GITNUX MARKETDATA REPORT 2024

Must-Know Instagram Growth Statistics [Latest Report]

Statistic 1

"As of June 2018, Instagram reached 1 billion active users."

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Statistic 2

"Instagram users spend on average 28 minutes per day on the platform."

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Statistic 3

"Over 1 billion Instagram posts contain at least one hashtag."

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Statistic 4

"90% of Instagram users follow at least one business account."

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Statistic 5

"Carousel posts are more likely to generate engagement on Instagram compared to images and videos."

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Statistic 6

"Instagram ads can potentially reach up to 1.2 billion users."

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Statistic 7

"80% of users on Instagram follow a brand on this visual platform."

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Statistic 8

"50% of Instagram users are more interested in a brand when they see ads for it on Instagram."

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Statistic 9

"Instagram is projected to generate more than $12 billion in revenue by 2023."

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Statistic 10

"Over 200 million Instagram users visit business profiles daily."

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Statistic 11

"The average engagement per post on Instagram for businesses is 4.1% (2020)."

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Statistic 12

"Account creators have a 10% greater reach than regular Instagram users."

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Statistic 13

"In 2020, the average number of impressions growth on Instagram is 17%."

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Statistic 14

"70% of Instagram users watch video content on Instagram daily."

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Statistic 15

"7 out of 10 Instagram hashtags are branded."

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Statistic 16

"Instagram users “like” more than 4.2 billion posts daily."

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