GITNUXREPORT 2025

Hotel Industry Statistics

Global hotel industry valued at $566 billion, driven by digital and luxury growth.

Jannik Lindner

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Key Statistics

Statistic 1

Approximately 68% of travelers prefer boutique hotels over traditional chains

Statistic 2

Hotel cancellations rose by 30% during the COVID-19 pandemic, with many cancellations happening within 24 hours of booking

Statistic 3

About 25% of hotel bookings are made less than 24 hours before check-in, indicating a high last-minute booking trend

Statistic 4

The percentage of hotels offering eco-friendly or sustainable options increased by 20% from 2019 to 2023

Statistic 5

Approximately 45% of travelers will choose a hotel based on its sustainability practices

Statistic 6

The average age of hotel guests worldwide is 39 years old, indicating a relatively young traveler demographic

Statistic 7

The percentage of hotels offering vegan and vegetarian menu options increased by 15% in the last five years

Statistic 8

The number of hotel room nights booked via mobile apps increased by 50% from 2019 to 2022

Statistic 9

The majority of hotel guests (about 60%) prefer in-room Wi-Fi over other amenities

Statistic 10

Guests prioritize cleanliness and hygiene, with 85% rating it as a top factor when choosing hotels in 2023

Statistic 11

The number of hotels operating 24/7 increased by 15% from 2019 to 2023, driven by demand for convenience and safety

Statistic 12

The global popularity of themed hotels increased by 18% in 2022, appealing to niche markets and unique experiences

Statistic 13

The number of curated boutique hotels grew by 12% globally between 2020 and 2022, reflecting consumer preferences for personalized experiences

Statistic 14

The percentage of hotels with allergy-friendly rooms increased by 25% from 2019 to 2023, catering to health-conscious guests

Statistic 15

The global hotel industry was valued at approximately $566 billion in 2022

Statistic 16

The hotel industry accounts for about 1% of global GDP

Statistic 17

The Asia-Pacific region dominates the hotel industry with about 35% of global hotel rooms

Statistic 18

The hotel industry employs over 200 million people worldwide

Statistic 19

The luxury hotel segment is expected to grow at a CAGR of 5% from 2023 to 2028

Statistic 20

The number of hotel rooms globally is estimated at over 17 million as of 2023

Statistic 21

Millennials account for over 30% of hotel bookings globally

Statistic 22

Online bookings for hotels make up approximately 75% of total reservations in 2023

Statistic 23

The hotel industry’s global revenue is projected to reach $700 billion by 2025

Statistic 24

The Asia-Pacific region's hotel market is expected to grow at a CAGR of 6% through 2027

Statistic 25

The global Airbnb market share was approximately 7% of total hotel bookings in 2022

Statistic 26

The global smart hotel market size was valued at $4.4 billion in 2021 and is expected to reach $16 billion by 2027

Statistic 27

The hotel industry lost over $50 billion worldwide in revenue during the COVID-19 pandemic in 2020

Statistic 28

The global hotel industry’s digital booking share increased by 15% from 2019 to 2022

Statistic 29

The average daily spend per tourist in hotel accommodation was $150 globally in 2022

Statistic 30

The global corporate travel management market was valued at $312 billion in 2022 and is expected to grow at a CAGR of 4% through 2030

Statistic 31

The number of international tourist arrivals reached 1.4 billion in 2022, boosting hotel demand globally

Statistic 32

Hotel revenue from food and beverage services accounts for roughly 30% of total hotel revenue

Statistic 33

The hotel loyalty program enrollment grew by 8% globally in 2022, reaching over 2 billion members

Statistic 34

The total number of bed nights sold globally in 2022 was estimated at over 4 billion

Statistic 35

Hotel booking platforms are projected to capture over 85% of global hotel bookings by 2024

Statistic 36

The global hotel spa industry revenue was valued at $4 billion in 2022, with an annual growth rate of 4%

Statistic 37

The average tourist spends approximately $250 per day on hotel and related services in Oceania

Statistic 38

The Asia-Pacific luxury hotel segment saw a revenue increase of 10% in 2022

Statistic 39

The total number of hotel chains worldwide exceeds 60,000 as of 2023

Statistic 40

The average cost of developing a new hotel globally is approximately $10 million

Statistic 41

Hotel room key revenues from electronic lock sales are projected to reach $2 billion by 2025

Statistic 42

The global market for hotel room automation systems is valued at $1.5 billion in 2023 and growing

Statistic 43

The average cost per night for a hotel stay in major cities worldwide ranges from $150 to $400, depending on location and star rating

Statistic 44

The hospitality industry’s focus on wellness tourism contributed to a 7% annual growth rate in 2022, with revenues reaching $639 billion worldwide

Statistic 45

The average daily rate (ADR) for hotels worldwide was $130 in 2022

Statistic 46

The hotel occupancy rate in the United States was approximately 62% in 2022

Statistic 47

The global hotel occupancy rate was projected to reach 66% in 2023

Statistic 48

In 2022, the revenue per available room (RevPAR) worldwide was approximately $65

Statistic 49

The average length of stay in hotels worldwide was 2.4 nights in 2022

Statistic 50

The average occupancy rate for luxury hotels globally was around 74% in 2022

Statistic 51

The average revenue per available guest room (RevPAG) in luxury hotels in Europe was €200 in 2022

Statistic 52

Hotels in urban areas showed an occupancy rate of 65% in 2022, compared to 55% in rural hotels

Statistic 53

The average gross operating profit per available room (GOPPAR) for hotels worldwide was $38 in 2022

Statistic 54

The Asia-Pacific region hotels saw a 12% increase in average daily rate (ADR) in 2022

Statistic 55

Hotel industry sustainability initiatives led to a 10% reduction in water usage among participating hotels in 2022

Statistic 56

The average size of a hotel room worldwide was 300 square feet in 2022

Statistic 57

The average hotel room occupancy rate in Europe was approximately 70% in 2022

Statistic 58

The average check-in time for hotels has decreased by 20 minutes since 2020 due to efficiency improvements

Statistic 59

Hotels investing in green certification saw an average revenue increase of 12% in 2022

Statistic 60

In 2022, 40% of hotel revenue was generated from ancillary services such as parking, spa, and laundry, highlighting diversification strategies

Statistic 61

The implementation of contactless check-in/out increased by 45% in hotels worldwide from 2020 to 2022

Statistic 62

As of 2023, approximately 60% of hotels have adopted some form of digital key technology

Statistic 63

Approximately 53% of hotels in North America now offer fully contactless payment options

Statistic 64

The use of AI in hotel operations increased by 25% between 2020 and 2023, mainly for customer service and personalization

Statistic 65

Over 70% of hotels have adopted some form of automation technology to streamline operations

Statistic 66

Approximately 40% of independent hotels utilize online reputation management tools to improve reviews

Statistic 67

The global hotel industry’s use of big data analytics increased by 35% between 2020 and 2023 to improve personalization and revenue management

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Key Highlights

  • The global hotel industry was valued at approximately $566 billion in 2022
  • The hotel industry accounts for about 1% of global GDP
  • The average daily rate (ADR) for hotels worldwide was $130 in 2022
  • The hotel occupancy rate in the United States was approximately 62% in 2022
  • The global hotel occupancy rate was projected to reach 66% in 2023
  • The Asia-Pacific region dominates the hotel industry with about 35% of global hotel rooms
  • The hotel industry employs over 200 million people worldwide
  • In 2022, the revenue per available room (RevPAR) worldwide was approximately $65
  • The luxury hotel segment is expected to grow at a CAGR of 5% from 2023 to 2028
  • The number of hotel rooms globally is estimated at over 17 million as of 2023
  • Millennials account for over 30% of hotel bookings globally
  • The average length of stay in hotels worldwide was 2.4 nights in 2022
  • Online bookings for hotels make up approximately 75% of total reservations in 2023

The hotel industry—a $566 billion global powerhouse employing over 200 million people—is soaring into the future with innovative tech, shifting consumer preferences, and sustainability efforts shaping an exciting new era for travelers worldwide.

Consumer Preferences and Trends

  • Approximately 68% of travelers prefer boutique hotels over traditional chains
  • Hotel cancellations rose by 30% during the COVID-19 pandemic, with many cancellations happening within 24 hours of booking
  • About 25% of hotel bookings are made less than 24 hours before check-in, indicating a high last-minute booking trend
  • The percentage of hotels offering eco-friendly or sustainable options increased by 20% from 2019 to 2023
  • Approximately 45% of travelers will choose a hotel based on its sustainability practices
  • The average age of hotel guests worldwide is 39 years old, indicating a relatively young traveler demographic
  • The percentage of hotels offering vegan and vegetarian menu options increased by 15% in the last five years
  • The number of hotel room nights booked via mobile apps increased by 50% from 2019 to 2022
  • The majority of hotel guests (about 60%) prefer in-room Wi-Fi over other amenities
  • Guests prioritize cleanliness and hygiene, with 85% rating it as a top factor when choosing hotels in 2023
  • The number of hotels operating 24/7 increased by 15% from 2019 to 2023, driven by demand for convenience and safety
  • The global popularity of themed hotels increased by 18% in 2022, appealing to niche markets and unique experiences
  • The number of curated boutique hotels grew by 12% globally between 2020 and 2022, reflecting consumer preferences for personalized experiences
  • The percentage of hotels with allergy-friendly rooms increased by 25% from 2019 to 2023, catering to health-conscious guests

Consumer Preferences and Trends Interpretation

As travelers increasingly seek personalized, eco-conscious, and health-focused experiences—prefer boutique charm over chains, demand seamless connectivity, and prioritize hygiene—the hotel industry is rapidly adapting, even as pandemic-driven last-minute bookings and cancellations underscore a market in flux, all while the digital and sustainable revolution continues to redefine hospitality standards.

Market Size and Economic Impact

  • The global hotel industry was valued at approximately $566 billion in 2022
  • The hotel industry accounts for about 1% of global GDP
  • The Asia-Pacific region dominates the hotel industry with about 35% of global hotel rooms
  • The hotel industry employs over 200 million people worldwide
  • The luxury hotel segment is expected to grow at a CAGR of 5% from 2023 to 2028
  • The number of hotel rooms globally is estimated at over 17 million as of 2023
  • Millennials account for over 30% of hotel bookings globally
  • Online bookings for hotels make up approximately 75% of total reservations in 2023
  • The hotel industry’s global revenue is projected to reach $700 billion by 2025
  • The Asia-Pacific region's hotel market is expected to grow at a CAGR of 6% through 2027
  • The global Airbnb market share was approximately 7% of total hotel bookings in 2022
  • The global smart hotel market size was valued at $4.4 billion in 2021 and is expected to reach $16 billion by 2027
  • The hotel industry lost over $50 billion worldwide in revenue during the COVID-19 pandemic in 2020
  • The global hotel industry’s digital booking share increased by 15% from 2019 to 2022
  • The average daily spend per tourist in hotel accommodation was $150 globally in 2022
  • The global corporate travel management market was valued at $312 billion in 2022 and is expected to grow at a CAGR of 4% through 2030
  • The number of international tourist arrivals reached 1.4 billion in 2022, boosting hotel demand globally
  • Hotel revenue from food and beverage services accounts for roughly 30% of total hotel revenue
  • The hotel loyalty program enrollment grew by 8% globally in 2022, reaching over 2 billion members
  • The total number of bed nights sold globally in 2022 was estimated at over 4 billion
  • Hotel booking platforms are projected to capture over 85% of global hotel bookings by 2024
  • The global hotel spa industry revenue was valued at $4 billion in 2022, with an annual growth rate of 4%
  • The average tourist spends approximately $250 per day on hotel and related services in Oceania
  • The Asia-Pacific luxury hotel segment saw a revenue increase of 10% in 2022
  • The total number of hotel chains worldwide exceeds 60,000 as of 2023
  • The average cost of developing a new hotel globally is approximately $10 million
  • Hotel room key revenues from electronic lock sales are projected to reach $2 billion by 2025
  • The global market for hotel room automation systems is valued at $1.5 billion in 2023 and growing
  • The average cost per night for a hotel stay in major cities worldwide ranges from $150 to $400, depending on location and star rating
  • The hospitality industry’s focus on wellness tourism contributed to a 7% annual growth rate in 2022, with revenues reaching $639 billion worldwide

Market Size and Economic Impact Interpretation

With a valuation nearing half a trillion dollars and a footprint spanning 17 million rooms worldwide—fueled by digital bookings, millennial wanderlust, and a growing luxury and wellness market—it's clear that the hotel industry is both a global economic powerhouse and a high-tech playground, proving that in hospitality as in life, a good stay is increasingly a smart, customizable experience—just don’t forget your key, your loyalty card, and maybe a wellness spa voucher.

Operational Metrics and Performance Indicators

  • The average daily rate (ADR) for hotels worldwide was $130 in 2022
  • The hotel occupancy rate in the United States was approximately 62% in 2022
  • The global hotel occupancy rate was projected to reach 66% in 2023
  • In 2022, the revenue per available room (RevPAR) worldwide was approximately $65
  • The average length of stay in hotels worldwide was 2.4 nights in 2022
  • The average occupancy rate for luxury hotels globally was around 74% in 2022
  • The average revenue per available guest room (RevPAG) in luxury hotels in Europe was €200 in 2022
  • Hotels in urban areas showed an occupancy rate of 65% in 2022, compared to 55% in rural hotels
  • The average gross operating profit per available room (GOPPAR) for hotels worldwide was $38 in 2022
  • The Asia-Pacific region hotels saw a 12% increase in average daily rate (ADR) in 2022
  • Hotel industry sustainability initiatives led to a 10% reduction in water usage among participating hotels in 2022
  • The average size of a hotel room worldwide was 300 square feet in 2022
  • The average hotel room occupancy rate in Europe was approximately 70% in 2022
  • The average check-in time for hotels has decreased by 20 minutes since 2020 due to efficiency improvements

Operational Metrics and Performance Indicators Interpretation

Despite a modest global occupancy horizon rising to 66% and luxury hotels thriving at 74%, the hotel industry is still balancing a $130 ADR with a 38-dollar GOPPAR, all while trimming check-in times and turning water savings into hospitality wins—proving that even in the traveler’s pause, innovation keeps the industry on its toes.

Revenue and Financial Insights

  • Hotels investing in green certification saw an average revenue increase of 12% in 2022
  • In 2022, 40% of hotel revenue was generated from ancillary services such as parking, spa, and laundry, highlighting diversification strategies

Revenue and Financial Insights Interpretation

Hotels embracing green certification not only boost their profitability by 12%, but also capitalize on diversified revenue streams—like spas and laundry—demonstrating that sustainability and strategic diversification are the ultimate power duo in the hospitality industry.

Technological Adoption and Data Utilization

  • The implementation of contactless check-in/out increased by 45% in hotels worldwide from 2020 to 2022
  • As of 2023, approximately 60% of hotels have adopted some form of digital key technology
  • Approximately 53% of hotels in North America now offer fully contactless payment options
  • The use of AI in hotel operations increased by 25% between 2020 and 2023, mainly for customer service and personalization
  • Over 70% of hotels have adopted some form of automation technology to streamline operations
  • Approximately 40% of independent hotels utilize online reputation management tools to improve reviews
  • The global hotel industry’s use of big data analytics increased by 35% between 2020 and 2023 to improve personalization and revenue management

Technological Adoption and Data Utilization Interpretation

As the hotel industry races towards a high-tech future with contactless check-ins soaring 45%, digital keys in 60%, and AI boosting personalization by a quarter, it's clear that efficiency and safety are now the main guests—leaving traditional front desks and handwritten reviews to check out.

Sources & References