GITNUXREPORT 2026

Hollywood Film Tv Industry Statistics

The Hollywood industry rebounded in 2023 with higher box office revenues and a growing dependence on streaming services.

How We Build This Report

01
Primary Source Collection

Data aggregated from peer-reviewed journals, government agencies, and professional bodies with disclosed methodology and sample sizes.

02
Editorial Curation

Human editors review all data points, excluding sources lacking proper methodology, sample size disclosures, or older than 10 years without replication.

03
AI-Powered Verification

Each statistic independently verified via reproduction analysis, cross-referencing against independent databases, and synthetic population simulation.

04
Human Cross-Check

Final human editorial review of all AI-verified statistics. Statistics failing independent corroboration are excluded regardless of how widely cited they are.

Statistics that could not be independently verified are excluded regardless of how widely cited they are elsewhere.

Our process →

Key Statistics

Statistic 1

Oscars for Best Picture: 12 won by non-white directors historically to 2023.

Statistic 2

96th Academy Awards 2024 had 19.5 million US viewers, up 9%.

Statistic 3

Oppenheimer won 7 Oscars including Best Picture in 2024.

Statistic 4

Barbie received 8 Oscar nominations but zero wins in 2024.

Statistic 5

Top Gun: Maverick won Best Sound at Oscars 2023.

Statistic 6

Emmys 2023: Succession won 12 awards including Outstanding Drama.

Statistic 7

The Bear swept Comedy categories with 7 Emmys 2023.

Statistic 8

Golden Globes 2024: Oppenheimer 3 wins, Poor Things 4.

Statistic 9

SAG Awards 2024: Best Ensemble to Oppenheimer cast.

Statistic 10

Directors Guild: Christopher Nolan won for Oppenheimer 2024.

Statistic 11

Producers Guild: Oppenheimer top film award 2024.

Statistic 12

BAFTA 2024: Poor Things Best Film winner.

Statistic 13

Cannes 2023 Palme d'Or to Anatomy of a Fall.

Statistic 14

Venice Film Festival 2023 Golden Lion to Poor Things.

Statistic 15

Sundance 2024 top prize to In the Summers.

Statistic 16

Critics' Choice Awards: 2024 had 14 categories for TV/film.

Statistic 17

Razzie Awards 2023: Indiana Jones worst picture.

Statistic 18

MTV Movie Awards 2023: Top Gun Maverick Film of Year.

Statistic 19

People's Choice Awards: Barbie top movie 2023.

Statistic 20

Box Office Achievement Award Young Hollywood: Super Mario Bros.

Statistic 21

Emmy submissions hit record 25,000+ entries in 2023.

Statistic 22

Oscar diversity standards met by 60% of Best Picture eligibles 2024.

Statistic 23

Foreign Language Oscar submissions: 85 films in 2023.

Statistic 24

Tony Awards 2023: 26 shows nominated for Broadway.

Statistic 25

Grammy crossover wins: Film scores like Oppenheimer nominated 2024.

Statistic 26

Women directors helmed 16% of top 100 grossing films in 2023.

Statistic 27

People of color comprised 25.2% of speaking roles in top films 2023.

Statistic 28

SAG-AFTRA membership totaled 160,000 actors in 2023.

Statistic 29

IATSE union represented 168,000 crew members in 2023 strikes.

Statistic 30

Hollywood workforce totaled 2.7 million jobs supported in 2023.

Statistic 31

LGBTQ+ representation in TV: 10.6% of series regulars 2022-23.

Statistic 32

Female leads in top films: 32% in 2023.

Statistic 33

Over-50 actors: only 4.8% of speaking roles in top films 2023.

Statistic 34

DGA directors of color: 21% in episodic TV 2023.

Statistic 35

Writers Guild members: 20,000+ active in 2023 strike.

Statistic 36

Disabled representation: 5% in TV series 2022-23.

Statistic 37

Top earners list: 10 highest-paid actresses averaged $20 million each 2023.

Statistic 38

Below-the-line crew diversity: 40% women in grips/electrics 2023.

Statistic 39

Hispanic/Latino leads: 8.9% in broadcast scripted shows 2023.

Statistic 40

Union scale day rate for actors: $1,011 for SAG in 2023.

Statistic 41

Film/TV employment in CA: 725,000 direct jobs 2023.

Statistic 42

Asian/Pacific Islander roles: 7.5% in films 2023.

Statistic 43

VFX artists unemployment hit 30% post-strikes 2023.

Statistic 44

Gender pay gap: Women directors earned 20% less than men 2023.

Statistic 45

Black directors on top films: 9% in 2023.

Statistic 46

Intern diversity programs placed 1,500 underrepresented in jobs 2023.

Statistic 47

Native American representation: under 1% across film/TV 2023.

Statistic 48

Showrunner diversity: 28% women, 15% POC in 2023.

Statistic 49

Stunt performers: 15% women in 2023.

Statistic 50

Executives of color: 12% in studio C-suites 2023.

Statistic 51

Middle East/North African roles: 1.2% identified in 2023.

Statistic 52

Freelance writers earnings median: $85,000 in 2023.

Statistic 53

Transgender characters: 0.5% of TV roles 2023.

Statistic 54

The global box office revenue in 2023 totaled $33.9 billion, marking a 25.7% increase from $26.9 billion in 2022.

Statistic 55

North American box office for 2023 was $9 billion, down 18% from the pre-pandemic peak of $11.4 billion in 2019.

Statistic 56

Disney led Hollywood studios with $4.8 billion in global box office earnings in 2023.

Statistic 57

The top-grossing film of 2023, Barbie, earned $1.445 billion worldwide.

Statistic 58

Marvel's The Marvels had the biggest box office bomb of 2023, losing an estimated $237 million.

Statistic 59

International markets accounted for 70% of global box office revenue in 2023.

Statistic 60

Average ticket price in the US rose to $10.78 in 2023 from $10.48 in 2022.

Statistic 61

IMAX screenings contributed $1 billion to global box office in 2023.

Statistic 62

China's box office share of global total was 22% in 2023 at $7.5 billion.

Statistic 63

Premium Large Format (PLF) screens drove 25% of North American box office in 2023.

Statistic 64

Universal Pictures grossed $4.2 billion worldwide in 2023, second to Disney.

Statistic 65

Oppenheimer earned $975 million globally, boosted by IMAX.

Statistic 66

Summer 2023 box office was $4.1 billion domestically, up 20% from 2022.

Statistic 67

The Super Mario Bros. Movie grossed $1.36 billion worldwide in 2023.

Statistic 68

Average production budget for top 100 films in 2023 was $120 million excluding marketing.

Statistic 69

Home entertainment revenue (digital + physical) was $3.2 billion in US 2023.

Statistic 70

Global ancillary revenue from films exceeded $50 billion in 2023 including streaming.

Statistic 71

Ticket sales in US theaters dropped to 711 million in 2023 from 1.3 billion pre-pandemic.

Statistic 72

Warner Bros. box office in 2023 was $2.8 billion globally.

Statistic 73

Europe box office recovered to $11.2 billion in 2023, up 15%.

Statistic 74

Paramount Pictures' 2023 global gross was $1.5 billion led by Transformers.

Statistic 75

Sony's Spider-Man: Across the Spider-Verse earned $690 million worldwide.

Statistic 76

US box office market share for wide releases was 85% of total in 2023.

Statistic 77

Global box office for animated films hit $4.5 billion in 2023.

Statistic 78

Franchise films accounted for 75% of top 10 grossers in 2023.

Statistic 79

Netflix's theatrical releases grossed $120 million in 2023.

Statistic 80

Average marketing budget per major film was $100 million in 2023.

Statistic 81

Latin America box office reached $2.1 billion in 2023.

Statistic 82

Top 10 films accounted for 30% of total global box office in 2023.

Statistic 83

Domestic box office for horror genre surged 40% to $800 million in 2023.

Statistic 84

In 2023, the average Hollywood blockbuster production budget exceeded $200 million including marketing.

Statistic 85

Marvel Studios produced 8 films in 2023 with combined budgets over $1.5 billion.

Statistic 86

Number of scripted TV series in US peaked at 599 in 2022-23 season.

Statistic 87

Average TV drama episode budget was $3-5 million in 2023.

Statistic 88

Hollywood film production halted for 118 days due to 2023 strikes.

Statistic 89

456 feature films were theatrically released in North America in 2023.

Statistic 90

Streaming platforms greenlit 1,200+ original series globally in 2023.

Statistic 91

VFX shots in major blockbusters averaged 2,500 per film in 2023.

Statistic 92

US film production volume dropped 15% post-strikes in late 2023.

Statistic 93

Average indie film budget was $1.2 million in 2023.

Statistic 94

Netflix produced 700+ original films and series episodes in 2023.

Statistic 95

Sound stages in LA increased by 20% since 2019 to 40,000 sq ft total.

Statistic 96

2023 saw 300+ international co-productions involving Hollywood studios.

Statistic 97

Post-production turnaround time averaged 6 months for blockbusters in 2023.

Statistic 98

AI usage in scriptwriting rose to 15% of pilots in 2023.

Statistic 99

Total scripted content hours produced in US: 650,000 in 2022-23.

Statistic 100

Location shooting days in Georgia US: 450,000 for film/TV in 2023.

Statistic 101

Virtual production volumes doubled to 50 major projects in 2023.

Statistic 102

Film permits issued in LA: 2,500 for features in 2023.

Statistic 103

Average crew size for TV drama: 250 people per episode in 2023.

Statistic 104

75% of top films used green screen for 40%+ of shots in 2023.

Statistic 105

New Mexico film incentives supported $1.2 billion in production 2023.

Statistic 106

Pilots ordered by broadcast networks: 45 in 2023-24 season.

Statistic 107

Underwater filming days: 1,200 across Hollywood projects in 2023.

Statistic 108

Drones used in 60% of action films for aerial shots 2023.

Statistic 109

Costume budgets for period dramas averaged $2 million per film 2023.

Statistic 110

In 2023, Netflix had 260.28 million paid global subscribers.

Statistic 111

Disney+ reached 150.2 million subscribers worldwide by end of 2023.

Statistic 112

Prime Video's US viewership averaged 2.2% of total TV usage in Q4 2023.

Statistic 113

HBO Max (Max) had 97.6 million global subscribers in 2023.

Statistic 114

Paramount+ grew to 60 million subscribers by end 2023.

Statistic 115

Peacock reached 28 million paid subscribers in 2023.

Statistic 116

Hulu's US subscribers hit 48.8 million in 2023.

Statistic 117

Average streaming hours per US TV household was 8.9 hours/week in 2023.

Statistic 118

YouTube overtook Netflix as top streaming service with 9.9% US TV share Q4 2023.

Statistic 119

US streaming captured 38.7% of total TV viewing in 2023.

Statistic 120

The Mandalorian Season 3 averaged 1.2 billion minutes viewed on Disney+ in premiere week.

Statistic 121

Stranger Things Season 4 generated 1.35 billion hours viewed on Netflix globally.

Statistic 122

The Super Bowl LVII on Fox averaged 115.1 million viewers in 2023.

Statistic 123

Succession finale drew 2.9 million US live+same day viewers on HBO.

Statistic 124

US cable TV viewership share fell to 27.5% in 2023 from 36% in 2022.

Statistic 125

Broadcast TV share was 20.2% of US viewing in 2023.

Statistic 126

Taylor Swift Eras Tour film premiered with 16.8 million global Netflix hours day 1.

Statistic 127

The Bear Season 2 hit 743 million minutes viewed premiere week US Nielsen.

Statistic 128

US pay TV households dropped to 50.3 million in 2023.

Statistic 129

Global SVOD revenue reached $50 billion in 2023.

Statistic 130

Netflix original content hours viewed topped 100 billion in 2023.

Statistic 131

Live sports streaming accounted for 12% of US TV usage in 2023.

Statistic 132

Apple TV+ had 25 million subscribers by end 2023.

Statistic 133

US multicast viewing share was 3.1% in 2023.

Statistic 134

Wednesday Addams series amassed 1.72 billion hours viewed on Netflix.

Statistic 135

Oscars 2023 telecast averaged 18.7 million US viewers on ABC.

Statistic 136

US TV households total 122.4 million in 2023.

Statistic 137

Ad-supported streaming tiers grew to 40% of US subscriptions in 2023.

Statistic 138

The average US viewer watched 4.1 streaming services daily in 2023.

Statistic 139

Global OTT video market revenue hit $129 billion in 2023.

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Despite an epic $1.4 billion box office battle between "Barbie" and a nuclear physicist, the truth about Hollywood in 2023 is a complex story of global recovery, streaming wars, and billion-dollar gambles hiding behind the glitter.

Key Takeaways

  • The global box office revenue in 2023 totaled $33.9 billion, marking a 25.7% increase from $26.9 billion in 2022.
  • North American box office for 2023 was $9 billion, down 18% from the pre-pandemic peak of $11.4 billion in 2019.
  • Disney led Hollywood studios with $4.8 billion in global box office earnings in 2023.
  • In 2023, Netflix had 260.28 million paid global subscribers.
  • Disney+ reached 150.2 million subscribers worldwide by end of 2023.
  • Prime Video's US viewership averaged 2.2% of total TV usage in Q4 2023.
  • In 2023, the average Hollywood blockbuster production budget exceeded $200 million including marketing.
  • Marvel Studios produced 8 films in 2023 with combined budgets over $1.5 billion.
  • Number of scripted TV series in US peaked at 599 in 2022-23 season.
  • Women directors helmed 16% of top 100 grossing films in 2023.
  • People of color comprised 25.2% of speaking roles in top films 2023.
  • SAG-AFTRA membership totaled 160,000 actors in 2023.
  • Oscars for Best Picture: 12 won by non-white directors historically to 2023.
  • 96th Academy Awards 2024 had 19.5 million US viewers, up 9%.
  • Oppenheimer won 7 Oscars including Best Picture in 2024.

Hollywood staged a robust comeback in 2025, with box office revenues surging and streaming platforms taking center stage.

Awards and Trends

1Oscars for Best Picture: 12 won by non-white directors historically to 2023.
Verified
296th Academy Awards 2024 had 19.5 million US viewers, up 9%.
Verified
3Oppenheimer won 7 Oscars including Best Picture in 2024.
Verified
4Barbie received 8 Oscar nominations but zero wins in 2024.
Directional
5Top Gun: Maverick won Best Sound at Oscars 2023.
Single source
6Emmys 2023: Succession won 12 awards including Outstanding Drama.
Verified
7The Bear swept Comedy categories with 7 Emmys 2023.
Verified
8Golden Globes 2024: Oppenheimer 3 wins, Poor Things 4.
Verified
9SAG Awards 2024: Best Ensemble to Oppenheimer cast.
Directional
10Directors Guild: Christopher Nolan won for Oppenheimer 2024.
Single source
11Producers Guild: Oppenheimer top film award 2024.
Verified
12BAFTA 2024: Poor Things Best Film winner.
Verified
13Cannes 2023 Palme d'Or to Anatomy of a Fall.
Verified
14Venice Film Festival 2023 Golden Lion to Poor Things.
Directional
15Sundance 2024 top prize to In the Summers.
Single source
16Critics' Choice Awards: 2024 had 14 categories for TV/film.
Verified
17Razzie Awards 2023: Indiana Jones worst picture.
Verified
18MTV Movie Awards 2023: Top Gun Maverick Film of Year.
Verified
19People's Choice Awards: Barbie top movie 2023.
Directional
20Box Office Achievement Award Young Hollywood: Super Mario Bros.
Single source
21Emmy submissions hit record 25,000+ entries in 2023.
Verified
22Oscar diversity standards met by 60% of Best Picture eligibles 2024.
Verified
23Foreign Language Oscar submissions: 85 films in 2023.
Verified
24Tony Awards 2023: 26 shows nominated for Broadway.
Directional
25Grammy crossover wins: Film scores like Oppenheimer nominated 2024.
Single source

Awards and Trends Interpretation

While Hollywood's awards circuit celebrates a more diverse and record-breaking year—from Oppenheimer's near-sweep and Poor Things' festival dominance to the Emmy submission deluge—the enduring math of 12 Best Picture wins for non-white directors in nearly a century reminds us that applause and actual parity are still not the same thing.

Diversity and Employment

1Women directors helmed 16% of top 100 grossing films in 2023.
Verified
2People of color comprised 25.2% of speaking roles in top films 2023.
Verified
3SAG-AFTRA membership totaled 160,000 actors in 2023.
Verified
4IATSE union represented 168,000 crew members in 2023 strikes.
Directional
5Hollywood workforce totaled 2.7 million jobs supported in 2023.
Single source
6LGBTQ+ representation in TV: 10.6% of series regulars 2022-23.
Verified
7Female leads in top films: 32% in 2023.
Verified
8Over-50 actors: only 4.8% of speaking roles in top films 2023.
Verified
9DGA directors of color: 21% in episodic TV 2023.
Directional
10Writers Guild members: 20,000+ active in 2023 strike.
Single source
11Disabled representation: 5% in TV series 2022-23.
Verified
12Top earners list: 10 highest-paid actresses averaged $20 million each 2023.
Verified
13Below-the-line crew diversity: 40% women in grips/electrics 2023.
Verified
14Hispanic/Latino leads: 8.9% in broadcast scripted shows 2023.
Directional
15Union scale day rate for actors: $1,011 for SAG in 2023.
Single source
16Film/TV employment in CA: 725,000 direct jobs 2023.
Verified
17Asian/Pacific Islander roles: 7.5% in films 2023.
Verified
18VFX artists unemployment hit 30% post-strikes 2023.
Verified
19Gender pay gap: Women directors earned 20% less than men 2023.
Directional
20Black directors on top films: 9% in 2023.
Single source
21Intern diversity programs placed 1,500 underrepresented in jobs 2023.
Verified
22Native American representation: under 1% across film/TV 2023.
Verified
23Showrunner diversity: 28% women, 15% POC in 2023.
Verified
24Stunt performers: 15% women in 2023.
Directional
25Executives of color: 12% in studio C-suites 2023.
Single source
26Middle East/North African roles: 1.2% identified in 2023.
Verified
27Freelance writers earnings median: $85,000 in 2023.
Verified
28Transgender characters: 0.5% of TV roles 2023.
Verified

Diversity and Employment Interpretation

The statistics paint a picture of a $20 million oasis for a fortunate few atop a vast, cracked desert where the majority of the 2.7 million-strong industry workforce—from the striking writers to the 30% unemployed VFX artists—are left navigating a landscape still parched by inequality, exclusion, and the glaring absence of whole communities from the story.

Financial Performance

1The global box office revenue in 2023 totaled $33.9 billion, marking a 25.7% increase from $26.9 billion in 2022.
Verified
2North American box office for 2023 was $9 billion, down 18% from the pre-pandemic peak of $11.4 billion in 2019.
Verified
3Disney led Hollywood studios with $4.8 billion in global box office earnings in 2023.
Verified
4The top-grossing film of 2023, Barbie, earned $1.445 billion worldwide.
Directional
5Marvel's The Marvels had the biggest box office bomb of 2023, losing an estimated $237 million.
Single source
6International markets accounted for 70% of global box office revenue in 2023.
Verified
7Average ticket price in the US rose to $10.78 in 2023 from $10.48 in 2022.
Verified
8IMAX screenings contributed $1 billion to global box office in 2023.
Verified
9China's box office share of global total was 22% in 2023 at $7.5 billion.
Directional
10Premium Large Format (PLF) screens drove 25% of North American box office in 2023.
Single source
11Universal Pictures grossed $4.2 billion worldwide in 2023, second to Disney.
Verified
12Oppenheimer earned $975 million globally, boosted by IMAX.
Verified
13Summer 2023 box office was $4.1 billion domestically, up 20% from 2022.
Verified
14The Super Mario Bros. Movie grossed $1.36 billion worldwide in 2023.
Directional
15Average production budget for top 100 films in 2023 was $120 million excluding marketing.
Single source
16Home entertainment revenue (digital + physical) was $3.2 billion in US 2023.
Verified
17Global ancillary revenue from films exceeded $50 billion in 2023 including streaming.
Verified
18Ticket sales in US theaters dropped to 711 million in 2023 from 1.3 billion pre-pandemic.
Verified
19Warner Bros. box office in 2023 was $2.8 billion globally.
Directional
20Europe box office recovered to $11.2 billion in 2023, up 15%.
Single source
21Paramount Pictures' 2023 global gross was $1.5 billion led by Transformers.
Verified
22Sony's Spider-Man: Across the Spider-Verse earned $690 million worldwide.
Verified
23US box office market share for wide releases was 85% of total in 2023.
Verified
24Global box office for animated films hit $4.5 billion in 2023.
Directional
25Franchise films accounted for 75% of top 10 grossers in 2023.
Single source
26Netflix's theatrical releases grossed $120 million in 2023.
Verified
27Average marketing budget per major film was $100 million in 2023.
Verified
28Latin America box office reached $2.1 billion in 2023.
Verified
29Top 10 films accounted for 30% of total global box office in 2023.
Directional
30Domestic box office for horror genre surged 40% to $800 million in 2023.
Single source

Financial Performance Interpretation

Despite the blockbuster-driven rebound of 2023, with global audiences paying higher prices for premium spectacle, the industry's recovery remains a fragile, top-heavy spectacle, where a few 'Barbie'-sized hits can mask a worrying decline in theatrical attendance and the sobering reality that even a Marvel can bomb catastrophically.

Production Facts

1In 2023, the average Hollywood blockbuster production budget exceeded $200 million including marketing.
Verified
2Marvel Studios produced 8 films in 2023 with combined budgets over $1.5 billion.
Verified
3Number of scripted TV series in US peaked at 599 in 2022-23 season.
Verified
4Average TV drama episode budget was $3-5 million in 2023.
Directional
5Hollywood film production halted for 118 days due to 2023 strikes.
Single source
6456 feature films were theatrically released in North America in 2023.
Verified
7Streaming platforms greenlit 1,200+ original series globally in 2023.
Verified
8VFX shots in major blockbusters averaged 2,500 per film in 2023.
Verified
9US film production volume dropped 15% post-strikes in late 2023.
Directional
10Average indie film budget was $1.2 million in 2023.
Single source
11Netflix produced 700+ original films and series episodes in 2023.
Verified
12Sound stages in LA increased by 20% since 2019 to 40,000 sq ft total.
Verified
132023 saw 300+ international co-productions involving Hollywood studios.
Verified
14Post-production turnaround time averaged 6 months for blockbusters in 2023.
Directional
15AI usage in scriptwriting rose to 15% of pilots in 2023.
Single source
16Total scripted content hours produced in US: 650,000 in 2022-23.
Verified
17Location shooting days in Georgia US: 450,000 for film/TV in 2023.
Verified
18Virtual production volumes doubled to 50 major projects in 2023.
Verified
19Film permits issued in LA: 2,500 for features in 2023.
Directional
20Average crew size for TV drama: 250 people per episode in 2023.
Single source
2175% of top films used green screen for 40%+ of shots in 2023.
Verified
22New Mexico film incentives supported $1.2 billion in production 2023.
Verified
23Pilots ordered by broadcast networks: 45 in 2023-24 season.
Verified
24Underwater filming days: 1,200 across Hollywood projects in 2023.
Directional
25Drones used in 60% of action films for aerial shots 2023.
Single source
26Costume budgets for period dramas averaged $2 million per film 2023.
Verified

Production Facts Interpretation

Hollywood has become a colossal, high-stakes casino where the bets are astronomical, the tables are multiplying wildly, and everyone is desperately hoping the next roll of the dice isn't disrupted by a labor strike or swallowed whole by a streaming algorithm.

Streaming and TV Viewership

1In 2023, Netflix had 260.28 million paid global subscribers.
Verified
2Disney+ reached 150.2 million subscribers worldwide by end of 2023.
Verified
3Prime Video's US viewership averaged 2.2% of total TV usage in Q4 2023.
Verified
4HBO Max (Max) had 97.6 million global subscribers in 2023.
Directional
5Paramount+ grew to 60 million subscribers by end 2023.
Single source
6Peacock reached 28 million paid subscribers in 2023.
Verified
7Hulu's US subscribers hit 48.8 million in 2023.
Verified
8Average streaming hours per US TV household was 8.9 hours/week in 2023.
Verified
9YouTube overtook Netflix as top streaming service with 9.9% US TV share Q4 2023.
Directional
10US streaming captured 38.7% of total TV viewing in 2023.
Single source
11The Mandalorian Season 3 averaged 1.2 billion minutes viewed on Disney+ in premiere week.
Verified
12Stranger Things Season 4 generated 1.35 billion hours viewed on Netflix globally.
Verified
13The Super Bowl LVII on Fox averaged 115.1 million viewers in 2023.
Verified
14Succession finale drew 2.9 million US live+same day viewers on HBO.
Directional
15US cable TV viewership share fell to 27.5% in 2023 from 36% in 2022.
Single source
16Broadcast TV share was 20.2% of US viewing in 2023.
Verified
17Taylor Swift Eras Tour film premiered with 16.8 million global Netflix hours day 1.
Verified
18The Bear Season 2 hit 743 million minutes viewed premiere week US Nielsen.
Verified
19US pay TV households dropped to 50.3 million in 2023.
Directional
20Global SVOD revenue reached $50 billion in 2023.
Single source
21Netflix original content hours viewed topped 100 billion in 2023.
Verified
22Live sports streaming accounted for 12% of US TV usage in 2023.
Verified
23Apple TV+ had 25 million subscribers by end 2023.
Verified
24US multicast viewing share was 3.1% in 2023.
Directional
25Wednesday Addams series amassed 1.72 billion hours viewed on Netflix.
Single source
26Oscars 2023 telecast averaged 18.7 million US viewers on ABC.
Verified
27US TV households total 122.4 million in 2023.
Verified
28Ad-supported streaming tiers grew to 40% of US subscriptions in 2023.
Verified
29The average US viewer watched 4.1 streaming services daily in 2023.
Directional
30Global OTT video market revenue hit $129 billion in 2023.
Single source

Streaming and TV Viewership Interpretation

The once-mighty cable empire is now a trembling tributary, as the streaming gods—led by the colossal, 260-million-strong Netflix and an ad-blitzed YouTube—command nearly 40% of our eyeballs, proving that while we'll still drop everything for the Super Bowl, we've permanently traded channel-surfing for a daily ritual of juggling four different apps in search of the next *Stranger Things*.

Sources & References