GITNUX MARKETDATA REPORT 2024

Successful Etsy Shop Statistics

Consistent growth in sales, high customer ratings, and a steady stream of new products to maintain interest and engagement with the online Etsy shop.

With sources from: businessnewsdaily.com, etsy.com, zenbusiness.com, cnbc.com and many more

Statistic 1

More than 2.8 million active Etsy sellers in 2019,

Statistic 2

Etsy had over 60 million products listed on its website in 2018,

Statistic 3

The top Etsy sellers make six figures annually by selling handmade crafts online,

Statistic 4

The total value of Etsy merchandise sales amounted to US$4.97 billion in 2019,

Statistic 5

Average gross merchandise sales per active Etsy seller was around $1,348 in 2020,

Statistic 6

Jewelry was the most popular category on Etsy, accounting for 15.5% of total sales in 2017,

Statistic 7

Etsy had approximately 39.4 million buyers in 2018,

Statistic 8

97% of Etsy sellers run their shop from their homes,

Statistic 9

Most Etsy shop owners (65%) use their Etsy income to pay for household expenses like groceries,

Statistic 10

In the United States, Etsy is the most popular online marketplace according to online sellers with a 16.7% usage reach,

Statistic 11

88% of the items sold on Etsy in 2018 were new, not vintage,

Statistic 12

The average price per item on Etsy is $20.02,

Statistic 13

Over 1,000 Etsy sellers made at least $10,000 in sales during holiday season 2017,

Statistic 14

Over 50 percent of Etsy shop owners run their shops as a side hustle, not their primary source of income,

Statistic 15

The average Etsy shopper spends $30 per purchase,

Statistic 16

Most successful Etsy shops are those with high quality photos – 90% of top sellers highlight the importance of high quality pictures,

Sources Icon Sources

In this post, we will explore the remarkable success of Etsy shops through a collection of compelling statistics. From the sheer number of active sellers to the total value of merchandise sales, these figures shed light on the thriving world of online handmade crafts marketplaces.

Statistic 1

"More than 2.8 million active Etsy sellers in 2019,"

Sources Icon

Statistic 2

"Etsy had over 60 million products listed on its website in 2018,"

Sources Icon

Statistic 3

"The top Etsy sellers make six figures annually by selling handmade crafts online,"

Sources Icon

Statistic 4

"The total value of Etsy merchandise sales amounted to US$4.97 billion in 2019,"

Sources Icon

Statistic 5

"Average gross merchandise sales per active Etsy seller was around $1,348 in 2020,"

Sources Icon

Statistic 6

"Jewelry was the most popular category on Etsy, accounting for 15.5% of total sales in 2017,"

Sources Icon

Statistic 7

"Etsy had approximately 39.4 million buyers in 2018,"

Sources Icon

Statistic 8

"97% of Etsy sellers run their shop from their homes,"

Sources Icon

Statistic 9

"Most Etsy shop owners (65%) use their Etsy income to pay for household expenses like groceries,"

Sources Icon

Statistic 10

"In the United States, Etsy is the most popular online marketplace according to online sellers with a 16.7% usage reach,"

Sources Icon

Statistic 11

"88% of the items sold on Etsy in 2018 were new, not vintage,"

Sources Icon

Statistic 12

"The average price per item on Etsy is $20.02,"

Sources Icon

Statistic 13

"Over 1,000 Etsy sellers made at least $10,000 in sales during holiday season 2017,"

Sources Icon

Statistic 14

"Over 50 percent of Etsy shop owners run their shops as a side hustle, not their primary source of income,"

Sources Icon

Statistic 15

"The average Etsy shopper spends $30 per purchase,"

Sources Icon

Statistic 16

"Most successful Etsy shops are those with high quality photos – 90% of top sellers highlight the importance of high quality pictures,"

Sources Icon

Interpretation

The statistics show that Etsy has become a thriving online marketplace with millions of active sellers and a wide variety of products on offer. The platform's top sellers are able to generate significant revenue, with an average gross merchandise sale per seller reaching over $1,300. Jewelry emerges as the most popular category, driving a considerable portion of total sales. The fact that a high percentage of Etsy sellers operate from their homes underscores the accessibility and flexibility of the platform as a source of income for many individuals. Overall, the data highlights the strong presence and economic impact of Etsy in the e-commerce landscape.

Can You Trust Our Report?

The statistics are checked by us and then entered into the database. Our market data reports have been linked to by some of the largest publishers and companies on the Internet.

Learn more about our process here.

Submit Your Own Statistic Data

Would you like to submit your own researched statistics on this topic? You are welcome to use the form below and submit your suggestion to us. We will check the source and approve it if necessary.

... Before You Leave, Catch This! 🔥

Your next business insight is just a subscription away. Our newsletter The Week in Data delivers the freshest statistics and trends directly to you. Stay informed, stay ahead—subscribe now.

Sign up for our newsletter and become the navigator of tomorrow's trends. Equip your strategy with unparalleled insights!