GITNUX MARKETDATA REPORT 2024

Must-Know Instagram Reels Statistics [Latest Report]

With sources from: blog.wave.video, socialinsider.io, sproutsocial.com, influencermarketinghub.com and many more

In this post, we explore a comprehensive collection of statistics surrounding Instagram Reels, shedding light on the platform’s impact on users, influencers, and brands since its launch in August 2020. From user engagement rates to brand investment trends, these data points provide valuable insights into the growing significance of Instagram Reels in the social media landscape.

Statistic 1

"Around 41% of Instagram users have tried Reels since its launch in August 2020."

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Statistic 2

"88.2% of influencers think Reels will become a vital part of their content strategy."

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Statistic 3

"The average engagement rate for Instagram Reels is around 2.7%."

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Statistic 4

"49% of brands have invested in sponsored Reels content since its launch."

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Statistic 5

"80% of brands plan to increase their investment in Instagram Reels."

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Statistic 6

"More than 80% of influencers are currently using Instagram Reels."

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Statistic 7

"Instagram Reels receives a 22.6% higher interactions rate as compared to a regular Instagram video."

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Statistic 8

"The average length of an Instagram Reel is between 16 and 17 seconds."

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Statistic 9

"Reels helped increase the time users spend on Instagram by 3.5% since launch."

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Statistic 10

"Top brands on Instagram have published over 20,000 Reels collectively."

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Statistic 11

"Instagram Reels represent 38% of total posts by brands."

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Statistic 12

"In the first year of its release, Reels accounted for 11.4% of all Instagram video content."

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Statistic 13

"Reels with a combination of hashtags and captions receive 2x higher engagement than those with only captions."

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Statistic 14

"Popularity of Instagram Reels resulted in a 4% increase in influencer activity in 2020."

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Statistic 15

"70% of brands are likely to include Instagram Reels in their social media content strategy."

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Statistic 16

"30% of the top-viewed Reels are product-focused."

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Interpretation

In conclusion, the statistics gathered on Instagram Reels usage, engagement, and impact on brands and influencers point to a significant shift towards incorporating Reels into content strategies. The data reveals a strong adoption rate among users, high engagement levels, and a growing investment from both brands and influencers. The popularity of Reels is evident in the increased interaction rates compared to regular videos and its contribution to longer user engagement on the platform. As the landscape continues to evolve, it is clear that Instagram Reels have become a valuable tool for brands and influencers alike, with a promising outlook for future growth and utilization in social media strategies.

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