Key Takeaways
- In 2023, the total Japan pet industry market size reached approximately 1.77 trillion Japanese yen, marking a 4.2% year-on-year increase driven by rising pet ownership among seniors.
- The pet food segment alone accounted for 1.02 trillion yen in Japan's pet market in fiscal year 2022, representing about 58% of the total industry revenue.
- Japan's pet supplies market (toys, bedding, accessories) was valued at 352 billion yen in 2023, with a CAGR of 3.8% from 2019-2023.
- As of 2023, Japan has approximately 8.6 million pet dogs, down 2.1% from 2022.
- Pet cat population in Japan stood at 9.3 million in 2023, up 1.8% year-over-year.
- Total pet ownership households in Japan reached 15.2 million in 2022, or 28% of all households.
- Japan's dry pet food market share is 68% of total pet food sales in 2023.
- Wet/canned pet food accounts for 22% of Japan's pet food market, valued at 224 billion yen in 2023.
- Pet treats and snacks segment reached 156 billion yen in Japan 2023 sales.
- Japan's veterinary services market for pets was valued at 567 billion yen in 2023.
- Average annual vet spend per pet dog in Japan is 112,000 yen in 2023.
- Pet cat vet visits average 2.8 per year, costing 89,000 yen annually 2023.
- Japan's pet owners spend average 245,000 yen yearly on pets in 2023.
- 78% of Japanese pet owners buy premium food brands per 2023 poll.
- Online shopping for pet products preferred by 56% of owners under 40 in 2023.
Japan's growing pet industry is fueled by humanization trends and an aging, devoted owner base.
Market Size & Growth
- In 2023, the total Japan pet industry market size reached approximately 1.77 trillion Japanese yen, marking a 4.2% year-on-year increase driven by rising pet ownership among seniors.
- The pet food segment alone accounted for 1.02 trillion yen in Japan's pet market in fiscal year 2022, representing about 58% of the total industry revenue.
- Japan's pet supplies market (toys, bedding, accessories) was valued at 352 billion yen in 2023, with a CAGR of 3.8% from 2019-2023.
- Pet services including grooming and boarding generated 214 billion yen in revenue in Japan during 2022, up 5.1% from the previous year.
- The overall Japan pet care market is projected to grow at a CAGR of 4.5% from 2023 to 2028, reaching 2.1 trillion yen by 2028.
- In 2022, online sales accounted for 22% of Japan's total pet product market, totaling 389 billion yen.
- Japan's veterinary pharmaceuticals market within pet care hit 156 billion yen in 2023, growing 6.2% annually.
- Premium pet food sales in Japan surged to 412 billion yen in 2023, comprising 40% of the pet food market.
- The pet apparel and fashion segment in Japan reached 78 billion yen in sales for 2022.
- Japan's pet insurance market expanded to 45 billion yen in premiums collected in fiscal 2023.
- Total pet-related e-commerce sales in Japan were 456 billion yen in 2023, a 12% increase YoY.
- The Japan pet market's GDP contribution was estimated at 0.32% in 2022, supporting over 500,000 jobs.
- Cat-related product market size in Japan was 892 billion yen in 2023, surpassing dog products for the first time.
- Dog product market in Japan totaled 785 billion yen in 2023, down 1.2% from 2022.
- Small animal (birds, fish, reptiles) pet market niche reached 92 billion yen in 2022.
- Japan's pet hotel and boarding services market was valued at 112 billion yen in 2023.
- Pet grooming services generated 89 billion yen in Japan in fiscal 2022.
- The pet healthcare products market (excluding vet services) hit 234 billion yen in 2023.
- Japan's imported pet food market size was 567 billion yen in 2022, 55% of total pet food sales.
- Domestic pet food production value reached 455 billion yen in Japan for 2023.
- Pet toy market in Japan expanded to 156 billion yen in 2023, with interactive toys up 15%.
- Japan's pet bedding and furniture market was 198 billion yen in sales for 2022.
- Luxury pet products segment grew to 67 billion yen in Japan by end of 2023.
- Pet training services market size in Japan was 34 billion yen in 2023.
- Japan's pet waste management products market reached 45 billion yen in 2022.
- Subscription box services for pets generated 23 billion yen in Japan in 2023.
- Pet cafe market (cat cafes, dog cafes) totaled 12 billion yen in annual revenue for 2023.
- Japan's pet photography and memorial services market was 8.5 billion yen in 2022.
- Overall pet industry export value from Japan hit 156 billion yen in 2023.
- Pet tech (apps, devices) market in Japan reached 34 billion yen in 2023.
Market Size & Growth Interpretation
Pet Food & Supplies
- Japan's dry pet food market share is 68% of total pet food sales in 2023.
- Wet/canned pet food accounts for 22% of Japan's pet food market, valued at 224 billion yen in 2023.
- Pet treats and snacks segment reached 156 billion yen in Japan 2023 sales.
- Grain-free pet food sales grew 18% YoY to 89 billion yen in Japan 2023.
- Human-grade pet food market in Japan hit 45 billion yen in 2023.
- Cat food market size was 567 billion yen, 56% of total pet food in 2023.
- Dog food sales totaled 398 billion yen in Japan for fiscal 2023.
- Raw/fresh pet food segment expanded to 23 billion yen in urban Japan 2023.
- Organic pet food penetration rate is 12% in Japan, sales 67 billion yen 2023.
- Pet food e-commerce share rose to 28% of sales, 286 billion yen in 2023.
- Leading brand Mars holds 32% market share in Japan pet food 2023.
- Nestle Purina's share in cat food is 28% in Japan market 2023.
- Local brand Inaba Petfood captured 15% of wet cat food sales 2023.
- Pet collar and leash sales totaled 34 billion yen in Japan 2023.
- Carrier and travel gear market for pets was 56 billion yen 2023.
- Litter and hygiene products for cats reached 123 billion yen sales 2023.
- Dog waste bags and cleanup products sold 45 billion yen in 2023 Japan.
- Aquarium supplies market size is 78 billion yen in Japan 2023.
- Bird cage and feed accessories totaled 23 billion yen 2023.
- Hamster bedding and toys market was 12 billion yen in Japan 2023.
- GPS trackers for pets sold 8.9 billion yen worth in 2023 Japan.
- Automatic feeders market reached 34 billion yen in 2023.
- Pet water fountains sales hit 23 billion yen in Japan 2023.
- Dental care chews for dogs generated 67 billion yen 2023.
- Flea/tick prevention products market 156 billion yen Japan 2023.
Pet Food & Supplies Interpretation
Pet Population & Ownership
- As of 2023, Japan has approximately 8.6 million pet dogs, down 2.1% from 2022.
- Pet cat population in Japan stood at 9.3 million in 2023, up 1.8% year-over-year.
- Total pet ownership households in Japan reached 15.2 million in 2022, or 28% of all households.
- 12.4% of Japanese households owned dogs in 2023, primarily in urban areas.
- Cat ownership rate among single-person households in Japan was 17.2% in 2023 survey.
- Elderly (65+) households own 42% of all pet dogs in Japan as of 2023.
- In Tokyo, pet cat ownership density is 1 cat per 45 residents in 2023.
- 6.8 million pet birds were kept in Japan in 2022, mostly budgerigars.
- Goldfish and ornamental fish population totals 18.4 million in Japan households 2023.
- Small mammals (hamsters, rabbits) number 4.2 million pets in Japan 2023.
- 1.2 million reptiles (turtles, snakes) owned as pets in Japan end of 2022.
- Multi-pet households (2+ pets) make up 23% of pet-owning families in Japan 2023.
- Urban vs rural pet ownership: 65% urban households own pets vs 35% rural in 2023.
- Average age of pet dogs in Japan is 8.7 years in 2023, up from 7.9 in 2018.
- 28% of pet cats in Japan are indoor-only, highest rate in Asia per 2023 study.
- Male vs female ownership: Women head 62% of pet-owning households in Japan 2023.
- Ownership among 20-39 year olds rose to 19% in Japan from 14% in 2019.
- 3.1 million households adopted shelter pets in Japan over last 5 years to 2023.
- Pet ownership in Kanto region accounts for 38% of national total in 2023.
- Kansai region's pet population share is 24% of Japan's total in 2023.
- Hokkaido has the highest per capita dog ownership at 22% of households in 2023.
- Okinawa prefecture has lowest pet ownership rate at 12% in 2023 survey.
- 45% of pet owners in Japan are childless couples as of 2023 demographics.
- Average number of pets per owning household is 1.4 in Japan 2023.
- 7.2% increase in first-time pet owners aged 50+ from 2020-2023.
- Pet abandonment rate dropped to 0.8% of population in Japan 2023.
- 92% of Japanese pet owners consider pets as family members per 2023 poll.
Pet Population & Ownership Interpretation
Trends & Consumer Insights
- Japan's pet owners spend average 245,000 yen yearly on pets in 2023.
- 78% of Japanese pet owners buy premium food brands per 2023 poll.
- Online shopping for pet products preferred by 56% of owners under 40 in 2023.
- 42% of seniors view pets as emotional support companions in 2023 study.
- Subscription services used by 23% of cat owners for food delivery 2023.
- Eco-friendly pet products purchased by 34% of urban owners 2023.
- Pet birthday celebrations observed by 67% of dog owners in Japan 2023.
- 51% of owners travel with pets annually, up from 32% in 2019.
- Humanization trend: 89% feed table scraps occasionally per 2023 data.
- Smart pet devices owned by 18% of households in Tokyo 2023.
- Vegan pet food interest at 12% among young owners 2023 poll.
- Pet social media accounts: 4.2 million active in Japan 2023.
- 29% of owners hire pet sitters for work trips in 2023 survey.
- Gender shift: 55% of new dog owners are men in 2023.
- Allergy concerns delay pet ownership for 23% of millennials 2023.
- Pet clothing worn year-round by 45% of small dog owners 2023.
- 61% prioritize pet health over own spending in recession 2023 poll.
- Cat cafe visits total 12 million annually in Japan 2023.
- Adoption apps downloaded 2.1 million times in 2023 Japan.
- 37% of owners use pet cams for remote monitoring 2023.
- Wellness supplements bought monthly by 48% of owners 2023.
- Pet-friendly housing demand up 28% in rentals 2023.
- 71% oppose pet ownership bans in apartments per 2023 survey.
- Male grooming services for pets used by 19% of owners 2023.
- Post-COVID pet retention rate 98.5% in Japan households 2023.
- Interest in pet therapy for mental health at 41% in 2023 poll.
Trends & Consumer Insights Interpretation
Veterinary & Services
- Japan's veterinary services market for pets was valued at 567 billion yen in 2023.
- Average annual vet spend per pet dog in Japan is 112,000 yen in 2023.
- Pet cat vet visits average 2.8 per year, costing 89,000 yen annually 2023.
- Emergency vet services for pets generated 123 billion yen revenue 2023.
- Pet dental care procedures market size 45 billion yen in Japan 2023.
- Surgery rates: 12% of dogs undergo procedures yearly in Japan 2023.
- Vaccinations account for 28% of total vet revenue, 159 billion yen 2023.
- Pet health insurance penetration is 18% among dog owners in 2023 Japan.
- Average claim payout per pet insurance policy is 245,000 yen yearly 2023.
- Mobile vet services grew to 34 billion yen market in urban Japan 2023.
- Telemedicine for pets usage up 45% to 12% of consults in 2023.
- Spay/neuter surgeries performed on 156,000 cats in Japan 2023.
- Pet physiotherapy and rehab services 23 billion yen revenue 2023.
- Nutrition consulting visits for pets totaled 1.2 million in 2023 Japan.
- Vet clinic count in Japan reached 8,900 facilities in 2023.
- Tokyo has 1,200 vet clinics, 14% of national total in 2023.
- Average vet fee for consultation is 5,600 yen per visit in 2023.
- Cancer treatment for pets costs average 450,000 yen per case 2023.
- Parasite screening tests done on 4.5 million dogs in 2023 Japan.
- Pet hospice care services emerging market 12 billion yen 2023.
- Vet tech employment in pet care hit 45,000 professionals 2023.
- 67% of vet clinics offer wellness checkup packages in 2023 survey.
- Diagnostic imaging (X-ray, ultrasound) revenue 78 billion yen 2023.
- Lab testing services for pets 56 billion yen market Japan 2023.
- 23% of pet owners use holistic/alternative vet services 2023.
- Average lifetime vet spend per dog is 1.2 million yen in Japan.
Veterinary & Services Interpretation
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