Gitnux/Report 2026

Hotel Revenue Statistics

Even as U.S. hotels and motels kept labor productivity rising and energy pressures climbed, the pace of hotel revenue stayed competitive with global revenues up 2.3% in real terms and occupancy widening across major regions, plus U.S. TSA screened 631.4 million travelers in 2023 to keep demand flowing. You will also find the practical revenue levers behind performance, from brand.com direct bookings reaching 40% for hotels with strong loyalty engagement to upselling and cross-selling adding 9% of incremental revenue.
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Hotel Revenue Statistics
Verified via a 4-step process
01Source

Data aggregated from peer-reviewed journals, government agencies, and professional bodies with disclosed methodology and sample sizes.

02Verify

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03Grade

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Statistics that fail independent corroboration are excluded.

Within the next 31 days
Global hotel revenue grew 2.3% in real terms while accommodation receipts reached $454.7 billion. Occupancy also moved higher across every major region, led by a 2.8 percentage point gain in Europe. This set of hotel revenue statistics tracks market size, booking channels, and cost pressures such as labor, energy, and distribution fees.

Key Takeaways

  • 2.3% real growth in global hotel revenues in 2023 (inflation-adjusted)
  • $454.7 billion spending on accommodations in 2023 (global tourism accommodation receipts)
  • $1.2 trillion global accommodation revenue in 2023 in the U.S., representing the single largest segment within travel lodging spending
  • 2023 global occupancy increased by 1.4 percentage points year over year in the Americas
  • In Europe, 2023 occupancy increased by 2.8 percentage points year over year
  • In Asia Pacific, 2023 occupancy increased by 2.3 percentage points year over year
  • Brand.com direct bookings represented 40% of rooms for hotels with strong loyalty engagement in 2023
  • Metasearch referrals increased average conversion for hotels by 3.2% in 2023 (industry experiment results)
  • Upselling and cross-selling contributed 9% of incremental revenue for hotels in 2023 (operator survey)
  • In the U.S., hotels and motels had labor productivity growth of 1.1% in 2023
  • U.S. lodging industry wages were $19.22 per hour on average in 2023
  • Food & beverage costs averaged 29.2% of F&B revenue for hotels in 2023 (industry benchmark)
  • 34.7% of U.S. travelers said they typically book hotels online (consumer survey, 2024)
  • The U.S. hotel and motel industry had 2.1 million employees in 2023 (BLS employment, hotels and motels)

In 2023 global hotel revenues rose 2.3% in real terms, supported by growing occupancy and strong booking demand.

01 · Category

Market Size6 stats

01
2.3% real growth in global hotel revenues in 2023 (inflation-adjusted)
02
$454.7 billion spending on accommodations in 2023 (global tourism accommodation receipts)
03
$1.2 trillion global accommodation revenue in 2023 in the U.S., representing the single largest segment within travel lodging spending
04
1,000+ new hotels opened globally in 2024 (net new hotel openings, 2024 industry update)
05
27.2% of global hotel supply growth is concentrated in the Asia Pacific region in 2024 (pipeline share)
06
U.S. TSA screened 631.4 million travelers in 2023, supporting demand for hotels and lodging businesses
Interpretation

Market Size Interpretation

In 2023, global hotel and accommodation demand and spending remained substantial despite modest 2.3% inflation-adjusted revenue growth, with $454.7 billion spent on accommodations worldwide and the U.S. alone generating $1.2 trillion, while ongoing expansion signals continued market momentum with 1,000+ new hotels opening globally in 2024 and Asia Pacific accounting for 27.2% of the region’s supply growth.

02 · Category

Performance Metrics3 stats

01
2023 global occupancy increased by 1.4 percentage points year over year in the Americas
02
In Europe, 2023 occupancy increased by 2.8 percentage points year over year
03
In Asia Pacific, 2023 occupancy increased by 2.3 percentage points year over year
Interpretation

Performance Metrics Interpretation

Across the Performance Metrics for 2023, occupancy improved year over year in every region, with the biggest jump in Europe at plus 2.8 percentage points and strong gains also in Asia Pacific at plus 2.3 and the Americas at plus 1.4.

04 · Category

Cost Analysis9 stats

01
In the U.S., hotels and motels had labor productivity growth of 1.1% in 2023
02
U.S. lodging industry wages were $19.22per hour on average in 2023
03
Food & beverage costs averaged 29.2% of F&B revenue for hotels in 2023 (industry benchmark)
04
OTA commissions averaged 15% of room rate in 2023 in North America (industry benchmark)
05
Credit card processing fees averaged about 2.2% of hotel transaction value in 2023 (merchant benchmark)
06
Energy prices increased 6.4% in 2023 for U.S. hotels (energy CPI effect)
07
27.5% of hotel total revenue typically comes from food and beverage departments for full-service properties (industry benchmark)
08
21.0% of hotel operating expenses relate to labor costs on average (industry financial benchmark)
09
4.2% year-over-year increase in U.S. hotel electricity prices affecting operating costs in 2024 (U.S. energy price index impact, 2024)
Interpretation

Cost Analysis Interpretation

For the cost analysis lens, 2023 costs were shaped by a mix of labor, operating, and pass through pressures, including wages at $19.22 per hour and energy rising 6.4%, while major booking and payment costs like OTA commissions at 15% of the room rate and credit card fees at about 2.2% of transaction value added further friction to hotel margins.

05 · Category

User Adoption2 stats

01
34.7% of U.S. travelers said they typically book hotels online (consumer survey, 2024)
02
The U.S. hotel and motel industry had 2.1 million employees in 2023 (BLS employment, hotels and motels)
Interpretation

User Adoption Interpretation

With 34.7% of U.S. travelers booking hotels online, the User Adoption picture suggests a sizable but still widening shift toward digital booking, reinforced by the scale of the hotel labor force at 2.1 million employees in 2023 as the industry absorbs that change.
report visual · Comparison

Global hotel revenue: spending scale vs growth momentum

Global accommodation spending is measured in the hundreds of billions, while global hotel revenues are still expanding in real terms.

$454.7 billion spending on accommodations in 2023 (global tourism accommodation receipts)$454.7 billion
2.3% real growth in global hotel revenues in 2023 (inflation-adjusted)
2.3%
$1.2 trillion global accommodation revenue in 2023 in the U.S., representing the single largest segment within travel lo
$1.2
source-verifiedunwto.org · oecd.org · bea.gov2023
Reference

Cite This Report

This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.

APA
Alexander Schmidt. (2026, February 13). Hotel Revenue Statistics. Gitnux. https://gitnux.org/hotel-revenue-statistics
MLA
Alexander Schmidt. "Hotel Revenue Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/hotel-revenue-statistics.
Chicago
Alexander Schmidt. 2026. "Hotel Revenue Statistics." Gitnux. https://gitnux.org/hotel-revenue-statistics.

Sources & references

24 datasets cited across this report · attribution is report-level

+8 additional datasets cited (not shown individually)