GITNUX REPORT 2024

Global Athleisure Industry Statistics: Market Value to Reach $257.1B

Explore the booming $257.1 billion athleisure industry driven by trend, health-consciousness, and sustainability innovations.

Author: Jannik Lindner

First published: 7/17/2024

Statistic 1

Athleisure wear accounted for 24% of total apparel sales in the US in 2018.

Statistic 2

The global athleisure market is primarily driven by the rising health and fitness consciousness among consumers.

Statistic 3

Sustainability is becoming an increasingly important factor in the athleisure industry.

Statistic 4

Athleisure footwear market is expected to grow as consumers seek more casual and comfortable options.

Statistic 5

Athleisure sales surged during the COVID-19 pandemic as more people worked from home.

Statistic 6

The athleisure market is expected to witness continued growth as lifestyle trends favor comfort and style.

Statistic 7

Major athleisure retailers are investing in technology to enhance customer experience and personalization.

Statistic 8

The athleisure market in Europe is driven by the increasing adoption of active lifestyles and wellness trends.

Statistic 9

Athleisure is becoming a popular choice for everyday wear among all age groups.

Statistic 10

The sustainable athleisure market is growing as consumers prioritize eco-friendly and ethical products.

Statistic 11

Athleisure collaborations with high-end designers are becoming more common, blurring the lines between activewear and luxury fashion.

Statistic 12

The global athleisure market was valued at $155.2 billion in 2018.

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The athleisure market is projected to reach $257.1 billion by 2026, growing at a CAGR of 6.6%.

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In the US, the athleisure market size was valued at $97.99 billion in 2018.

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The online distribution channel is expected to witness significant growth in the athleisure market.

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Women's athleisure wear segment is expected to dominate the market share in the coming years.

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The menswear segment in athleisure is expected to experience significant growth in the coming years.

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Influencer marketing plays a key role in promoting athleisure brands to younger consumers.

Statistic 19

North America held the largest share in the global athleisure market in 2018.

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The Asia Pacific region is expected to witness the fastest growth in the athleisure market during the forecast period.

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Summary

  • The global athleisure market was valued at $155.2 billion in 2018.
  • The athleisure market is projected to reach $257.1 billion by 2026, growing at a CAGR of 6.6%.
  • In the US, the athleisure market size was valued at $97.99 billion in 2018.
  • Athleisure wear accounted for 24% of total apparel sales in the US in 2018.
  • The global athleisure market is primarily driven by the rising health and fitness consciousness among consumers.
  • The online distribution channel is expected to witness significant growth in the athleisure market.
  • Women's athleisure wear segment is expected to dominate the market share in the coming years.
  • North America held the largest share in the global athleisure market in 2018.
  • The Asia Pacific region is expected to witness the fastest growth in the athleisure market during the forecast period.
  • Sustainability is becoming an increasingly important factor in the athleisure industry.
  • The menswear segment in athleisure is expected to experience significant growth in the coming years.
  • Athleisure footwear market is expected to grow as consumers seek more casual and comfortable options.
  • Influencer marketing plays a key role in promoting athleisure brands to younger consumers.
  • Athleisure sales surged during the COVID-19 pandemic as more people worked from home.
  • The athleisure market is expected to witness continued growth as lifestyle trends favor comfort and style.

Strap on your stylish sneakers and stretch those comfy leggings because the athleisure industry is sprinting towards a staggering $257.1 billion finish line by 2026! From skyrocketing sales during the pandemic to the rise of influencer marketing and sustainable options, its clear that athleisure wear is not just a passing trend but a booming lifestyle choice. In a world where comfort meets chic, get ready to dive into the dynamic world of athleisure where gym gear meets streetwear in a winning combination!

Consumer Trends and Behavior

  • Athleisure wear accounted for 24% of total apparel sales in the US in 2018.
  • The global athleisure market is primarily driven by the rising health and fitness consciousness among consumers.
  • Sustainability is becoming an increasingly important factor in the athleisure industry.
  • Athleisure footwear market is expected to grow as consumers seek more casual and comfortable options.
  • Athleisure sales surged during the COVID-19 pandemic as more people worked from home.
  • The athleisure market is expected to witness continued growth as lifestyle trends favor comfort and style.
  • Major athleisure retailers are investing in technology to enhance customer experience and personalization.
  • The athleisure market in Europe is driven by the increasing adoption of active lifestyles and wellness trends.
  • Athleisure is becoming a popular choice for everyday wear among all age groups.
  • The sustainable athleisure market is growing as consumers prioritize eco-friendly and ethical products.
  • Athleisure collaborations with high-end designers are becoming more common, blurring the lines between activewear and luxury fashion.

Interpretation

The athleisure industry is not just about looking good while you work out; it's a thriving market that encapsulates a lifestyle choice driven by convenience, comfort, and consciousness. From the rise of sustainable fashion to the merging of activewear with luxury brands, athleisure has become the go-to choice for a generation that values both style and substance. As more people embrace health and wellness as a priority, the athleisure market continues to expand, offering not just clothing but an entire experience. So whether you're breaking a sweat or just lounging around, athleisure has your back, and your feet - in comfortable, sustainable style.

Market Size and Growth Projections

  • The global athleisure market was valued at $155.2 billion in 2018.
  • The athleisure market is projected to reach $257.1 billion by 2026, growing at a CAGR of 6.6%.
  • In the US, the athleisure market size was valued at $97.99 billion in 2018.
  • The online distribution channel is expected to witness significant growth in the athleisure market.
  • Women's athleisure wear segment is expected to dominate the market share in the coming years.
  • The menswear segment in athleisure is expected to experience significant growth in the coming years.

Interpretation

In a world where comfort meets style, the athleisure industry is sprinting ahead with the agility of a seasoned athlete. With a market value set to pole-vault from $155.2 billion to $257.1 billion by 2026, enthusiasts are stretching their dollars to invest in performance and panache. In the US alone, the athleisure market flexed its muscles at a hefty $97.99 billion in 2018, proving that America truly loves its stretchy, sweat-wicking attire. As the online distribution channel gears up for a marathon of sales, it's clear that the race for athleisure dominance is just getting started. And in this fashion Olympics, women's athleisure wear is striking a pose to take the crown, while the men's segment is stepping up its game for a shot at the podium. So gear up, folks—this is not just a trend, it's a lifestyle!

Marketing and Promotion Strategies

  • Influencer marketing plays a key role in promoting athleisure brands to younger consumers.

Interpretation

In the ever-growing world of athleisure, one thing is crystal clear - influencers are the new trendsetters, the puppet masters pulling the strings of our fashion choices. With the power to sway the hearts (and wallets) of younger consumers, these social media gurus have transformed the humble sweat pant into a must-have fashion staple. So, the next time you see a perfectly curated Instagram post featuring the latest athleisure gear, know that behind that flawless façade lies a strategic marketing tactic, carefully crafted to reel in the Gen Z and Millennials. Ah, the power of a well-placed influencer photo - shaping fashion choices, one yoga pant at a time.

Regional Market Analysis

  • North America held the largest share in the global athleisure market in 2018.
  • The Asia Pacific region is expected to witness the fastest growth in the athleisure market during the forecast period.

Interpretation

It seems North America isn't just leading in fast food consumption and reality TV shows, but also in athleisure wear. Meanwhile, the Asia Pacific region is sprinting towards the finish line with the fastest growth in the athleisure market. It's clear that sweatpants and sports bras are becoming the new power suit globally, proving that in the hustle and bustle of modern life, comfort and style are the ultimate winners.

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