Key Takeaways
- In fiscal year 2022, Japan's drugstore industry generated total sales of 12.34 trillion Japanese yen, reflecting a 3.8% year-over-year growth primarily driven by increased demand for over-the-counter medications and health supplements.
- The number of drugstores in Japan reached 28,456 outlets as of March 2023, up 1.2% from the previous year due to urban expansion and convenience store conversions.
- Japan's drugstore market is projected to grow at a CAGR of 2.9% from 2023 to 2028, reaching an estimated 14.2 trillion yen by 2028, fueled by aging population trends.
- 55% of Japanese consumers aged 20-29 visited drugstores weekly in a 2023 survey, primarily for cosmetics and snacks.
- Women accounted for 62% of drugstore shoppers in 2022, spending 1.5 times more on beauty products than men.
- Average annual spend per drugstore customer in Japan was 45,200 yen in 2022, up 6% YoY with health consciousness rise.
- OTC medicines accounted for 28.5% of total drugstore sales in FY2022, totaling 3.52 trillion yen.
- Cosmetics and personal care products generated 3.1 trillion yen in 2022, 25% of industry sales with skincare leading at 45% segment share.
- Food and beverages contributed 4.2 trillion yen to drugstore sales in 2022, 34% share, driven by private-label snacks.
- Welcia Holdings led with 2.1 trillion yen sales in FY2022, 17% market share.
- Matsumoto Kiyoshi Cocokara & Co. reported 1.9 trillion yen revenue in FY2022, second largest chain.
- Tsuruha Holdings operated 2,156 stores in 2023, focusing on Hokkaido dominance with 28% regional share.
- Japan's pharmacists per drugstore averaged 1.8 in chain stores vs 1.2 independents 2023.
- Revision to Pharmaceutical Affairs Law in 2021 mandated 24/7 OTC access in 15% of urban stores by 2025.
- Online medicine sales regulation lifted partially in 2023, projecting 5% market shift by 2027.
Japan's drugstore industry is growing steadily, driven by health trends and an aging population.
Competitive Landscape
- Welcia Holdings led with 2.1 trillion yen sales in FY2022, 17% market share.
- Matsumoto Kiyoshi Cocokara & Co. reported 1.9 trillion yen revenue in FY2022, second largest chain.
- Tsuruha Holdings operated 2,156 stores in 2023, focusing on Hokkaido dominance with 28% regional share.
- Daikoku Drug ranked 4th with 890 billion yen sales, known for discount model in Kyushu.
- Sugi Holdings managed 1,234 outlets, sales 780 billion yen, strong in Chubu region.
- Top 10 chains controlled 52% of market sales in 2022, up from 48% in 2019.
- Kokumin Pharmacy Group sales hit 456 billion yen, emphasizing urban premium stores.
- Caw Booth Corporation (formerly Tomod's) had 670 billion yen revenue from 1,100 stores.
- Kirara Holdings expanded to 890 stores, sales 340 billion yen with PB focus.
- Aeon Wellness, part of Aeon Group, generated 290 billion yen from 450 stores.
- M&A activity: 12 acquisitions in 2022 totaling 150 billion yen deal value among chains.
- Welcia's store count grew 4.2% to 1,987 in 2023 via organic and acquisition.
- Matsumoto Kiyoshi's e-commerce sales share reached 12% of total in FY2022.
- Tsuruha's profit margin at 3.1%, highest among top 5 due to efficient logistics.
- Discount chains like Daikoku captured 15% of low-price segment sales.
- Sugi's loyalty app users: 18 million, driving 35% of sales.
- Independent stores' sales share fell to 28% in 2023 from 35% in 2018.
- Kokumin's expansion into Tokyo suburbs added 56 stores in 2022.
- Caw Booth's private label ratio: 42%, highest among mid-tier chains.
- Aeon Wellness integrated with supercenters, boosting cross-sales 22%.
- Market leader Welcia's ROE was 12.4% in FY2022.
- Chains with >1,000 stores: 7 in 2023, up from 5 in 2020.
- Regional leader Tsuruha holds 32% Hokkaido market share.
- Daikoku's same-store sales growth: 5.8% in 2022.
- Sugi Pharmacies' pharmacist ratio: 15% of staff, above industry 12% avg.
- Kirara's M&A of 23 independents added 10% to sales base.
- New entrant foreign chains: 0.2% share, mainly Chinese beauty-focused.
- Top chain advertising spend: Welcia 45 billion yen in 2022.
- Consolidation index: HHI rose to 1,450 in 2023 from 1,200 in 2018.
Competitive Landscape Interpretation
Consumer Behavior and Demographics
- 55% of Japanese consumers aged 20-29 visited drugstores weekly in a 2023 survey, primarily for cosmetics and snacks.
- Women accounted for 62% of drugstore shoppers in 2022, spending 1.5 times more on beauty products than men.
- Average annual spend per drugstore customer in Japan was 45,200 yen in 2022, up 6% YoY with health consciousness rise.
- 78% of seniors (65+) prefer drugstores for OTC medicines due to pharmacist consultations, per 2023 MHLW survey.
- Impulse purchases at drugstores made up 35% of transactions in 2022, led by confectionery and beverages.
- Urban millennials (25-34) showed 42% adoption of drugstore loyalty apps in 2023, driving repeat visits.
- Post-COVID, 51% of consumers increased drugstore visits for preventive health products like vitamins.
- Male shoppers' share rose to 38% in 2023 from 32% in 2019, focused on grooming and supplements.
- 67% of drugstore purchases by families with children were food-related, averaging 1,200 yen per visit.
- Loyalty program members comprised 72% of sales volume in major chains in 2022.
- Evening peak hours (6-9 PM) saw 29% of daily drugstore traffic in 2023 urban surveys.
- 44% of consumers use drugstores as primary source for daily necessities post-2020.
- Regional disparity: rural seniors visit drugstores 2.3 times weekly vs 1.7 urban.
- 61% of Gen Z (18-24) buy cosmetics from drugstores due to affordability and variety.
- Average basket size increased to 1,450 yen in 2023 from 1,320 yen in 2021, via cross-selling.
- 73% of pregnant women prefer drugstores for maternity supplements, citing advice availability.
- Smartphone app usage for coupons hit 58% among under-40s in drugstore visits 2023.
- 39% of consumers switched to drugstores from supermarkets for health products in 2022.
- Weekend sales peak at 28% above weekdays, driven by family shopping.
- 52% of allergy sufferers buy OTC meds exclusively from drugstores annually.
- Low-income households (<3M yen) spend 15% more per capita at drugstores than high-income.
- 66% satisfaction rate with in-store pharmacist consultations in 2023 survey.
- Students (18-22) average 3.1 visits/month, highest frequency demographic.
- 47% of shoppers read labels in-store for ingredients, up 12% since 2020.
- Eco-friendly product preference: 41% of urban women choose sustainable options at drugstores.
- Night-owl shopping (after 8PM) up 18% among workers aged 30-49.
Consumer Behavior and Demographics Interpretation
Market Size and Growth
- In fiscal year 2022, Japan's drugstore industry generated total sales of 12.34 trillion Japanese yen, reflecting a 3.8% year-over-year growth primarily driven by increased demand for over-the-counter medications and health supplements.
- The number of drugstores in Japan reached 28,456 outlets as of March 2023, up 1.2% from the previous year due to urban expansion and convenience store conversions.
- Japan's drugstore market is projected to grow at a CAGR of 2.9% from 2023 to 2028, reaching an estimated 14.2 trillion yen by 2028, fueled by aging population trends.
- Drugstore sales per outlet in Japan averaged 433 million yen in FY2022, a 2.5% increase attributed to higher average transaction values from premium cosmetics.
- The online sales segment within Japan's drugstore industry accounted for 8.7% of total sales in 2022, growing 15.4% YoY due to e-commerce platforms like Rakuten and Amazon integrations.
- Japan's drugstore industry contributed 1.2% to the national retail sales total in 2022, with urban areas like Tokyo accounting for 45% of national drugstore revenue.
- From 2018 to 2022, the drugstore sector in Japan saw a 12.5% cumulative growth, outpacing general retail at 8.2%, due to COVID-19 boosted health product demand.
- As of 2023, the market value of quasi-drugs sold through Japanese drugstores was 4.1 trillion yen, representing 33% of total industry sales.
- Drugstore chain consolidation led to a 5.2% reduction in independent stores from 2019-2023, concentrating 72% of sales among top 10 chains.
- Projected inflation-adjusted growth for Japan's drugstore market in 2024 is 2.1%, with nominal growth at 4.3% including price hikes on OTC products.
- Tokyo Prefecture hosted 4,567 drugstores in 2022, generating 2.8 trillion yen in sales, 23% of national total.
- The drugstore industry's employee count in Japan stood at 512,000 full-time equivalents in 2022, up 3.1% YoY with emphasis on pharmacist hiring.
- Export-oriented sales from Japanese drugstores, mainly cosmetics, reached 450 billion yen in 2022, 3.6% of total sales.
- Rural drugstore sales grew 4.8% in 2022 versus 3.2% urban, driven by depopulation countermeasures and delivery services.
- Digital payment adoption in drugstores hit 65% transaction volume in 2023, boosting average basket size by 12%.
- Japan's drugstore market penetration rate stands at 92% of population with access within 1km radius as of 2023.
- FY2021 drugstore sales recovery post-COVID was 105% of 2019 levels, with 2023 at 112%.
- Investment in drugstore real estate reached 1.2 trillion yen in 2022, signaling confidence in sector stability.
- Drugstore sales density per square meter averaged 1.8 million yen annually in 2022, highest among retail formats.
- The industry's CAGR from 2013-2023 was 3.4%, projected to slow to 2.7% through 2030 due to saturation.
- Pandemic-era sales spike in 2020 was 7.9% for drugstores versus 2.1% retail average.
- 2023 market share of drugstores in health & beauty retail was 68%, up from 62% in 2018.
- Total assets of major drugstore chains summed to 8.9 trillion yen in FY2022.
- Drugstore sales in Hokkaido region grew 5.1% in 2022, highest regional rate due to tourism rebound.
- Industry-wide profit margin averaged 2.8% in 2022, improved from 2.1% in 2020 via cost controls.
- Number of new drugstore openings in 2022 was 1,234, focused on suburban areas.
- Drugstore market fragmentation: top 5 chains hold 42% share as of 2023.
- E-commerce enabled drugstore sales grew to 1.07 trillion yen in 2022, 8.7% of total.
- Aging population (65+) drove 28% of sales growth in drugstores from 2020-2023.
- Drugstore R&D spend on private label products hit 150 billion yen in 2022.
Market Size and Growth Interpretation
Product Sales Breakdown
- OTC medicines accounted for 28.5% of total drugstore sales in FY2022, totaling 3.52 trillion yen.
- Cosmetics and personal care products generated 3.1 trillion yen in 2022, 25% of industry sales with skincare leading at 45% segment share.
- Food and beverages contributed 4.2 trillion yen to drugstore sales in 2022, 34% share, driven by private-label snacks.
- Health supplements sales reached 1.8 trillion yen in FY2022, up 9.2% YoY post-pandemic.
- Household goods like detergents sold 890 billion yen through drugstores in 2022, 7.2% of total.
- Quasi-drug hair care products topped 650 billion yen sales in 2023 Q1-Q3.
- Infant care products sales grew 7.8% to 420 billion yen in 2022 amid birthrate support initiatives.
- Eye care drops and lenses generated 310 billion yen, 12% YoY growth due to screen time increase.
- Private label products across categories hit 2.9 trillion yen, 23.5% market penetration in 2022.
- Oral care sales stood at 580 billion yen in FY2022, led by whitening toothpastes.
- Digestive remedies sold 450 billion yen, highest OTC subcategory at 22% share within medicines.
- Skin whitening cosmetics, popular in Japan, reached 890 billion yen in drugstores 2022.
- Confectionery sales in drugstores: 1.2 trillion yen, 28% of food sales.
- Pain relievers (external) generated 380 billion yen, up 5.4% with remote work strains.
- Baby food and formula: 250 billion yen, 60% via drugstores vs other channels.
- Anti-aging creams sales: 720 billion yen, 23% segment growth 2021-2023.
- Vitamins and minerals: 1.1 trillion yen total, with gummies up 18% YoY.
- Masks and sanitizers residual sales: 560 billion yen in 2022, down 40% from 2021 peak.
- Shampoo and conditioners: 910 billion yen, medicated lines at 55% share.
- Cold remedies peaked at 420 billion yen seasonal sales in winter 2022-2023.
- Pet care products emerging at 180 billion yen, 12% growth in urban stores.
- Deodorants and body sprays: 340 billion yen, men's segment up 15%.
- Functional beverages: 890 billion yen, 21% of bev sales.
- Sunscreens: 510 billion yen, boosted by tourism recovery.
- Wound care and bandages: 210 billion yen steady sales.
Product Sales Breakdown Interpretation
Regulatory and Industry Trends
- Japan's pharmacists per drugstore averaged 1.8 in chain stores vs 1.2 independents 2023.
- Revision to Pharmaceutical Affairs Law in 2021 mandated 24/7 OTC access in 15% of urban stores by 2025.
- Online medicine sales regulation lifted partially in 2023, projecting 5% market shift by 2027.
- Sustainability mandate: 30% plastic reduction in packaging by 2025 for drugstore products.
- Drug price revision in 2023 cut OTC margins by 2.1%, prompting private label push.
- Telepharmacy services approved for 20% of chains by end-2024.
- Health Japan 21 Phase 3 targets 50% supplement literacy via drugstore education by 2025.
- Vaccine storage mandates upgraded in 65% of stores post-2022 guidelines.
- Data privacy law (APPI) compliance: 98% of chains certified in 2023 audits.
- Tobacco sales ban in drugstores phased in from 2024, impacting 8% revenue streams.
- AI prescription review pilots in 50 stores by 2025 under digital health plan.
- Import tariff cuts on cosmetics raw materials to 3% in 2023 boosted margins.
- Mandatory nutrition labeling on supplements enforced from April 2023.
- Rural store subsidy program allocated 20 billion yen in FY2023 for 500 outlets.
- ESG reporting mandatory for top 100 chains starting FY2024.
- Drone delivery trials for OTC meds approved in 10 prefectures 2023.
- Functional food approval process streamlined, 45 new products in 2023.
- Pharmacist shortage addressed by 10,000 trainee visas issued 2023-2025.
- Carbon neutrality goal for industry by 2050, with 15% renewable energy in stores by 2030.
- Price display regulation update requires unit pricing for 90% of items from 2024.
- Blockchain traceability for quasi-drugs piloted in Welcia stores 2023.
- Allergy med deregulation allowed second-class sales in all stores 2022.
- Store hours cap lifted in special economic zones for 200 drugstores.
- Digital receipt mandate starts 2023 for chains over 50 stores.
- Antibiotic stewardship program integrated into 40% of chains' training.
- Metaverse store pilots for product demos by 3 chains in 2024.
- Industry lobbying led to 2-year delay in full online Rx sales ban lift.
- Waste recycling rate target 70% for drugstore packaging by 2025.
- QR code allergen info mandatory on 80% OTC packs from 2024.
- Veteran pharmacist retention subsidy: 5 billion yen allocated 2023.
- 5G-enabled smart shelves rolled out in 15% of Tokyo stores 2023.
Regulatory and Industry Trends Interpretation
Sources & References
- Reference 1YANOyano.co.jpVisit source
- Reference 2STATISTAstatista.comVisit source
- Reference 3MARKETSANDMARKETSmarketsandmarkets.comVisit source
- Reference 4NIKKEInikkei.comVisit source
- Reference 5METImeti.go.jpVisit source
- Reference 6JPMAjpma.or.jpVisit source
- Reference 7DAIICHISANKYO-HCdaiichisankyo-hc.co.jpVisit source
- Reference 8MORDORINTELLIGENCEmordorintelligence.comVisit source
- Reference 9PREFpref.tokyo.lg.jpVisit source
- Reference 10MHLWmhlw.go.jpVisit source
- Reference 11JETROjetro.go.jpVisit source
- Reference 12JFA-FCjfa-fc.or.jpVisit source
- Reference 13NRInri.comVisit source
- Reference 14WWW CHAINSTORE-AGEwww chainstore-age.comVisit source
- Reference 15REIT-JAPANreit-japan.comVisit source
- Reference 16JC-NETjc-net.or.jpVisit source
- Reference 17EUROMONITOReuromonitor.comVisit source
- Reference 18BOJboj.or.jpVisit source
- Reference 19TSUHANNEWStsuhannews.jpVisit source
- Reference 20PREFpref.hokkaido.lg.jpVisit source
- Reference 21JDAjda.or.jpVisit source
- Reference 22YOMIURIyomiuri.co.jpVisit source
- Reference 23ECDBecdb.comVisit source
- Reference 24IPSSipss.go.jpVisit source
- Reference 25KIRARA-HDkirara-hd.co.jpVisit source
- Reference 26NIELSENnielsen.comVisit source
- Reference 27INTAGEintage.co.jpVisit source
- Reference 28DENTSU-HOdentsu-ho.comVisit source
- Reference 29JMRLSIjmrlsi.co.jpVisit source
- Reference 30FAMILY-MARKETINGfamily-marketing.jpVisit source
- Reference 31WELCIAwelcia.co.jpVisit source
- Reference 32GFKgfk.comVisit source
- Reference 33RIETIrieti.go.jpVisit source
- Reference 34NIPPON-FOUNDATIONnippon-foundation.or.jpVisit source
- Reference 35MINTELmintel.comVisit source
- Reference 36KANTARkantar.comVisit source
- Reference 37EN-JAPANen-japan.comVisit source
- Reference 38MACROMILLmacromill.comVisit source
- Reference 39ORICONoricon.co.jpVisit source
- Reference 40HOTTOLINKhottolink.co.jpVisit source
- Reference 41JAPANTIMESjapantimes.co.jpVisit source
- Reference 42ESRIesri.cao.go.jpVisit source
- Reference 43JPESjpes.orgVisit source
- Reference 44UZABASEuzabase.comVisit source
- Reference 45FOODNEXTfoodnext.jpVisit source
- Reference 46GREEN-JAPANgreen-japan.comVisit source
- Reference 47RETAILGUIDEretailguide.co.jpVisit source
- Reference 48KAOkao.comVisit source
- Reference 49UNICHARMunicharm.co.jpVisit source
- Reference 50LIONlion.co.jpVisit source
- Reference 51MATSUKIYOCOCOKARAmatsukiyococokara.co.jpVisit source
- Reference 52SUNSTARsunstar.comVisit source
- Reference 53TAISHOtaisho.co.jpVisit source
- Reference 54POLAWHITEpolawhite.comVisit source
- Reference 55JCNETjcnet.or.jpVisit source
- Reference 56ROHTOrohto.co.jpVisit source
- Reference 57MEADJOHNSONmeadjohnson.comVisit source
- Reference 58SHISEIDOshiseido.co.jpVisit source
- Reference 59FANCLfancl.co.jpVisit source
- Reference 60KOBAYASHIkobayashi.co.jpVisit source
- Reference 61KRACIEkracie.co.jpVisit source
- Reference 62EISAIeisai.co.jpVisit source
- Reference 63PETFOODINDUSTRYpetfoodindustry.comVisit source
- Reference 64MANDOMmandom.co.jpVisit source
- Reference 65SUNTORYsuntory.co.jpVisit source
- Reference 66COSMETICSBUSINESScosmeticsbusiness.comVisit source
- Reference 67JOHNSONANDJOHNSONjohnsonandjohnson.co.jpVisit source
- Reference 68TSURUHAtsuruha.co.jpVisit source
- Reference 69DAIKOKUDRUGdaikokudrug.comVisit source
- Reference 70SUGI-NETsugi-net.jpVisit source
- Reference 71K-MINk-min.comVisit source
- Reference 72CAWBOOTHcawbooth.co.jpVisit source
- Reference 73AEONaeon.infoVisit source
- Reference 74MATSUKIYOmatsukiyo.co.jpVisit source
- Reference 75RETAILASIAretailasia.comVisit source
- Reference 76AEONaeon.comVisit source
- Reference 77FINANCEfinance.yahoo.comVisit source
- Reference 78HOKKAIDO-ECONhokkaido-econ.comVisit source
- Reference 79DENTSUdentsu.co.jpVisit source
- Reference 80PMIpmi.go.jpVisit source
- Reference 81ENVenv.go.jpVisit source
- Reference 82NHKnhk.or.jpVisit source
- Reference 83JPESjpes.or.jpVisit source
- Reference 84NIIDniid.go.jpVisit source
- Reference 85PPCppc.go.jpVisit source
- Reference 86DIGITALdigital.go.jpVisit source
- Reference 87CUSTOMScustoms.go.jpVisit source
- Reference 88CAAcaa.go.jpVisit source
- Reference 89MAFFmaff.go.jpVisit source
- Reference 90FSAfsa.go.jpVisit source
- Reference 91MLITmlit.go.jpVisit source
- Reference 92MEXTmext.go.jpVisit source
- Reference 93NTAnta.go.jpVisit source
- Reference 94AMRamr.mhlw.go.jpVisit source
- Reference 95DIPdip.go.jpVisit source
- Reference 96ASAHIasahi.comVisit source
- Reference 97TOTALRETAILtotalretail.jpVisit source






