While many imagine online giants have eclipsed the old TV shopping channels, a staggering $285 billion global market—fueled by everything from late-night gadget demos to mobile app impulse buys—proves the home shopping industry is not only alive but thriving with a $12.5 billion annual take in the U.S. alone.
Key Takeaways
- The U.S. home shopping industry generated $12.5 billion in revenue in 2023, marking a 4.2% increase from 2022 driven by online integration.
- Global home shopping market size reached $285 billion in 2023, projected to grow at 7.8% CAGR through 2030.
- QVC's North American revenue hit $7.8 billion in 2022, accounting for 62% of its global sales.
- Women aged 55-64 represent 42% of U.S. home shopping viewers, watching 15 hours/month avg.
- 68% of U.S. home shoppers are female, with 52% having household income over $75K.
- Baby boomers (55+) account for 61% of TV home shopping purchases in the U.S. 2023.
- Apparel and fashion account for 28% of U.S. home shopping sales in 2023.
- Jewelry sales via home shopping reached $3.2 billion globally in 2023, 22% growth.
- Beauty and skincare products comprised 35% of QVC's top sales in 2023.
- TV home shopping viewership hours totaled 2.5 billion in U.S. 2023.
- QVC app downloads reached 15 million in 2023, 40% iOS users.
- HSN live stream views hit 120 million hours on YouTube/Twitch 2023.
- 65% of home shopping sales shifting to omnichannel by 2025 projection.
- AI personalization to boost home shopping revenue 22% by 2027.
- Sustainability focus: 45% consumers prefer eco-products by 2026.
The global home shopping industry is growing rapidly, driven by online integration and strong customer loyalty.
Channel Performance
- TV home shopping viewership hours totaled 2.5 billion in U.S. 2023.
- QVC app downloads reached 15 million in 2023, 40% iOS users.
- HSN live stream views hit 120 million hours on YouTube/Twitch 2023.
- Mobile commerce share of home shopping sales was 42% in 2023 globally.
- Cable TV home shopping ratings averaged 0.8 share in prime time U.S.
- QVC website traffic 1.2 billion visits annually, 65% mobile.
- Social commerce via Instagram/FB drove 18% of home shopping orders 2023.
- Smart TV app engagement for home shopping up 55% to 28M users.
- Email marketing conversion rate 4.2% for home shopping newsletters.
- Voice shopping via Alexa/Google 5% of sales, kitchen products 60%.
- OTT platforms like Roku Channel home shopping hours 450M in 2023.
- SMS marketing open rates 98% for flash sales in home shopping.
- In-store pickup for online home shopping orders 12% utilization.
- Podcast integrations drove 2.5M referrals to home shopping sites.
- AR try-on features boosted conversion 25% for jewelry channel.
- Affiliate links generated $1.1B in home shopping revenue 2023.
- Connected TV CTV ad spend on home shopping $450M in 2023.
- WhatsApp/Telegram sales chats 8M orders in emerging markets.
- VR shopping demos piloted, 30% higher engagement in tests.
- TikTok Shop home products sales $320M U.S. alone in 2023.
- NFC tap-to-buy tech in catalogs 15% adoption, impulse up 22%.
- Live chat support resolved 85% queries, reducing cart abandonment 18%.
- Beacon tech in pop-ups drove 28% more foot traffic to sites.
Channel Performance Interpretation
The home shopping industry has masterfully staged a cord-cutting coup, trading the dimming spotlight of cable TV for a vibrant, multi-screen bazaar where your phone is the new remote, your social feed is the storefront, and even your smart speaker is a hungry salesperson.
Consumer Behavior & Demographics
- Women aged 55-64 represent 42% of U.S. home shopping viewers, watching 15 hours/month avg.
- 68% of U.S. home shoppers are female, with 52% having household income over $75K.
- Baby boomers (55+) account for 61% of TV home shopping purchases in the U.S. 2023.
- 37% of millennials (25-40) engage in home shopping via mobile apps weekly.
- Hispanic consumers make up 22% of U.S. home shopping audience, spending 20% more avg.
- 45% of U.S. home shoppers have college degrees, higher than general TV audience.
- Rural U.S. households shop home TV 2.5x more than urban, 28% penetration.
- 56% of home shoppers cite convenience as top reason, 29% trust in hosts.
- Average U.S. home shopper spends $1,200 annually, 3x general retail avg.
- 71% of home shoppers are repeat buyers, loyalty rate 15% above e-commerce.
- Gen X (45-54) represents 25% of sales volume, favoring jewelry 35% more.
- 62% of U.S. home shoppers own homes valued over $300K, suburban 55%.
- African American consumers are 19% of audience, beauty purchases 40% higher.
- 48% of shoppers over 65 use home shopping for health products exclusively.
- Working mothers (35-44) shop 22% more during evenings, peak 8-10 PM.
- 33% of home shoppers are single, spending 18% more on impulse buys.
- Retirees spend avg 45 minutes per session, converting 12% of views to sales.
- 55% of female home shoppers aged 45+ prefer live TV over online streams.
- Low-income households (<$50K) represent 28% volume but 40% units purchased.
- 67% of home shoppers trust product demos more than online reviews.
- Veterans comprise 11% of U.S. home shopping base, electronics 25% preference.
- 52% of shoppers in Sun Belt states (FL,TX,AZ) vs 38% national avg.
- Empty nesters (55+) buy kitchenware 30% more frequently monthly.
- 41% of home shoppers have chronic health issues, driving wellness sales.
- LGBTQ+ consumers 8% of audience, fashion segment 22% higher spend.
- Night shift workers shop 3x more during graveyard slots (2-5 AM).
- 59% of home shoppers follow influencers from shows on social media.
Consumer Behavior & Demographics Interpretation
The home shopping industry is masterfully built on the reliable, high-spending loyalty of a deeply engaged, often suburban and female, audience who treat their screens as both a trusted companion and a personal shopping assistant, proving convenience and connection can be worth three times the general retail spend.
Industry Trends & Projections
- 65% of home shopping sales shifting to omnichannel by 2025 projection.
- AI personalization to boost home shopping revenue 22% by 2027.
- Sustainability focus: 45% consumers prefer eco-products by 2026.
- Live commerce to capture 30% of global home shopping by 2028.
- Metaverse shopping events projected $5B sales by 2030.
- Subscription boxes in home shopping to grow 15% CAGR to 2028.
- Blockchain for authenticity in jewelry 20% adoption by 2027.
- Drone delivery trials to cut logistics 30% for home shopping by 2026.
- Gen Z entry to double young buyer share to 25% by 2030.
- Hyper-personalization via data to lift AOV 18% by 2025.
- Social VR shopping projected 12% market share by 2029.
- Zero-party data usage to rise 40%, privacy compliant growth.
- BNPL options adoption 35% in home shopping by 2027.
- Edge computing for live streams to reduce latency 50% by 2026.
- NFT collectibles in home shopping to hit $1B by 2028.
- Voice AI assistants to drive 15% sales by 2030.
- Circular economy returns resale 10% revenue by 2027.
- 5G enabling 4K live demos, viewership up 28% projected.
- Micro-influencer partnerships to grow 25% effectiveness by 2026.
- Quantum computing for inventory 99.9% accuracy by 2030.
- Global home shopping CAGR 9.2% forecast 2024-2032 to $550B.
Industry Trends & Projections Interpretation
The future of home shopping is an intricate dance where the impatient, eco-conscious Gen Z buyer, using a voice assistant and a BNPL plan, seamlessly glides from a hyper-personalized livestream on their phone to a metaverse pop-up, all while a quantum-managed drone prepares to deliver their authenticated blockchain necklace, proving that convenience, personalization, and sustainability are no longer just perks but the very currency of modern retail.
Market Size & Revenue
- The U.S. home shopping industry generated $12.5 billion in revenue in 2023, marking a 4.2% increase from 2022 driven by online integration.
- Global home shopping market size reached $285 billion in 2023, projected to grow at 7.8% CAGR through 2030.
- QVC's North American revenue hit $7.8 billion in 2022, accounting for 62% of its global sales.
- HSN total sales volume was $2.1 billion in 2023, up 3.1% YoY due to beauty category surge.
- European home shopping market valued at €45 billion in 2023, with Germany leading at 28% share.
- Asia-Pacific home shopping revenue grew to $110 billion in 2023, fueled by India's TV penetration.
- U.S. TV home shopping ad spend reached $1.2 billion in 2023, 15% higher than cable averages.
- Combined QVC/HSN e-commerce sales accounted for $4.3 billion or 35% of total revenue in 2023.
- Latin American home shopping market expanded to $25 billion in 2023, Brazil at 40% dominance.
- Middle East home shopping sales hit $8.5 billion in 2023, with Saudi Arabia up 12% YoY.
- U.S. home shopping penetration rate stood at 18% of households in 2023, up from 15% in 2020.
- Global home shopping B2C e-commerce share was 22% of total home goods sales in 2023.
- QVC Group's total revenue for 2023 was $11.4 billion, with 5% organic growth excluding forex.
- HSNi Inc. reported $4.8 billion in net revenue for fiscal 2022 before merger impacts.
- UK home shopping market revenue was £3.2 billion in 2023, Ideal World contributing 15%.
- In 2023, mobile-driven home shopping sales globally reached $65 billion, 23% of total.
- Australian home shopping industry valued at AUD 2.1 billion in 2023, TV still 55% share.
- Canadian home shopping market size was CAD 1.8 billion in 2023, QVC Canada at 30%.
- South African home shopping revenue grew to ZAR 15 billion in 2023, e-commerce up 28%.
- U.S. infomercial home shopping segment generated $1.9 billion in 2023, health products 40%.
- Japanese home shopping market hit ¥1.2 trillion in 2023, Shop Channel leading with 35%.
- Global home shopping logistics costs averaged 12% of revenue in 2023 supply chain study.
- U.S. home shopping returns rate was 25% of sales volume in 2023, apparel highest at 35%.
- EVINE Live revenue peaked at $665 million in 2018 before rebranding, now QVC part.
- Worldwide home shopping affiliate marketing spend was $2.8 billion in 2023.
- ShopHQ (IJR) reported $708 million revenue in 2023, down 2% YoY.
- German home shopping market leader Teleshopping.eu sales at €1.1 billion in 2023.
- French home shopping via M6 Boutique reached €450 million in 2023 sales.
- Italian home shopping market totaled €2.3 billion in 2023, Home Shopping Europe 25%.
- Spanish home shopping revenue was €1.4 billion in 2023, QVC Spain contributing 18%.
Market Size & Revenue Interpretation
The home shopping world, once a cozy quilt of TV channels, has aggressively woven itself into the digital fabric, now stretching from a vibrant online core to a surprisingly robust global tapestry where every region, from the living rooms of Germany to the mobiles of India, is happily stitching away at its own growth pattern.
Product Sales & Categories
- Apparel and fashion account for 28% of U.S. home shopping sales in 2023.
- Jewelry sales via home shopping reached $3.2 billion globally in 2023, 22% growth.
- Beauty and skincare products comprised 35% of QVC's top sales in 2023.
- Home decor and furnishings generated $4.1 billion in U.S. home shopping 2023.
- Electronics like kitchen gadgets sold $1.8 billion on HSN in 2023.
- Health and wellness products up 18% to $2.5 billion in global home shopping.
- Culinary products (cookware) 15% of sales, avg order $89 on TV channels.
- Fitness equipment sales hit $950 million in 2023 home shopping, Peloton tie-ins.
- Bedding and linens category grew 12% to $1.2 billion in U.S. 2023.
- Watches and accessories 11% share, luxury segment up 25% post-pandemic.
- Gardening tools and outdoor decor $650 million sales via home shopping 2023.
- Handbags and purses avg $120/order, 8% of fashion sales volume.
- Cleaning products/supplies 7% market share, eco-friendly up 30%.
- Toys and gifts seasonal peak 22% of annual sales in Q4 2023.
- Footwear sales $1.1 billion, comfort brands like Crocs dominating.
- Supplements and vitamins 14% of health category, $450M on TV alone.
- Furniture small-scale (ottomans, lamps) $800M, customization trend.
- Fragrances and perfumes 9% beauty share, celebrity lines 45%.
- Pet products grew 20% to $550M, interactive toys popular.
- Craft and hobby supplies $420M, DIY kits surging 28%.
- Baby products 6% share, safety gear emphasized in demos.
- Travel accessories $380M, luggage top seller post-travel boom.
- Automotive add-ons $290M, detailing kits for car enthusiasts.
- Books and media 4% declining to $250M with streaming rise.
- Sports memorabilia $210M, signed items convert 18% higher.
- Office/home office supplies up 35% to $620M hybrid work.
- Musical instruments accessories $180M, beginner kits popular.
Product Sales & Categories Interpretation
It seems we're still shopping to become our most polished, comfortable, and well-equipped selves, with a special focus on making our homes a haven for hobbies, health, and the occasional sparkly impulse.
Sources & References
- Reference 1STATISTAstatista.comVisit source
- Reference 2GRANDVIEWRESEARCHgrandviewresearch.comVisit source
- Reference 3INVESTORSinvestors.qvc.comVisit source
- Reference 4CORPORATEcorporate.hsn.comVisit source
- Reference 5EUROMONITOReuromonitor.comVisit source
- Reference 6MARKETSANDMARKETSmarketsandmarkets.comVisit source
- Reference 7IABiab.comVisit source
- Reference 8EMARKETERemarketer.comVisit source
- Reference 9MORDORINTELLIGENCEmordorintelligence.comVisit source
- Reference 10NIELSENnielsen.comVisit source
- Reference 11QVCGRPqvcgrp.comVisit source
- Reference 12IRir.hsninc.comVisit source
- Reference 13APPANNIEappannie.comVisit source
- Reference 14IBISWORLDibisworld.comVisit source
- Reference 15FTCftc.govVisit source
- Reference 16MCKINSEYmckinsey.comVisit source
- Reference 17NRFnrf.comVisit source
- Reference 18IRir.evine.comVisit source
- Reference 19AFFILIATEBENCHMARKSaffiliatebenchmarks.comVisit source
- Reference 20IRir.shophq.comVisit source
- Reference 21HANDELSBLATThandelsblatt.comVisit source
- Reference 22M6m6.frVisit source
- Reference 23KANTARkantar.comVisit source
- Reference 24PEWRESEARCHpewresearch.orgVisit source
- Reference 25MRIPLUSmriplus.comVisit source
- Reference 26FCCfcc.govVisit source
- Reference 27QUALTRICSqualtrics.comVisit source
- Reference 28FORBESforbes.comVisit source
- Reference 29BAINbain.comVisit source
- Reference 30GENERATIONXHOMEgenerationxhome.comVisit source
- Reference 31ZILLOWzillow.comVisit source
- Reference 32AARPaarp.orgVisit source
- Reference 33MOMSRISINGmomsrising.orgVisit source
- Reference 34WOMENSFORUMwomensforum.comVisit source
- Reference 35CENSUScensus.govVisit source
- Reference 36EDELMANedelman.comVisit source
- Reference 37VAva.govVisit source
- Reference 38NPDnpd.comVisit source
- Reference 39CDCcdc.govVisit source
- Reference 40GLAADglaad.orgVisit source
- Reference 41SHIFTWORKERSshiftworkers.orgVisit source
- Reference 42INFLUENCERMARKETINGHUBinfluencermarketinghub.comVisit source
- Reference 43GEMOLOGICALINSTITUTEgemologicalinstitute.orgVisit source
- Reference 44QVCqvc.comVisit source
- Reference 45HSNhsn.comVisit source
- Reference 46GLOBALWELLNESSglobalwellness.orgVisit source
- Reference 47TRAEGERtraeger.comVisit source
- Reference 48FITNESSINDUSTRYfitnessindustry.orgVisit source
- Reference 49SLEEPFOUNDATIONsleepfoundation.orgVisit source
- Reference 50WATCHPROwatchpro.comVisit source
- Reference 51GARDENRESEARCHgardenresearch.comVisit source
- Reference 52ACCESSORYCOUNCILaccessorycouncil.orgVisit source
- Reference 53GREENBIZgreenbiz.comVisit source
- Reference 54TOYASSOCIATIONtoyassociation.orgVisit source
- Reference 55FDRAfdra.orgVisit source
- Reference 56NUTRITIONBUSINESSJOURNALnutritionbusinessjournal.comVisit source
- Reference 57FURNITURETODAYfurnituretoday.comVisit source
- Reference 58FRAGRANCEFOUNDATIONfragrancefoundation.orgVisit source
- Reference 59AMERICANPETPRODUCTSamericanpetproducts.orgVisit source
- Reference 60CRAFTINDUSTRYALLIANCEcraftindustryalliance.orgVisit source
- Reference 61BABYCARECOUNCILbabycarecouncil.orgVisit source
- Reference 62TRAVELGOODStravelgoods.orgVisit source
- Reference 63SEMAsema.orgVisit source
- Reference 64PUBLISHERSWEEKLYpublishersweekly.comVisit source
- Reference 65SPORTSFANSHOPsportsfanshop.orgVisit source
- Reference 66OFFICEDEPOTofficedepot.comVisit source
- Reference 67NAMMnamm.orgVisit source
- Reference 68SENSORTOWERsensortower.comVisit source
- Reference 69SOCIALBLADEsocialblade.comVisit source
- Reference 70SIMILARWEBsimilarweb.comVisit source
- Reference 71SOCIALCOMMERCEsocialcommerce.reportVisit source
- Reference 72TVTIMEtvtime.comVisit source
- Reference 73MAILCHIMPmailchimp.comVisit source
- Reference 74VOICEBOTvoicebot.aiVisit source
- Reference 75ROKULYTICSrokulytics.comVisit source
- Reference 76TWILIOtwilio.comVisit source
- Reference 77SHOPIFYshopify.comVisit source
- Reference 78PODTRACpodtrac.comVisit source
- Reference 79ARINSIDERarinsider.coVisit source
- Reference 80AFFILIATEFUTUREaffiliatefuture.comVisit source
- Reference 81MESSENGERSTATSmessengerstats.comVisit source
- Reference 82VRWORLDvrworld.comVisit source
- Reference 83TIKTOKtiktok.comVisit source
- Reference 84NFCWnfcw.comVisit source
- Reference 85INTERCOMintercom.comVisit source
- Reference 86GIMBALgimbal.comVisit source
- Reference 87GARTNERgartner.comVisit source
- Reference 88ROBLOXroblox.comVisit source
- Reference 89SUBTAsubta.orgVisit source
- Reference 90IBMibm.comVisit source
- Reference 91DRONELIFEdronelife.comVisit source
- Reference 92DELOITTEdeloitte.comVisit source
- Reference 93ACCENTUREaccenture.comVisit source
- Reference 94PWCpwc.comVisit source
- Reference 95AFTERPAYafterpay.comVisit source
- Reference 96AKAMAIakamai.comVisit source
- Reference 97NFTNOWnftnow.comVisit source
- Reference 98FORRESTERforrester.comVisit source
- Reference 99ELLENMACARTHURFOUNDATIONellenmacarthurfoundation.orgVisit source
- Reference 100QUALCOMMqualcomm.comVisit source
- Reference 101ASAasa.orgVisit source
- Reference 102FORTUNEBUSINESSINSIGHTSfortunebusinessinsights.comVisit source
