If you've ever wondered who's really on Hinge, the answer is a 29-year-old urban professional who's more likely to be swiping on a Thursday night than a Saturday morning.
Key Takeaways
- 55% of Hinge users are aged 25-34 years old
- 52% of Hinge users identify as male
- 40% of Hinge users have a college degree or higher
- Users spend average 15 minutes per session on Hinge
- 70% of users open Hinge daily
- Average user sends 5 likes per day
- Average likes received per user: 8 per week
- 3.5 million likes sent daily on Hinge
- Match rate averages 12% of likes sent
- 52% of Hinge matches lead to dates
- 3 million dates per week from Hinge
- 1 in 3 users find a relationship on Hinge
- 91% of Hinge users rate satisfaction 4+ stars
- 4.6/5 average app store rating from users
- 82% would recommend Hinge to friends
The typical Hinge user is a 29-year-old urban professional who finds relationships through the app.
App Satisfaction
191% of Hinge users rate satisfaction 4+ stars
Verified24.6/5 average app store rating from users
Verified382% would recommend Hinge to friends
Verified467% prefer Hinge over Tinder/Bumble
Directional5Churn rate 22% monthly for satisfied users
Single source676% love the prompts feature
Verified789% feel safer on Hinge than competitors
Verified8Net Promoter Score: 58 for Hinge
Verified964% renew premium subscriptions
Directional1073% satisfied with customer support
Single source1185% appreciate anti-ghosting features
Verified124.5/5 for match relevance rating
Verified1369% report fewer bad dates
Verified1481% value design and UX
Directional1554% lifetime value satisfaction high
Single source1677% positive on inclusivity features
Verified1783% like no-swipe interface
Verified1862% 5-star reviews cite relationships
Verified1970% feel empowered by prompts
Directional2088% trust verification process
Single source2165% happy with algorithm updates
Verified2279% overall happiness score
Verified2356% report improved dating life
Verified2492% of long-term users satisfied
Directional2575% praise moderation effectiveness
Single source2668% love Roses feature impact
VerifiedApp Satisfaction Interpretation
Hinge is so effective at creating happy relationships that its biggest business problem is its own success, with even satisfied users happily churning out of the market at a remarkable rate.
Demographics
155% of Hinge users are aged 25-34 years old
Verified252% of Hinge users identify as male
Verified340% of Hinge users have a college degree or higher
Verified465% of Hinge users live in urban areas
Directional5Average Hinge user age is 29 years
Single source628% of Hinge users are from New York City metro area
Verified715% of Hinge users identify as LGBTQ+
Verified835% of Hinge users earn over $75,000 annually
Verified922% of Hinge users are parents
Directional1060% of Hinge users are Caucasian
Single source1112% of Hinge users have advanced degrees (Master's or PhD)
Verified1245% of Hinge female users are aged 24-29
Verified1318% of Hinge users are Asian American
Verified14Median income of Hinge users is $68,000
Directional1532% of Hinge users work in tech industry
Single source167% of Hinge users are over 40 years old
Verified1725% of Hinge users from California
Verified1838% of Hinge users identify as liberal politically
Verified1914% of Hinge users are Hispanic/Latino
Directional2048% of Hinge users are single professionals
Single source2120% of Hinge users have children under 18
Verified2229% average age of male Hinge users
Verified2341% of Hinge users rent their home
Verified2411% of Hinge users are veterans
Directional2556% of Hinge users exercise 3+ times weekly
Single source2623% of Hinge users from Texas
Verified2733% of Hinge users have postgraduate education
Verified2816% identify as bisexual on Hinge
Verified2927% of Hinge users aged 18-24
Directional3039% of Hinge users work in healthcare
Single sourceDemographics Interpretation
The typical Hinge user appears to be a 29-year-old, politically liberal, urban-dwelling, college-educated, Caucasian male who works in tech, rents his apartment, goes to the gym religiously, and is statistically most likely to be swiping in New York City while earnestly looking for a partner who also has a graduate degree and a complicated coffee order.
Engagement Metrics
1Average likes received per user: 8 per week
Verified23.5 million likes sent daily on Hinge
Verified3Match rate averages 12% of likes sent
Verified41.2 messages per match on average
Directional528% engagement rate on prompts
Single source6Daily active users: 4 million
Verified765% of users comment on prompts vs like only
Verified8Average response time to message: 14 hours
Verified942% open rate on Hinge notifications
Directional10Monthly active users: 23 million
Single source1119% of sessions lead to a new match
Verified12Comments on photos get 2x more responses
Verified1355% engagement during first week of usage
Verified14Average matches per week: 4.2
Directional1537% of likes are roses (premium)
Single source1682% of users engage with video prompts
Verified17Time to first match: 2 days average
Verified1846% reply rate to opening messages
Verified195.8 billion prompts answered total
Directional2061% of users like 10+ profiles daily
Single source21Conversation length averages 12 exchanges
Verified2229% boost engagement with badges
Verified2374% of matches happen via mutual prompt likes
Verified2433% daily engagement drop-off after 30 days
DirectionalEngagement Metrics Interpretation
The typical Hinge user sends a hopeful flurry of likes into a surprisingly quiet void, where a single match requires the statistical patience of a saint, the conversational skill of a diplomat, and the luck of finding someone who actually answers the prompt you spent twenty minutes overthinking.
Matching Success
152% of Hinge matches lead to dates
Verified23 million dates per week from Hinge
Verified31 in 3 users find a relationship on Hinge
Verified4Average time to first date: 7 days post-match
Directional575% of long-term couples met via prompts
Single source6Match success rate 15% higher for verified users
Verified740% of marriages from Hinge users
Verified868% report better matches than other apps
Verified92.5 dates per successful relationship starter
Directional1057% of users delete app after finding partner
Single source11Long-distance matches: 22% of total
Verified1284% satisfaction with match quality
Verified13Average relationship length from Hinge: 18 months
Verified1431% find spouse within 6 months
Directional15Prompt-based matches 3x more likely to date
Single source1649% of users go on 2+ dates per match cycle
Verified1766% report exclusive relationships post-Hinge
Verified18Video dates lead to 25% higher success
Verified1913% international matches annually
Directional2072% of deleted users cite found relationship
Single source21Same-city matches: 78%
Verified2255% transition to offline within 10 days
Verified23Couples met average 2.1 years ago on Hinge
Verified2447% engagement rate to relationship
DirectionalMatching Success Interpretation
Hinge has masterfully weaponized the humble prompt, serving up millions of awkward first drinks that, roughly half the time, lead to a real connection, though the average person still has to endure a gauntlet of about two and a half dates with potential soulmates before one actually sticks for an impressive eighteen months.
User Behavior
1Users spend average 15 minutes per session on Hinge
Verified270% of users open Hinge daily
Verified3Average user sends 5 likes per day
Verified445% of users check Hinge in the evening (6-10 PM)
Directional562% use Hinge voice prompts feature weekly
Single source6Average session length increased 20% YoY to 18 mins
Verified755% of users edit profile monthly
Verified880% log in via mobile push notifications
Verified9Users view 25 profiles per session on average
Directional1035% use Hinge during commute times
Single source1148% send messages within 24 hours of match
Verified12Average user has 12 active conversations
Verified1367% prefer weekend usage peak
Verified1429% use Hinge for over 30 minutes daily
Directional1552% upload new photos quarterly
Single source16Users swipe right on 18% of profiles seen
Verified1741% use video chat feature monthly
Verified18Average first message length is 22 words
Verified1963% delete and reinstall Hinge annually
Directional2076% use Hinge prompts for bio
Single source21Peak usage at 8 PM on Thursdays
Verified2238% share Spotify in profiles
Verified23Average user age of first login is 27
Verified2451% use Hinge Standouts feature daily
Directional2524% report using Hinge 7+ days straight
Single source2659% customize match preferences weekly
Verified2771% of active users are retained monthly
VerifiedUser Behavior Interpretation
Hinge has become less of a spontaneous dating playground and more of a curated effort squeezed into the scheduled cracks of modern life, as evidenced by our nightly appointment-swiping, prompt-crafting, and notification-leaping, all in pursuit of connection between the hours of six and ten.
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