Summary
- • Instagram has over 1 billion monthly active users
- • 500 million people use Instagram Stories daily
- • Instagram's user base grew by 23% in 2020
- • 63% of Instagram users check the app at least once daily
- • Instagram's advertising reach is 1.16 billion users
- • Instagram is the 6th most visited website globally
- • 90% of Instagram users follow at least one business account
- • Instagram's average engagement rate is 1.22%
- • Instagram Stories has 500 million daily active users
- • Instagram Reels was launched in over 50 countries in 2020
- • 71% of US businesses use Instagram
- • Instagram's potential advertising reach grew by 76 million users in Q3 2020
- • Instagram users spend an average of 30 minutes per day on the platform
- • Instagram has a 58% reach among 13-17 year olds
- • Instagram's ad revenue is projected to reach $18.16 billion in 2021
Move over, world! Instagram is here to dominate with its 1 billion monthly active users, 500 million daily Instagram Stories addicts, and a user base that grew by a whopping 23% in 2020. From the 63% who religiously check their feeds daily to the 1.16 billion potential advertising targets, Instagram is not just a social media platform – its a powerhouse of engagement, influence, and a playground for businesses looking to make their mark in the digital world. So, grab your coffee, sit back, and lets dive into the numbers that make Instagram the ultimate playground for the savvy marketer.
Advertising
- Instagram's advertising reach is 1.16 billion users
- Instagram's potential advertising reach grew by 76 million users in Q3 2020
- Instagram's ad revenue is projected to reach $18.16 billion in 2021
- Instagram influencer marketing is worth $1.7 billion
- Instagram Reels ads were introduced in 2021
- Instagram's potential advertising reach is 34.1% of the total population aged 13+
- Instagram has over 1 million monthly advertisers
- Instagram has over 500,000 active influencers
- Instagram Stories ads reach 500 million users daily
- Instagram's branded content ads were introduced in 2019
- Instagram's advertising audience grew by 3.7% in Q3 2020
- Instagram's ad reach in the US is 140 million users
- Instagram's advertising audience in India is 180 million
- Instagram's advertising audience in Brazil is 110 million
- Instagram's advertising audience in the UK is 30 million
Interpretation
Instagram's advertising empire is as expansive as the waistline after Thanksgiving dinner, with a reach that makes even Santa Claus jealous. The platform's growth is more exhilarating than a rollercoaster ride, with revenues skyrocketing faster than a SpaceX launch. With influencer marketing worth enough to buy a small country, and ads bombarding us like confetti at a parade, it's clear that Instagram isn't just a social media platform, it's a cultural phenomenon on steroids. So, buckle up, folks, because this Instagram train ain't slowing down anytime soon - next stop, even more likes, shares, and sponsored content than we know what to do with.
Business Engagement
- 90% of Instagram users follow at least one business account
- 71% of US businesses use Instagram
- Instagram is used by 71% of businesses worldwide
- Instagram Stories are used by 36% of businesses to promote products
- 50% of Instagram users have visited a website to make a purchase after seeing a product on Instagram
- 83% of Instagram users discover new products on the platform
- Instagram has over 200 million business accounts
- Instagram's average post engagement rate for businesses is 0.96%
Interpretation
Instagram users are not just liking puppy videos and sunsets anymore; they mean business. With 90% following at least one business account and businesses utilizing the platform like never before, Instagram has become the playground for both consumers and brands. From Stories to posts, the numbers speak volumes about the platform's power to influence purchase decisions and drive engagement. So, next time you scroll past that sponsored post, remember - you might just end up on a website making a purchase, contributing to the ever-growing empire of Instagram business accounts.
Platform Features
- Instagram Reels was launched in over 50 countries in 2020
- Instagram Shops was launched in 2020
- Instagram Shopping is available in over 46 countries
- Instagram's IGTV was rebranded as Instagram TV in 2021
- Instagram Guides were launched in 2020
- Instagram Reels can now be up to 60 seconds long
- Instagram introduced Remix for Reels in 2021
- Instagram introduced Collab posts in 2021
- Instagram introduced Professional Dashboard for businesses in 2021
Interpretation
Instagram's expansion and evolution over the past few years can only be described as a social media revolution. With the introduction of Reels, Shops, Guides, and a myriad of new features, the platform has solidified its presence in the digital landscape. From IGTV’s rebranding to the launch of Collab posts and the Professional Dashboard, it's clear that Instagram is not just keeping up with the times, but setting the pace for social media innovation. With Reels now expanded to 60 seconds and Remix making its debut, Instagram is not just a platform, it's a movement towards endless creativity and connectivity. As the saying goes, if you can't beat them, join them – and that's exactly what the world is doing with Instagram's ever-growing influence and accessibility.
Platform Growth
- Instagram's user base grew by 23% in 2020
- Instagram is the 6th most visited website globally
- Instagram's user base in India grew by 100% in 2020
- Instagram's user base in Brazil grew by 20% in 2020
- Instagram's user base in the UK grew by 6.9% in 2020
- Instagram's user base in Japan grew by 22.5% in 2020
- Instagram's user base in Germany grew by 11.2% in 2020
- Instagram's user base in France grew by 8.9% in 2020
- Instagram's user base in Canada grew by 7.3% in 2020
- Instagram's user base in Australia grew by 6.1% in 2020
- Instagram's user base in Mexico grew by 14.2% in 2020
- Instagram's user base in Spain grew by 9.4% in 2020
- Instagram's user base in Italy grew by 7.8% in 2020
Interpretation
Instagram's growth in 2020 was nothing short of explosive, like a virtual wildfire blazing across the global online landscape. With a 23% overall increase in users, Instagram solidified its position as the virtual watering hole of the digital age, attracting more visitors than a trendy coffee shop on a sunny Sunday morning. From the bustling streets of India to the charming cafes of France, Instagram's user base blossomed, reminding us all that in a world of hashtags and filters, social connection knows no boundaries. So whether you're scrolling through selfies in São Paulo or sunset shots in Sydney, remember, the world may be big, but Instagram makes it feel oh so small - in the best possible way.
User Base
- Instagram has over 1 billion monthly active users
- Instagram has 140 million users in the US
- Instagram has over 500 million daily active users
Interpretation
With over 1 billion monthly active users on Instagram, it's safe to say that the world is quite literally scrolling through their lives one double-tap at a time. With 140 million of those users based in the US, it's clear that Americans are not just all about apple pie and baseball - they're also fiercely devoted to documenting their latte art and sunset selfies. And with over 500 million users logging in daily, it's no wonder that Instagram is as addictive as the latest conspiracy theory - except in this case, the only conspiracy is how we manage to look so good in every single photo.
User Demographics
- Instagram has a 58% reach among 13-17 year olds
- 37% of US adults use Instagram
- Instagram's user base is 51% female and 49% male
Interpretation
These Instagram growth statistics paint a picture of a platform that is both ubiquitous and diverse in its user base. With a whopping 58% reach among the ever-elusive 13-17 year old demographic, Instagram continues to reign supreme as the cool kid on the social media block. At the same time, the fact that 37% of US adults are also hopping on the Instagram train proves that this app is not just for the youngsters anymore. And let's not forget the gender balance - with a near-perfect split of 51% female and 49% male users, Instagram is truly a place where everyone can find their own corner of the digital world. Let the scrolling, posting, and hashtagging continue!
User Engagement
- 500 million people use Instagram Stories daily
- 63% of Instagram users check the app at least once daily
- Instagram's average engagement rate is 1.22%
- Instagram Stories has 500 million daily active users
- Instagram users spend an average of 30 minutes per day on the platform
- Instagram's average organic reach rate is 13.5%
- Instagram users share over 95 million photos and videos per day
- Instagram Live views increased by 70% in 2020
- Instagram's average video post engagement rate is 0.61%
- Instagram's carousel posts have an engagement rate of 1.92%
- Instagram's average engagement rate for video posts is 0.61%
- Instagram's average engagement rate for image posts is 0.81%
- Instagram's average engagement rate for carousel posts is 1.01%
- Instagram's average story completion rate is 86%
- Instagram's average engagement rate for IGTV posts is 0.31%
- Instagram's average engagement rate for Reels is 2.7%
Interpretation
In the ever-evolving world of social media, Instagram stands as a behemoth with its impressive statistics serving as a testament to its popularity and influence. With 500 million people using Instagram Stories daily and an average engagement rate of 1.22%, the platform has become a pivotal part of modern communication. From the 63% of users checking the app daily to the staggering 95 million photos and videos shared each day, Instagram has solidified its role as a dominant player in the digital landscape. Whether it's the increased Live views, the carousel posts with a 1.92% engagement rate, or the 86% average story completion rate, one thing is clear - Instagram is not just a platform, it's a way of life for millions around the globe.
