Summary
- • 82% of consumers have bought something online in the past month
- • 63% of shopping occasions begin online
- • 51% of Americans prefer to shop online
- • 67% of Millennials and 56% of Gen Xers prefer to shop online rather than in-store
- • Online retail sales are expected to reach $6.51 trillion by 2023
- • E-commerce sales account for 14.1% of all retail sales worldwide
- • 48% of online shoppers have bought or spent more than planned when shopping online
- • 87% of shoppers begin product searches on digital channels
- • 40% of online shoppers say they couldn't live without online shopping
- • 73% of consumers use multiple channels during their shopping journey
- • In-store shopping accounts for 61% of all retail sales
- • 75% of consumers expect a consistent experience wherever they engage with brands
- • 62% of shoppers say they shop in-store to see, touch, and feel products
- • 85% of consumers prefer to shop in physical stores
- • 71% of in-store shoppers say they find a better selection of items online
In a world where clicking Add to Cart rivals the thrill of swiping through racks, the battle between online shopping and in-store shopping rages on—82% of consumers have indulged in the digital retail therapy in the past month, while 85% still crave the tactile experience of see, touch, and feel. As online retail sales surge towards $6.51 trillion and ecommerce becomes a cornerstone of consumer habits, the statistics paint a divided picture—where 48% of online shoppers gleefully splurge beyond their budgets, and 71% of in-store aficionados seek the sanctuary of well-curated aisles. So, whether youre a virtual cart pro or an in-store explorer, the quest for the ultimate shopping experience continues to evolve.
Consumer Behavior
- 82% of consumers have bought something online in the past month
- 63% of shopping occasions begin online
- 48% of online shoppers have bought or spent more than planned when shopping online
- 87% of shoppers begin product searches on digital channels
- 55% of online shoppers tell friends and family when dissatisfied with a product or company
- 43% of consumers are likely to make a purchase after watching a video about a product
- 49% of shoppers say they use Google to discover or find a new item or product
- 44% of consumers say they are likely to become repeat buyers after a personalized shopping experience
- 76% of consumers say they're more likely to shop with brands that personalize
- 87% of shoppers begin product searches on digital channels, with 28% starting on marketplaces like Amazon
- 40% of consumers say they have purchased something more expensive than planned because of personalized recommendations
- 81% of retail shoppers conduct online research before buying
- 71% of consumers feel frustrated when a shopping experience is impersonal
- 64% of consumers say that watching a marketing video on Facebook has influenced a purchase decision in the last month
- 48% of consumers have left a brand's website and made a purchase from a competitor because of a poorly personalized experience
- 70% of consumers say they prefer to learn about products through content rather than traditional advertisements
- 62% of consumers say they're more likely to buy from retailers that deliver a personalized experience
- 71% of consumers feel frustrated when a shopping experience is impersonal
- 64% of consumers say that watching a marketing video on Facebook has influenced a purchase decision in the last month
Interpretation
In a world where digital channels reign supreme, it seems that the art of the online shopping game is all about personalization. From falling prey to irresistible personalized recommendations to promptly abandoning ship for a competitor due to a lackluster experience, consumers are acutely aware of the power wielded by brands who offer tailored shopping experiences. Forget the anonymity of a bland storefront; today's savvy shoppers demand a shopping journey drenched in personal touch, content-rich experiences, and social validation. As online shopping continues to dominate, it's clear that the path to a consumer's heart—and wallet—lies in the carefully curated digital realm, where brands must navigate a landscape filled with both promise and peril. In this digital age, customization isn't just a perk—it's a prerequisite.
Consumer Preferences
- 51% of Americans prefer to shop online
- 67% of Millennials and 56% of Gen Xers prefer to shop online rather than in-store
- 40% of online shoppers say they couldn't live without online shopping
- 62% of shoppers say they shop in-store to see, touch, and feel products
- 85% of consumers prefer to shop in physical stores
- 71% of in-store shoppers say they find a better selection of items online
- 71% of shoppers feel they get a better deal online than in stores
- 66% of consumers agree that the ability to see, touch and feel products is the top reason to shop in physical stores
- 70% of consumers say the ability to try on or test out products in-store is important
- 85% of consumers prefer to shop in-store because they like to 'see, feel and experience' the product in person before buying
- 67% of millennials and 56% of Gen Xers prefer to search and purchase on ecommerce sites rather than in-store
- 85% of consumers prefer to shop in physical stores because they like to 'see, feel and experience' the product in person before buying
- 67% of millennials and 56% of Gen Xers prefer to search and purchase on ecommerce sites rather than in-store
Interpretation
In a world where the click of a button can deliver your heart's desire to your doorstep, it's no surprise that over half of Americans prefer the ease and convenience of online shopping. Yet, amidst the allure of virtual carts and endless options, the tangible allure of in-store experiences still holds sway for many, with a majority citing the need to see, touch, and feel products firsthand as a key draw. It seems we are caught in a delightful dance between the virtual and the physical, navigating the digital aisles for deals while craving the sensory satisfaction of a hands-on shopping adventure. A conundrum as old as time - to click or not to click, that is the modern shopping dilemma.
Market Size
- Online retail sales are expected to reach $6.51 trillion by 2023
- E-commerce sales account for 14.1% of all retail sales worldwide
- In-store shopping accounts for 61% of all retail sales
- 90% of retail sales still happen in physical stores
Interpretation
As technology continues to propel us into the digital age, it seems that online shopping is poised to take over the world, one click at a time. With projections of online retail sales skyrocketing to a staggering $6.51 trillion by 2023, it's clear that e-commerce is not only here to stay but also to dominate. However, amidst the allure of effortless browsing and doorstep deliveries, one cannot overlook the enduring appeal of the traditional brick-and-mortar store. Despite the rise of online shopping, in-store purchases still hold their ground, accounting for a whopping 90% of all retail sales. So, while we may be living in the era of virtual carts and cashless transactions, it appears that the physical shopping experience is far from fading into obsolescence.
Omnichannel Shopping
- 73% of consumers use multiple channels during their shopping journey
- 75% of consumers expect a consistent experience wherever they engage with brands
- 64% of in-store shoppers say they've looked up product information on their smartphones while in a store
- 59% of shoppers say they use their mobile devices to compare prices while in-store
- 78% of local mobile searches result in an offline purchase
- 80% of shoppers are less inclined to visit a store if the website doesn't provide current product availability
- 57% of consumers have used a retailer's mobile app while in-store
- 72% of young shoppers research online before purchasing in-store
- 71% of shoppers agree that it is important or very important to be able to view inventory information for in-store products
- 66% of shoppers who use their mobile devices in-store say it has improved their experience
- 71% of in-store shoppers who use smartphones for research say their device has become more important to their in-store experience
- 80% of shoppers use a mobile phone inside of a physical store to either look up product reviews, compare prices or find alternative store locations
- 71% of shoppers agree that it is important or very important to be able to view inventory information for in-store products
- 80% of shoppers use a mobile phone inside of a physical store to either look up product reviews, compare prices or find alternative store locations
Interpretation
In a retail landscape where the digital and physical worlds intertwine, it's no surprise that shoppers are becoming well-versed in the art of multi-channel navigation. These statistics paint a vivid picture of consumers wielding their smartphones as a sword of information, slashing through barriers between online and in-store shopping. With expectations of consistency and real-time data at their fingertips, modern shoppers are a force to be reckoned with. The evolution of shopping behavior seems to be steering towards a seamless blend of online research and physical exploration, creating a new hybrid shopping experience where the smartphone is crowned as the king of the castle. In this game of retail thrones, adaptability is key, and those who fail to provide a harmonious dance between the online and offline realms may find themselves left behind in the dust of digital footprints.
Technology in Shopping
- 35% of consumers say they would shop online more if they could try on items virtually
- 75% of consumers expect retailers to offer an AR experience
- 40% of consumers have used voice assistants to make a purchase
- 69% of consumers expect retailers to explain how they're using AI to improve the shopping experience
- 67% of consumers have used a retailer's mobile app to make a purchase
- 59% of consumers are interested in using AR to visualize how products might fit into their lives
- 62% of shoppers want to visualize how products fit into their lives before buying
- 75% of consumers expect retailers to offer an AR experience
- 69% of consumers say they would be more likely to buy from a brand that offers virtual and augmented reality experiences
- 59% of consumers are interested in using AR to visualize how products might fit into their lives
- 57% of consumers have used a voice assistant to research products
- 75% of consumers expect retailers to offer an AR experience
- 69% of consumers say they would be more likely to buy from a brand that offers virtual and augmented reality experiences
- 59% of consumers are interested in using AR to visualize how products might fit into their lives
- 57% of consumers have used a voice assistant to research products
Interpretation
In a world where shopping has transcended its physical boundaries, the statistics paint a vivid picture of consumers' evolving shopping preferences. From demanding virtual try-ons to expecting retailers to offer an augmented reality experience, it's clear that the era of traditional in-store browsing is undergoing a digital makeover. As voice assistants seamlessly guide purchases, and AI enhances the shopping journey, the shift towards a more immersive and interactive shopping environment is undeniable. In this tech-savvy retail landscape, brands wielding virtual and augmented reality experiences hold the key to unlocking the hearts (and wallets) of the modern consumer. So, to all the retailers out there: it's time to embrace the future, blend reality with digital dreams, and create a shopping experience that's not just about what you're buying, but how you're buying it.