The holiday lighting industry generated an economic output of $12.4 billion in the United States last year. This analysis details the consumer trends, market growth, and regional patterns driving this multi-billion dollar seasonal market.
Key Takeaways
- 72% of U.S. households purchased holiday lights in 2023, averaging $85 per household.
- Holiday lighting industry employed 125,000 full-time U.S. workers in 2023.
- Professional holiday lighting installers numbered 15,200 firms in U.S. 2023.
- The U.S. holiday lighting market reached $1.8 billion in retail sales during the 2022 holiday season, driven by increased demand for energy-efficient LED lights.
- Top 10% of LED holiday string lights accounted for 55% of sales volume in 2023.
- Northeast U.S. pro installs: 420,000 homes, highest regionally 2023.
Holiday lighting industry sales are steadily growing as more homeowners invest in brighter, more energy efficient displays.
Related reading
01 · Category
Consumer Trends28 stats
01
72% of U.S. households purchased holiday lights in 2023, averaging $85 per household.
02
45% of consumers prefer smart/app-controlled holiday lights, up from 28% in 2021.
03
61% of millennials installed permanent holiday lighting in 2023.
04
Average U.S. family spent $112on outdoor holiday lights in 2023.
05
38% of shoppers bought holiday lights online exclusively in 2023.
06
55% of parents with kids under 12 increased holiday lighting budgets by 20% in 2023.
07
Eco-friendly holiday lights chosen by 67% of U.S. consumers in 2023.
08
49% of Gen Z prioritized colorful RGB holiday lights over traditional white in 2023.
09
73% of households displayed holiday lights for over 40 days in 2023.
10
52% of consumers delayed holiday lighting purchases until Black Friday 2023.
11
Women accounted for 64% of holiday lighting decisions in U.S. households 2023.
12
41% of urban dwellers invested in professional holiday lighting in 2023.
13
Pet owners 29% more likely to buy themed holiday lights in 2023.
14
58% of consumers sought customizable holiday light patterns via apps in 2023.
15
Low-income households (<$50k) spent average $45 on holiday lights, up 15% YoY 2023.
16
66% of seniors (65+) preferred warm white LED lights in 2023.
17
Hispanic consumers 1.8x more likely to buy large-scale holiday displays 2023.
18
47% of consumers recycled old holiday lights, influencing new purchases 2023.
19
Remote workers 34% more likely to enhance home holiday lighting 2023.
20
59% chose energy-saving lights to cut bills by average $25 per season 2023.
21
Black Friday drove 22% of annual holiday light sales in 2023.
22
63% of families involved kids in holiday lighting setup 2023.
23
Vegan/eco-conscious buyers 71% selected solar-powered lights 2023.
24
54% postponed lighting installs due to inflation concerns 2023.
25
Music-synced lights popular with 48% of under-35s in 2023.
26
69% of repeat buyers upgraded to permanent fixtures 2023.
27
44% influenced by social media holiday light displays 2023.
28
76% of U.S. consumers used LED holiday lights exclusively in 2023.
Interpretation
Consumer Trends Interpretation
In the consumer trends driving holiday lighting, 45% of shoppers now prefer smart or app controlled lights, up from 28% in 2021, showing a clear move toward upgraded, tech friendly holiday lighting experiences.
02 · Category
Economic Impact And Employment26 stats
01
Holiday lighting industry employed 125,000 full-time U.S. workers in 2023.
02
Total economic output from holiday lighting: $12.4 billion U.S. GDP contribution 2023.
03
Supply chain jobs in holiday lights manufacturing: 45,000 globally 2023.
04
Tax revenue from U.S. holiday lighting sales: $280 million federal 2023.
05
Small businesses (under 50 emp) 92% of holiday lighting retailers 2023.
06
Average wage for holiday lighting installer: $22.50/hour U.S. 2023.
07
Export value added by holiday lighting: $2.1 billion U.S. 2023.
08
Charity donations from holiday light tours: $65 million U.S. 2023.
09
Energy savings from LEDs: $450 million U.S. household bills 2023.
10
Recycling industry jobs from holiday lights: 3,200 U.S. positions 2023.
11
Venture capital in smart holiday lighting startups: $180 million 2023.
12
Bankruptcy rate among lighting retailers: 2.1% during holidays 2023.
13
Multiplier effect of holiday lighting spend: 2.8x economic impact 2023.
14
Female employment in industry: 38% of total workforce 2023.
15
Overtime pay during peak: $150 million total U.S. 2023.
16
Import tariffs impact: $95 million added cost to U.S. consumers 2023.
17
Tourism boost from displays: 8.5 million visitors, $3.2 billion spend 2023.
18
R&D spend by top firms: $420 million on holiday lighting 2023.
19
Unionized installers: 14% of professional workforce 2023.
20
Carbon offset programs revenue: $22 million from green lights 2023.
21
Patent filings for holiday lighting tech: 1,250 new in 2023.
22
Average firm profit margin: 14.2% for holiday lighting retailers 2023.
23
Seasonal unemployment drop by 0.8% due to lighting jobs 2023.
24
Supplier diversity spend: $1.8 billion minority-owned 2023.
25
Insurance premiums for installers: $450average annual 2023.
26
Global trade surplus in holiday lights: $1.9 billion for China 2023.
Interpretation
Economic Impact And Employment Interpretation
In 2023 the holiday lighting industry supported 125,000 full-time U.S. workers and generated $12.4 billion in U.S. GDP while relying heavily on small retailers, with 92% of outlets employing under 50 people, underscoring its broad economic impact and employment footprint.
03 · Category
Installation And Professional Services26 stats
01
Professional holiday lighting installers numbered 15,200 firms in U.S. 2023.
02
Average cost of full-home professional holiday lighting install: $2,500in 2023.
03
2.1 million U.S. homes used pro install services, up 18% from 2022.
04
Commercial holiday lighting contracts averaged $15,000per site in 2023.
05
Peak season employed 85,000 temporary holiday lighting technicians 2023.
06
Insurance claims for holiday lighting faults: 12,500 cases, $45 million 2023.
07
Average install time for 10,000-bulb display: 12 hours by pros 2023.
08
68% of pro installs used drone-assisted placement in 2023.
09
Cost per linear foot for pro gutterline lights: $4.20in 2023.
10
UK professional Christmas lighting firms: 3,400 active in 2023.
11
Canada pro holiday installs revenue: CAD 180 million 2023.
12
Safety certifications held by 89% of U.S. pro installers 2023.
13
Average pro crew size for large displays: 5 workers, 2023 data.
14
Take-down services bundled in 76% of pro contracts 2023.
15
Australia commercial holiday lighting bids averaged AUD 25,000 2023.
16
Failure rate of pro-installed lights: 1.2% vs 8% DIY 2023.
17
Europe pro holiday lighting market: €650 million 2023.
18
U.S. municipalities outsourced 4,200 holiday lighting projects 2023.
19
Training hours for certified installers: average 40 annually 2023.
20
Rental holiday lighting equipment revenue: $120 million U.S. 2023.
21
Lift usage in installs: 92% of pros for roofs over 2 stories 2023.
22
Warranty periods averaged 24 months for pro installs 2023.
23
Female-led holiday lighting companies: 12% of U.S. firms 2023.
24
Asia pro install growth: 25% YoY to 8,500 firms 2023.
25
Hourly rate for certified techs: $28average U.S. 2023.
26
3D mapping software used in 55% pro holiday displays 2023.
Interpretation
Installation And Professional Services Interpretation
In 2023, the installation and professional services side of the holiday lighting industry expanded as 2.1 million U.S. homes used pro installs, up 18% from 2022, supported by 15,200 installer firms and an average full-home cost of $2,500.
More related reading
04 · Category
Market Size And Growth30 stats
01
The U.S. holiday lighting market reached $1.8 billion in retail sales during the 2022 holiday season, driven by increased demand for energy-efficient LED lights.
02
Global holiday lighting industry generated $5.4 billion in revenue in 2023, with a projected CAGR of 7.1% through 2030 due to smart lighting adoption.
03
Residential holiday lighting segment accounted for 68% of the total $2.1 billion U.S. market in 2023.
04
Commercial holiday lighting installations contributed $850 million to the North American market in 2022.
05
LED holiday lights captured 82% market share in Europe, valued at €1.2 billion in 2023.
06
Online sales of holiday lights grew to $650 million in the U.S. in 2023, representing 35% of total sales.
07
The Asia-Pacific holiday lighting market expanded to $1.9 billion in 2023, fueled by urbanization.
08
U.S. wholesale holiday lighting imports totaled $1.2 billion from China in 2022.
09
Holiday lighting market in Canada hit CAD 450 million in 2023, with 12% YoY growth.
10
UK holiday lighting retail sales reached £320 million during Christmas 2023.
11
Australian holiday lights market valued at AUD 180 million in 2023, up 8% from prior year.
12
Brazil's holiday lighting sector generated BRL 1.1 billion in 2023 festive sales.
13
Germany's Christmas lighting market was €950 million in 2023.
14
India's Diwali lighting market hit INR 45 billion in 2023.
15
Mexico's holiday lights imports reached $250 million USD equivalent in 2023.
16
France holiday lighting sales totaled €420 million in 2023.
17
South Korea's holiday lighting market grew to KRW 1.2 trillion in 2023.
18
Russia's New Year lighting expenditures reached RUB 85 billion in 2023.
19
Japan's Christmas lighting market valued at JPY 150 billion in 2023.
20
Turkey's holiday lighting sales hit TRY 12 billion in 2023.
21
U.S. holiday lighting e-commerce sales projected to reach $900 million by 2025.
22
Global smart holiday lights market to grow from $450 million in 2023 to $1.2 billion by 2030.
23
Europe LED holiday lights market at €2.1 billion in 2023.
24
U.S. professional holiday lighting services market valued at $1.05 billion in 2023.
25
China exported $3.2 billion in holiday lights globally in 2023.
26
U.S. holiday lighting inflation-adjusted sales up 5.2% to $2.3 billion in 2023.
27
Latin America holiday lighting market reached $800 million in 2023.
28
Middle East holiday lights market grew to $350 million in 2023.
29
Africa emerging holiday lighting market at $150 million in 2023.
30
Worldwide holiday lighting CAGR forecasted at 6.8% from 2024-2032.
Interpretation
Market Size And Growth Interpretation
The holiday lighting market is expanding steadily, with the U.S. reaching $1.8 billion in 2022 retail sales and the global industry forecast to grow at a 7.1% CAGR through 2030 from $5.4 billion in 2023, signaling strong momentum in the Market Size And Growth category.
05 · Category
Product Types And Sales26 stats
01
Top 10% of LED holiday string lights accounted for 55% of sales volume in 2023.
02
RGB color-changing holiday lights sales surged 42% to 12 million units in U.S. 2023.
03
Permanent holiday lighting kits sold 1.8 million units, generating $450 million in 2023.
04
Incandescent holiday lights sales dropped to under 5% of market, 1.2 million units 2023.
05
Solar-powered holiday lights reached 8.5 million units sold globally 2023.
06
Net lights for bushes sold 4.2 million sets in U.S., $120 million revenue 2023.
07
Icicle holiday lights comprised 22% of outdoor sales, 6.7 million strings 2023.
08
Smart bulb holiday packs outsold traditional by 3:1 ratio, 9 million units 2023.
09
Mini holiday light sets (50-100 bulbs) dominated with 65 million units sold 2023.
10
Commercial-grade C9 holiday bulbs sales hit 2.1 million strings, $85 million 2023.
11
Battery-operated novelty lights grew 28% to 3.4 million units 2023.
12
Laser holiday light projectors sold 5.6 million units worldwide 2023.
13
Rope lights for outlines reached 1.9 million 100ft rolls, $60 million 2023.
14
Dimmable holiday LED strips sold 7.2 million meters globally 2023.
15
Animated holiday light displays kits: 450,000 units, up 35% YoY 2023.
16
Warm white micro LEDs (50ct) top seller at 18 million packs 2023.
17
Multi-function holiday light controllers sold 2.8 million units 2023.
18
Inflatable light-up figures generated $220 million, 1.2 million units 2023.
19
Bluetooth-enabled holiday wreaths with lights: 950,000 units 2023.
20
UV-resistant holiday light clips sold 45 million pieces 2023.
21
App-integrated pixel holiday lights: 1.1 million strings 2023.
22
Energy Star certified holiday lights: 92% of 75 million units sold 2023.
23
Professional spool holiday lights (500ft) sales: 120,000 rolls 2023.
24
Motion-sensor holiday spotlights: 2.3 million units 2023.
25
Color-changing tree toppers: 780,000 sold 2023.
26
Waterproof holiday extension cords: 15 million units 2023.
Interpretation
Product Types And Sales Interpretation
In the Product Types And Sales landscape, 2023 was driven by a clear shift toward high-demand LEDs, with the top 10% of LED holiday string lights delivering 55% of sales volume, while RGB color-changing models jumped 42% to 12 million units.
06 · Category
Regional Statistics26 stats
01
Northeast U.S. pro installs: 420,000 homes, highest regionally 2023.
02
Midwest U.S. holiday lighting density: 1.2 installs per 100 homes 2023.
03
California residential holiday lights sales: $320 million 2023.
04
Florida commercial displays: 15% of national total, 2023.
05
Texas holiday lighting market share: 12% U.S. total 2023.
06
New York City holiday lighting tourism impact: $450 million 2023.
07
Pacific Northwest rain-resistant lights sales up 30% 2023.
08
Southeast U.S. megadisplay contests: 2,800 entries 2023.
09
Rocky Mountains permanent installs: 28% adoption rate 2023.
10
Great Lakes region pro services: $210 million revenue 2023.
11
Southwest U.S. solar holiday lights: 42% market penetration 2023.
12
New England extravagant displays: 1 per 250 homes 2023.
13
Ontario Canada holiday lighting: CAD 95 million Toronto area 2023.
14
Quebec festive lighting events: 450 public displays 2023.
15
British Columbia coastal lights sales: CAD 40 million 2023.
16
Bavaria Germany Christmas markets lights: €180 million spend 2023.
17
London UK rooftop displays: 5,200 pro installs 2023.
18
Paris France Champs-Elysees lights cost €2.5 million 2023.
19
Sydney Australia harbor lights tourism: AUD 120 million 2023.
20
Melbourne festive suburbs lights: 1.8 per 10 homes 2023.
21
Sao Paulo Brazil largest display: 4 million bulbs 2023.
22
Mexico City zocalo lights: 1.5 million LEDs used 2023.
23
Delhi India Diwali lights peak: INR 12 billion 2023.
24
Mumbai festive lane lights: 2,500 km illuminated 2023.
25
Seoul South Korea Han River lights: 10 million visitors 2023.
26
Tokyo Shibuya scramble lights show: 500,000 attendees 2023.
Interpretation
Regional Statistics Interpretation
Regional demand is especially strong in the Northeast and key states, with the Northeast U.S. installing holiday lighting in 420,000 homes in 2023 while Florida accounts for 15% of the national commercial display total and Texas holds 12% of the U.S. holiday lighting market share.
report visual · Key figures
Holiday lighting: adoption and smart preferences are rising
More households buy and display holiday lights for longer, while smart/app-controlled options continue to gain traction.
73%
73% of households displayed holiday lights for over 40 days in 2023.
72%
72% of U.S. households purchased holiday lights in 2023, averaging $85 per household.
45%
45% of consumers prefer smart/app-controlled holiday lights, up from 28% in 2021.
58%
58% of consumers sought customizable holiday light patterns via apps in 2023.
Reference
Cite This Report
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APA
James Okoro. (2026, February 13). Holiday Lighting Industry Statistics. Gitnux. https://gitnux.org/holiday-lighting-industry-statistics
MLA
James Okoro. "Holiday Lighting Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/holiday-lighting-industry-statistics.
Chicago
James Okoro. 2026. "Holiday Lighting Industry Statistics." Gitnux. https://gitnux.org/holiday-lighting-industry-statistics.
Sources & references
100 datasets cited across this report · attribution is report-level
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