GITNUXREPORT 2025

Home Improvement Industry Statistics

Home improvement industry surpasses $550 billion, driven by DIY, smart tech, sustainability.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

DIY home improvement projects account for around 55% of total home renovation activities in the U.S.

Statistic 2

The average homeowner spends about $4,000 annually on home improvement projects

Statistic 3

65% of homeowners plan to undertake major renovations within the next two years

Statistic 4

The most popular remodeling room in homes is the kitchen, accounting for 30% of all renovations

Statistic 5

Smartphone apps now influence approximately 68% of home improvement decisions

Statistic 6

45% of homeowners use online reviews to select contractors for home improvement projects

Statistic 7

51% of homeowners prefer to hire certified or licensed contractors for their projects, indicating trust in professional expertise

Statistic 8

Homeowners are willing to spend an average of $8,000 on energy-efficient upgrades, such as insulation and HVAC systems

Statistic 9

The use of video tutorials for DIY projects surged by over 50% during 2023, demonstrating the reliance on digital resources

Statistic 10

38% of homeowners opt for eco-friendly appliances during renovations, focusing on energy saving and sustainability

Statistic 11

72% of homeowners believe that outdoor improvements increase home value, with landscaping projects leading the trend

Statistic 12

48% of homeowners reported undertaking projects specifically to improve their home's resale value in 2023, showing the importance of renovation for investment purposes

Statistic 13

Millennials comprise approximately 35% of the home improvement market, increasingly driving DIY trends

Statistic 14

Older adults aged 55+ are increasingly renovating their homes, with a 25% rise in bathroom and accessibility modifications in 2023

Statistic 15

Homeowners aged 35-44 are the most active demographic in undertaking home improvement projects, representing approximately 40% of all projects

Statistic 16

The demand for accessible and aging-in-place renovations increased by 20% in 2023, driven by demographic shifts

Statistic 17

The use of eco-friendly and sustainable materials in home improvement increased by 20% in 2023

Statistic 18

Sustainable flooring options saw a 15% increase in adoption in 2023, due to environmental concerns and durability advantages

Statistic 19

60% of home improvement projects in 2023 included some form of energy efficiency upgrade, highlighting sustainability focus

Statistic 20

The adoption of composting and waste-reduction systems in home renovations increased by 20% in 2023, influenced by environmental awareness

Statistic 21

The number of home renovation projects utilizing green roofs increased by 18% in 2023, emphasizing eco-friendly design trends

Statistic 22

The U.S. home improvement market was valued at approximately $550 billion in 2023

Statistic 23

The most common home improvement projects in 2023 include bathroom remodeling, kitchen upgrades, and energy efficiency improvements

Statistic 24

The rise of smart home technology has led to a 40% increase in related home improvement projects since 2020

Statistic 25

The average return on investment (ROI) for a kitchen remodel is approximately 70%, making it the top project for resale value

Statistic 26

The energy-efficient window replacement market grew by 15% in 2023, reflecting increased focus on sustainability

Statistic 27

The average cost of a bathroom remodel ranges from $10,000 to $15,000, depending on scope and location

Statistic 28

Custom home improvement projects have grown by 18% globally, fueled by increasing wealth and homeownership

Statistic 29

The average lifespan of a roof is approximately 20-25 years, prompting re-roofing projects widespread in 2023

Statistic 30

The demand for multi-functional outdoor living spaces increased by 22% in 2023, driven by pandemic-related lifestyle changes

Statistic 31

DIY home improvement store sales accounted for approximately 40% of total industry revenue in 2023, reflecting strong consumer confidence

Statistic 32

The global home improvement market is projected to reach $700 billion by 2028, expanding at a CAGR of about 4.5%

Statistic 33

The average kitchen remodel costs between $20,000 and $50,000, depending on scale and features

Statistic 34

The demand for modular and prefabricated home improvement products increased by 12% in 2023, due to quick installation benefits

Statistic 35

The handyman services market experienced a growth rate of 7% in 2023, driven by small-scale renovation and repair needs

Statistic 36

Home improvement supply chain disruptions in 2023 caused delays for 25% of projects, increasing costs and planning challenges

Statistic 37

The home energy management segment is expected to grow at a CAGR of 10% through 2028, highlighting rising investment in smart energy solutions

Statistic 38

The average project duration for major renovations is approximately 3 to 6 months, depending on scope

Statistic 39

The demand for home office renovations grew by 28% in 2023, as remote work becomes more prevalent

Statistic 40

The use of LED lighting for home renovations increased by 33% in 2023, driven by energy efficiency and cost savings

Statistic 41

Smart kitchen appliances are now present in approximately 22% of renovated kitchens, reflecting technological integration

Statistic 42

The average annual spending on home improvement in the U.S. increased from $2,500 in 2018 to over $4,000 in 2023, indicating rising investment

Statistic 43

The global demand for smart thermostats in home improvement surged by 52% in 2023, illustrating the push for home automation

Statistic 44

Internet-connected devices in smart home ecosystems increased by 35% in 2023, expanding the scope of connected renovations

Statistic 45

The average cost for new siding installation increased by 10% in 2023, driven by material costs and demand

Statistic 46

The retrofit market for existing homes to improve energy performance is expected to grow at a CAGR of 6.3% through 2027, indicating ongoing demand

Statistic 47

The number of mobile home renovation projects increased by 15% in 2023, driven by affordability and modernization trends

Statistic 48

The home improvement tools market is projected to reach $40 billion by 2025, with a CAGR of around 3.8%, reflecting steady growth

Statistic 49

The demand for replacement of old or inefficient HVAC systems grew by 12% in 2023, driven by energy efficiency requirements

Statistic 50

The global online home improvement market is expected to reach $350 billion by 2026, expanding at a CAGR of 9.2%, driven by e-commerce and digital services

Statistic 51

The market share of prefabricated bathroom units grew by 14% in 2023 due to ease of installation and cost savings

Statistic 52

The average spending on exterior painting and siding projects in 2023 was around $15,000, depending on surface area and material

Statistic 53

The number of digital platforms offering virtual consultation services for home improvement projects increased by 50% in 2023, reflecting a shift towards remote engagement

Statistic 54

The global smart home market is expected to reach $665 billion by 2026, expanding at a CAGR of 27.6%, significantly impacting home improvement patterns

Statistic 55

The use of virtual reality (VR) technology for home renovation planning increased by 35% in 2023, enhancing customer experience

Statistic 56

The explosion of 3D printing technology is starting to influence custom home fixtures and parts, with 10% of renovations incorporating 3D printed elements in 2023

Statistic 57

The integration of augmented reality (AR) in home improvement shopping increased by 45% in 2023, aiding visualization and decision-making

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Key Highlights

The U.S. home improvement market was valued at approximately $550 billion in 2023
DIY home improvement projects account for around 55% of total home renovation activities in the U.S.
The most common home improvement projects in 2023 include bathroom remodeling, kitchen upgrades, and energy efficiency improvements
Millennials comprise approximately 35% of the home improvement market, increasingly driving DIY trends
The average homeowner spends about $4,000 annually on home improvement projects
65% of homeowners plan to undertake major renovations within the next two years
The most popular remodeling room in homes is the kitchen, accounting for 30% of all renovations
The use of eco-friendly and sustainable materials in home improvement increased by 20% in 2023
Smartphone apps now influence approximately 68% of home improvement decisions
The rise of smart home technology has led to a 40% increase in related home improvement projects since 2020
Older adults aged 55+ are increasingly renovating their homes, with a 25% rise in bathroom and accessibility modifications in 2023
The average return on investment (ROI) for a kitchen remodel is approximately 70%, making it the top project for resale value
45% of homeowners use online reviews to select contractors for home improvement projects

The home improvement industry is booming in 2023, with a staggering $550 billion market driven by DIY projects, smart technology adoption, eco-friendly upgrades, and a booming demand for remodeling, all shaping the way Americans revamp their living spaces.

Consumer Behaviors and Preferences

DIY home improvement projects account for around 55% of total home renovation activities in the U.S.
The average homeowner spends about $4,000 annually on home improvement projects
65% of homeowners plan to undertake major renovations within the next two years
The most popular remodeling room in homes is the kitchen, accounting for 30% of all renovations
Smartphone apps now influence approximately 68% of home improvement decisions
45% of homeowners use online reviews to select contractors for home improvement projects
51% of homeowners prefer to hire certified or licensed contractors for their projects, indicating trust in professional expertise
Homeowners are willing to spend an average of $8,000 on energy-efficient upgrades, such as insulation and HVAC systems
The use of video tutorials for DIY projects surged by over 50% during 2023, demonstrating the reliance on digital resources
38% of homeowners opt for eco-friendly appliances during renovations, focusing on energy saving and sustainability
72% of homeowners believe that outdoor improvements increase home value, with landscaping projects leading the trend
48% of homeowners reported undertaking projects specifically to improve their home's resale value in 2023, showing the importance of renovation for investment purposes

Consumer Behaviors and Preferences Interpretation

As DIY projects dominate over half of U.S. home renovations, with homeowners investing heavily—averaging $4,000 annually and planning major upgrades, particularly in kitchens and energy efficiency—it's clear that digital influences like smartphone apps and online reviews are transforming the industry, while a steadfast trust in licensed contractors and the pursuit of outdoor improvements underscore a pragmatic yet eco-conscious shift in home enhancement priorities.

Demographics and Market Segments

Millennials comprise approximately 35% of the home improvement market, increasingly driving DIY trends
Older adults aged 55+ are increasingly renovating their homes, with a 25% rise in bathroom and accessibility modifications in 2023
Homeowners aged 35-44 are the most active demographic in undertaking home improvement projects, representing approximately 40% of all projects
The demand for accessible and aging-in-place renovations increased by 20% in 2023, driven by demographic shifts

Demographics and Market Segments Interpretation

As Millennials and older adults alike reshape their living spaces—driving nearly two-fifths of projects and a 20% surge in accessibility upgrades—the home improvement industry is proving that remodeling is no longer just a necessity but a multi-generational statement of adaptability.

Environmental Sustainability and Eco-Friendly Practices

The use of eco-friendly and sustainable materials in home improvement increased by 20% in 2023
Sustainable flooring options saw a 15% increase in adoption in 2023, due to environmental concerns and durability advantages
60% of home improvement projects in 2023 included some form of energy efficiency upgrade, highlighting sustainability focus
The adoption of composting and waste-reduction systems in home renovations increased by 20% in 2023, influenced by environmental awareness
The number of home renovation projects utilizing green roofs increased by 18% in 2023, emphasizing eco-friendly design trends

Environmental Sustainability and Eco-Friendly Practices Interpretation

As eco-conscious homeowners increasingly prioritize sustainability, the home improvement industry is quietly transforming into a greener, more energy-efficient domain—proof that saving the planet begins at home.

Market Size and Trends

The U.S. home improvement market was valued at approximately $550 billion in 2023
The most common home improvement projects in 2023 include bathroom remodeling, kitchen upgrades, and energy efficiency improvements
The rise of smart home technology has led to a 40% increase in related home improvement projects since 2020
The average return on investment (ROI) for a kitchen remodel is approximately 70%, making it the top project for resale value
The energy-efficient window replacement market grew by 15% in 2023, reflecting increased focus on sustainability
The average cost of a bathroom remodel ranges from $10,000 to $15,000, depending on scope and location
Custom home improvement projects have grown by 18% globally, fueled by increasing wealth and homeownership
The average lifespan of a roof is approximately 20-25 years, prompting re-roofing projects widespread in 2023
The demand for multi-functional outdoor living spaces increased by 22% in 2023, driven by pandemic-related lifestyle changes
DIY home improvement store sales accounted for approximately 40% of total industry revenue in 2023, reflecting strong consumer confidence
The global home improvement market is projected to reach $700 billion by 2028, expanding at a CAGR of about 4.5%
The average kitchen remodel costs between $20,000 and $50,000, depending on scale and features
The demand for modular and prefabricated home improvement products increased by 12% in 2023, due to quick installation benefits
The handyman services market experienced a growth rate of 7% in 2023, driven by small-scale renovation and repair needs
Home improvement supply chain disruptions in 2023 caused delays for 25% of projects, increasing costs and planning challenges
The home energy management segment is expected to grow at a CAGR of 10% through 2028, highlighting rising investment in smart energy solutions
The average project duration for major renovations is approximately 3 to 6 months, depending on scope
The demand for home office renovations grew by 28% in 2023, as remote work becomes more prevalent
The use of LED lighting for home renovations increased by 33% in 2023, driven by energy efficiency and cost savings
Smart kitchen appliances are now present in approximately 22% of renovated kitchens, reflecting technological integration
The average annual spending on home improvement in the U.S. increased from $2,500 in 2018 to over $4,000 in 2023, indicating rising investment
The global demand for smart thermostats in home improvement surged by 52% in 2023, illustrating the push for home automation
Internet-connected devices in smart home ecosystems increased by 35% in 2023, expanding the scope of connected renovations
The average cost for new siding installation increased by 10% in 2023, driven by material costs and demand
The retrofit market for existing homes to improve energy performance is expected to grow at a CAGR of 6.3% through 2027, indicating ongoing demand
The number of mobile home renovation projects increased by 15% in 2023, driven by affordability and modernization trends
The home improvement tools market is projected to reach $40 billion by 2025, with a CAGR of around 3.8%, reflecting steady growth
The demand for replacement of old or inefficient HVAC systems grew by 12% in 2023, driven by energy efficiency requirements
The global online home improvement market is expected to reach $350 billion by 2026, expanding at a CAGR of 9.2%, driven by e-commerce and digital services
The market share of prefabricated bathroom units grew by 14% in 2023 due to ease of installation and cost savings
The average spending on exterior painting and siding projects in 2023 was around $15,000, depending on surface area and material
The number of digital platforms offering virtual consultation services for home improvement projects increased by 50% in 2023, reflecting a shift towards remote engagement
The global smart home market is expected to reach $665 billion by 2026, expanding at a CAGR of 27.6%, significantly impacting home improvement patterns

Market Size and Trends Interpretation

With a booming $550 billion market fueled by energy-efficient upgrades, smart tech integration soaring by 52%, and DIY projects comprising 40% of sales, the 2023 home improvement industry reflects homeowners' relentless pursuit of smarter, more sustainable, and value-boosting renovations—proving that today's home improvements are as much about future-proofing as they are about style.

Technology and Innovation in Home Improvement

The use of virtual reality (VR) technology for home renovation planning increased by 35% in 2023, enhancing customer experience
The explosion of 3D printing technology is starting to influence custom home fixtures and parts, with 10% of renovations incorporating 3D printed elements in 2023
The integration of augmented reality (AR) in home improvement shopping increased by 45% in 2023, aiding visualization and decision-making

Technology and Innovation in Home Improvement Interpretation

As virtual and augmented reality tools revolutionize renovation planning while 3D printing crafts a bespoke touch, the home improvement industry is confidently transforming from a craft to a tech-savvy enterprise—making it clearer than ever that in renovation, the future is now, not later.