GITNUXREPORT 2026

Japan Matchmaking Industry Statistics

Japan's matchmaking industry is growing as online services expand rapidly across the country.

Rajesh Patel

Team Lead & Senior Researcher with over 15 years of experience in market research and data analytics.

First published: Feb 13, 2026

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Statistic 1

IBJ members total 85,000 active in 2023, with 55% women.

Statistic 2

Pairs app boasts 18 million total downloads as of 2023.

Statistic 3

Omiai has facilitated 1.2 million matches since inception.

Statistic 4

Party Party hosts 5,200 events annually with 450,000 attendees.

Statistic 5

Recruit's matchmaking division has 120 branches nationwide.

Statistic 6

Yuukuri operates 45 matchmaking lounges in major cities.

Statistic 7

Tapple reports 1.8 million monthly active users in 2023.

Statistic 8

With app's retention rate stands at 68% after 30 days.

Statistic 9

Millionaire Match has 12,000 high-net-worth clients.

Statistic 10

Konkatsu Net has 250 partner agencies in its network.

Statistic 11

Average counselor-to-client ratio at top agencies is 1:25.

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72% of agencies offer personalized profile optimization services.

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Online platforms average 2.4 million new registrations yearly.

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Traditional agencies charge average 450,000 yen per 12-month plan.

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15 major players control 78% of market share in 2023.

Statistic 16

IBJ's success consultant certification holders number 3,200.

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Apps like Pairs invest 12 billion yen in marketing annually.

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Nationwide agency count reached 3,800 in 2023.

Statistic 19

In 2023, Japan's matchmaking industry generated total revenue of 245.3 billion yen, marking a 4.8% year-over-year growth driven by post-pandemic demand.

Statistic 20

The online matchmaking segment accounted for 62% of the total market revenue in Japan in 2022, equating to approximately 152 billion yen.

Statistic 21

Traditional offline matchmaking services saw a revenue decline of 3.2% to 93 billion yen in 2023 due to digital shifts.

Statistic 22

Projections indicate the Japanese matchmaking market will reach 320 billion yen by 2028, with a CAGR of 5.6% from 2023.

Statistic 23

Corporate matchmaking programs contributed 18.5 billion yen in 2023, primarily from large firms like Recruit and IBJ.

Statistic 24

The premium matchmaking service tier, priced over 1 million yen per client, generated 45 billion yen in 2022.

Statistic 25

Mobile app-based matchmaking apps like Pairs saw 85 billion yen in revenue in 2023 alone.

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Average annual revenue per matchmaking agency in Tokyo was 1.2 billion yen in 2023.

Statistic 27

The konkatsu (marriage hunting) event market subset totaled 12.4 billion yen in 2023.

Statistic 28

Government-subsidized matchmaking initiatives added 2.8 billion yen to the industry in fiscal 2023.

Statistic 29

Luxury matchmaking for high-net-worth individuals reached 28 billion yen in 2023.

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Subscription-based online services grew to 110 billion yen, up 12% from 2022.

Statistic 31

Regional matchmaking outside Tokyo contributed 55 billion yen in 2023.

Statistic 32

AI-enhanced matchmaking platforms generated 15.2 billion yen in initial revenues in 2023.

Statistic 33

Total industry advertising spend hit 18.9 billion yen in 2023.

Statistic 34

IBJ reports 12,500 marriages in 2023 from its services.

Statistic 35

Overall industry marriage success rate averages 28.4% within one year.

Statistic 36

Pairs app claims 1 marriage every 2.5 minutes in 2023.

Statistic 37

Offline services achieve 35% proposal success rate.

Statistic 38

42% of matches lead to dates within 3 months on Omiai.

Statistic 39

Average time to marriage is 8.7 months for premium clients.

Statistic 40

19,200 babies born from industry-facilitated marriages in 2022.

Statistic 41

Repeat client success rate is 52%, double first-timers.

Statistic 42

67% of marriages last over 5 years per long-term tracking.

Statistic 43

Tapple's verified matches result in 22% marriage rate.

Statistic 44

Women aged 35+ have 31% success rate in proposals.

Statistic 45

Corporate programs yield 45% marriage rate among participants.

Statistic 46

AI matching improves success by 18% over manual.

Statistic 47

1 in 4 users find long-term partners via first agency.

Statistic 48

Event-based matchmaking leads to 15% marriage rate.

Statistic 49

High-income male clients see 48% success.

Statistic 50

National average proposals per 100 clients: 32.

Statistic 51

76% satisfaction rate post-marriage from services.

Statistic 52

Online-to-offline hybrid success at 29.8%.

Statistic 53

Post-COVID, virtual dates increased by 220% in 2023.

Statistic 54

AI recommendation usage rose to 65% among users.

Statistic 55

Video profiling adopted by 48% of agencies.

Statistic 56

Mobile-first users now 82% of total base.

Statistic 57

Interest in international matchmaking up 34%.

Statistic 58

Sustainability-focused partner preferences rose 25%.

Statistic 59

No-contact events grew 150% post-2022.

Statistic 60

Gamification features in apps boosted engagement 40%.

Statistic 61

55% of users prefer algorithm over human matching.

Statistic 62

VR dating trials reached 120,000 sessions.

Statistic 63

Mental health screening integrated in 32% services.

Statistic 64

Subscription fatigue led to 18% churn reduction via personalization.

Statistic 65

Crypto payment options in 5% of premium services.

Statistic 66

Pet-friendly matching queries up 28%.

Statistic 67

Remote work influenced 41% to seek local partners.

Statistic 68

NFT-based profile ownership trialed by 2 agencies.

Statistic 69

Voice AI compatibility tests used by 22% apps.

Statistic 70

Eco-conscious events doubled to 1,200 annually.

Statistic 71

Big data analytics improved match accuracy by 24%.

Statistic 72

Hybrid events now 37% of total events.

Statistic 73

35% of Japanese adults aged 25-34 have used matchmaking services, totaling 8.7 million users.

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Women aged 30-39 represent 42% of all matchmaking service registrations in 2023.

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Single men in their late 30s comprise 28% of paid matchmaking clients.

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52% of users hold university degrees, with Tokyo users at 68%.

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Annual income over 7 million yen is reported by 37% of male users aged 30+.

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61% of female users specify height preference over 170cm for partners.

Statistic 79

Rural users aged 25-34 increased by 15% to 1.2 million in 2023.

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LGBTQ+ users make up 7.4% of total registrations, up from 4% in 2020.

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44% of users are non-smokers, with higher rates among women at 58%.

Statistic 82

Average user age for first-time registrations is 32.1 years for women, 34.8 for men.

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29% of users have children from previous relationships.

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Tokyo prefecture accounts for 41% of all national user base.

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53% of users engage in hobbies like travel, listed in profiles.

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Engineers and IT professionals represent 22% of male users.

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38% of female users aged 25-29 seek partners 5+ years older.

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In a nation where love is increasingly a calculated pursuit, Japan's matchmaking industry is a booming 245.3 billion yen ecosystem fueled by digital algorithms, corporate programs, and the timeless human desire for connection.

Key Takeaways

In 2023, Japan's matchmaking industry generated total revenue of 245.3 billion yen, marking a 4.8% year-over-year growth driven by post-pandemic demand.
The online matchmaking segment accounted for 62% of the total market revenue in Japan in 2022, equating to approximately 152 billion yen.
Traditional offline matchmaking services saw a revenue decline of 3.2% to 93 billion yen in 2023 due to digital shifts.
35% of Japanese adults aged 25-34 have used matchmaking services, totaling 8.7 million users.
Women aged 30-39 represent 42% of all matchmaking service registrations in 2023.
Single men in their late 30s comprise 28% of paid matchmaking clients.
IBJ members total 85,000 active in 2023, with 55% women.
Pairs app boasts 18 million total downloads as of 2023.
Omiai has facilitated 1.2 million matches since inception.
IBJ reports 12,500 marriages in 2023 from its services.
Overall industry marriage success rate averages 28.4% within one year.
Pairs app claims 1 marriage every 2.5 minutes in 2023.
Post-COVID, virtual dates increased by 220% in 2023.
AI recommendation usage rose to 65% among users.
Video profiling adopted by 48% of agencies.

Japan's matchmaking industry is growing as online services expand rapidly across the country.

Company & Service Statistics

IBJ members total 85,000 active in 2023, with 55% women.
Pairs app boasts 18 million total downloads as of 2023.
Omiai has facilitated 1.2 million matches since inception.
Party Party hosts 5,200 events annually with 450,000 attendees.
Recruit's matchmaking division has 120 branches nationwide.
Yuukuri operates 45 matchmaking lounges in major cities.
Tapple reports 1.8 million monthly active users in 2023.
With app's retention rate stands at 68% after 30 days.
Millionaire Match has 12,000 high-net-worth clients.
Konkatsu Net has 250 partner agencies in its network.
Average counselor-to-client ratio at top agencies is 1:25.
72% of agencies offer personalized profile optimization services.
Online platforms average 2.4 million new registrations yearly.
Traditional agencies charge average 450,000 yen per 12-month plan.
15 major players control 78% of market share in 2023.
IBJ's success consultant certification holders number 3,200.
Apps like Pairs invest 12 billion yen in marketing annually.
Nationwide agency count reached 3,800 in 2023.

Company & Service Statistics Interpretation

Japan’s matchmaking industry is a well-oiled, high-stakes machine where millions download apps for digital serendipity, thousands pay dearly for human counsel, and a handful of major players quietly control the nation's quest for love—proving that whether through pixels or personal introductions, the business of the heart is serious business.

Market Size & Revenue

In 2023, Japan's matchmaking industry generated total revenue of 245.3 billion yen, marking a 4.8% year-over-year growth driven by post-pandemic demand.
The online matchmaking segment accounted for 62% of the total market revenue in Japan in 2022, equating to approximately 152 billion yen.
Traditional offline matchmaking services saw a revenue decline of 3.2% to 93 billion yen in 2023 due to digital shifts.
Projections indicate the Japanese matchmaking market will reach 320 billion yen by 2028, with a CAGR of 5.6% from 2023.
Corporate matchmaking programs contributed 18.5 billion yen in 2023, primarily from large firms like Recruit and IBJ.
The premium matchmaking service tier, priced over 1 million yen per client, generated 45 billion yen in 2022.
Mobile app-based matchmaking apps like Pairs saw 85 billion yen in revenue in 2023 alone.
Average annual revenue per matchmaking agency in Tokyo was 1.2 billion yen in 2023.
The konkatsu (marriage hunting) event market subset totaled 12.4 billion yen in 2023.
Government-subsidized matchmaking initiatives added 2.8 billion yen to the industry in fiscal 2023.
Luxury matchmaking for high-net-worth individuals reached 28 billion yen in 2023.
Subscription-based online services grew to 110 billion yen, up 12% from 2022.
Regional matchmaking outside Tokyo contributed 55 billion yen in 2023.
AI-enhanced matchmaking platforms generated 15.2 billion yen in initial revenues in 2023.
Total industry advertising spend hit 18.9 billion yen in 2023.

Market Size & Revenue Interpretation

While Japan’s love market is booming with a 245.3 billion yen valuation—propelled largely by digital dating’s 62% revenue share—it reveals a stark, cash-flush reality where traditional services are fading, corporate programs are matchmaking employees, and even the government is subsidizing romance in hopes of curbing the birthrate crisis.

Success & Marriage Rates

IBJ reports 12,500 marriages in 2023 from its services.
Overall industry marriage success rate averages 28.4% within one year.
Pairs app claims 1 marriage every 2.5 minutes in 2023.
Offline services achieve 35% proposal success rate.
42% of matches lead to dates within 3 months on Omiai.
Average time to marriage is 8.7 months for premium clients.
19,200 babies born from industry-facilitated marriages in 2022.
Repeat client success rate is 52%, double first-timers.
67% of marriages last over 5 years per long-term tracking.
Tapple's verified matches result in 22% marriage rate.
Women aged 35+ have 31% success rate in proposals.
Corporate programs yield 45% marriage rate among participants.
AI matching improves success by 18% over manual.
1 in 4 users find long-term partners via first agency.
Event-based matchmaking leads to 15% marriage rate.
High-income male clients see 48% success.
National average proposals per 100 clients: 32.
76% satisfaction rate post-marriage from services.
Online-to-offline hybrid success at 29.8%.

Success & Marriage Rates Interpretation

While Japan's matchmaking industry boasts impressive stats like a marriage every 2.5 minutes and a 76% post-nuptial satisfaction rate, the numbers ultimately reveal a sobering truth: even with AI and hybrid models, finding love remains a meticulous, patient gamble where repeat customers and corporate programs hold the best odds.

Trends & Technology Adoption

Post-COVID, virtual dates increased by 220% in 2023.
AI recommendation usage rose to 65% among users.
Video profiling adopted by 48% of agencies.
Mobile-first users now 82% of total base.
Interest in international matchmaking up 34%.
Sustainability-focused partner preferences rose 25%.
No-contact events grew 150% post-2022.
Gamification features in apps boosted engagement 40%.
55% of users prefer algorithm over human matching.
VR dating trials reached 120,000 sessions.
Mental health screening integrated in 32% services.
Subscription fatigue led to 18% churn reduction via personalization.
Crypto payment options in 5% of premium services.
Pet-friendly matching queries up 28%.
Remote work influenced 41% to seek local partners.
NFT-based profile ownership trialed by 2 agencies.
Voice AI compatibility tests used by 22% apps.
Eco-conscious events doubled to 1,200 annually.
Big data analytics improved match accuracy by 24%.
Hybrid events now 37% of total events.

Trends & Technology Adoption Interpretation

Post-COVID, Japan's matchmaking scene has pivoted with algorithmic precision, as a skeptical yet pragmatic public now overwhelmingly courts through their phones, letting AI sift for eco-conscious, local, and even pet-compatible partners while cautiously dabbling in virtual worlds and crypto, all in a bid to find real connection without the germy handshake.

User Demographics & Profiles

35% of Japanese adults aged 25-34 have used matchmaking services, totaling 8.7 million users.
Women aged 30-39 represent 42% of all matchmaking service registrations in 2023.
Single men in their late 30s comprise 28% of paid matchmaking clients.
52% of users hold university degrees, with Tokyo users at 68%.
Annual income over 7 million yen is reported by 37% of male users aged 30+.
61% of female users specify height preference over 170cm for partners.
Rural users aged 25-34 increased by 15% to 1.2 million in 2023.
LGBTQ+ users make up 7.4% of total registrations, up from 4% in 2020.
44% of users are non-smokers, with higher rates among women at 58%.
Average user age for first-time registrations is 32.1 years for women, 34.8 for men.
29% of users have children from previous relationships.
Tokyo prefecture accounts for 41% of all national user base.
53% of users engage in hobbies like travel, listed in profiles.
Engineers and IT professionals represent 22% of male users.
38% of female users aged 25-29 seek partners 5+ years older.

User Demographics & Profiles Interpretation

In the highly educated, income-conscious, and meticulously specified landscape of Japanese matchmaking, one finds a nation pragmatically outsourcing the search for love, where preferences are quantified, demographics are segmented, and even rural areas are seeing a hopeful, if belated, rush to the digital altar.

Sources & References

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