GITNUX MARKETDATA REPORT 2024

Must-Know Instagram Hashtag Statistics [Current Data]

With sources from: later.com, loudcanvas.com, sproutsocial.com, blog.iconosquare.com and many more

In this post, we will explore a comprehensive collection of Instagram hashtag statistics that shed light on the crucial role hashtags play in boosting engagement on the platform. From the significant impact of using hashtags to the prevalence of branded hashtags and optimal posting times, these statistics provide valuable insights for anyone looking to enhance their Instagram presence through strategic hashtag usage.

Statistic 1

"Instagram posts with at least one hashtag gain 12.6% more engagement than those without."

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Statistic 2

"88% of Instagram posts include at least one hashtag."

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Statistic 3

"7 out of 10 hashtags on Instagram are branded."

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Statistic 4

"Posts with 11 or more hashtags receive nearly 80% interaction, compared to just 22% when using 10 hashtags."

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Statistic 5

"The hashtag #instagood has been used in over 1 billion posts."

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Statistic 6

"Using the maximum 30 hashtags can increase engagement by 20% on average."

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Statistic 7

"48.7% of users rely on branded hashtags in their posts."

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Statistic 8

"34.8% of Instagram users in the United States can be reached with #fashion-related hashtags."

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Statistic 9

"Hashtags in Instagram Stories can have an average reach of up to 9,000 users."

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Statistic 10

"Users are 33% more likely to comment on a post with at least one hashtag."

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Statistic 11

"Over 130 million Instagram users engage with shopping-related hashtags."

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Statistic 12

"66% of hashtag usage on Instagram is by businesses."

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Statistic 13

"The best time to post on Instagram using hashtags for maximum engagement is between 9:00 PM and 6:00 AM."

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Interpretation

In conclusion, the statistics presented highlight the significant impact of hashtags on Instagram engagement. Posts with hashtags receive more interaction, particularly when using 11 or more hashtags. Branded hashtags are prevalent and effective, with a high percentage of users incorporating them into their posts. Hashtags can boost engagement, with maximum usage resulting in a 20% increase. The data also emphasize the importance of timing for optimal engagement. Businesses heavily utilize hashtags on Instagram, and shopping-related hashtags attract a large user base. Overall, these findings underscore the strategic use of hashtags as a key tool for maximizing engagement on the platform.

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