Fueled by a billion-dollar surge in spending and deep emotional bonds with their animals, Indonesia's pet industry is not just growing—it's fundamentally transforming how the nation cares for its beloved companions.
Key Takeaways
- Indonesia's pet industry market size reached USD 1.45 billion in 2023, marking a 12.5% year-over-year growth driven by rising middle-class pet ownership.
- The pet food segment accounted for 45% of total pet industry revenue in Indonesia in 2023, totaling USD 652.5 million.
- Indonesia's pet care market is projected to grow at a CAGR of 11.8% from 2024 to 2028, reaching USD 2.3 billion by 2028.
- In 2023, 28% of Indonesian households owned at least one pet, totaling 25 million pet-owning households.
- Dogs are the most popular pets in Indonesia with 15.2 million owned in urban areas in 2023.
- Cat ownership in Indonesia reached 12.8 million cats in 2023, up 10% from 2022.
- Indonesia pet food market volume reached 450,000 tons in 2023.
- Dry pet food dominates with 72% market share in Indonesia's pet food sector in 2023.
- Premium pet food consumption grew 22% YoY to USD 250 million in Indonesia 2023.
- Pet grooming products market in Indonesia valued at USD 120 million in 2023.
- Shampoos and conditioners for pets: 45% of grooming market, USD 54 million Indonesia 2023.
- Pet brushes and combs sales: USD 28 million in Indonesia 2023.
- Indonesia pet industry expected to reach USD 3.2 billion by 2030 at 13% CAGR.
- E-commerce share in pet sales projected to hit 55% by 2028 in Indonesia.
- Sustainable pet products demand to grow 25% annually until 2027 Indonesia.
Indonesia's pet industry is booming with rapid growth and widespread pet ownership.
Industry Trends & Projections
- Indonesia pet industry expected to reach USD 3.2 billion by 2030 at 13% CAGR.
- E-commerce share in pet sales projected to hit 55% by 2028 in Indonesia.
- Sustainable pet products demand to grow 25% annually until 2027 Indonesia.
- Pet humanization trend: 68% of owners treat pets as family members in 2023 surveys.
- Tech integration (wearables) projected USD 150 million by 2027 Indonesia pet market.
- Vegan pet food market to expand at 28% CAGR to 2028 in Indonesia.
- Home delivery pet services to reach 40% market penetration by 2026 Indonesia.
- Pet obesity rates projected to rise to 25% by 2028 without interventions Indonesia.
- Local brand growth in pet food: from 45% to 65% share by 2030 Indonesia.
- Subscription models for pet products: 20% adoption by 2027 Indonesia.
- AI diagnostics in vet care: USD 50 million market by 2028 Indonesia.
- Eco-friendly packaging mandate impact: 30% cost rise but 40% consumer preference by 2025.
- Microchipping rates to reach 50% of dogs by 2030 in urban Indonesia.
- Personalized pet nutrition via apps: 15% market by 2027 Indonesia.
- Pet tourism (hotels for pets) to grow to USD 120 million by 2028 Indonesia.
- CBD pet products legalization potential: USD 80 million opportunity by 2027.
- Drone delivery for pet food trials: 5% logistics by 2030 Indonesia projection.
- Gender-neutral pet products trend: 35% sales growth projected 2024-2028.
- Mental health services for pets: emerging USD 30 million segment by 2028 Indonesia.
- Blockchain traceability in pet food: adopted by 20% premium brands by 2027.
- Elderly pet care specialization: 25% vet services by 2030 Indonesia.
- AR try-on for pet accessories: 10% e-com conversion boost projected Indonesia.
- Zero-waste pet stores: 500 outlets by 2028 forecast Indonesia.
- Pet influencer marketing spend: USD 40 million annually by 2027 Indonesia.
- Regenerative agriculture for pet food ingredients: 15% supply by 2030 Indonesia.
- Virtual pet reality experiences: USD 10 million niche by 2028 Indonesia.
Industry Trends & Projections Interpretation
Indonesia's pets are evolving from simple companions into high-maintenance, tech-savvy family members whose wellness trends and shopping carts—ranging from vegan diets and virtual reality to AI diagnostics and drone-delivered sustainable snacks—are fueling a multi-billion dollar industry where humanization meets hyper-consumption.
Market Size & Revenue
- Indonesia's pet industry market size reached USD 1.45 billion in 2023, marking a 12.5% year-over-year growth driven by rising middle-class pet ownership.
- The pet food segment accounted for 45% of total pet industry revenue in Indonesia in 2023, totaling USD 652.5 million.
- Indonesia's pet care market is projected to grow at a CAGR of 11.8% from 2024 to 2028, reaching USD 2.3 billion by 2028.
- In 2023, the overall pet products market in Indonesia generated USD 850 million in e-commerce sales alone.
- The veterinary services sub-sector within Indonesia's pet industry contributed USD 320 million to the economy in 2022.
- Indonesia pet industry exports grew by 18% in 2023, with pet food exports valued at USD 45 million.
- Total pet industry employment in Indonesia stood at 250,000 jobs in 2023, up 15% from 2020.
- The premium pet food segment in Indonesia saw revenues of USD 180 million in 2023, representing 28% of pet food market share.
- Indonesia's pet accessories market was valued at USD 280 million in 2023, with a 14% annual growth rate.
- In 2023, the pet grooming services market in Indonesia generated USD 95 million in revenue.
- Indonesia pet industry FDI inflows reached USD 120 million in 2023, primarily from Singapore and Japan.
- The total value of pet insurance premiums in Indonesia hit USD 25 million in 2023.
- Indonesia's aquatics pet market (fish and supplies) was worth USD 410 million in 2023.
- Pet boarding and daycare services in Indonesia generated USD 60 million in 2023 revenues.
- The reptile pet segment in Indonesia contributed USD 35 million to industry revenue in 2023.
- Indonesia pet tech market (apps and devices) reached USD 50 million in 2023 sales.
- Total pet retail sales in Indonesia were USD 1.1 billion in 2023, up 13% YoY.
- The bird pet supplies market in Indonesia was valued at USD 220 million in 2023.
- Indonesia's pet health supplements market hit USD 110 million in 2023.
- Pet toy sales in Indonesia totaled USD 75 million in 2023, with a 20% growth.
- The cat litter market in Indonesia generated USD 40 million in 2023 revenues.
- Indonesia pet apparel market was USD 55 million in 2023.
- Total pet industry taxes collected by Indonesian government: IDR 2.5 trillion in 2023.
- Pet waste management products sales in Indonesia: USD 30 million in 2023.
- Indonesia's small mammal pet market (rabbits, hamsters) valued at USD 65 million in 2023.
- Pet travel carrier sales in Indonesia reached USD 45 million in 2023.
- The pet water fountain market in Indonesia was USD 20 million in 2023.
- Indonesia pet camera sales generated USD 35 million in 2023.
- Total pet industry R&D spending in Indonesia: USD 80 million in 2023.
- Pet subscription box market in Indonesia hit USD 15 million in 2023 subscribers revenue.
Market Size & Revenue Interpretation
Indonesia's pet industry is being pampered into prosperity, where a 12.5% market growth means your dog's gourmet kibble, spa day, health insurance, and even his Instagram-worthy sweater are now serious economic drivers.
Pet Care Products & Services
- Pet grooming products market in Indonesia valued at USD 120 million in 2023.
- Shampoos and conditioners for pets: 45% of grooming market, USD 54 million Indonesia 2023.
- Pet brushes and combs sales: USD 28 million in Indonesia 2023.
- Nail clippers and grinders: USD 15 million market Indonesia 2023.
- Veterinary services visits: 45 million annually in Indonesia 2023.
- Pet vaccines administered: 32 million doses in Indonesia 2023.
- Flea and tick prevention products: USD 85 million sales Indonesia 2023.
- Pet dental care products: USD 40 million in Indonesia 2023.
- Mobile vet services: 1.2 million visits in urban Indonesia 2023.
- Pet spa services revenue: USD 75 million Indonesia 2023.
- Deworming treatments sold: 28 million units in Indonesia 2023.
- Ear and eye care drops: USD 22 million market Indonesia 2023.
- Pet first aid kits sales: USD 18 million Indonesia 2023.
- Training collars and leashes: USD 35 million sales 2023 Indonesia.
- Pet diapers and pads: USD 50 million in incontinence products Indonesia 2023.
- Joint health supplements for pets: USD 65 million Indonesia 2023.
- Skin care ointments sales: USD 30 million Indonesia pet market 2023.
- Telemedicine vet consultations: 5 million sessions in Indonesia 2023.
- Pet physiotherapy services: USD 20 million revenue Indonesia 2023.
- Grooming salon count: 4,500 operational in Indonesia 2023.
- Vet clinic numbers: 2,800 facilities across Indonesia in 2023.
- Pet probiotics market: USD 28 million sales Indonesia 2023.
- Wound care sprays: USD 12 million in pet products Indonesia 2023.
Pet Care Products & Services Interpretation
The sheer scale of Indonesia's pet industry reveals a nation not just owning pets, but enthusiastically curating a full, spa-and-clinic-equipped lifestyle for them, proving that a well-groomed, vaccinated, and diapered companion is now a serious business worth hundreds of millions.
Pet Food & Nutrition
- Indonesia pet food market volume reached 450,000 tons in 2023.
- Dry pet food dominates with 72% market share in Indonesia's pet food sector in 2023.
- Premium pet food consumption grew 22% YoY to USD 250 million in Indonesia 2023.
- Cat food sales in Indonesia: USD 320 million, representing 49% of total pet food in 2023.
- Dog food market volume: 280,000 tons consumed in Indonesia in 2023.
- Fish food sales: USD 180 million in Indonesia's aquatics pet food market 2023.
- Organic pet food market in Indonesia: USD 45 million, up 30% in 2023.
- Wet pet food segment: 18% market share, USD 115 million in Indonesia 2023.
- Bird seed and feed sales: USD 90 million in Indonesia 2023.
- Grain-free pet food penetration: 12% of dog food sales in Indonesia 2023.
- Puppy food market: USD 60 million, with 15% growth in Indonesia 2023.
- Senior pet food sales: USD 40 million in Indonesia's market 2023.
- Hypoallergenic pet food: USD 35 million sales in Indonesia 2023.
- Raw/fresh pet food trend: 8% market share growth to USD 55 million in 2023 Indonesia.
- Insect-based pet food sales: USD 12 million emerging in Indonesia 2023.
- Plant-based pet food market: USD 20 million in vegan trends Indonesia 2023.
- Treats and snacks pet food subcategory: USD 140 million in Indonesia 2023.
- Functional pet food (with probiotics): USD 75 million sales Indonesia 2023.
- Imported pet food share: 65% of premium segment in Indonesia 2023.
- Local pet food brands market share: 55% in mass segment Indonesia 2023.
- E-commerce pet food sales: 40% of total, USD 260 million Indonesia 2023.
- Pet food average price per kg for dogs: IDR 45,000 in Indonesia 2023.
- Nutritional supplement additives in pet food: used by 35% of owners Indonesia 2023.
- Rabbit food sales: USD 25 million in Indonesia pet food market 2023.
- Reptile-specific diets sales: USD 15 million Indonesia 2023.
Pet Food & Nutrition Interpretation
Indonesia's pet owners are clearly trading up, with dry kibble still ruling the bowl, cats slightly edging out dogs in a USD 320 million food fight, and everyone from finicky felines to senior pups getting their own gourmet, functional, and even insect-based menu options, proving that the nation's love for its pets is not just growing—it’s getting seriously sophisticated.
Pet Population & Ownership
- In 2023, 28% of Indonesian households owned at least one pet, totaling 25 million pet-owning households.
- Dogs are the most popular pets in Indonesia with 15.2 million owned in urban areas in 2023.
- Cat ownership in Indonesia reached 12.8 million cats in 2023, up 10% from 2022.
- Ornamental fish ownership: 450 million fish kept in 8 million Indonesian households in 2023.
- Bird ownership totals 75 million birds in Indonesia as pets in 2023.
- 4.5 million rabbits owned as pets in Indonesia in 2023, primarily in Java.
- Hamster ownership: 2.1 million hamsters in Indonesian homes in 2023.
- Reptile pets: 1.2 million owned in Indonesia in 2023, with snakes leading at 450,000.
- Urban pet ownership rate in Jakarta: 35% of households in 2023.
- Rural pet ownership in Indonesia: 22% of households own dogs primarily for guarding in 2023.
- Millennial pet ownership in Indonesia: 42% of 25-40 year olds own pets in 2023.
- Single-person households pet ownership rate: 55% in major Indonesian cities in 2023.
- Female pet owners outnumber males 52% to 48% in Indonesia in 2023 surveys.
- Average number of pets per owning household in Indonesia: 1.8 in 2023.
- Pet ownership among high-income households (>IDR 20M/month): 68% in 2023.
- Growth in cat ownership in Sumatra: 15% increase to 3.2 million cats in 2023.
- Dog ownership in Bali: 850,000 dogs registered as pets in 2023.
- Exotic pet ownership (e.g., hedgehogs): 150,000 in Indonesia in 2023.
- Pet ferret population: 80,000 owned in urban Indonesia in 2023.
- Multi-pet households: 28% of pet owners have 2+ pets in Indonesia 2023.
- Senior citizens (60+) pet ownership rate: 19% in Indonesia 2023.
- Student pet ownership (18-24): 31% own small pets like fish or birds in 2023.
- Pet ownership in Surabaya: 1.2 million pets across 450,000 households in 2023.
- Adoption rates: 25% of new pets in Indonesia were adopted in 2023.
- Purebred dog ownership: 3.5 million in Indonesia in 2023.
- Mixed-breed cat population: 9.8 million in Indonesian homes 2023.
- Indoor pet keeping rate: 65% of urban dog owners keep pets indoors in 2023.
Pet Population & Ownership Interpretation
From Bali’s purebred pooches to Sumatra’s soaring cat cuddle puddles, Indonesia is a nation in the grip of a serious, multi-species love affair, proving that whether for companionship, status, or a finned friend in a bowl, a quarter of households have firmly decided that a house is not a home without something to feed, name, and occasionally clean up after.
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