Must-Know Instagram Reels Statistics [Latest Report]

With sources from:,,, and many more

In this post, we explore a comprehensive collection of statistics surrounding Instagram Reels, shedding light on the platform’s impact on users, influencers, and brands since its launch in August 2020. From user engagement rates to brand investment trends, these data points provide valuable insights into the growing significance of Instagram Reels in the social media landscape.

Statistic 1

"Around 41% of Instagram users have tried Reels since its launch in August 2020."

Sources Icon

Statistic 2

"88.2% of influencers think Reels will become a vital part of their content strategy."

Sources Icon

Statistic 3

"The average engagement rate for Instagram Reels is around 2.7%."

Sources Icon

Statistic 4

"49% of brands have invested in sponsored Reels content since its launch."

Sources Icon

Statistic 5

"80% of brands plan to increase their investment in Instagram Reels."

Sources Icon

Statistic 6

"More than 80% of influencers are currently using Instagram Reels."

Sources Icon

Statistic 7

"Instagram Reels receives a 22.6% higher interactions rate as compared to a regular Instagram video."

Sources Icon

Statistic 8

"The average length of an Instagram Reel is between 16 and 17 seconds."

Sources Icon

Statistic 9

"Reels helped increase the time users spend on Instagram by 3.5% since launch."

Sources Icon

Statistic 10

"Top brands on Instagram have published over 20,000 Reels collectively."

Sources Icon

Statistic 11

"Instagram Reels represent 38% of total posts by brands."

Sources Icon

Statistic 12

"In the first year of its release, Reels accounted for 11.4% of all Instagram video content."

Sources Icon

Statistic 13

"Reels with a combination of hashtags and captions receive 2x higher engagement than those with only captions."

Sources Icon

Statistic 14

"Popularity of Instagram Reels resulted in a 4% increase in influencer activity in 2020."

Sources Icon

Statistic 15

"70% of brands are likely to include Instagram Reels in their social media content strategy."

Sources Icon

Statistic 16

"30% of the top-viewed Reels are product-focused."

Sources Icon


In conclusion, the statistics gathered on Instagram Reels usage, engagement, and impact on brands and influencers point to a significant shift towards incorporating Reels into content strategies. The data reveals a strong adoption rate among users, high engagement levels, and a growing investment from both brands and influencers. The popularity of Reels is evident in the increased interaction rates compared to regular videos and its contribution to longer user engagement on the platform. As the landscape continues to evolve, it is clear that Instagram Reels have become a valuable tool for brands and influencers alike, with a promising outlook for future growth and utilization in social media strategies.

Can You Trust Our Report?

The statistics are checked by us and then entered into the database. Our market data reports have been linked to by some of the largest publishers and companies on the Internet.

Learn more about our process here.

Submit Your Own Statistic Data

Would you like to submit your own researched statistics on this topic? You are welcome to use the form below and submit your suggestion to us. We will check the source and approve it if necessary.

... Before You Leave, Catch This! 🔥

Your next business insight is just a subscription away. Our newsletter The Week in Data delivers the freshest statistics and trends directly to you. Stay informed, stay ahead—subscribe now.

Sign up for our newsletter and become the navigator of tomorrow's trends. Equip your strategy with unparalleled insights!