Statistic 36

LINE Shopping transactions up 18% in 2023.

Statistic 37

Qoo10 Japan GMV estimated 800 billion yen in 2023.

Statistic 38

Yahoo! Shopping sales 1.4 trillion yen via PayPay Mall.

Statistic 39

E-commerce penetration forecast to hit 15% by 2025.

Statistic 40

Live commerce sales reached 300 billion yen in 2023.

Statistic 41

Subscription e-commerce models grew 25% YoY.

Statistic 42

BNPL (Buy Now Pay Later) usage in e-retail at 12% of transactions.

Statistic 43

Social commerce via Instagram/TikTok contributed 150 billion yen.

Statistic 44

Dark store-based quick commerce deliveries up 40%.

Statistic 45

E-commerce logistics costs rose 8% due to labor shortages.

Statistic 46

AI recommendation engines boosted conversion by 15% on platforms.

Statistic 47

OMO (Online Merge Offline) sales hybrid grew 30%.

Statistic 48

Metaverse retail trials generated 50 billion yen pilot sales.

Statistic 49

NFT-linked retail products sales 20 billion yen in 2023.

Statistic 50

Voice commerce via smart speakers at 5% of e-sales.

Statistic 51

Retail SaaS adoption in e-commerce at 65% of mid-sized firms.

Statistic 52

Japan's retail sales totaled 152.3 trillion yen in fiscal year 2022, marking a 4.2% increase from the previous year driven by post-COVID recovery.

Statistic 53

The overall retail market in Japan is projected to reach 160 trillion yen by 2025, with a CAGR of 2.1% from 2023 to 2025.

Statistic 54

Convenience store sales in Japan accounted for 11.2% of total retail sales in 2022, generating 17.1 trillion yen.

Statistic 55

Supermarket sector contributed 28.5% to Japan's retail market, with sales of 43.4 trillion yen in 2022.

Statistic 56

Department store sales grew by 15.8% year-over-year to 3.2 trillion yen in 2023 due to inbound tourism recovery.

Statistic 57

Japan's retail e-commerce market size was 21.7 trillion yen in 2022, representing 13.8% of total retail sales.

Statistic 58

Food and beverage retail segment dominated with 62.3% market share, valued at 94.8 trillion yen in 2022.

Statistic 59

Apparel retail sales in Japan reached 12.6 trillion yen in 2022, up 3.4% YoY.

Statistic 60

Household goods retail market was valued at 18.9 trillion yen in 2022, growing at 1.8% annually.

Statistic 61

Drugstore sales hit 14.2 trillion yen in 2022, with 5.6% growth amid health trends.

Statistic 62

Japan's retail market GDP contribution stood at 4.7% in 2022, employing over 15 million people indirectly.

Statistic 63

Online retail penetration in Japan increased to 9.5% of total retail in 2023 from 8.2% in 2021.

Statistic 64

Luxury goods retail sales in Japan surged 22% to 2.8 trillion yen in 2023.

Statistic 65

Discount store sales grew 7.1% to 8.4 trillion yen in 2022.

Statistic 66

Home center retail sector reached 6.7 trillion yen in sales for 2022.

Statistic 67

Japan's retail inflation rate for goods was 3.2% in 2023.

Statistic 68

Total retail outlets in Japan numbered 1.12 million in 2022.

Statistic 69

Per capita retail spending in Japan was 1.21 million yen in 2022.

Statistic 70

Retail trade deficit in goods was influenced by a 2.5% import growth in 2023.

Statistic 71

Projected retail market growth rate for 2024 is 2.8% in nominal terms.

Statistic 72

Japan's retail sales by large-scale retailers rose 4.5% in January 2024.

Statistic 73

Non-store retail sales increased 8.7% YoY to 2.1 trillion yen in 2023.

Statistic 74

Food retail sales specifically grew 3.9% to 55.2 trillion yen in 2022.

Statistic 75

General merchandise stores sales at 9.8 trillion yen, up 2.3% in 2022.

Statistic 76

Retail market recovery post-2020 saw cumulative growth of 6.4% by 2023.

Statistic 77

Japan's retail sector attracted 1.2 trillion yen in FDI in 2022.

Statistic 78

Average annual retail sales growth 2018-2022 was 1.9%.

Statistic 79

Retail sales volume index stood at 102.3 in 2023 (2020=100).

Statistic 80

Cross-border e-retail imports reached 1.8 trillion yen in 2022.

Statistic 81

Retail productivity per worker was 28.4 million yen in 2022.

Statistic 82

Japan's retail sector employed 15.2 million workers in 2022, representing 21% of total employment.

Statistic 83

Average annual wage in retail was 3.8 million yen, 15% below national average.

Statistic 84

Part-time workers comprised 65% of retail workforce in 2023.

Statistic 85

Labor turnover rate in retail stood at 18.2% annually.

Statistic 86

Convenience stores operated 55,000 outlets with 1.2 million employees.

Statistic 87

Supermarket chains employed 2.8 million across 25,000 stores.

Statistic 88

Female employment share in retail reached 52% in 2023.

Statistic 89

Retail store closures numbered 5,200 in 2022 due to consolidation.

Statistic 90

Average store size in supermarkets was 1,200 sqm in 2023.

Statistic 91

POS system adoption at 98% in large retailers.

Statistic 92

Inventory turnover ratio averaged 8.2 times per year in food retail.

Statistic 93

Energy costs for retail operations rose 12% in 2023.

Statistic 94

Robotic checkout systems in 15% of urban convenience stores.

Statistic 95

Training hours per employee averaged 24 annually in chains.

Statistic 96

Retail SMEs numbered 980,000, 88% of total outlets.

Statistic 97

Overtime hours in retail averaged 22 per month.

Statistic 98

Unionization rate in retail was 12.5%.

Statistic 99

Store managers' average age 48, with 10 years experience.

Statistic 100

Delivery personnel shortages affected 40% of grocery retailers.

Statistic 101

Digital literacy training covered 70% of staff by 2023.

Statistic 102

Retail bankruptcies totaled 780 firms in 2023.

Statistic 103

Average operating hours 12.5 per day for convenience stores.

Statistic 104

Sustainability compliance staff dedicated in 25% of large chains.

Statistic 105

Remote work adoption in retail HQ at 35%.

Statistic 106

Supermarket sales per store averaged 12.3 billion yen in 2022.

Statistic 107

Convenience store average daily sales reached 650,000 yen per outlet in 2023.

Statistic 108

Department store sales per sqm were 1.2 million yen annually in 2022.

Statistic 109

Drugstore chain average sales growth was 6.1% in 2023.

Statistic 110

Apparel specialty store sales declined 1.2% to 4.5 trillion yen in 2022.

Statistic 111

Home electronics retail sales totaled 3.1 trillion yen, down 2.8% YoY.

Statistic 112

Discount supermarket sales per outlet hit 8.9 billion yen in 2022.

Statistic 113

Online mall sales through Rakuten reached 2.8 trillion yen in 2023.

Statistic 114

Amazon Japan GMV estimated at 2.5 trillion yen for 2023.

Statistic 115

7-Eleven Japan total sales 8.2 trillion yen in FY2023.

Statistic 116

Aeon supermarket group sales 9.1 trillion yen in 2022.

Statistic 117

Uniqlo (Fast Retailing) Japan sales 1.1 trillion yen in FY2023.

Statistic 118

Yamada Denki electronics sales 1.7 trillion yen in FY2022.

Statistic 119

Matsuzakaya department store group sales 450 billion yen in 2022.

Statistic 120

Lawson convenience store sales 2.4 trillion yen in FY2023.

Statistic 121

FamilyMart total sales 5.6 trillion yen including non-retail in 2023.

Statistic 122

Ito-Yokado supermarket sales 1.9 trillion yen in 2022.

Statistic 123

Bic Camera sales 8,500 billion yen in FY2023.

Statistic 124

Don Quijote discount chain sales 7,200 billion yen in FY2023.

Statistic 125

Muji (Ryohin Keikaku) Japan sales 280 billion yen in 2023.

Statistic 126

Tsutaya entertainment retail sales declined to 150 billion yen.

Statistic 127

OK Supermarket sales growth 4.2% to 650 billion yen.

Statistic 128

Yodobashi Camera total sales 9,000 billion yen in 2022.

Statistic 129

Seiyu supermarket (Walmart Japan) sales 2.1 trillion yen.

Statistic 130

Takashimaya department sales 7,600 billion yen in FY2023.

Statistic 131

Hankyu Hanshin department sales 5,400 billion yen.

Statistic 132

Isetan Mitsukoshi sales 8,200 billion yen in 2023.

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While Japan's retail industry is roaring back to life with a 152.3 trillion yen recovery, the real story lies beneath the surface in the dramatic shifts between online and offline, luxury and discount, and traditional stores and digital giants.

Key Takeaways

Japan's retail sales totaled 152.3 trillion yen in fiscal year 2022, marking a 4.2% increase from the previous year driven by post-COVID recovery.
The overall retail market in Japan is projected to reach 160 trillion yen by 2025, with a CAGR of 2.1% from 2023 to 2025.
Convenience store sales in Japan accounted for 11.2% of total retail sales in 2022, generating 17.1 trillion yen.
Supermarket sales per store averaged 12.3 billion yen in 2022.
Convenience store average daily sales reached 650,000 yen per outlet in 2023.
Department store sales per sqm were 1.2 million yen annually in 2022.
45% of Japanese consumers prefer supermarkets for grocery shopping in 2023.
Average household monthly grocery spending in Japan was 85,000 yen in 2022.
32% of retail spending by consumers aged 60+ on daily necessities in 2023.
Japan's e-commerce market GMV reached 23.5 trillion yen in 2023, up 7.6% YoY.
Rakuten Ichiba marketplace sales volume was 3.2 trillion yen in 2023.
Amazon Japan's active users exceeded 50 million in 2023.
Japan's retail sector employed 15.2 million workers in 2022, representing 21% of total employment.
Average annual wage in retail was 3.8 million yen, 15% below national average.
Part-time workers comprised 65% of retail workforce in 2023.

Japan's retail industry is recovering and growing steadily post-pandemic.

Consumer Spending Patterns

45% of Japanese consumers prefer supermarkets for grocery shopping in 2023.
Average household monthly grocery spending in Japan was 85,000 yen in 2022.
32% of retail spending by consumers aged 60+ on daily necessities in 2023.
Online shopping frequency: 48% of Japanese shop online weekly in 2023.
Impulse buying rate in convenience stores is 62% among urban youth.
27% increase in luxury spending by high-income households post-2022.
Female consumers account for 55% of apparel retail spending.
Rural consumers spend 15% more on discount stores than urban.
41% of Gen Z prefer omnichannel retail experiences in 2023.
Average basket size in supermarkets grew to 4,200 yen in 2023.
38% of consumers use loyalty programs in drugstores regularly.
Holiday season spending on gifts rose 12% in 2023.
52% of Tokyo residents shop at convenience stores daily.
Health-conscious spending up 18% on organic foods since 2020.
Single-person households spend 22% more per capita on ready meals.
29% of consumers prioritize sustainability in purchases.
Electronics spending skewed to males at 58% share.
Elderly spending on home goods increased 9% YoY.
67% loyalty to local supermarkets among families.
Price sensitivity: 71% switch stores for deals.
E-commerce grocery adoption at 15% of total grocery spend.
44% use mobile apps for coupons in retail.
Tourism-driven spending by foreigners: 1.5 trillion yen in retail 2023.
Vegan product spending grew 25% among millennials.
Average time spent shopping: 45 min in physical stores.
56% prefer cashless payments in convenience stores.

Consumer Spending Patterns Interpretation

In Japan's retail landscape, one finds a nation of pragmatic bargain-hunters meticulously managing their 85,000-yen monthly grocery budget, yet one where urban youth are impulsively seduced by convenience store snacks, high-income households quietly indulge in luxury, and everyone—from loyal families to deal-switching coupon-clippers—is increasingly navigating a complex dance between physical supermarkets, digital omnichannel paths, and a growing conscience for health and sustainability.

E-commerce Development

Japan's e-commerce market GMV reached 23.5 trillion yen in 2023, up 7.6% YoY.
Rakuten Ichiba marketplace sales volume was 3.2 trillion yen in 2023.
Amazon Japan's active users exceeded 50 million in 2023.
Mobile e-commerce accounted for 72% of total e-retail traffic in Japan 2023.
Cross-border e-commerce imports totaled 2.3 trillion yen in 2023.
ZOZOTOWN apparel e-sales hit 500 billion yen in FY2023.
Mercari CtoC marketplace GMV 1.8 trillion yen in 2023.
PayPay user base reached 58 million, driving 15% of e-retail payments.
E-grocery sales grew 22% to 1.2 trillion yen in 2023.
LINE Shopping transactions up 18% in 2023.
Qoo10 Japan GMV estimated 800 billion yen in 2023.
Yahoo! Shopping sales 1.4 trillion yen via PayPay Mall.
E-commerce penetration forecast to hit 15% by 2025.
Live commerce sales reached 300 billion yen in 2023.
Subscription e-commerce models grew 25% YoY.
BNPL (Buy Now Pay Later) usage in e-retail at 12% of transactions.
Social commerce via Instagram/TikTok contributed 150 billion yen.
Dark store-based quick commerce deliveries up 40%.
E-commerce logistics costs rose 8% due to labor shortages.
AI recommendation engines boosted conversion by 15% on platforms.
OMO (Online Merge Offline) sales hybrid grew 30%.
Metaverse retail trials generated 50 billion yen pilot sales.
NFT-linked retail products sales 20 billion yen in 2023.
Voice commerce via smart speakers at 5% of e-sales.
Retail SaaS adoption in e-commerce at 65% of mid-sized firms.

E-commerce Development Interpretation

Japan's e-commerce giants, from Amazon to Rakuten, are furiously innovating with everything from AI to metaverse pop-ups, but the real national sport has become thumb-wrestling our phones for 72% of all online shopping while frantically trying to keep our groceries and logistics costs from outpacing our subscription boxes and BNPL splurges.

Market Size and Growth

Japan's retail sales totaled 152.3 trillion yen in fiscal year 2022, marking a 4.2% increase from the previous year driven by post-COVID recovery.
The overall retail market in Japan is projected to reach 160 trillion yen by 2025, with a CAGR of 2.1% from 2023 to 2025.
Convenience store sales in Japan accounted for 11.2% of total retail sales in 2022, generating 17.1 trillion yen.
Supermarket sector contributed 28.5% to Japan's retail market, with sales of 43.4 trillion yen in 2022.
Department store sales grew by 15.8% year-over-year to 3.2 trillion yen in 2023 due to inbound tourism recovery.
Japan's retail e-commerce market size was 21.7 trillion yen in 2022, representing 13.8% of total retail sales.
Food and beverage retail segment dominated with 62.3% market share, valued at 94.8 trillion yen in 2022.
Apparel retail sales in Japan reached 12.6 trillion yen in 2022, up 3.4% YoY.
Household goods retail market was valued at 18.9 trillion yen in 2022, growing at 1.8% annually.
Drugstore sales hit 14.2 trillion yen in 2022, with 5.6% growth amid health trends.
Japan's retail market GDP contribution stood at 4.7% in 2022, employing over 15 million people indirectly.
Online retail penetration in Japan increased to 9.5% of total retail in 2023 from 8.2% in 2021.
Luxury goods retail sales in Japan surged 22% to 2.8 trillion yen in 2023.
Discount store sales grew 7.1% to 8.4 trillion yen in 2022.
Home center retail sector reached 6.7 trillion yen in sales for 2022.
Japan's retail inflation rate for goods was 3.2% in 2023.
Total retail outlets in Japan numbered 1.12 million in 2022.
Per capita retail spending in Japan was 1.21 million yen in 2022.
Retail trade deficit in goods was influenced by a 2.5% import growth in 2023.
Projected retail market growth rate for 2024 is 2.8% in nominal terms.
Japan's retail sales by large-scale retailers rose 4.5% in January 2024.
Non-store retail sales increased 8.7% YoY to 2.1 trillion yen in 2023.
Food retail sales specifically grew 3.9% to 55.2 trillion yen in 2022.
General merchandise stores sales at 9.8 trillion yen, up 2.3% in 2022.
Retail market recovery post-2020 saw cumulative growth of 6.4% by 2023.
Japan's retail sector attracted 1.2 trillion yen in FDI in 2022.
Average annual retail sales growth 2018-2022 was 1.9%.
Retail sales volume index stood at 102.3 in 2023 (2020=100).
Cross-border e-retail imports reached 1.8 trillion yen in 2022.
Retail productivity per worker was 28.4 million yen in 2022.

Market Size and Growth Interpretation

While convenience stores, supermarkets, and e-commerce are all vying for Japan's retail heart, the real heavyweight champion remains the indispensable grocery basket, which anchors the entire market while luxury goods, department stores, and online shopping provide the sparkle and forward momentum.

Retail Employment and Operations

Japan's retail sector employed 15.2 million workers in 2022, representing 21% of total employment.
Average annual wage in retail was 3.8 million yen, 15% below national average.
Part-time workers comprised 65% of retail workforce in 2023.
Labor turnover rate in retail stood at 18.2% annually.
Convenience stores operated 55,000 outlets with 1.2 million employees.
Supermarket chains employed 2.8 million across 25,000 stores.
Female employment share in retail reached 52% in 2023.
Retail store closures numbered 5,200 in 2022 due to consolidation.
Average store size in supermarkets was 1,200 sqm in 2023.
POS system adoption at 98% in large retailers.
Inventory turnover ratio averaged 8.2 times per year in food retail.
Energy costs for retail operations rose 12% in 2023.
Robotic checkout systems in 15% of urban convenience stores.
Training hours per employee averaged 24 annually in chains.
Retail SMEs numbered 980,000, 88% of total outlets.
Overtime hours in retail averaged 22 per month.
Unionization rate in retail was 12.5%.
Store managers' average age 48, with 10 years experience.
Delivery personnel shortages affected 40% of grocery retailers.
Digital literacy training covered 70% of staff by 2023.
Retail bankruptcies totaled 780 firms in 2023.
Average operating hours 12.5 per day for convenience stores.
Sustainability compliance staff dedicated in 25% of large chains.
Remote work adoption in retail HQ at 35%.

Retail Employment and Operations Interpretation

Japan’s retail sector employs over a fifth of the workforce but pays them 15% below average, operates on a part-time and high-turnover model that strains stability, and yet still manages to be the lifeblood of daily commerce, even as it grapples with closures, labor shortages, and the urgent need to adapt both digitally and sustainably.

Sales by Channel

Supermarket sales per store averaged 12.3 billion yen in 2022.
Convenience store average daily sales reached 650,000 yen per outlet in 2023.
Department store sales per sqm were 1.2 million yen annually in 2022.
Drugstore chain average sales growth was 6.1% in 2023.
Apparel specialty store sales declined 1.2% to 4.5 trillion yen in 2022.
Home electronics retail sales totaled 3.1 trillion yen, down 2.8% YoY.
Discount supermarket sales per outlet hit 8.9 billion yen in 2022.
Online mall sales through Rakuten reached 2.8 trillion yen in 2023.
Amazon Japan GMV estimated at 2.5 trillion yen for 2023.
7-Eleven Japan total sales 8.2 trillion yen in FY2023.
Aeon supermarket group sales 9.1 trillion yen in 2022.
Uniqlo (Fast Retailing) Japan sales 1.1 trillion yen in FY2023.
Yamada Denki electronics sales 1.7 trillion yen in FY2022.
Matsuzakaya department store group sales 450 billion yen in 2022.
Lawson convenience store sales 2.4 trillion yen in FY2023.
FamilyMart total sales 5.6 trillion yen including non-retail in 2023.
Ito-Yokado supermarket sales 1.9 trillion yen in 2022.
Bic Camera sales 8,500 billion yen in FY2023.
Don Quijote discount chain sales 7,200 billion yen in FY2023.
Muji (Ryohin Keikaku) Japan sales 280 billion yen in 2023.
Tsutaya entertainment retail sales declined to 150 billion yen.
OK Supermarket sales growth 4.2% to 650 billion yen.
Yodobashi Camera total sales 9,000 billion yen in 2022.
Seiyu supermarket (Walmart Japan) sales 2.1 trillion yen.
Takashimaya department sales 7,600 billion yen in FY2023.
Hankyu Hanshin department sales 5,400 billion yen.
Isetan Mitsukoshi sales 8,200 billion yen in 2023.

Sales by Channel Interpretation

Japan's retail landscape reveals a nation of convenience store addicts and online shoppers propping up a heritage sector where, even amidst declining apparel and electronics, the sheer volume of money changing hands is staggering enough to make Don Quijote's discount bins look like the real treasure.

Sources & References

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