GITNUXREPORT 2026

Holiday Shopping Trends & Statistics

Global holiday retail sales grew significantly, driven by strong e-commerce growth worldwide.

Rajesh Patel

Team Lead & Senior Researcher with over 15 years of experience in market research and data analytics.

First published: Feb 13, 2026

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Statistic 1

52% of U.S. consumers started holiday shopping before November in 2023, up from 46% in 2022

Statistic 2

Gen Z spent average $500 on holiday gifts 2023, focusing on experiences over things

Statistic 3

65% of millennials used buy now pay later for holidays 2023

Statistic 4

Boomers preferred in-store shopping at 55% rate during 2023 holidays

Statistic 5

40% of shoppers used AI recommendations for gifts 2023

Statistic 6

Low-income households cut spending 10% in 2023 holidays due to inflation

Statistic 7

72% of parents prioritized kids' gifts, spending avg $250 per child 2023

Statistic 8

Single shoppers spent 20% more on self-gifts 2023 holidays

Statistic 9

Urban dwellers shopped earlier, 60% by Oct 2023, vs rural 45%

Statistic 10

55% of women vs 45% men shopped sales first in 2023 holidays

Statistic 11

Hispanic consumers increased spending 12% to avg $1,200 household 2023

Statistic 12

Black Friday app downloads up 25% among 18-24 year olds 2023

Statistic 13

30% of shoppers returned to sustainability-focused brands 2023 holidays

Statistic 14

Impulse buys accounted for 38% of holiday carts 2023

Statistic 15

62% researched online before in-store buy 2023 holidays

Statistic 16

Loyalty programs influenced 70% of repeat purchases 2023 holidays

Statistic 17

25% avoided shopping due to economic concerns 2023

Statistic 18

Pet owners spent avg $100 more on pet gifts 2023

Statistic 19

Remote workers bought more home office gifts, up 15% 2023

Statistic 20

48% made lists digitally via apps 2023 holidays

Statistic 21

High-income ($100k+) spent 25% more on luxury 2023 holidays

Statistic 22

Adobe Analytics reports U.S. online holiday sales 2023 $230.4 billion, up 6.1% from 2022

Statistic 23

Mobile commerce accounted for 55% of U.S. Cyber Monday 2023 sales at $6.9 billion

Statistic 24

Buy Online Pick Up In Store (BOPIS) orders surged 15% during 2023 holidays U.S.

Statistic 25

Social commerce sales during 2023 holidays reached $20 billion globally, up 30% YoY

Statistic 26

Voice shopping via Alexa/Google during holidays 2023 grew 25% to $5 billion U.S.

Statistic 27

Livestream shopping sales in U.S. holidays 2023 hit $50 billion, doubling from 2022

Statistic 28

Subscription box services saw 12% growth in holiday sign-ups 2023, $2.5 billion revenue

Statistic 29

Click-and-collect holiday orders up 10% in 2023 UK

Statistic 30

AR try-on features boosted conversion 40% during 2023 holiday shopping sessions

Statistic 31

Email marketing drove 25% of U.S. holiday e-com sales 2023

Statistic 32

Influencer marketing holiday spend 2023 $15 billion globally, ROI 5.2x

Statistic 33

Shoppable Instagram posts generated $10 billion in holiday sales 2023

Statistic 34

TikTok Shop U.S. holiday GMV 2023 $500 million, up 300%

Statistic 35

Amazon Prime Day effect extended holidays, 20% sales lift in Nov-Dec 2023

Statistic 36

Walmart+ members spent 2x more during holidays 2023 vs non-members

Statistic 37

Target Circle drove 15% higher holiday basket sizes 2023

Statistic 38

E-com cart abandonment dropped 5% during holidays 2023 due to one-click checkout

Statistic 39

Personalization increased holiday e-com AOV by 20% in 2023

Statistic 40

U.S. Black Friday in-store sales 2023 $52 billion, up 0.2% YoY but down from pre-pandemic

Statistic 41

Foot traffic on Black Friday 2023 U.S. malls up 10% to 11.5 million visitors

Statistic 42

68% of U.S. shoppers preferred in-store for holiday 2023 to avoid shipping delays

Statistic 43

Luxury retail footfall up 15% during holidays 2023 in major cities

Statistic 44

Grocery store holiday sales 2023 U.S. $100 billion, up 5%

Statistic 45

Department stores saw 4% traffic increase Super Saturday 2023

Statistic 46

Pop-up shops generated $3 billion in holiday sales 2023 U.S.

Statistic 47

Contactless payments in-store rose to 85% during 2023 holidays

Statistic 48

Mall holiday events boosted dwell time 25% in 2023

Statistic 49

Discount stores like TJ Maxx saw 12% sales growth holidays 2023

Statistic 50

45% of Gen Z shopped in-store for experiential holiday buys 2023

Statistic 51

Furniture stores holiday sales up 6% to $15 billion 2023 U.S.

Statistic 52

Sporting goods in-store holiday sales $10 billion 2023

Statistic 53

Bookstores saw 8% traffic spike Black Friday 2023

Statistic 54

Toy stores footfall up 20% weekends holidays 2023

Statistic 55

Apparel in-store try-on drove 30% more purchases holidays 2023

Statistic 56

Electronics brick-and-mortar sales $80 billion holidays 2023

Statistic 57

Health/beauty stores up 7% sales 2023 holidays

Statistic 58

Auto parts holiday in-store $5 billion 2023

Statistic 59

Gifts cards purchased in-store 70% of total $28 billion U.S. 2023 holidays

Statistic 60

In 2023, U.S. holiday retail sales totaled $957.2 billion from November 1 to December 31, a 3.2% increase over 2022 and representing 18.6% of annual retail sales

Statistic 61

Global holiday e-commerce sales are projected to hit $1.1 trillion in 2024, driven by a 9% year-over-year growth in cross-border shopping

Statistic 62

UK Christmas spending reached £66.2 billion in 2023, up 2.5% from 2022, with 28 million shoppers participating in Black Friday deals

Statistic 63

Average U.S. household holiday spending in 2023 was $902, a 7% increase from $835 in 2022, primarily on gifts and food

Statistic 64

Brazil's holiday sales grew 8.1% in 2023 to R$38.5 billion, boosted by e-commerce penetration reaching 15%

Statistic 65

In 2023, holiday sales in Australia surged 4.2% to AUD 52.3 billion, with online channels contributing 22%

Statistic 66

China's Singles' Day 2023 sales hit 1.87 trillion yuan ($263 billion), a 8.5% increase, setting a new record

Statistic 67

European holiday retail sales in 2023 totaled €650 billion, up 3.8% YoY, led by Germany and France

Statistic 68

India's festive season sales in 2023 reached ₹5 lakh crore ($60 billion), growing 12% with electronics leading

Statistic 69

Canada holiday spending averaged CAD 1, insights from 2023 surveys showed CAD 1,720 per household, up 8%

Statistic 70

Mexico's Buen Fin 2023 sales hit 243 billion pesos, a 7.9% rise, with 45 million participants

Statistic 71

South Korea's holiday e-commerce sales in 2023 grew 11% to 25 trillion won

Statistic 72

France holiday spending 2023 at €102 billion, up 2.1%, with luxury goods strong

Statistic 73

Japan year-end sales 2023 totaled 10.5 trillion yen, flat YoY but online up 5%

Statistic 74

Turkey Black Friday 2023 sales doubled to 50 billion lira

Statistic 75

U.S. Cyber Monday 2023 sales reached $12.4 billion, up 11.1% from 2022

Statistic 76

Black Friday 2023 U.S. online sales $9.8 billion, up 7.5%

Statistic 77

Global Black Friday Cyber Monday 2023 sales $14.4 billion online

Statistic 78

NRF estimates 2024 U.S. holiday sales $955.6-$988.1 billion, up 2.5-3.5%

Statistic 79

2023 holiday sales growth slowed to 3.2% from 7.8% in 2022 due to inflation

Statistic 80

Small business Saturday 2023 U.S. sales $16 billion, up from previous years

Statistic 81

Super Saturday 2023 projected $40 billion in U.S. sales

Statistic 82

Green Monday 2023 sales $6.5 billion online in U.S.

Statistic 83

Holiday returns 2023 expected at $207 billion in U.S.

Statistic 84

U.S. holiday apparel sales 2023 down 1.5% to $75 billion

Statistic 85

Electronics holiday sales 2023 up 4% to $120 billion U.S.

Statistic 86

Toys sales 2023 $25 billion during holidays U.S., up 2%

Statistic 87

Jewelry holiday 2023 sales $12 billion U.S., flat YoY

Statistic 88

Home goods holiday sales 2023 $90 billion U.S., up 3.5%

Statistic 89

Food/beverage holiday spending 2023 $140 billion U.S.

Statistic 90

Toys and games topped U.S. holiday product sales at $28.9 billion in 2023, up 5% YoY

Statistic 91

Electronics category holiday sales $140 billion U.S. 2023, led by smartphones $35 billion

Statistic 92

Apparel and accessories $85 billion during 2023 holidays U.S., down 2% but athleisure up 10%

Statistic 93

Home furnishings $65 billion holiday 2023 U.S., kitchen appliances leading at 15% growth

Statistic 94

Books $2.5 billion holiday sales 2023 U.S., audiobooks up 20%

Statistic 95

Jewelry and watches $14 billion 2023 holidays U.S., fine jewelry up 4%

Statistic 96

Health and beauty products $22 billion holiday 2023, skincare kits popular

Statistic 97

Sporting goods $18 billion U.S. holidays 2023, fitness trackers up 25%

Statistic 98

Food and candy gift baskets $10 billion 2023 holidays

Statistic 99

Video games $9 billion holiday sales 2023 U.S., consoles $4 billion

Statistic 100

Experiences like tickets $5 billion gifted 2023 holidays U.S.

Statistic 101

Pet products $12 billion holiday 2023, toys leading

Statistic 102

Office supplies $3 billion holidays 2023, planners popular

Statistic 103

Furniture $20 billion 2023 holidays U.S., sofas up 8%

Statistic 104

Toys drones $1.2 billion sales 2023 holidays

Statistic 105

Sustainable toys grew 15% to $4 billion 2023 holidays

Statistic 106

Smart home devices $15 billion holiday 2023 U.S.

Statistic 107

Luxury handbags $8 billion gifted 2023 holidays

Statistic 108

Board games $2 billion U.S. holidays 2023, up 10%

Statistic 109

Personalized gifts $6 billion 2023 holidays U.S.

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Forget just tinsel and trees—holiday shopping has exploded into a global phenomenon, with U.S. retail sales nearing a trillion dollars, global e-commerce poised to hit $1.1 trillion, and consumer behaviors shifting faster than Santa can check his list.

Key Takeaways

In 2023, U.S. holiday retail sales totaled $957.2 billion from November 1 to December 31, a 3.2% increase over 2022 and representing 18.6% of annual retail sales
Global holiday e-commerce sales are projected to hit $1.1 trillion in 2024, driven by a 9% year-over-year growth in cross-border shopping
UK Christmas spending reached £66.2 billion in 2023, up 2.5% from 2022, with 28 million shoppers participating in Black Friday deals
Adobe Analytics reports U.S. online holiday sales 2023 $230.4 billion, up 6.1% from 2022
Mobile commerce accounted for 55% of U.S. Cyber Monday 2023 sales at $6.9 billion
Buy Online Pick Up In Store (BOPIS) orders surged 15% during 2023 holidays U.S.
U.S. Black Friday in-store sales 2023 $52 billion, up 0.2% YoY but down from pre-pandemic
Foot traffic on Black Friday 2023 U.S. malls up 10% to 11.5 million visitors
68% of U.S. shoppers preferred in-store for holiday 2023 to avoid shipping delays
Toys and games topped U.S. holiday product sales at $28.9 billion in 2023, up 5% YoY
Electronics category holiday sales $140 billion U.S. 2023, led by smartphones $35 billion
Apparel and accessories $85 billion during 2023 holidays U.S., down 2% but athleisure up 10%
52% of U.S. consumers started holiday shopping before November in 2023, up from 46% in 2022
Gen Z spent average $500 on holiday gifts 2023, focusing on experiences over things
65% of millennials used buy now pay later for holidays 2023

Global holiday retail sales grew significantly, driven by strong e-commerce growth worldwide.

Demographic and Behavioral Insights

52% of U.S. consumers started holiday shopping before November in 2023, up from 46% in 2022
Gen Z spent average $500 on holiday gifts 2023, focusing on experiences over things
65% of millennials used buy now pay later for holidays 2023
Boomers preferred in-store shopping at 55% rate during 2023 holidays
40% of shoppers used AI recommendations for gifts 2023
Low-income households cut spending 10% in 2023 holidays due to inflation
72% of parents prioritized kids' gifts, spending avg $250 per child 2023
Single shoppers spent 20% more on self-gifts 2023 holidays
Urban dwellers shopped earlier, 60% by Oct 2023, vs rural 45%
55% of women vs 45% men shopped sales first in 2023 holidays
Hispanic consumers increased spending 12% to avg $1,200 household 2023
Black Friday app downloads up 25% among 18-24 year olds 2023
30% of shoppers returned to sustainability-focused brands 2023 holidays
Impulse buys accounted for 38% of holiday carts 2023
62% researched online before in-store buy 2023 holidays
Loyalty programs influenced 70% of repeat purchases 2023 holidays
25% avoided shopping due to economic concerns 2023
Pet owners spent avg $100 more on pet gifts 2023
Remote workers bought more home office gifts, up 15% 2023
48% made lists digitally via apps 2023 holidays
High-income ($100k+) spent 25% more on luxury 2023 holidays

Demographic and Behavioral Insights Interpretation

The holiday season has fragmented into a splintered economic ballet where anxious early-bird urbanites, budget-stretched parents, and AI-curated impulse shoppers pirouette around Gen Z chasing concert tickets, millennials on buy-now-pay-later plans, and boomers stubbornly anchoring the last department store, all while inflation looms like a Grinch over the cash register.

E-commerce and Digital Shopping

Adobe Analytics reports U.S. online holiday sales 2023 $230.4 billion, up 6.1% from 2022
Mobile commerce accounted for 55% of U.S. Cyber Monday 2023 sales at $6.9 billion
Buy Online Pick Up In Store (BOPIS) orders surged 15% during 2023 holidays U.S.
Social commerce sales during 2023 holidays reached $20 billion globally, up 30% YoY
Voice shopping via Alexa/Google during holidays 2023 grew 25% to $5 billion U.S.
Livestream shopping sales in U.S. holidays 2023 hit $50 billion, doubling from 2022
Subscription box services saw 12% growth in holiday sign-ups 2023, $2.5 billion revenue
Click-and-collect holiday orders up 10% in 2023 UK
AR try-on features boosted conversion 40% during 2023 holiday shopping sessions
Email marketing drove 25% of U.S. holiday e-com sales 2023
Influencer marketing holiday spend 2023 $15 billion globally, ROI 5.2x
Shoppable Instagram posts generated $10 billion in holiday sales 2023
TikTok Shop U.S. holiday GMV 2023 $500 million, up 300%
Amazon Prime Day effect extended holidays, 20% sales lift in Nov-Dec 2023
Walmart+ members spent 2x more during holidays 2023 vs non-members
Target Circle drove 15% higher holiday basket sizes 2023
E-com cart abandonment dropped 5% during holidays 2023 due to one-click checkout
Personalization increased holiday e-com AOV by 20% in 2023

E-commerce and Digital Shopping Interpretation

While wallets are certainly lighter, the 2023 holiday shopper proved they are also savvier, moving seamlessly from scrolling on the couch to picking up in-store, guided by influencers, enticed by AR try-ons, and forever tempted by the siren call of a one-click checkout.

In-Store and Physical Retail

U.S. Black Friday in-store sales 2023 $52 billion, up 0.2% YoY but down from pre-pandemic
Foot traffic on Black Friday 2023 U.S. malls up 10% to 11.5 million visitors
68% of U.S. shoppers preferred in-store for holiday 2023 to avoid shipping delays
Luxury retail footfall up 15% during holidays 2023 in major cities
Grocery store holiday sales 2023 U.S. $100 billion, up 5%
Department stores saw 4% traffic increase Super Saturday 2023
Pop-up shops generated $3 billion in holiday sales 2023 U.S.
Contactless payments in-store rose to 85% during 2023 holidays
Mall holiday events boosted dwell time 25% in 2023
Discount stores like TJ Maxx saw 12% sales growth holidays 2023
45% of Gen Z shopped in-store for experiential holiday buys 2023
Furniture stores holiday sales up 6% to $15 billion 2023 U.S.
Sporting goods in-store holiday sales $10 billion 2023
Bookstores saw 8% traffic spike Black Friday 2023
Toy stores footfall up 20% weekends holidays 2023
Apparel in-store try-on drove 30% more purchases holidays 2023
Electronics brick-and-mortar sales $80 billion holidays 2023
Health/beauty stores up 7% sales 2023 holidays
Auto parts holiday in-store $5 billion 2023
Gifts cards purchased in-store 70% of total $28 billion U.S. 2023 holidays

In-Store and Physical Retail Interpretation

Americans returned to physical stores in droves, not just for the nostalgic scent of pine and desperation, but for the tangible guarantee that their gifts would actually arrive, proving that the best way to avoid shipping delays is to simply carry the problem home yourself.

Overall Spending Trends

In 2023, U.S. holiday retail sales totaled $957.2 billion from November 1 to December 31, a 3.2% increase over 2022 and representing 18.6% of annual retail sales
Global holiday e-commerce sales are projected to hit $1.1 trillion in 2024, driven by a 9% year-over-year growth in cross-border shopping
UK Christmas spending reached £66.2 billion in 2023, up 2.5% from 2022, with 28 million shoppers participating in Black Friday deals
Average U.S. household holiday spending in 2023 was $902, a 7% increase from $835 in 2022, primarily on gifts and food
Brazil's holiday sales grew 8.1% in 2023 to R$38.5 billion, boosted by e-commerce penetration reaching 15%
In 2023, holiday sales in Australia surged 4.2% to AUD 52.3 billion, with online channels contributing 22%
China's Singles' Day 2023 sales hit 1.87 trillion yuan ($263 billion), a 8.5% increase, setting a new record
European holiday retail sales in 2023 totaled €650 billion, up 3.8% YoY, led by Germany and France
India's festive season sales in 2023 reached ₹5 lakh crore ($60 billion), growing 12% with electronics leading
Canada holiday spending averaged CAD 1, insights from 2023 surveys showed CAD 1,720 per household, up 8%
Mexico's Buen Fin 2023 sales hit 243 billion pesos, a 7.9% rise, with 45 million participants
South Korea's holiday e-commerce sales in 2023 grew 11% to 25 trillion won
France holiday spending 2023 at €102 billion, up 2.1%, with luxury goods strong
Japan year-end sales 2023 totaled 10.5 trillion yen, flat YoY but online up 5%
Turkey Black Friday 2023 sales doubled to 50 billion lira
U.S. Cyber Monday 2023 sales reached $12.4 billion, up 11.1% from 2022
Black Friday 2023 U.S. online sales $9.8 billion, up 7.5%
Global Black Friday Cyber Monday 2023 sales $14.4 billion online
NRF estimates 2024 U.S. holiday sales $955.6-$988.1 billion, up 2.5-3.5%
2023 holiday sales growth slowed to 3.2% from 7.8% in 2022 due to inflation
Small business Saturday 2023 U.S. sales $16 billion, up from previous years
Super Saturday 2023 projected $40 billion in U.S. sales
Green Monday 2023 sales $6.5 billion online in U.S.
Holiday returns 2023 expected at $207 billion in U.S.
U.S. holiday apparel sales 2023 down 1.5% to $75 billion
Electronics holiday sales 2023 up 4% to $120 billion U.S.
Toys sales 2023 $25 billion during holidays U.S., up 2%
Jewelry holiday 2023 sales $12 billion U.S., flat YoY
Home goods holiday sales 2023 $90 billion U.S., up 3.5%
Food/beverage holiday spending 2023 $140 billion U.S.

Overall Spending Trends Interpretation

Despite global inflation tightening belts, holiday spending remained stubbornly merry, proving humanity's festive spirit is one thing we still refuse to outsource.

Product and Category Preferences

Toys and games topped U.S. holiday product sales at $28.9 billion in 2023, up 5% YoY
Electronics category holiday sales $140 billion U.S. 2023, led by smartphones $35 billion
Apparel and accessories $85 billion during 2023 holidays U.S., down 2% but athleisure up 10%
Home furnishings $65 billion holiday 2023 U.S., kitchen appliances leading at 15% growth
Books $2.5 billion holiday sales 2023 U.S., audiobooks up 20%
Jewelry and watches $14 billion 2023 holidays U.S., fine jewelry up 4%
Health and beauty products $22 billion holiday 2023, skincare kits popular
Sporting goods $18 billion U.S. holidays 2023, fitness trackers up 25%
Food and candy gift baskets $10 billion 2023 holidays
Video games $9 billion holiday sales 2023 U.S., consoles $4 billion
Experiences like tickets $5 billion gifted 2023 holidays U.S.
Pet products $12 billion holiday 2023, toys leading
Office supplies $3 billion holidays 2023, planners popular
Furniture $20 billion 2023 holidays U.S., sofas up 8%
Toys drones $1.2 billion sales 2023 holidays
Sustainable toys grew 15% to $4 billion 2023 holidays
Smart home devices $15 billion holiday 2023 U.S.
Luxury handbags $8 billion gifted 2023 holidays
Board games $2 billion U.S. holidays 2023, up 10%
Personalized gifts $6 billion 2023 holidays U.S.

Product and Category Preferences Interpretation

The data paints a holiday portrait of a nation trying to level up its life—investing heavily in smartphones for distraction, athleisure for aspiration, and kitchen appliances for actual dinner, while still finding billions for the pure, simple joy of spoiling our pets and playing with toys (especially the sustainable ones we can feel good about after neglecting our new planners).

Sources & References

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