GITNUX MARKETDATA REPORT 2024

Online Shopping Vs In Store Shopping Statistics [Fresh Research]

Highlights: The Most Important Online Shopping Vs In Store Shopping Statistics

  • The number of e-commerce users in Europe is expected to grow to 564.4 million in 2026, indicating a steady increase in online shopping.
  • The number of e-commerce users in Europe is expected to grow to 564.4 million in 2026, indicating a steady increase in online shopping.
  • In 2022, only 20% of consumers purchased household goods and supplies online, while 50% preferred to buy them in physical stores.
  • In 2021, Canadians were shopping roughly equal amounts online and in-store.
  • Mexican consumers prefer physical stores for grocery shopping, with online grocery shopping remaining lower across all age groups.
  • E-commerce revenue in Hungary has grown by 20% between 2018 and 2019, with the highest growth rate of 57% in 2009.

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Online shopping has become increasingly popular over the past few years, with many people opting to shop online rather than in-store. But what are the differences between online and in-store shopping? In this blog post, we’ll explore the statistics of online shopping versus in-store shopping, and discuss the pros and cons of each.

We’ll also look at how the two types of shopping compare in terms of convenience, cost, and customer satisfaction. So, if you’re curious about the differences between online and in-store shopping, read on to find out more.

Online Shopping vs In Store Shopping: The Most Important Statistics

The number of e-commerce users in Europe is expected to grow to 564.4 million in 2026, indicating a steady increase in online shopping.

In 2022, only 20% of consumers purchased household goods and supplies online, while 50% preferred to buy them in physical stores.

60% of Spanish digital shoppers prefer physical stores because of the convenience of trying the product before purchase and the possibility of taking it home directly, while 31% prefer physical stores for the speed of returns and exchanges.

Online Shopping Vs In Store Shopping Statistics Overview

The number of e-commerce users in Europe is expected to grow to 564.4 million in 2026, indicating a steady increase in online shopping.

More and more people are choosing to shop online, rather than in physical stores. This trend is likely to continue as more people become comfortable using the internet to purchase goods and services. Also, the shift in consumer behavior has major implications for businesses, as they must adapt their strategies to meet the changing needs of their customers.

In 2022, only 20% of consumers purchased household goods and supplies online, while 50% preferred to buy them in physical stores.

This shows that, even in 2022, the majority of consumers still prefer to purchase important household items in physical stores, rather than online. It also suggests that physical stores still have a place in the market, and that online shopping may not completely replace in store shopping.

In 2021, Canadians were shopping roughly equal amounts online and in-store.

Thus, they are embracing both online and in-store shopping, which is a trend that is likely to continue. Additionally, it is significant to note that there is still a slight preference for in-store shopping among boomers, which businesses should consider when targeting this demographic.

Mexican consumers prefer physical stores for grocery shopping, with online grocery shopping remaining lower across all age groups.

Consumers in European countries such as Germany, the UK and Italy prefer to buy clothing, books, movies, music and games online, with consumer electronics being the most popular item in Italy.

Therefore, we can see that online shopping is becoming increasingly popular in Europe, and that people are buying a variety of items online. This also indicates that people are increasingly comfortable buying items online, and that online shopping is becoming a preferred option for many.

The survey reveals that most people prefer to shop for books, music, movies, and video games online, while household appliances, furniture, homeware, and groceries are more popular in-store.

Online shopping is preferred for convenience and price comparison, but in-store shopping is still preferred for the overall experience due to better social interaction. Despite the convenience of online shopping, people still prefer in-store shopping for the overall experience.

60% of Spanish digital shoppers prefer physical stores because of the convenience of trying the product before purchase and the possibility of taking it home directly, while 31% prefer physical stores for the speed of returns and exchanges.

Physical stores are still preferred by many shoppers due to the convenience of trying products before purchasing and the possibility of taking it home directly, as well as the speed of returns and exchanges. Furthermore, it highlights the importance of physical stores in the modern shopping landscape and the need for retailers to continue to provide these services in order to remain competitive.

In Hungary, grocery shopping frequency decreased by 12% in April 2020 compared to the previous year, with the lowest decline of 28% in March 2020 due to COVID-19 restrictions.

Even with COVID-19 restrictions, people are still doing relatively high amounts of grocery shopping in store, as opposed to online.

E-commerce revenue in Hungary has grown by 20% between 2018 and 2019, with the highest growth rate of 57% in 2009.

E-commerce is becoming increasingly popular and is growing in revenue. This indicates that more people are choosing to shop online rather than in-store, which could have a significant impact on the retail industry.

Conclusion

In conclusion, online shopping and in store shopping have both their advantages and disadvantages. Online shopping offers convenience and a wider selection of products, but in store shopping allows customers to physically inspect and try on products before they buy.

Both methods of shopping have their own unique advantages, and it is up to the consumer to decide which one best suits their needs. The statistics show that online shopping is becoming increasingly popular, but in store shopping is still the preferred choice for many shoppers.

References

1 – Europe: E-commerce users in 2017-2025 | Statista

2 – World: online and offline shopping habits for household goods 2022 | Statista

3 – Share of Canadians that shopped online and offline 2021 | Statista

4 – Mexico: online & in-store grocery shoppers by age 2022 | Statista

5 – Europe: consumers shopping online vs offline weekly 2022 | Statista

6 – Chart: Where Do We Buy What? | Statista

7 – Spain: advantages of physical vs. online stores 2022 | Statista

8 – Hungary: YoY change in grocery shopping frequency 2020 | Statista

9 – Growth rate of e-commerce revenue in Hungary 2009-2018 | Statista

FAQs

What are the advantages of online shopping compared to in-store shopping?

Advantages of online shopping compared to in-store shopping include convenience, better prices, more variety, and access to hard-to-find items.

What are the disadvantages of online shopping compared to in-store shopping?

Disadvantages of online shopping compared to in-store shopping include the inability to see or touch the product before purchasing, the risk of fraud or scams, and the need to wait for delivery.

What types of goods can be purchased online?

Types of goods that can be purchased online include clothing, electronics, books, furniture, toys, and appliances.

What types of goods are better to purchase in-store?

Types of goods that are better to purchase in-store include perishable items such as food, fresh produce, and flowers, as well as items that require assembly or installation.

What are the security risks associated with online shopping?

Security risks associated with online shopping include identity theft, credit card fraud, and the risk of viruses and malware.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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