GITNUX MARKETDATA REPORT 2024

Headless Commerce Industry Statistics

Headless commerce is projected to grow rapidly, with around 40% of enterprises planning to adopt this technology in the next two years according to industry statistics.

Highlights: Headless Commerce Industry Statistics

  • Headless commerce will account for 30% of global online sales by 2023.
  • As of 2022, the global headless commerce market size is projected to reach USD 2,359.95 million by 2025.
  • BigCommerce reported a 76% YoY increase in adoption of headless commerce solutions in 2022.
  • 70% of global businesses are planning to adopt a digital-first strategy using headless commerce.
  • In a Capillary survey, 60% of businesses across Europe, Africa, and the Middle East reported serious consideration in implementing a headless approach.
  • Companies that have implemented a headless commerce approach have seen a 40% increase in speed to market.
  • 49% of retailers consider themselves to be a digital business with headless as an important part.
  • Comparatively, those adopting headless commerce strategies saw a 34% uptick in on-site traffic.
  • A Gartner report states that 80% of digital experience platforms will be deployed via headless architectures by 2022.
  • WordPress powers over 40% of all websites globally and it's often used in headless commerce applications for CMS purposes.
  • Around 73% of companies invested or plan to invest in headless commerce to offer a more dynamic UX/UI.
  • In 2020, Forrester reported that 80% of B2B marketers believe buyers' interactions with sellers online are better than those conducted offline, driving interest in headless solutions.
  • Around 68% of marketers believe implementing headless commerce can drastically improve customer engagement.
  • It's estimated that global eCommerce sales will hit $4.9 trillion by 2021, with an increasing portion managed by headless commerce solutions.
  • According to Cloudways, over 84% of companies believe that a digital transformation including headless commerce is essential for their survival.
  • By 2025, the demand for API-driven microservices applications, like headless commerce platforms, will increase by 37%, according to Grand View Research.

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The Latest Headless Commerce Industry Statistics Explained

Headless commerce will account for 30% of global online sales by 2023.

This statistic predicts that by the year 2023, headless commerce, a modern approach to e-commerce that allows for the separation of the front-end and back-end components of an online shopping platform, will represent 30% of total online sales worldwide. This indicates a significant shift in the way online businesses are structured and operated, with more companies adopting headless commerce to improve flexibility, scalability, and user experience. As the digital landscape continues to evolve, the increasing adoption of headless commerce is expected to drive innovation and pave the way for a more dynamic and personalized online shopping experience for consumers globally.

As of 2022, the global headless commerce market size is projected to reach USD 2,359.95 million by 2025.

The statistic indicates that the global headless commerce market size is expected to grow significantly from its current value to reach USD 2,359.95 million by the year 2025. This projection suggests a strong positive trend in the adoption and growth of headless commerce solutions worldwide. Headless commerce, which decouples the front-end presentation layer from the backend e-commerce functionality, is gaining prominence due to its ability to provide flexibility, scalability, and enhanced user experiences across various digital channels. The projected market size reflects the increasing demand for headless commerce solutions among businesses seeking to stay competitive in the rapidly evolving e-commerce landscape.

BigCommerce reported a 76% YoY increase in adoption of headless commerce solutions in 2022.

The statistic indicates that BigCommerce observed a 76% year-over-year (YoY) surge in the implementation of headless commerce solutions among its client base in 2022. This significant increase suggests a growing trend and interest among businesses leveraging BigCommerce’s platform to decouple their frontend customer experience from the backend commerce capabilities. Headless commerce allows companies to deliver a more flexible, customizable, and seamless shopping experience across various digital touchpoints. The substantial growth in adoption of headless commerce solutions by BigCommerce clients signals a recognition of the benefits and potential competitive advantage offered by this approach in enhancing customer engagement and driving e-commerce growth.

70% of global businesses are planning to adopt a digital-first strategy using headless commerce.

The statistic states that a significant portion, specifically 70%, of businesses worldwide are intending to implement a digital-first strategy through the utilization of headless commerce. This strategy involves separating the front-end of an e-commerce platform from the back-end, allowing for greater flexibility and customization in delivering online services and products. By adopting a digital-first approach with headless commerce, businesses can enhance their online presence, provide improved user experiences, and more effectively cater to the evolving demands of consumers in the digital marketplace. This statistic signals a growing trend towards prioritizing digital channels and technologies in the business landscape to stay competitive and meet the changing needs of customers.

In a Capillary survey, 60% of businesses across Europe, Africa, and the Middle East reported serious consideration in implementing a headless approach.

The statistic indicates that 60% of businesses surveyed in Europe, Africa, and the Middle East are seriously considering implementing a headless approach. A headless approach refers to a method of content management where the front-end user interface is decoupled from the back-end content management system, allowing for more flexibility and customization in delivering content across different platforms and devices. The fact that a majority of businesses in these regions are considering this approach suggests a growing trend towards modernizing their technological infrastructure to stay competitive and adapt to changing consumer demands in the digital landscape. This statistic highlights the increasing importance of digital transformation and the adoption of innovative technologies among businesses in these regions.

Companies that have implemented a headless commerce approach have seen a 40% increase in speed to market.

The statistic “Companies that have implemented a headless commerce approach have seen a 40% increase in speed to market” implies that businesses adopting a headless commerce strategy, which separates the front-end customer experience from the back-end infrastructure, have experienced a significant improvement in their speed to bring products or services to market. This 40% increase suggests that by decoupling the presentation layer from the underlying technology stack, companies are able to deploy changes and updates more quickly and efficiently, reducing the time it takes to launch new features or offerings. Overall, the statistic highlights the potential benefits of adopting a headless commerce approach in terms of enhancing agility and competitiveness in the rapidly evolving market landscape.

49% of retailers consider themselves to be a digital business with headless as an important part.

The statistic indicates that nearly half, or 49%, of retailers perceive themselves as operating as digital businesses with a focus on headless technology. This suggests that a significant portion of retailers consider digital transformation and the adoption of headless architecture important for their operations and growth strategies. By embracing headless technology, retailers are likely aiming to enhance their digital presence, increase flexibility, and improve customer experiences across multiple channels. This statistic highlights the industry’s shifting focus towards digital strategies and the recognition of the value of headless architecture in driving innovation and competitiveness in the retail sector.

Comparatively, those adopting headless commerce strategies saw a 34% uptick in on-site traffic.

The statistic “Comparatively, those adopting headless commerce strategies saw a 34% uptick in on-site traffic” indicates that businesses who have implemented headless commerce strategies have experienced a significant increase in the amount of traffic visiting their websites. A “34% uptick” implies a growth of 34% relative to a previous baseline or compared to businesses that have not adopted headless commerce strategies. This growth in on-site traffic suggests that headless commerce, which involves separating the front-end presentation layer from the back-end functionality of an e-commerce platform, can lead to improved user experiences, better performance, and increased visibility, ultimately driving more visitors to the website.

A Gartner report states that 80% of digital experience platforms will be deployed via headless architectures by 2022.

This statistic from a Gartner report predicts that by the year 2022, 80% of digital experience platforms will be implemented using headless architectures. A headless architecture refers to the separation of the front-end presentation layer from the back-end content and logic layer. This approach allows for greater flexibility and scalability in delivering content to various digital channels such as websites, mobile apps, and IoT devices. The increasing adoption of headless architectures within digital experience platforms signifies a shift towards more agile and efficient methods of content delivery, enabling organizations to better engage with their audiences across multiple touchpoints in a seamless and personalized manner.

WordPress powers over 40% of all websites globally and it’s often used in headless commerce applications for CMS purposes.

This statistic indicates that WordPress is a highly popular content management system (CMS) globally, being used on over 40% of all websites. Its widespread adoption speaks to its user-friendly interface, customizable features, and robust functionality. Furthermore, the mention of WordPress being used in headless commerce applications highlights its versatility and adaptability to various digital platforms and e-commerce solutions. Overall, this statistic underscores WordPress’s dominance in the CMS market and its relevance in modern web development and e-commerce trends.

Around 73% of companies invested or plan to invest in headless commerce to offer a more dynamic UX/UI.

The statistic that around 73% of companies have already invested or intend to invest in headless commerce in order to provide a more dynamic user experience/user interface (UX/UI) conveys the growing trend among businesses to adopt this technology for enhancing customer interactions. Headless commerce separates the front-end presentation layer from the back-end functionality, enabling greater flexibility and customization in designing and delivering digital experiences. By leveraging headless commerce, companies can create seamless omni-channel experiences, improve site performance, and adapt quickly to changing market demands. This statistic highlights the strategic importance that organizations place on optimizing their digital presence to meet evolving customer expectations and stay competitive in the modern retail landscape.

In 2020, Forrester reported that 80% of B2B marketers believe buyers’ interactions with sellers online are better than those conducted offline, driving interest in headless solutions.

The statistic from Forrester in 2020 states that 80% of B2B marketers perceive online interactions between buyers and sellers to be superior to offline interactions, leading to a growing interest in headless solutions. This finding suggests a significant shift in the way B2B companies conduct business, with a strong emphasis on leveraging digital channels for customer engagement. The preference for online interactions likely stems from the convenience, flexibility, and efficiency that digital platforms offer, especially in the context of remote working and the increasing reliance on virtual communication. As a result, B2B marketers are increasingly exploring headless solutions, which decouple the front-end user interface from the back-end content management system, to enhance the online buying experience and cater to evolving customer preferences in the digital marketplace.

Around 68% of marketers believe implementing headless commerce can drastically improve customer engagement.

The statistic “Around 68% of marketers believe implementing headless commerce can drastically improve customer engagement” suggests that a significant majority of marketers perceive headless commerce as a powerful tool for enhancing customer engagement. Headless commerce allows for the separation of the front-end presentation layer from the back-end infrastructure, providing flexibility and adaptability to deliver personalized and seamless customer experiences across various channels. The high level of belief in the potential benefits of headless commerce indicates industry recognition of the importance of customer engagement in driving business success, and highlights the growing trend towards adopting innovative technologies to meet evolving customer expectations and stay competitive in the market.

It’s estimated that global eCommerce sales will hit $4.9 trillion by 2021, with an increasing portion managed by headless commerce solutions.

This statistic indicates that the total value of global eCommerce sales is projected to reach $4.9 trillion by the year 2021, showcasing a substantial growth trend in online retail transactions. Furthermore, it suggests that an expanding share of these sales will be facilitated by headless commerce solutions, a modern approach to eCommerce architecture that decouples the front-end and back-end systems, allowing for more flexibility and customization in delivering personalized and seamless shopping experiences to consumers. This evolving shift towards headless commerce highlights the importance of technological advancements in shaping the future of eCommerce and meeting the changing demands of online consumers.

According to Cloudways, over 84% of companies believe that a digital transformation including headless commerce is essential for their survival.

The statistic presented by Cloudways indicates a strong consensus among companies regarding the importance of digital transformation, specifically incorporating headless commerce, for their survival. With over 84% of companies acknowledging the necessity of this transformation, it highlights the growing recognition of the significant role that digital technologies play in today’s business landscape. The adoption of headless commerce, which decouples the front-end and back-end systems of an e-commerce platform, allows for greater flexibility, scalability, and innovation in delivering seamless customer experiences across various channels. This statistic underscores the critical need for businesses to adapt to the rapidly evolving digital environment in order to remain competitive and relevant in today’s market.

By 2025, the demand for API-driven microservices applications, like headless commerce platforms, will increase by 37%, according to Grand View Research.

This statistic from Grand View Research forecasts a substantial 37% increase in the demand for API-driven microservices applications, such as headless commerce platforms, by the year 2025. This suggests a growing trend towards utilizing modular and agile software architectures that leverage APIs for seamless integration and communication between different services. The rise in demand for API-driven microservices may be driven by the need for businesses to enhance flexibility, scalability, and innovation in response to changing consumer preferences and technological advancements. This projected growth signifies an important shift in the way organizations approach software development and highlights the increasing importance of leveraging APIs to build more efficient and adaptable systems.

References

0. – https://www.kinsta.com

1. – https://www.www.capillarytech.com

2. – https://www.medium.com

3. – https://www.www.bigcommerce.com

4. – https://www.www.astoundcommerce.com

5. – https://www.www.cms-connected.com

6. – https://www.www.cloudways.com

7. – https://www.www.bigcommerce.co.uk

8. – https://www.www.grandviewresearch.com

9. – https://www.www.thedrum.com

10. – https://www.nrf.com

11. – https://www.ecommercenews.eu

12. – https://www.www.shopify.com

13. – https://www.www.globenewswire.com

14. – https://www.www.forrester.com

15. – https://www.www.brightpearl.com

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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