GITNUXREPORT 2026

Hollywood Film And Tv Industry Statistics

Hollywood rebounded in 2023, led by massive box office hits like *Barbie* and *Oppenheimer*, while streaming services continued to dominate audience viewing habits.

Sarah Mitchell

Sarah Mitchell

Senior Researcher specializing in consumer behavior and market trends.

First published: Feb 13, 2026

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Key Statistics

Statistic 1

Nielsen measured 2023 U.S. TV viewing at 12 hours 37 minutes per day per person.

Statistic 2

Streaming captured 38.7% of total TV usage in U.S. households in February 2024.

Statistic 3

The Super Bowl LVIII drew 123.4 million U.S. viewers in 2024, highest ever.

Statistic 4

Netflix's average U.S. household viewership was 2 hours per day in 2023.

Statistic 5

2023 primetime TV audience averaged 29.5 million viewers for top networks.

Statistic 6

YouTube overtook Netflix as top streaming service for U.S. 18-34 demo in 2023.

Statistic 7

Cable TV share fell to 27.2% of U.S. viewing in Q1 2024 from 36% in 2022.

Statistic 8

Disney+ averaged 1.8 hours daily per U.S. household in 2023.

Statistic 9

Broadcast TV held 21.4% share of total viewing in U.S. Q4 2023.

Statistic 10

65% of U.S. Gen Z viewers watch TV content on mobile devices weekly.

Statistic 11

Amazon Prime Video viewership reached 2.1 billion hours for top shows in 2023.

Statistic 12

U.S. sports viewing totaled 72.6 billion hours in 2023, 10% of all TV time.

Statistic 13

HBO Max (now Max) averaged 1.5 hours per day per U.S. subscriber in 2023.

Statistic 14

55% of U.S. TV viewers under 35 use ad-supported streaming tiers.

Statistic 15

Total U.S. TV hours viewed hit 4.1 trillion in 2023, up 2% YoY.

Statistic 16

Peacock streamed 1.2 billion hours of NFL content in 2023 season.

Statistic 17

Hispanic U.S. viewers increased streaming time by 15% to 7 hours weekly in 2023.

Statistic 18

Paramount+ viewership grew 45% YoY to 1.3 hours daily average in 2023.

Statistic 19

42% of U.S. TV time now from non-traditional sources like streaming/CTV.

Statistic 20

Hollywood films on Netflix garnered 12 billion hours viewed globally in 2023.

Statistic 21

U.S. linear TV viewing dropped to 60.5% share in 2023 from 65% in 2022.

Statistic 22

Audience Viewership tracks hours watched, shares, and demographics.

Statistic 23

In 2023, women comprised 24% of Hollywood directors on top 250 films.

Statistic 24

People of color directed only 19% of top theatrical films in 2023.

Statistic 25

LGBTQ+ characters appeared in 12% of Hollywood TV series in 2023.

Statistic 26

41% of speaking roles in 2023 top films went to underrepresented groups.

Statistic 27

Asian leads in Hollywood films rose to 8% in 2023 from 4% in 2019.

Statistic 28

Women writers scripted 22% of top 100 films in 2023.

Statistic 29

Black actors held 14% of lead roles in theatrical releases 2023.

Statistic 30

Disability representation in Hollywood TV reached 5% of characters in 2023.

Statistic 31

Latinx directors helmed 7% of streaming originals in 2023.

Statistic 32

Non-binary gender characters increased to 2.5% in 2023 TV shows.

Statistic 33

Executive roles: women at 29% in major studios 2023.

Statistic 34

Indigenous actors in 1.2% of roles despite 2% U.S. population.

Statistic 35

Middle Eastern/North African characters up to 3% in 2023 films.

Statistic 36

18% of producers on top films were people of color in 2023.

Statistic 37

Transgender representation rose to 1% in Hollywood content 2023.

Statistic 38

Women cinematographers shot 12% of top films in 2023.

Statistic 39

Behind-the-scenes: 33% women in grips/electrics roles 2023.

Statistic 40

Over-50 actors in lead roles: 28% for men, 15% for women 2023.

Statistic 41

Multilingual films (non-English) comprised 15% of Netflix 2023 slate.

Statistic 42

BIPOC crews on major productions reached 35% in 2023 initiatives.

Statistic 43

Diversity and Inclusion stats on representation and roles.

Statistic 44

In 2023, Hollywood employed 2.7 million workers across film and TV.

Statistic 45

California film/TV jobs totaled 777,000 in 2022, supporting $122 billion economy.

Statistic 46

VFX artists in Hollywood numbered 45,000 in 2023, with 60% freelancers.

Statistic 47

2023 strikes led to 40,000 job losses in Hollywood production roles.

Statistic 48

Below-the-line crew (grips, electrics) averaged $85,000 annual salary in 2023.

Statistic 49

Women held 28% of key creative roles (directors, writers) in Hollywood 2023.

Statistic 50

Hollywood added 50,000 streaming-related jobs since 2020.

Statistic 51

Average actor salary in SAG-AFTRA films was $65,000 per role in 2023.

Statistic 52

Post-2023 strikes, production jobs rebounded by 15% to 1.2 million in Q1 2024.

Statistic 53

Georgia overtook California with 20% of Hollywood jobs due to tax incentives.

Statistic 54

Writers Guild members (screenwriters) totaled 20,000 employed pre-strike 2023.

Statistic 55

Hollywood's top 1% earners (A-listers) captured 70% of acting guild revenue.

Statistic 56

New media (streaming) created 300,000 jobs in Hollywood since 2015.

Statistic 57

DGA directors averaged $250,000 per feature film in 2023 contracts.

Statistic 58

35% of Hollywood jobs went to out-of-state workers in 2023.

Statistic 59

Costume designers earned median $120,000 annually in Hollywood 2023.

Statistic 60

Post-production employment hit 150,000 jobs, up 20% due to remote work.

Statistic 61

International co-productions employed 10,000 U.S. crew in 2023.

Statistic 62

Hollywood unemployment peaked at 22% during 2023 strikes.

Statistic 63

Employment Data details jobs, salaries, and workforce trends.

Statistic 64

In 2023, the Hollywood box office grossed $9 billion domestically, representing 25% of the global total of $33.9 billion.

Statistic 65

Marvel Cinematic Universe films have cumulatively earned over $29.7 billion worldwide as of 2024.

Statistic 66

The 2023 domestic box office for PG-13 rated films reached $4.2 billion, accounting for 47% of total ticket sales.

Statistic 67

Streaming revenue for major Hollywood studios exceeded $50 billion in 2023, driven by Netflix and Disney+ subscriptions.

Statistic 68

Avatar: The Way of Water grossed $2.32 billion worldwide in 2023, becoming the highest-grossing film post-COVID.

Statistic 69

In 2022, U.S. box office revenue was $7.4 billion, a 66% recovery from 2021 but still 40% below 2019 levels.

Statistic 70

Top Gun: Maverick earned $1.495 billion globally, the highest-grossing film of 2022.

Statistic 71

Disney's 2023 box office share was 27% of domestic totals, generating $2.4 billion.

Statistic 72

Average ticket price in U.S. theaters rose to $10.78 in 2023, up 3.5% from 2022.

Statistic 73

International box office accounted for 63% of global 2023 revenue at $21.4 billion.

Statistic 74

Warner Bros. 2023 global box office was $3.5 billion, led by Barbie at $1.44 billion.

Statistic 75

2023 premium format screens (IMAX, 3D) generated 40% of box office revenue despite being 20% of screens.

Statistic 76

Universal Pictures topped 2023 studios with $4.5 billion worldwide from Oppenheimer and Super Mario Bros.

Statistic 77

Home entertainment revenue (digital/physical) for Hollywood fell to $2.1 billion in 2023.

Statistic 78

Barbie became the highest-grossing film by a female director at $1.44 billion worldwide.

Statistic 79

In 2023, total U.S. admissions were 819 million, down 20% from 2019 pre-pandemic levels.

Statistic 80

Paramount's 2023 box office hit $1.8 billion, boosted by Transformers: Rise of the Beasts.

Statistic 81

Global animation box office in 2023 reached $4.8 billion, with Super Mario Bros. at $1.36 billion.

Statistic 82

Sony Pictures 2023 worldwide gross was $2.9 billion, including Spider-Man: Across the Spider-Verse.

Statistic 83

Average marketing cost per major Hollywood film exceeded $100 million in 2023.

Statistic 84

Financial Metrics category covers revenue, box office, and economic performance data.

Statistic 85

In Q2 2024, global box office hit $7.5 billion, up 12% YoY.

Statistic 86

In 2023, 550 Hollywood films were released theatrically worldwide.

Statistic 87

Average production budget for top 100 Hollywood films in 2023 was $165 million excluding marketing.

Statistic 88

Netflix produced 348 original films and series in 2023, more than any traditional studio.

Statistic 89

Disney released 28 feature films in 2023 across theatrical and streaming platforms.

Statistic 90

Warner Bros. produced 22 major theatrical releases in 2023.

Statistic 91

Average shooting days for Hollywood blockbusters increased to 120 days in 2023 due to VFX demands.

Statistic 92

40% of Hollywood films in 2023 utilized virtual production technologies like LED walls.

Statistic 93

Universal Pictures greenlit 15 original films in 2023, down from 25 in 2019.

Statistic 94

Paramount produced 18 films in 2023 with total budgets exceeding $2.5 billion.

Statistic 95

Hollywood's VFX shot count per film averaged 2,500 shots in 2023, up 15% from 2020.

Statistic 96

In 2023, 65% of major Hollywood productions were shot outside California.

Statistic 97

Sony Pictures released 19 films in 2023, focusing on franchises like Spider-Man.

Statistic 98

Average post-production timeline for Hollywood tentpoles extended to 18 months in 2023.

Statistic 99

MGM/Amazon produced 12 films in 2023 post-acquisition, emphasizing streaming.

Statistic 100

2023 saw 1,200 scripted TV episodes from Hollywood networks and streamers.

Statistic 101

Lionsgate released 16 films in 2023 with budgets averaging $45 million each.

Statistic 102

Hollywood IP-based films (sequels, reboots) comprised 72% of top 10 box office in 2023.

Statistic 103

Focus Features produced 8 indie films in 2023, grossing $150 million combined.

Statistic 104

Netflix's 2023 film slate included 18 theatrical releases, up from 5 in 2022.

Statistic 105

Production Statistics include release counts, budgets, and filming metrics.

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From the staggering $9 billion at the domestic box office to the seismic shift where streaming revenue surpassed $50 billion, Hollywood in 2023 was an industry of extremes, battling post-pandemic recovery while being reshaped by new viewing habits and the relentless demand for blockbuster franchises.

Key Takeaways

  • In 2023, the Hollywood box office grossed $9 billion domestically, representing 25% of the global total of $33.9 billion.
  • Marvel Cinematic Universe films have cumulatively earned over $29.7 billion worldwide as of 2024.
  • The 2023 domestic box office for PG-13 rated films reached $4.2 billion, accounting for 47% of total ticket sales.
  • In 2023, 550 Hollywood films were released theatrically worldwide.
  • Average production budget for top 100 Hollywood films in 2023 was $165 million excluding marketing.
  • Netflix produced 348 original films and series in 2023, more than any traditional studio.
  • Nielsen measured 2023 U.S. TV viewing at 12 hours 37 minutes per day per person.
  • Streaming captured 38.7% of total TV usage in U.S. households in February 2024.
  • The Super Bowl LVIII drew 123.4 million U.S. viewers in 2024, highest ever.
  • In 2023, Hollywood employed 2.7 million workers across film and TV.
  • California film/TV jobs totaled 777,000 in 2022, supporting $122 billion economy.
  • VFX artists in Hollywood numbered 45,000 in 2023, with 60% freelancers.
  • In 2023, women comprised 24% of Hollywood directors on top 250 films.
  • People of color directed only 19% of top theatrical films in 2023.
  • LGBTQ+ characters appeared in 12% of Hollywood TV series in 2023.

Hollywood rebounded in 2023, led by massive box office hits like *Barbie* and *Oppenheimer*, while streaming services continued to dominate audience viewing habits.

Audience Viewership

  • Nielsen measured 2023 U.S. TV viewing at 12 hours 37 minutes per day per person.
  • Streaming captured 38.7% of total TV usage in U.S. households in February 2024.
  • The Super Bowl LVIII drew 123.4 million U.S. viewers in 2024, highest ever.
  • Netflix's average U.S. household viewership was 2 hours per day in 2023.
  • 2023 primetime TV audience averaged 29.5 million viewers for top networks.
  • YouTube overtook Netflix as top streaming service for U.S. 18-34 demo in 2023.
  • Cable TV share fell to 27.2% of U.S. viewing in Q1 2024 from 36% in 2022.
  • Disney+ averaged 1.8 hours daily per U.S. household in 2023.
  • Broadcast TV held 21.4% share of total viewing in U.S. Q4 2023.
  • 65% of U.S. Gen Z viewers watch TV content on mobile devices weekly.
  • Amazon Prime Video viewership reached 2.1 billion hours for top shows in 2023.
  • U.S. sports viewing totaled 72.6 billion hours in 2023, 10% of all TV time.
  • HBO Max (now Max) averaged 1.5 hours per day per U.S. subscriber in 2023.
  • 55% of U.S. TV viewers under 35 use ad-supported streaming tiers.
  • Total U.S. TV hours viewed hit 4.1 trillion in 2023, up 2% YoY.
  • Peacock streamed 1.2 billion hours of NFL content in 2023 season.
  • Hispanic U.S. viewers increased streaming time by 15% to 7 hours weekly in 2023.
  • Paramount+ viewership grew 45% YoY to 1.3 hours daily average in 2023.
  • 42% of U.S. TV time now from non-traditional sources like streaming/CTV.
  • Hollywood films on Netflix garnered 12 billion hours viewed globally in 2023.
  • U.S. linear TV viewing dropped to 60.5% share in 2023 from 65% in 2022.
  • Audience Viewership tracks hours watched, shares, and demographics.

Audience Viewership Interpretation

The statistics paint a picture of an industry in a wildly streaming, sports-obsessed, and mobile-first transition, where we're all watching more than ever, just never quite on the same screen at the same time.

Diversity and Inclusion

  • In 2023, women comprised 24% of Hollywood directors on top 250 films.
  • People of color directed only 19% of top theatrical films in 2023.
  • LGBTQ+ characters appeared in 12% of Hollywood TV series in 2023.
  • 41% of speaking roles in 2023 top films went to underrepresented groups.
  • Asian leads in Hollywood films rose to 8% in 2023 from 4% in 2019.
  • Women writers scripted 22% of top 100 films in 2023.
  • Black actors held 14% of lead roles in theatrical releases 2023.
  • Disability representation in Hollywood TV reached 5% of characters in 2023.
  • Latinx directors helmed 7% of streaming originals in 2023.
  • Non-binary gender characters increased to 2.5% in 2023 TV shows.
  • Executive roles: women at 29% in major studios 2023.
  • Indigenous actors in 1.2% of roles despite 2% U.S. population.
  • Middle Eastern/North African characters up to 3% in 2023 films.
  • 18% of producers on top films were people of color in 2023.
  • Transgender representation rose to 1% in Hollywood content 2023.
  • Women cinematographers shot 12% of top films in 2023.
  • Behind-the-scenes: 33% women in grips/electrics roles 2023.
  • Over-50 actors in lead roles: 28% for men, 15% for women 2023.
  • Multilingual films (non-English) comprised 15% of Netflix 2023 slate.
  • BIPOC crews on major productions reached 35% in 2023 initiatives.
  • Diversity and Inclusion stats on representation and roles.

Diversity and Inclusion Interpretation

These statistics reveal Hollywood's progress report as a frustratingly slow software update: it's patching some glaring bugs in representation, but the core system of inequality is still running on legacy code.

Employment Data

  • In 2023, Hollywood employed 2.7 million workers across film and TV.
  • California film/TV jobs totaled 777,000 in 2022, supporting $122 billion economy.
  • VFX artists in Hollywood numbered 45,000 in 2023, with 60% freelancers.
  • 2023 strikes led to 40,000 job losses in Hollywood production roles.
  • Below-the-line crew (grips, electrics) averaged $85,000 annual salary in 2023.
  • Women held 28% of key creative roles (directors, writers) in Hollywood 2023.
  • Hollywood added 50,000 streaming-related jobs since 2020.
  • Average actor salary in SAG-AFTRA films was $65,000 per role in 2023.
  • Post-2023 strikes, production jobs rebounded by 15% to 1.2 million in Q1 2024.
  • Georgia overtook California with 20% of Hollywood jobs due to tax incentives.
  • Writers Guild members (screenwriters) totaled 20,000 employed pre-strike 2023.
  • Hollywood's top 1% earners (A-listers) captured 70% of acting guild revenue.
  • New media (streaming) created 300,000 jobs in Hollywood since 2015.
  • DGA directors averaged $250,000 per feature film in 2023 contracts.
  • 35% of Hollywood jobs went to out-of-state workers in 2023.
  • Costume designers earned median $120,000 annually in Hollywood 2023.
  • Post-production employment hit 150,000 jobs, up 20% due to remote work.
  • International co-productions employed 10,000 U.S. crew in 2023.
  • Hollywood unemployment peaked at 22% during 2023 strikes.
  • Employment Data details jobs, salaries, and workforce trends.

Employment Data Interpretation

Hollywood's script for 2023 reads like a blockbuster sequel where Georgia steals the location shoot, streaming creates a new character class, and the plot twist is that after a devastating strike, the credits roll on a resilient but starkly unequal industry where the top 1% get the box office gross and everyone else fights for a share of the concessions.

Financial Metrics

  • In 2023, the Hollywood box office grossed $9 billion domestically, representing 25% of the global total of $33.9 billion.
  • Marvel Cinematic Universe films have cumulatively earned over $29.7 billion worldwide as of 2024.
  • The 2023 domestic box office for PG-13 rated films reached $4.2 billion, accounting for 47% of total ticket sales.
  • Streaming revenue for major Hollywood studios exceeded $50 billion in 2023, driven by Netflix and Disney+ subscriptions.
  • Avatar: The Way of Water grossed $2.32 billion worldwide in 2023, becoming the highest-grossing film post-COVID.
  • In 2022, U.S. box office revenue was $7.4 billion, a 66% recovery from 2021 but still 40% below 2019 levels.
  • Top Gun: Maverick earned $1.495 billion globally, the highest-grossing film of 2022.
  • Disney's 2023 box office share was 27% of domestic totals, generating $2.4 billion.
  • Average ticket price in U.S. theaters rose to $10.78 in 2023, up 3.5% from 2022.
  • International box office accounted for 63% of global 2023 revenue at $21.4 billion.
  • Warner Bros. 2023 global box office was $3.5 billion, led by Barbie at $1.44 billion.
  • 2023 premium format screens (IMAX, 3D) generated 40% of box office revenue despite being 20% of screens.
  • Universal Pictures topped 2023 studios with $4.5 billion worldwide from Oppenheimer and Super Mario Bros.
  • Home entertainment revenue (digital/physical) for Hollywood fell to $2.1 billion in 2023.
  • Barbie became the highest-grossing film by a female director at $1.44 billion worldwide.
  • In 2023, total U.S. admissions were 819 million, down 20% from 2019 pre-pandemic levels.
  • Paramount's 2023 box office hit $1.8 billion, boosted by Transformers: Rise of the Beasts.
  • Global animation box office in 2023 reached $4.8 billion, with Super Mario Bros. at $1.36 billion.
  • Sony Pictures 2023 worldwide gross was $2.9 billion, including Spider-Man: Across the Spider-Verse.
  • Average marketing cost per major Hollywood film exceeded $100 million in 2023.
  • Financial Metrics category covers revenue, box office, and economic performance data.
  • In Q2 2024, global box office hit $7.5 billion, up 12% YoY.

Financial Metrics Interpretation

Despite the industry's theatrical anxieties, Hollywood's 2023 story is one of a streaming-powered titan learning to walk a new red carpet, where a single mega-hit like Barbie can prop up a studio's entire year while audiences, now paying over ten bucks a ticket, increasingly decide that a trip to the movies is a premium event worth leaving the couch for.

Production Statistics

  • In 2023, 550 Hollywood films were released theatrically worldwide.
  • Average production budget for top 100 Hollywood films in 2023 was $165 million excluding marketing.
  • Netflix produced 348 original films and series in 2023, more than any traditional studio.
  • Disney released 28 feature films in 2023 across theatrical and streaming platforms.
  • Warner Bros. produced 22 major theatrical releases in 2023.
  • Average shooting days for Hollywood blockbusters increased to 120 days in 2023 due to VFX demands.
  • 40% of Hollywood films in 2023 utilized virtual production technologies like LED walls.
  • Universal Pictures greenlit 15 original films in 2023, down from 25 in 2019.
  • Paramount produced 18 films in 2023 with total budgets exceeding $2.5 billion.
  • Hollywood's VFX shot count per film averaged 2,500 shots in 2023, up 15% from 2020.
  • In 2023, 65% of major Hollywood productions were shot outside California.
  • Sony Pictures released 19 films in 2023, focusing on franchises like Spider-Man.
  • Average post-production timeline for Hollywood tentpoles extended to 18 months in 2023.
  • MGM/Amazon produced 12 films in 2023 post-acquisition, emphasizing streaming.
  • 2023 saw 1,200 scripted TV episodes from Hollywood networks and streamers.
  • Lionsgate released 16 films in 2023 with budgets averaging $45 million each.
  • Hollywood IP-based films (sequels, reboots) comprised 72% of top 10 box office in 2023.
  • Focus Features produced 8 indie films in 2023, grossing $150 million combined.
  • Netflix's 2023 film slate included 18 theatrical releases, up from 5 in 2022.
  • Production Statistics include release counts, budgets, and filming metrics.

Production Statistics Interpretation

The old guard is still spending blockbuster money on fewer, VFX-heavy franchise bets to compete with Netflix's factory-like output, proving Hollywood is now a high-stakes game where originality shrinks as budgets and shooting days balloon.

Sources & References