GITNUXREPORT 2026

Japan Pet Industry Statistics

Japan's growing pet industry is fueled by humanization trends and an aging, devoted owner base.

Alexander Schmidt

Alexander Schmidt

Research Analyst specializing in technology and digital transformation trends.

First published: Feb 13, 2026

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Key Statistics

Statistic 1

In 2023, the total Japan pet industry market size reached approximately 1.77 trillion Japanese yen, marking a 4.2% year-on-year increase driven by rising pet ownership among seniors.

Statistic 2

The pet food segment alone accounted for 1.02 trillion yen in Japan's pet market in fiscal year 2022, representing about 58% of the total industry revenue.

Statistic 3

Japan's pet supplies market (toys, bedding, accessories) was valued at 352 billion yen in 2023, with a CAGR of 3.8% from 2019-2023.

Statistic 4

Pet services including grooming and boarding generated 214 billion yen in revenue in Japan during 2022, up 5.1% from the previous year.

Statistic 5

The overall Japan pet care market is projected to grow at a CAGR of 4.5% from 2023 to 2028, reaching 2.1 trillion yen by 2028.

Statistic 6

In 2022, online sales accounted for 22% of Japan's total pet product market, totaling 389 billion yen.

Statistic 7

Japan's veterinary pharmaceuticals market within pet care hit 156 billion yen in 2023, growing 6.2% annually.

Statistic 8

Premium pet food sales in Japan surged to 412 billion yen in 2023, comprising 40% of the pet food market.

Statistic 9

The pet apparel and fashion segment in Japan reached 78 billion yen in sales for 2022.

Statistic 10

Japan's pet insurance market expanded to 45 billion yen in premiums collected in fiscal 2023.

Statistic 11

Total pet-related e-commerce sales in Japan were 456 billion yen in 2023, a 12% increase YoY.

Statistic 12

The Japan pet market's GDP contribution was estimated at 0.32% in 2022, supporting over 500,000 jobs.

Statistic 13

Cat-related product market size in Japan was 892 billion yen in 2023, surpassing dog products for the first time.

Statistic 14

Dog product market in Japan totaled 785 billion yen in 2023, down 1.2% from 2022.

Statistic 15

Small animal (birds, fish, reptiles) pet market niche reached 92 billion yen in 2022.

Statistic 16

Japan's pet hotel and boarding services market was valued at 112 billion yen in 2023.

Statistic 17

Pet grooming services generated 89 billion yen in Japan in fiscal 2022.

Statistic 18

The pet healthcare products market (excluding vet services) hit 234 billion yen in 2023.

Statistic 19

Japan's imported pet food market size was 567 billion yen in 2022, 55% of total pet food sales.

Statistic 20

Domestic pet food production value reached 455 billion yen in Japan for 2023.

Statistic 21

Pet toy market in Japan expanded to 156 billion yen in 2023, with interactive toys up 15%.

Statistic 22

Japan's pet bedding and furniture market was 198 billion yen in sales for 2022.

Statistic 23

Luxury pet products segment grew to 67 billion yen in Japan by end of 2023.

Statistic 24

Pet training services market size in Japan was 34 billion yen in 2023.

Statistic 25

Japan's pet waste management products market reached 45 billion yen in 2022.

Statistic 26

Subscription box services for pets generated 23 billion yen in Japan in 2023.

Statistic 27

Pet cafe market (cat cafes, dog cafes) totaled 12 billion yen in annual revenue for 2023.

Statistic 28

Japan's pet photography and memorial services market was 8.5 billion yen in 2022.

Statistic 29

Overall pet industry export value from Japan hit 156 billion yen in 2023.

Statistic 30

Pet tech (apps, devices) market in Japan reached 34 billion yen in 2023.

Statistic 31

Japan's dry pet food market share is 68% of total pet food sales in 2023.

Statistic 32

Wet/canned pet food accounts for 22% of Japan's pet food market, valued at 224 billion yen in 2023.

Statistic 33

Pet treats and snacks segment reached 156 billion yen in Japan 2023 sales.

Statistic 34

Grain-free pet food sales grew 18% YoY to 89 billion yen in Japan 2023.

Statistic 35

Human-grade pet food market in Japan hit 45 billion yen in 2023.

Statistic 36

Cat food market size was 567 billion yen, 56% of total pet food in 2023.

Statistic 37

Dog food sales totaled 398 billion yen in Japan for fiscal 2023.

Statistic 38

Raw/fresh pet food segment expanded to 23 billion yen in urban Japan 2023.

Statistic 39

Organic pet food penetration rate is 12% in Japan, sales 67 billion yen 2023.

Statistic 40

Pet food e-commerce share rose to 28% of sales, 286 billion yen in 2023.

Statistic 41

Leading brand Mars holds 32% market share in Japan pet food 2023.

Statistic 42

Nestle Purina's share in cat food is 28% in Japan market 2023.

Statistic 43

Local brand Inaba Petfood captured 15% of wet cat food sales 2023.

Statistic 44

Pet collar and leash sales totaled 34 billion yen in Japan 2023.

Statistic 45

Carrier and travel gear market for pets was 56 billion yen 2023.

Statistic 46

Litter and hygiene products for cats reached 123 billion yen sales 2023.

Statistic 47

Dog waste bags and cleanup products sold 45 billion yen in 2023 Japan.

Statistic 48

Aquarium supplies market size is 78 billion yen in Japan 2023.

Statistic 49

Bird cage and feed accessories totaled 23 billion yen 2023.

Statistic 50

Hamster bedding and toys market was 12 billion yen in Japan 2023.

Statistic 51

GPS trackers for pets sold 8.9 billion yen worth in 2023 Japan.

Statistic 52

Automatic feeders market reached 34 billion yen in 2023.

Statistic 53

Pet water fountains sales hit 23 billion yen in Japan 2023.

Statistic 54

Dental care chews for dogs generated 67 billion yen 2023.

Statistic 55

Flea/tick prevention products market 156 billion yen Japan 2023.

Statistic 56

As of 2023, Japan has approximately 8.6 million pet dogs, down 2.1% from 2022.

Statistic 57

Pet cat population in Japan stood at 9.3 million in 2023, up 1.8% year-over-year.

Statistic 58

Total pet ownership households in Japan reached 15.2 million in 2022, or 28% of all households.

Statistic 59

12.4% of Japanese households owned dogs in 2023, primarily in urban areas.

Statistic 60

Cat ownership rate among single-person households in Japan was 17.2% in 2023 survey.

Statistic 61

Elderly (65+) households own 42% of all pet dogs in Japan as of 2023.

Statistic 62

In Tokyo, pet cat ownership density is 1 cat per 45 residents in 2023.

Statistic 63

6.8 million pet birds were kept in Japan in 2022, mostly budgerigars.

Statistic 64

Goldfish and ornamental fish population totals 18.4 million in Japan households 2023.

Statistic 65

Small mammals (hamsters, rabbits) number 4.2 million pets in Japan 2023.

Statistic 66

1.2 million reptiles (turtles, snakes) owned as pets in Japan end of 2022.

Statistic 67

Multi-pet households (2+ pets) make up 23% of pet-owning families in Japan 2023.

Statistic 68

Urban vs rural pet ownership: 65% urban households own pets vs 35% rural in 2023.

Statistic 69

Average age of pet dogs in Japan is 8.7 years in 2023, up from 7.9 in 2018.

Statistic 70

28% of pet cats in Japan are indoor-only, highest rate in Asia per 2023 study.

Statistic 71

Male vs female ownership: Women head 62% of pet-owning households in Japan 2023.

Statistic 72

Ownership among 20-39 year olds rose to 19% in Japan from 14% in 2019.

Statistic 73

3.1 million households adopted shelter pets in Japan over last 5 years to 2023.

Statistic 74

Pet ownership in Kanto region accounts for 38% of national total in 2023.

Statistic 75

Kansai region's pet population share is 24% of Japan's total in 2023.

Statistic 76

Hokkaido has the highest per capita dog ownership at 22% of households in 2023.

Statistic 77

Okinawa prefecture has lowest pet ownership rate at 12% in 2023 survey.

Statistic 78

45% of pet owners in Japan are childless couples as of 2023 demographics.

Statistic 79

Average number of pets per owning household is 1.4 in Japan 2023.

Statistic 80

7.2% increase in first-time pet owners aged 50+ from 2020-2023.

Statistic 81

Pet abandonment rate dropped to 0.8% of population in Japan 2023.

Statistic 82

92% of Japanese pet owners consider pets as family members per 2023 poll.

Statistic 83

Japan's pet owners spend average 245,000 yen yearly on pets in 2023.

Statistic 84

78% of Japanese pet owners buy premium food brands per 2023 poll.

Statistic 85

Online shopping for pet products preferred by 56% of owners under 40 in 2023.

Statistic 86

42% of seniors view pets as emotional support companions in 2023 study.

Statistic 87

Subscription services used by 23% of cat owners for food delivery 2023.

Statistic 88

Eco-friendly pet products purchased by 34% of urban owners 2023.

Statistic 89

Pet birthday celebrations observed by 67% of dog owners in Japan 2023.

Statistic 90

51% of owners travel with pets annually, up from 32% in 2019.

Statistic 91

Humanization trend: 89% feed table scraps occasionally per 2023 data.

Statistic 92

Smart pet devices owned by 18% of households in Tokyo 2023.

Statistic 93

Vegan pet food interest at 12% among young owners 2023 poll.

Statistic 94

Pet social media accounts: 4.2 million active in Japan 2023.

Statistic 95

29% of owners hire pet sitters for work trips in 2023 survey.

Statistic 96

Gender shift: 55% of new dog owners are men in 2023.

Statistic 97

Allergy concerns delay pet ownership for 23% of millennials 2023.

Statistic 98

Pet clothing worn year-round by 45% of small dog owners 2023.

Statistic 99

61% prioritize pet health over own spending in recession 2023 poll.

Statistic 100

Cat cafe visits total 12 million annually in Japan 2023.

Statistic 101

Adoption apps downloaded 2.1 million times in 2023 Japan.

Statistic 102

37% of owners use pet cams for remote monitoring 2023.

Statistic 103

Wellness supplements bought monthly by 48% of owners 2023.

Statistic 104

Pet-friendly housing demand up 28% in rentals 2023.

Statistic 105

71% oppose pet ownership bans in apartments per 2023 survey.

Statistic 106

Male grooming services for pets used by 19% of owners 2023.

Statistic 107

Post-COVID pet retention rate 98.5% in Japan households 2023.

Statistic 108

Interest in pet therapy for mental health at 41% in 2023 poll.

Statistic 109

Japan's veterinary services market for pets was valued at 567 billion yen in 2023.

Statistic 110

Average annual vet spend per pet dog in Japan is 112,000 yen in 2023.

Statistic 111

Pet cat vet visits average 2.8 per year, costing 89,000 yen annually 2023.

Statistic 112

Emergency vet services for pets generated 123 billion yen revenue 2023.

Statistic 113

Pet dental care procedures market size 45 billion yen in Japan 2023.

Statistic 114

Surgery rates: 12% of dogs undergo procedures yearly in Japan 2023.

Statistic 115

Vaccinations account for 28% of total vet revenue, 159 billion yen 2023.

Statistic 116

Pet health insurance penetration is 18% among dog owners in 2023 Japan.

Statistic 117

Average claim payout per pet insurance policy is 245,000 yen yearly 2023.

Statistic 118

Mobile vet services grew to 34 billion yen market in urban Japan 2023.

Statistic 119

Telemedicine for pets usage up 45% to 12% of consults in 2023.

Statistic 120

Spay/neuter surgeries performed on 156,000 cats in Japan 2023.

Statistic 121

Pet physiotherapy and rehab services 23 billion yen revenue 2023.

Statistic 122

Nutrition consulting visits for pets totaled 1.2 million in 2023 Japan.

Statistic 123

Vet clinic count in Japan reached 8,900 facilities in 2023.

Statistic 124

Tokyo has 1,200 vet clinics, 14% of national total in 2023.

Statistic 125

Average vet fee for consultation is 5,600 yen per visit in 2023.

Statistic 126

Cancer treatment for pets costs average 450,000 yen per case 2023.

Statistic 127

Parasite screening tests done on 4.5 million dogs in 2023 Japan.

Statistic 128

Pet hospice care services emerging market 12 billion yen 2023.

Statistic 129

Vet tech employment in pet care hit 45,000 professionals 2023.

Statistic 130

67% of vet clinics offer wellness checkup packages in 2023 survey.

Statistic 131

Diagnostic imaging (X-ray, ultrasound) revenue 78 billion yen 2023.

Statistic 132

Lab testing services for pets 56 billion yen market Japan 2023.

Statistic 133

23% of pet owners use holistic/alternative vet services 2023.

Statistic 134

Average lifetime vet spend per dog is 1.2 million yen in Japan.

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Japan's pet care industry is booming, with everything from gourmet cat food to pet insurance driving a 1.77 trillion yen market, proving that a nation of devoted owners is investing more than ever in their furry family members.

Key Takeaways

  • In 2023, the total Japan pet industry market size reached approximately 1.77 trillion Japanese yen, marking a 4.2% year-on-year increase driven by rising pet ownership among seniors.
  • The pet food segment alone accounted for 1.02 trillion yen in Japan's pet market in fiscal year 2022, representing about 58% of the total industry revenue.
  • Japan's pet supplies market (toys, bedding, accessories) was valued at 352 billion yen in 2023, with a CAGR of 3.8% from 2019-2023.
  • As of 2023, Japan has approximately 8.6 million pet dogs, down 2.1% from 2022.
  • Pet cat population in Japan stood at 9.3 million in 2023, up 1.8% year-over-year.
  • Total pet ownership households in Japan reached 15.2 million in 2022, or 28% of all households.
  • Japan's dry pet food market share is 68% of total pet food sales in 2023.
  • Wet/canned pet food accounts for 22% of Japan's pet food market, valued at 224 billion yen in 2023.
  • Pet treats and snacks segment reached 156 billion yen in Japan 2023 sales.
  • Japan's veterinary services market for pets was valued at 567 billion yen in 2023.
  • Average annual vet spend per pet dog in Japan is 112,000 yen in 2023.
  • Pet cat vet visits average 2.8 per year, costing 89,000 yen annually 2023.
  • Japan's pet owners spend average 245,000 yen yearly on pets in 2023.
  • 78% of Japanese pet owners buy premium food brands per 2023 poll.
  • Online shopping for pet products preferred by 56% of owners under 40 in 2023.

Japan's growing pet industry is fueled by humanization trends and an aging, devoted owner base.

Market Size & Growth

  • In 2023, the total Japan pet industry market size reached approximately 1.77 trillion Japanese yen, marking a 4.2% year-on-year increase driven by rising pet ownership among seniors.
  • The pet food segment alone accounted for 1.02 trillion yen in Japan's pet market in fiscal year 2022, representing about 58% of the total industry revenue.
  • Japan's pet supplies market (toys, bedding, accessories) was valued at 352 billion yen in 2023, with a CAGR of 3.8% from 2019-2023.
  • Pet services including grooming and boarding generated 214 billion yen in revenue in Japan during 2022, up 5.1% from the previous year.
  • The overall Japan pet care market is projected to grow at a CAGR of 4.5% from 2023 to 2028, reaching 2.1 trillion yen by 2028.
  • In 2022, online sales accounted for 22% of Japan's total pet product market, totaling 389 billion yen.
  • Japan's veterinary pharmaceuticals market within pet care hit 156 billion yen in 2023, growing 6.2% annually.
  • Premium pet food sales in Japan surged to 412 billion yen in 2023, comprising 40% of the pet food market.
  • The pet apparel and fashion segment in Japan reached 78 billion yen in sales for 2022.
  • Japan's pet insurance market expanded to 45 billion yen in premiums collected in fiscal 2023.
  • Total pet-related e-commerce sales in Japan were 456 billion yen in 2023, a 12% increase YoY.
  • The Japan pet market's GDP contribution was estimated at 0.32% in 2022, supporting over 500,000 jobs.
  • Cat-related product market size in Japan was 892 billion yen in 2023, surpassing dog products for the first time.
  • Dog product market in Japan totaled 785 billion yen in 2023, down 1.2% from 2022.
  • Small animal (birds, fish, reptiles) pet market niche reached 92 billion yen in 2022.
  • Japan's pet hotel and boarding services market was valued at 112 billion yen in 2023.
  • Pet grooming services generated 89 billion yen in Japan in fiscal 2022.
  • The pet healthcare products market (excluding vet services) hit 234 billion yen in 2023.
  • Japan's imported pet food market size was 567 billion yen in 2022, 55% of total pet food sales.
  • Domestic pet food production value reached 455 billion yen in Japan for 2023.
  • Pet toy market in Japan expanded to 156 billion yen in 2023, with interactive toys up 15%.
  • Japan's pet bedding and furniture market was 198 billion yen in sales for 2022.
  • Luxury pet products segment grew to 67 billion yen in Japan by end of 2023.
  • Pet training services market size in Japan was 34 billion yen in 2023.
  • Japan's pet waste management products market reached 45 billion yen in 2022.
  • Subscription box services for pets generated 23 billion yen in Japan in 2023.
  • Pet cafe market (cat cafes, dog cafes) totaled 12 billion yen in annual revenue for 2023.
  • Japan's pet photography and memorial services market was 8.5 billion yen in 2022.
  • Overall pet industry export value from Japan hit 156 billion yen in 2023.
  • Pet tech (apps, devices) market in Japan reached 34 billion yen in 2023.

Market Size & Growth Interpretation

While Japan's seniors are finding furry companionship in record numbers, the nation's pets are responding by developing a taste for premium imports, a flair for fashion, and an insatiable demand for photogenic memorials, effectively running a 1.77 trillion yen economy where the only thing growing faster than the cats' market share is the line at the pet spa.

Pet Food & Supplies

  • Japan's dry pet food market share is 68% of total pet food sales in 2023.
  • Wet/canned pet food accounts for 22% of Japan's pet food market, valued at 224 billion yen in 2023.
  • Pet treats and snacks segment reached 156 billion yen in Japan 2023 sales.
  • Grain-free pet food sales grew 18% YoY to 89 billion yen in Japan 2023.
  • Human-grade pet food market in Japan hit 45 billion yen in 2023.
  • Cat food market size was 567 billion yen, 56% of total pet food in 2023.
  • Dog food sales totaled 398 billion yen in Japan for fiscal 2023.
  • Raw/fresh pet food segment expanded to 23 billion yen in urban Japan 2023.
  • Organic pet food penetration rate is 12% in Japan, sales 67 billion yen 2023.
  • Pet food e-commerce share rose to 28% of sales, 286 billion yen in 2023.
  • Leading brand Mars holds 32% market share in Japan pet food 2023.
  • Nestle Purina's share in cat food is 28% in Japan market 2023.
  • Local brand Inaba Petfood captured 15% of wet cat food sales 2023.
  • Pet collar and leash sales totaled 34 billion yen in Japan 2023.
  • Carrier and travel gear market for pets was 56 billion yen 2023.
  • Litter and hygiene products for cats reached 123 billion yen sales 2023.
  • Dog waste bags and cleanup products sold 45 billion yen in 2023 Japan.
  • Aquarium supplies market size is 78 billion yen in Japan 2023.
  • Bird cage and feed accessories totaled 23 billion yen 2023.
  • Hamster bedding and toys market was 12 billion yen in Japan 2023.
  • GPS trackers for pets sold 8.9 billion yen worth in 2023 Japan.
  • Automatic feeders market reached 34 billion yen in 2023.
  • Pet water fountains sales hit 23 billion yen in Japan 2023.
  • Dental care chews for dogs generated 67 billion yen 2023.
  • Flea/tick prevention products market 156 billion yen Japan 2023.

Pet Food & Supplies Interpretation

The Japanese pet industry reveals a nation that, while still dominated by practical kibble and meticulous cleanup, is increasingly indulging its furry family members with gourmet meals, high-tech gadgets, and a level of healthcare that would make some humans enviously check their own insurance plans.

Pet Population & Ownership

  • As of 2023, Japan has approximately 8.6 million pet dogs, down 2.1% from 2022.
  • Pet cat population in Japan stood at 9.3 million in 2023, up 1.8% year-over-year.
  • Total pet ownership households in Japan reached 15.2 million in 2022, or 28% of all households.
  • 12.4% of Japanese households owned dogs in 2023, primarily in urban areas.
  • Cat ownership rate among single-person households in Japan was 17.2% in 2023 survey.
  • Elderly (65+) households own 42% of all pet dogs in Japan as of 2023.
  • In Tokyo, pet cat ownership density is 1 cat per 45 residents in 2023.
  • 6.8 million pet birds were kept in Japan in 2022, mostly budgerigars.
  • Goldfish and ornamental fish population totals 18.4 million in Japan households 2023.
  • Small mammals (hamsters, rabbits) number 4.2 million pets in Japan 2023.
  • 1.2 million reptiles (turtles, snakes) owned as pets in Japan end of 2022.
  • Multi-pet households (2+ pets) make up 23% of pet-owning families in Japan 2023.
  • Urban vs rural pet ownership: 65% urban households own pets vs 35% rural in 2023.
  • Average age of pet dogs in Japan is 8.7 years in 2023, up from 7.9 in 2018.
  • 28% of pet cats in Japan are indoor-only, highest rate in Asia per 2023 study.
  • Male vs female ownership: Women head 62% of pet-owning households in Japan 2023.
  • Ownership among 20-39 year olds rose to 19% in Japan from 14% in 2019.
  • 3.1 million households adopted shelter pets in Japan over last 5 years to 2023.
  • Pet ownership in Kanto region accounts for 38% of national total in 2023.
  • Kansai region's pet population share is 24% of Japan's total in 2023.
  • Hokkaido has the highest per capita dog ownership at 22% of households in 2023.
  • Okinawa prefecture has lowest pet ownership rate at 12% in 2023 survey.
  • 45% of pet owners in Japan are childless couples as of 2023 demographics.
  • Average number of pets per owning household is 1.4 in Japan 2023.
  • 7.2% increase in first-time pet owners aged 50+ from 2020-2023.
  • Pet abandonment rate dropped to 0.8% of population in Japan 2023.
  • 92% of Japanese pet owners consider pets as family members per 2023 poll.

Pet Population & Ownership Interpretation

While cats are stealthily conquering Japan's apartments one single-person household at a time, the nation's loyal dogs are aging gracefully into their golden years with their senior owners, collectively forming a society where nearly everyone agrees pets are family, not just companions.

Trends & Consumer Insights

  • Japan's pet owners spend average 245,000 yen yearly on pets in 2023.
  • 78% of Japanese pet owners buy premium food brands per 2023 poll.
  • Online shopping for pet products preferred by 56% of owners under 40 in 2023.
  • 42% of seniors view pets as emotional support companions in 2023 study.
  • Subscription services used by 23% of cat owners for food delivery 2023.
  • Eco-friendly pet products purchased by 34% of urban owners 2023.
  • Pet birthday celebrations observed by 67% of dog owners in Japan 2023.
  • 51% of owners travel with pets annually, up from 32% in 2019.
  • Humanization trend: 89% feed table scraps occasionally per 2023 data.
  • Smart pet devices owned by 18% of households in Tokyo 2023.
  • Vegan pet food interest at 12% among young owners 2023 poll.
  • Pet social media accounts: 4.2 million active in Japan 2023.
  • 29% of owners hire pet sitters for work trips in 2023 survey.
  • Gender shift: 55% of new dog owners are men in 2023.
  • Allergy concerns delay pet ownership for 23% of millennials 2023.
  • Pet clothing worn year-round by 45% of small dog owners 2023.
  • 61% prioritize pet health over own spending in recession 2023 poll.
  • Cat cafe visits total 12 million annually in Japan 2023.
  • Adoption apps downloaded 2.1 million times in 2023 Japan.
  • 37% of owners use pet cams for remote monitoring 2023.
  • Wellness supplements bought monthly by 48% of owners 2023.
  • Pet-friendly housing demand up 28% in rentals 2023.
  • 71% oppose pet ownership bans in apartments per 2023 survey.
  • Male grooming services for pets used by 19% of owners 2023.
  • Post-COVID pet retention rate 98.5% in Japan households 2023.
  • Interest in pet therapy for mental health at 41% in 2023 poll.

Trends & Consumer Insights Interpretation

While Japan's pet owners clearly pamper their pets with premium food and festive birthday outfits, the deeper trend reveals a profound shift where pets are now considered indispensable family members whose emotional support and health often take financial priority over their owners' own.

Veterinary & Services

  • Japan's veterinary services market for pets was valued at 567 billion yen in 2023.
  • Average annual vet spend per pet dog in Japan is 112,000 yen in 2023.
  • Pet cat vet visits average 2.8 per year, costing 89,000 yen annually 2023.
  • Emergency vet services for pets generated 123 billion yen revenue 2023.
  • Pet dental care procedures market size 45 billion yen in Japan 2023.
  • Surgery rates: 12% of dogs undergo procedures yearly in Japan 2023.
  • Vaccinations account for 28% of total vet revenue, 159 billion yen 2023.
  • Pet health insurance penetration is 18% among dog owners in 2023 Japan.
  • Average claim payout per pet insurance policy is 245,000 yen yearly 2023.
  • Mobile vet services grew to 34 billion yen market in urban Japan 2023.
  • Telemedicine for pets usage up 45% to 12% of consults in 2023.
  • Spay/neuter surgeries performed on 156,000 cats in Japan 2023.
  • Pet physiotherapy and rehab services 23 billion yen revenue 2023.
  • Nutrition consulting visits for pets totaled 1.2 million in 2023 Japan.
  • Vet clinic count in Japan reached 8,900 facilities in 2023.
  • Tokyo has 1,200 vet clinics, 14% of national total in 2023.
  • Average vet fee for consultation is 5,600 yen per visit in 2023.
  • Cancer treatment for pets costs average 450,000 yen per case 2023.
  • Parasite screening tests done on 4.5 million dogs in 2023 Japan.
  • Pet hospice care services emerging market 12 billion yen 2023.
  • Vet tech employment in pet care hit 45,000 professionals 2023.
  • 67% of vet clinics offer wellness checkup packages in 2023 survey.
  • Diagnostic imaging (X-ray, ultrasound) revenue 78 billion yen 2023.
  • Lab testing services for pets 56 billion yen market Japan 2023.
  • 23% of pet owners use holistic/alternative vet services 2023.
  • Average lifetime vet spend per dog is 1.2 million yen in Japan.

Veterinary & Services Interpretation

Japan’s pet healthcare industry reveals a nation that, with a mix of meticulous preventive care and high-stakes medical intervention, is building a small but remarkably advanced parallel medical system for its four-legged family members.

Sources & References