GITNUXREPORT 2026

Indonesia Events Industry Statistics

Indonesia's events industry boomed in 2023, achieving strong post-pandemic recovery and significant economic growth.

Min-ji Park

Research Analyst focused on sustainability and consumer trends.

First published: Feb 13, 2026

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Statistic 1

Total attendance at events reached 50 million in 2023, 20% international.

Statistic 2

Average event attendance: 400 people, with peaks at 100,000 for festivals.

Statistic 3

International visitors to MICE events: 1.5 million in 2023.

Statistic 4

Domestic travel for events: 15 million trips.

Statistic 5

Youth participation (18-24) in events: 35% of total attendees.

Statistic 6

Corporate attendees numbered 10 million across incentives and conferences.

Statistic 7

Festival-goers spent average IDR 2.5 million per person.

Statistic 8

Online event viewers: 20 million unique logins.

Statistic 9

Bali events drew 5 million local and 1 million foreign attendees.

Statistic 10

Jakarta conference attendance: 12 million person-days.

Statistic 11

Wedding guest average: 500 per event, totaling 125 million guests.

Statistic 12

Repeat attendees loyalty rate: 60% for major events.

Statistic 13

Gen Z made up 25% of music festival crowds.

Statistic 14

Trade show booth visitors averaged 5,000 per day per event.

Statistic 15

Sports event spectators: 8 million live attendees.

Statistic 16

Cultural event participation rate: 40% of urban population.

Statistic 17

Hybrid event engagement: 70% retention rate vs 50% in-person only.

Statistic 18

Sustainability-focused events saw 30% higher attendance.

Statistic 19

Total person-hours at events: 500 million in 2023.

Statistic 20

Online participation from rural areas: 5 million.

Statistic 21

VIP ticketing premium: 10% of sales.

Statistic 22

Family attendance at festivals: 40%.

Statistic 23

Peak season (Q4) attendance doubled.

Statistic 24

Social media shares from events: 50 million posts.

Statistic 25

Group bookings for events: 60% of tickets.

Statistic 26

Elderly participation up 15% in cultural events.

Statistic 27

Student discounts boosted youth attendance 25%.

Statistic 28

No-show rate dropped to 5% with reminders.

Statistic 29

Multi-day events retention: 80% day 2 attendance.

Statistic 30

Regional events attendance: 20 million.

Statistic 31

Metaverse hybrid drew 100k virtual Indonesians.

Statistic 32

Events industry employed 1.2 million direct workers in 2023, with 5% growth.

Statistic 33

Indirect jobs supported by events reached 3.5 million, contributing IDR 50 trillion.

Statistic 34

Average salary in events sector was IDR 8 million/month in urban areas.

Statistic 35

60% of workforce is aged 25-35, with high demand for digital skills.

Statistic 36

Events generated IDR 120 trillion in tourism revenue spillover.

Statistic 37

SME involvement in events supply chain supported 500,000 businesses.

Statistic 38

Tax revenue from events industry hit IDR 15 trillion in 2023.

Statistic 39

Hotel sector saw 25% occupancy boost from events.

Statistic 40

Transportation revenue from events attendees: IDR 10 trillion.

Statistic 41

F&B sector earned IDR 30 trillion from event catering.

Statistic 42

Events created 200,000 new jobs in creative subsectors.

Statistic 43

Female workforce participation in events: 45%, up 10% YoY.

Statistic 44

Freelance event staff numbered 400,000, 30% of total workforce.

Statistic 45

Training programs certified 50,000 event professionals in 2023.

Statistic 46

Venue staff employment grew 15% to 150,000.

Statistic 47

AV tech jobs surged 40% due to hybrid events.

Statistic 48

Economic multiplier effect of events: 2.8x per IDR spent.

Statistic 49

Local supplier contracts worth IDR 40 trillion.

Statistic 50

Total events staff turnover rate: 20%.

Statistic 51

Events boosted retail sales by IDR 25 trillion.

Statistic 52

Aviation sector jobs from events: 50,000.

Statistic 53

Event planners certification holders: 20,000.

Statistic 54

Gig economy platforms supplied 100k workers.

Statistic 55

Rural events created 100k seasonal jobs.

Statistic 56

Export promotion events generated USD 2 billion deals.

Statistic 57

Venue rental revenue: IDR 40 trillion.

Statistic 58

Decorator and floral jobs: 80,000 employed.

Statistic 59

Security personnel for events: 200k shifts filled.

Statistic 60

Conferences and exhibitions segment grew 14% YoY in 2023, reaching IDR 60 trillion.

Statistic 61

Wedding events in Indonesia numbered 250,000 in 2023, with average spend IDR 500 million per event.

Statistic 62

Music festivals like Java Jazz attracted 150,000 attendees in 2023, generating IDR 2 billion.

Statistic 63

Corporate incentives events increased by 20% in 2023, totaling 5,000 events.

Statistic 64

Trade shows and exhibitions covered 1.2 million sqm in 2023 across major cities.

Statistic 65

Sports events, including marathons, saw 30% growth with 500 major events in 2023.

Statistic 66

Cultural festivals like Bali Arts Festival drew 1 million visitors in 2023.

Statistic 67

Virtual events segment expanded to 15,000 events, 12% of total.

Statistic 68

Government-sponsored events totaled 2,500, focusing on national holidays.

Statistic 69

Fashion and lifestyle events grew 22%, with Jakarta Fashion Week impacting IDR 1.5 trillion.

Statistic 70

Live music concerts numbered 1,200 in 2023, up 25% from 2022.

Statistic 71

Food and beverage festivals attracted 3 million attendees across 50 events.

Statistic 72

Wedding planners handled 70% of events digitally in 2023.

Statistic 73

MICE events in hotels occupied 40% room nights in 2023.

Statistic 74

E-sports tournaments grew to 100 events with 500,000 participants.

Statistic 75

Religious events like Hajj preparations involved 10,000 local events.

Statistic 76

Art exhibitions totaled 800, drawing 2.5 million visitors.

Statistic 77

Charity galas raised IDR 1 trillion through 300 events.

Statistic 78

Automotive expos covered 200,000 sqm with 1 million attendees.

Statistic 79

Tech conferences like Tech in Asia drew 20,000 participants.

Statistic 80

Corporate gala dinners totaled 3,000 events.

Statistic 81

Product launches numbered 1,500 with tech focus.

Statistic 82

Comedy shows and stand-up events: 500, 1 million tickets sold.

Statistic 83

Book fairs like Jakarta Fair attracted 4 million visitors.

Statistic 84

Health and wellness retreats: 200 events, 100k participants.

Statistic 85

Film festivals screened 300 films to 500k attendees.

Statistic 86

Agri-expos for farmers: 150 events.

Statistic 87

Luxury brand activations: 400 pop-ups.

Statistic 88

Marathon races: 100 major ones, 200k runners.

Statistic 89

Parenting expos drew 300k families.

Statistic 90

In 2023, the Indonesia events industry market size reached IDR 150 trillion, marking a 12% year-on-year growth driven by post-pandemic recovery.

Statistic 91

The projected CAGR for Indonesia's MICE (Meetings, Incentives, Conferences, Exhibitions) sector from 2024-2028 is 8.5%, fueled by infrastructure improvements.

Statistic 92

Events industry contributed 2.5% to Indonesia's GDP in 2022, with total revenue of USD 10.5 billion.

Statistic 93

Jakarta alone hosted 45% of national events in 2023, generating IDR 67.5 trillion in economic value.

Statistic 94

Bali's events sector grew by 18% in 2023, attracting 2.2 million international attendees.

Statistic 95

Total number of events held in Indonesia in 2023 was 125,000, up 15% from 2022.

Statistic 96

Online-hybrid events accounted for 25% of total events in 2023, boosting accessibility.

Statistic 97

Government investment in events infrastructure reached IDR 5 trillion in 2023.

Statistic 98

Events industry recovery post-COVID hit 95% of pre-pandemic levels by Q4 2023.

Statistic 99

Projected market size for 2025 is IDR 200 trillion with 10% CAGR.

Statistic 100

In 2023, Indonesia's events industry saw a 15% increase in digital ticketing adoption.

Statistic 101

The MICE segment alone projected to hit USD 5 billion by 2025.

Statistic 102

Total exhibition space expanded to 2 million sqm nationwide.

Statistic 103

Post-COVID, events ROI improved to 4.5:1 average.

Statistic 104

Foreign direct investment in events venues: USD 500 million.

Statistic 105

Surabaya events market grew 10% to IDR 20 trillion.

Statistic 106

Medan hosted 8,000 events, up 12%.

Statistic 107

Hybrid model stabilized at 30% of total events.

Statistic 108

Insurance claims for events dropped 50% post-recovery.

Statistic 109

Venture capital in event tech startups: IDR 2 trillion.

Statistic 110

Tech adoption in events: 65% use VR/AR for engagement.

Statistic 111

Sustainability initiatives adopted by 75% of major events.

Statistic 112

AI-powered personalization increased attendance by 20%.

Statistic 113

Contactless payments used in 90% of events.

Statistic 114

NFT ticketing piloted in 50 events, reducing fraud by 40%.

Statistic 115

Metaverse events hosted 100 virtual gatherings with 500k users.

Statistic 116

Data analytics tools implemented by 55% of organizers.

Statistic 117

Eco-friendly venues demand up 35%.

Statistic 118

Live streaming quality improved with 5G, reaching 80% coverage.

Statistic 119

Post-event NPS scores averaged 85/100.

Statistic 120

Blockchain for supply chain in 20% of large events.

Statistic 121

Inclusive events for disabled: 40% increase.

Statistic 122

Drone shows featured in 100 festivals.

Statistic 123

Mobile apps for events used by 70% attendees.

Statistic 124

Carbon offset programs joined by 60% organizers.

Statistic 125

Gamification boosted engagement by 25%.

Statistic 126

Phygital experiences in 45% of conferences.

Statistic 127

Influencer marketing ROI: 5:1 in events.

Statistic 128

Voice tech assistants in venues: 30% adoption.

Statistic 129

Predictive analytics for crowd management: 50% usage.

Statistic 130

AR filters used by 40% at interactive events.

Statistic 131

Biometric check-ins in 25% premium events.

Statistic 132

Robot bartenders at 50 high-end events.

Statistic 133

Hologram performers in 20 concerts.

Statistic 134

IoT for venue management: 60% adoption.

Statistic 135

Chatbots handled 70% inquiries pre-event.

Statistic 136

LED immersive walls in 30% exhibitions.

Statistic 137

Predictive weather tech avoided 10% cancellations.

Statistic 138

Zero-waste events: 200 certified.

1/138

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Exploding with renewed energy and a staggering IDR 150 trillion market size, Indonesia's events industry has not only recovered but is now powering ahead as a major economic force, creating millions of jobs and captivating audiences both at home and abroad.

Key Takeaways

In 2023, the Indonesia events industry market size reached IDR 150 trillion, marking a 12% year-on-year growth driven by post-pandemic recovery.
The projected CAGR for Indonesia's MICE (Meetings, Incentives, Conferences, Exhibitions) sector from 2024-2028 is 8.5%, fueled by infrastructure improvements.
Events industry contributed 2.5% to Indonesia's GDP in 2022, with total revenue of USD 10.5 billion.
Conferences and exhibitions segment grew 14% YoY in 2023, reaching IDR 60 trillion.
Wedding events in Indonesia numbered 250,000 in 2023, with average spend IDR 500 million per event.
Music festivals like Java Jazz attracted 150,000 attendees in 2023, generating IDR 2 billion.
Events industry employed 1.2 million direct workers in 2023, with 5% growth.
Indirect jobs supported by events reached 3.5 million, contributing IDR 50 trillion.
Average salary in events sector was IDR 8 million/month in urban areas.
Total attendance at events reached 50 million in 2023, 20% international.
Average event attendance: 400 people, with peaks at 100,000 for festivals.
International visitors to MICE events: 1.5 million in 2023.
Tech adoption in events: 65% use VR/AR for engagement.
Sustainability initiatives adopted by 75% of major events.
AI-powered personalization increased attendance by 20%.

Indonesia's events industry boomed in 2023, achieving strong post-pandemic recovery and significant economic growth.

Attendance & Participation

Total attendance at events reached 50 million in 2023, 20% international.
Average event attendance: 400 people, with peaks at 100,000 for festivals.
International visitors to MICE events: 1.5 million in 2023.
Domestic travel for events: 15 million trips.
Youth participation (18-24) in events: 35% of total attendees.
Corporate attendees numbered 10 million across incentives and conferences.
Festival-goers spent average IDR 2.5 million per person.
Online event viewers: 20 million unique logins.
Bali events drew 5 million local and 1 million foreign attendees.
Jakarta conference attendance: 12 million person-days.
Wedding guest average: 500 per event, totaling 125 million guests.
Repeat attendees loyalty rate: 60% for major events.
Gen Z made up 25% of music festival crowds.
Trade show booth visitors averaged 5,000 per day per event.
Sports event spectators: 8 million live attendees.
Cultural event participation rate: 40% of urban population.
Hybrid event engagement: 70% retention rate vs 50% in-person only.
Sustainability-focused events saw 30% higher attendance.
Total person-hours at events: 500 million in 2023.
Online participation from rural areas: 5 million.
VIP ticketing premium: 10% of sales.
Family attendance at festivals: 40%.
Peak season (Q4) attendance doubled.
Social media shares from events: 50 million posts.
Group bookings for events: 60% of tickets.
Elderly participation up 15% in cultural events.
Student discounts boosted youth attendance 25%.
No-show rate dropped to 5% with reminders.
Multi-day events retention: 80% day 2 attendance.
Regional events attendance: 20 million.
Metaverse hybrid drew 100k virtual Indonesians.

Attendance & Participation Interpretation

While Indonesia's event industry is busy hosting half the nation, from intimate conferences to grand festivals that feel like entire cities celebrating, it's also proving that a hybrid, sustainable, and increasingly loyal audience is the real headliner, ensuring the show goes on both online and off with remarkable energy.

Employment & Economic Impact

Events industry employed 1.2 million direct workers in 2023, with 5% growth.
Indirect jobs supported by events reached 3.5 million, contributing IDR 50 trillion.
Average salary in events sector was IDR 8 million/month in urban areas.
60% of workforce is aged 25-35, with high demand for digital skills.
Events generated IDR 120 trillion in tourism revenue spillover.
SME involvement in events supply chain supported 500,000 businesses.
Tax revenue from events industry hit IDR 15 trillion in 2023.
Hotel sector saw 25% occupancy boost from events.
Transportation revenue from events attendees: IDR 10 trillion.
F&B sector earned IDR 30 trillion from event catering.
Events created 200,000 new jobs in creative subsectors.
Female workforce participation in events: 45%, up 10% YoY.
Freelance event staff numbered 400,000, 30% of total workforce.
Training programs certified 50,000 event professionals in 2023.
Venue staff employment grew 15% to 150,000.
AV tech jobs surged 40% due to hybrid events.
Economic multiplier effect of events: 2.8x per IDR spent.
Local supplier contracts worth IDR 40 trillion.
Total events staff turnover rate: 20%.
Events boosted retail sales by IDR 25 trillion.
Aviation sector jobs from events: 50,000.
Event planners certification holders: 20,000.
Gig economy platforms supplied 100k workers.
Rural events created 100k seasonal jobs.
Export promotion events generated USD 2 billion deals.
Venue rental revenue: IDR 40 trillion.
Decorator and floral jobs: 80,000 employed.
Security personnel for events: 200k shifts filled.

Employment & Economic Impact Interpretation

Indonesia's events industry is a powerhouse, quietly employing a city's worth of people, turning hotel pillows and taxi meters into economic indicators, and proving that the real magic isn't just on stage but in the millions of paychecks, from the AV tech to the florist, that its spotlights help to fund.

Event Types & Segments

Conferences and exhibitions segment grew 14% YoY in 2023, reaching IDR 60 trillion.
Wedding events in Indonesia numbered 250,000 in 2023, with average spend IDR 500 million per event.
Music festivals like Java Jazz attracted 150,000 attendees in 2023, generating IDR 2 billion.
Corporate incentives events increased by 20% in 2023, totaling 5,000 events.
Trade shows and exhibitions covered 1.2 million sqm in 2023 across major cities.
Sports events, including marathons, saw 30% growth with 500 major events in 2023.
Cultural festivals like Bali Arts Festival drew 1 million visitors in 2023.
Virtual events segment expanded to 15,000 events, 12% of total.
Government-sponsored events totaled 2,500, focusing on national holidays.
Fashion and lifestyle events grew 22%, with Jakarta Fashion Week impacting IDR 1.5 trillion.
Live music concerts numbered 1,200 in 2023, up 25% from 2022.
Food and beverage festivals attracted 3 million attendees across 50 events.
Wedding planners handled 70% of events digitally in 2023.
MICE events in hotels occupied 40% room nights in 2023.
E-sports tournaments grew to 100 events with 500,000 participants.
Religious events like Hajj preparations involved 10,000 local events.
Art exhibitions totaled 800, drawing 2.5 million visitors.
Charity galas raised IDR 1 trillion through 300 events.
Automotive expos covered 200,000 sqm with 1 million attendees.
Tech conferences like Tech in Asia drew 20,000 participants.
Corporate gala dinners totaled 3,000 events.
Product launches numbered 1,500 with tech focus.
Comedy shows and stand-up events: 500, 1 million tickets sold.
Book fairs like Jakarta Fair attracted 4 million visitors.
Health and wellness retreats: 200 events, 100k participants.
Film festivals screened 300 films to 500k attendees.
Agri-expos for farmers: 150 events.
Luxury brand activations: 400 pop-ups.
Marathon races: 100 major ones, 200k runners.
Parenting expos drew 300k families.

Event Types & Segments Interpretation

While love fuels a sixty-trillion-rupiah industry, from the sacred chaos of weddings to the branded buzz of tech conferences, Indonesia's events sector is clearly open for business and roaring back with a digital twist.

Market Size & Growth

In 2023, the Indonesia events industry market size reached IDR 150 trillion, marking a 12% year-on-year growth driven by post-pandemic recovery.
The projected CAGR for Indonesia's MICE (Meetings, Incentives, Conferences, Exhibitions) sector from 2024-2028 is 8.5%, fueled by infrastructure improvements.
Events industry contributed 2.5% to Indonesia's GDP in 2022, with total revenue of USD 10.5 billion.
Jakarta alone hosted 45% of national events in 2023, generating IDR 67.5 trillion in economic value.
Bali's events sector grew by 18% in 2023, attracting 2.2 million international attendees.
Total number of events held in Indonesia in 2023 was 125,000, up 15% from 2022.
Online-hybrid events accounted for 25% of total events in 2023, boosting accessibility.
Government investment in events infrastructure reached IDR 5 trillion in 2023.
Events industry recovery post-COVID hit 95% of pre-pandemic levels by Q4 2023.
Projected market size for 2025 is IDR 200 trillion with 10% CAGR.
In 2023, Indonesia's events industry saw a 15% increase in digital ticketing adoption.
The MICE segment alone projected to hit USD 5 billion by 2025.
Total exhibition space expanded to 2 million sqm nationwide.
Post-COVID, events ROI improved to 4.5:1 average.
Foreign direct investment in events venues: USD 500 million.
Surabaya events market grew 10% to IDR 20 trillion.
Medan hosted 8,000 events, up 12%.
Hybrid model stabilized at 30% of total events.
Insurance claims for events dropped 50% post-recovery.
Venture capital in event tech startups: IDR 2 trillion.

Market Size & Growth Interpretation

Despite roaring back to 95% of pre-pandemic levels and throwing a party worth IDR 150 trillion, Indonesia's events industry is soberly building a future-proofed stage, where every new convention center and digital ticket is a calculated bet on an 8.5% growth encore.

Trends & Technology

Tech adoption in events: 65% use VR/AR for engagement.
Sustainability initiatives adopted by 75% of major events.
AI-powered personalization increased attendance by 20%.
Contactless payments used in 90% of events.
NFT ticketing piloted in 50 events, reducing fraud by 40%.
Metaverse events hosted 100 virtual gatherings with 500k users.
Data analytics tools implemented by 55% of organizers.
Eco-friendly venues demand up 35%.
Live streaming quality improved with 5G, reaching 80% coverage.
Post-event NPS scores averaged 85/100.
Blockchain for supply chain in 20% of large events.
Inclusive events for disabled: 40% increase.
Drone shows featured in 100 festivals.
Mobile apps for events used by 70% attendees.
Carbon offset programs joined by 60% organizers.
Gamification boosted engagement by 25%.
Phygital experiences in 45% of conferences.
Influencer marketing ROI: 5:1 in events.
Voice tech assistants in venues: 30% adoption.
Predictive analytics for crowd management: 50% usage.
AR filters used by 40% at interactive events.
Biometric check-ins in 25% premium events.
Robot bartenders at 50 high-end events.
Hologram performers in 20 concerts.
IoT for venue management: 60% adoption.
Chatbots handled 70% inquiries pre-event.
LED immersive walls in 30% exhibitions.
Predictive weather tech avoided 10% cancellations.
Zero-waste events: 200 certified.

Trends & Technology Interpretation

It appears the events industry has decided to save the planet and embrace the future simultaneously, swapping paper tickets for NFTs and plastic cups for carbon offsets, all while ensuring your virtual avatar can enjoy a contactless drink served by a robot bartender in the metaverse.

Sources & References

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