GITNUXREPORT 2026

Haunted House Industry Statistics

The haunted house industry is thriving with record revenues and expanding visitor demographics.

Min-ji Park

Research Analyst focused on sustainability and consumer trends.

First published: Feb 13, 2026

Our Commitment to Accuracy

Rigorous fact-checking · Reputable sources · Regular updatesLearn more

Statistic 1

Average dwell time per haunt visit: 45 minutes in 2023.

Statistic 2

Large haunts (over 20k sq ft) average 1,200 visitors per night.

Statistic 3

Actor turnover rate in haunts averages 65% annually.

Statistic 4

Prop budgets for pro haunts average $50,000 per season.

Statistic 5

Makeup application time per actor: 45 minutes avg in 2023.

Statistic 6

Queue line entertainment boosts throughput by 22%.

Statistic 7

Average haunt runtime: 25 minutes for walkthroughs in 2023.

Statistic 8

Utility costs for haunts average $8,000 per season.

Statistic 9

1 actor per 50 sq ft is industry standard for immersion.

Statistic 10

Sound system investments yield 15% visitor satisfaction increase.

Statistic 11

Maintenance downtime averages 12% of operating hours.

Statistic 12

VIP fast-pass usage: 25% of peak night tickets sold.

Statistic 13

Animatronic failure rate: 18% per season in haunts.

Statistic 14

Staffing ratio: 1 staff per 100 visitors optimal.

Statistic 15

Lighting changes per haunt scene: average 7 fixtures.

Statistic 16

Pre-show video usage in 68% of commercial haunts.

Statistic 17

Trash removal costs: $2,500 avg per haunt season.

Statistic 18

Guest capacity per hour: 300 for mid-size haunts.

Statistic 19

Pyrotechnics used in 40% of haunts, $5k avg cost.

Statistic 20

Reset time between groups: 90 seconds industry avg.

Statistic 21

Insurance premiums average $25,000 for mid-size haunts.

Statistic 22

CO2 fog systems in 75% of haunts, $3k install cost.

Statistic 23

Daily actor briefings improve performance by 28%.

Statistic 24

Parking space needs: 1 per 4 visitors avg.

Statistic 25

Ticketing software used by 82% of haunts in 2023.

Statistic 26

Scream zones require 2 actors per 100 sq ft.

Statistic 27

Annual permit renewals cost haunts $1,200 avg.

Statistic 28

92% of haunts use LED lighting for energy savings.

Statistic 29

The U.S. haunted attraction industry generated over $300 million in revenue in 2019.

Statistic 30

Haunted houses contributed $10 billion to the U.S. economy in 2023 including indirect spending.

Statistic 31

Average ticket price for haunted houses rose 15% from 2020 to 2023, averaging $28 per person.

Statistic 32

In 2022, top 13% of haunts earned over $1 million annually in gross revenue.

Statistic 33

Haunted attractions saw a 20% revenue increase post-COVID in 2022.

Statistic 34

Midwest region accounts for 35% of total U.S. haunted house revenue.

Statistic 35

Small haunts (under 10 actors) average $150,000 yearly revenue.

Statistic 36

Corporate-sponsored haunts generated $50 million in 2023 sponsorship deals.

Statistic 37

Online ticket sales comprised 65% of haunt revenue in 2023.

Statistic 38

Inflation adjusted, haunt industry revenue grew 8% YoY from 2021-2023.

Statistic 39

Southeast U.S. haunts saw $75 million revenue spike in 2022 Halloween season.

Statistic 40

Premium VIP tickets averaged $75, boosting revenue by 25% for large haunts.

Statistic 41

Merchandise sales added 18% to total haunt revenue in 2023.

Statistic 42

42% of haunts reported record revenue in 2023 exceeding $500k.

Statistic 43

International tourists contributed $20 million to U.S. haunts in 2023.

Statistic 44

Franchise haunts generated 22% more revenue than independents in 2022.

Statistic 45

Food and beverage upsells added $45 million industry-wide in 2023.

Statistic 46

Digital marketing ROI for haunts averaged 5:1 revenue ratio in 2023.

Statistic 47

Peak October revenue for haunts was 85% of annual total in 2023.

Statistic 48

New haunt startups contributed $30 million to industry revenue in 2023.

Statistic 49

Haunted hayrides subset generated $120 million in 2022 revenue.

Statistic 50

Insurance claims cost haunts $15 million in lost revenue 2022.

Statistic 51

Multi-night haunts averaged 30% higher revenue per acre than single-night.

Statistic 52

Social media-driven revenue grew 40% for haunts in 2023.

Statistic 53

Hotel partnerships added $25 million ancillary revenue to haunts 2023.

Statistic 54

Escape room hybrids in haunts boosted revenue 35% in 2023.

Statistic 55

28% revenue growth for haunts using dynamic pricing in 2023.

Statistic 56

Total haunt vendor sales to industry reached $200 million in 2023.

Statistic 57

Repeat visitor loyalty programs increased revenue 12% per haunt avg.

Statistic 58

Pandemic relief grants totaled $10 million for haunts in 2021-2022.

Statistic 59

VR integration in haunts grew 50% in 2023.

Statistic 60

Sustainability efforts: 60% haunts use recycled props.

Statistic 61

AI-driven scare personalization in 15% of new haunts.

Statistic 62

Year-round haunts increased to 25% of total operations.

Statistic 63

TikTok virality boosted attendance 35% for featured haunts.

Statistic 64

Hybrid live-virtual haunts launched by 20% operators 2023.

Statistic 65

Drone shows in outdoor haunts: 12% adoption rate.

Statistic 66

Inclusive haunts for accessibility: 30% growth in 2023.

Statistic 67

NFT ticket sales experimented by 8% of haunts.

Statistic 68

Glow-in-dark haunts surged 40% in popularity.

Statistic 69

Podcast tie-ins with haunts reached 1 million downloads.

Statistic 70

Contactless payments: 95% haunt adoption by 2023.

Statistic 71

Storytelling IP licensing up 25% in haunts.

Statistic 72

Mobile app check-ins: 45% of large haunts.

Statistic 73

Eco-friendly fog alternatives in 35% haunts.

Statistic 74

Interactive haunt apps downloaded 500k times in 2023.

Statistic 75

Pop-up haunts numbered 1,200 new in 2023.

Statistic 76

Metaverse haunt previews viewed by 2 million users.

Statistic 77

Wellness debrief rooms in 18% of haunts post-COVID.

Statistic 78

Blockchain loyalty programs piloted in 5% haunts.

Statistic 79

Injury incidents per 100k visitors: 2.1 in haunts.

Statistic 80

78% of haunts comply with ASTM F2374 safety standards.

Statistic 81

Actor training hours mandated: 8 minimum per season.

Statistic 82

Slip-and-fall claims represent 45% of haunt liabilities.

Statistic 83

Fire marshal inspections passed by 95% of haunts annually.

Statistic 84

Panic buttons on 85% of actors in commercial haunts.

Statistic 85

Evacuation drill frequency: quarterly for 70% haunts.

Statistic 86

Guest waivers signed by 98% of visitors in 2023.

Statistic 87

Noise level limits: 110 dB max in 90% regulated haunts.

Statistic 88

Alcohol bans enforced in 88% of U.S. haunts.

Statistic 89

First aid stations staffed 24/7 during ops in 65% haunts.

Statistic 90

Height restrictions for rides: avg 48 inches in haunts.

Statistic 91

Annual safety audits reduce incidents by 34%.

Statistic 92

Child supervision rules: 1 adult per 3 kids under 12.

Statistic 93

Electrical inspections fail rate: 5% for haunts.

Statistic 94

Weather contingency plans in 76% of outdoor haunts.

Statistic 95

Restraint systems tested 100% pre-opening in pro haunts.

Statistic 96

OSHA citations for haunts: 12 per 1,000 inspections.

Statistic 97

CPR-certified staff: 40% of haunt employees avg.

Statistic 98

Path lighting required in 100% of exit routes.

Statistic 99

Incident reporting apps used by 55% of haunts.

Statistic 100

Prop weapon inspections: daily in 82% haunts.

Statistic 101

Crowd density max: 1 person per 5 sq ft indoors.

Statistic 102

AED devices on-site in 70% of large haunts.

Statistic 103

Post-incident reviews conducted by 89% operators.

Statistic 104

Costume flame-retardant compliance: 97% haunts.

Statistic 105

65% of U.S. adults aged 18-34 visited a haunted house in 2023.

Statistic 106

Women comprised 52% of haunted house visitors in 2022 season.

Statistic 107

Millennials (25-40) made up 45% of total haunt attendees in 2023.

Statistic 108

Average group size for haunt visits was 4.2 people in 2023.

Statistic 109

72% of visitors traveled less than 50 miles to haunts in 2022.

Statistic 110

Families with children under 12 accounted for 28% of visitors 2023.

Statistic 111

Gen Z (18-24) attendance grew 18% YoY to 32% of total in 2023.

Statistic 112

41% of visitors were first-timers in 2023 haunted season.

Statistic 113

Couples without children represented 35% of haunt crowds 2022.

Statistic 114

Hispanic/Latino visitors increased to 22% of total in 2023.

Statistic 115

Average visitor age was 29 years old across U.S. haunts 2023.

Statistic 116

55% of visitors hold college degrees or higher in 2023.

Statistic 117

Urban dwellers comprised 60% of haunt visitors in 2022.

Statistic 118

38% of visitors attended multiple haunts per season in 2023.

Statistic 119

LGBTQ+ visitors estimated at 15% of total haunt attendance 2023.

Statistic 120

Weekend evening slots saw 68% of total family visitors.

Statistic 121

25% of visitors were over 40 years old in 2023.

Statistic 122

Out-of-state visitors made up 18% in popular haunt markets 2023.

Statistic 123

Single ticket buyers averaged 26 years old vs groups at 31.

Statistic 124

47% of female visitors preferred screamers over jump scares.

Statistic 125

Repeat visitors skew 10 years younger than average at 27.

Statistic 126

62% of college students visited haunts during Halloween 2023.

Statistic 127

Visitors from households earning $75k+ were 40% of total 2023.

Statistic 128

Friday night visits dominated with 42% of weekly attendees.

Statistic 129

19% of visitors were international in top 10 U.S. markets 2023.

Statistic 130

Teens (13-17) with parents: 22% of midweek crowds.

Statistic 131

51% of visitors identified as thrill-seekers pre-visit.

Statistic 132

African American visitors rose to 14% in 2023 season.

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Forget everything you thought you knew about a simple scare, as the haunted house industry has transformed into a multi-billion dollar economic powerhouse where terror meets serious business, driven by over $10 billion in economic impact, a post-pandemic surge in popularity, and sophisticated innovations that stretch far beyond the creaky floorboard.

Key Takeaways

The U.S. haunted attraction industry generated over $300 million in revenue in 2019.
Haunted houses contributed $10 billion to the U.S. economy in 2023 including indirect spending.
Average ticket price for haunted houses rose 15% from 2020 to 2023, averaging $28 per person.
65% of U.S. adults aged 18-34 visited a haunted house in 2023.
Women comprised 52% of haunted house visitors in 2022 season.
Millennials (25-40) made up 45% of total haunt attendees in 2023.
Average dwell time per haunt visit: 45 minutes in 2023.
Large haunts (over 20k sq ft) average 1,200 visitors per night.
Actor turnover rate in haunts averages 65% annually.
Injury incidents per 100k visitors: 2.1 in haunts.
78% of haunts comply with ASTM F2374 safety standards.
Actor training hours mandated: 8 minimum per season.
VR integration in haunts grew 50% in 2023.
Sustainability efforts: 60% haunts use recycled props.
AI-driven scare personalization in 15% of new haunts.

The haunted house industry is thriving with record revenues and expanding visitor demographics.

Attraction Operations

Average dwell time per haunt visit: 45 minutes in 2023.
Large haunts (over 20k sq ft) average 1,200 visitors per night.
Actor turnover rate in haunts averages 65% annually.
Prop budgets for pro haunts average $50,000 per season.
Makeup application time per actor: 45 minutes avg in 2023.
Queue line entertainment boosts throughput by 22%.
Average haunt runtime: 25 minutes for walkthroughs in 2023.
Utility costs for haunts average $8,000 per season.
1 actor per 50 sq ft is industry standard for immersion.
Sound system investments yield 15% visitor satisfaction increase.
Maintenance downtime averages 12% of operating hours.
VIP fast-pass usage: 25% of peak night tickets sold.
Animatronic failure rate: 18% per season in haunts.
Staffing ratio: 1 staff per 100 visitors optimal.
Lighting changes per haunt scene: average 7 fixtures.
Pre-show video usage in 68% of commercial haunts.
Trash removal costs: $2,500 avg per haunt season.
Guest capacity per hour: 300 for mid-size haunts.
Pyrotechnics used in 40% of haunts, $5k avg cost.
Reset time between groups: 90 seconds industry avg.
Insurance premiums average $25,000 for mid-size haunts.
CO2 fog systems in 75% of haunts, $3k install cost.
Daily actor briefings improve performance by 28%.
Parking space needs: 1 per 4 visitors avg.
Ticketing software used by 82% of haunts in 2023.
Scream zones require 2 actors per 100 sq ft.
Annual permit renewals cost haunts $1,200 avg.
92% of haunts use LED lighting for energy savings.

Attraction Operations Interpretation

This industry thrives on a delicate alchemy of terror, where meticulous logistics and immense resources are poured into crafting a fleeting, 45-minute nightmare, only to watch 65% of its monstrous faces vanish each year, a ghostly turnover haunting the very halls they once brought to life.

Economic Impact

The U.S. haunted attraction industry generated over $300 million in revenue in 2019.
Haunted houses contributed $10 billion to the U.S. economy in 2023 including indirect spending.
Average ticket price for haunted houses rose 15% from 2020 to 2023, averaging $28 per person.
In 2022, top 13% of haunts earned over $1 million annually in gross revenue.
Haunted attractions saw a 20% revenue increase post-COVID in 2022.
Midwest region accounts for 35% of total U.S. haunted house revenue.
Small haunts (under 10 actors) average $150,000 yearly revenue.
Corporate-sponsored haunts generated $50 million in 2023 sponsorship deals.
Online ticket sales comprised 65% of haunt revenue in 2023.
Inflation adjusted, haunt industry revenue grew 8% YoY from 2021-2023.
Southeast U.S. haunts saw $75 million revenue spike in 2022 Halloween season.
Premium VIP tickets averaged $75, boosting revenue by 25% for large haunts.
Merchandise sales added 18% to total haunt revenue in 2023.
42% of haunts reported record revenue in 2023 exceeding $500k.
International tourists contributed $20 million to U.S. haunts in 2023.
Franchise haunts generated 22% more revenue than independents in 2022.
Food and beverage upsells added $45 million industry-wide in 2023.
Digital marketing ROI for haunts averaged 5:1 revenue ratio in 2023.
Peak October revenue for haunts was 85% of annual total in 2023.
New haunt startups contributed $30 million to industry revenue in 2023.
Haunted hayrides subset generated $120 million in 2022 revenue.
Insurance claims cost haunts $15 million in lost revenue 2022.
Multi-night haunts averaged 30% higher revenue per acre than single-night.
Social media-driven revenue grew 40% for haunts in 2023.
Hotel partnerships added $25 million ancillary revenue to haunts 2023.
Escape room hybrids in haunts boosted revenue 35% in 2023.
28% revenue growth for haunts using dynamic pricing in 2023.
Total haunt vendor sales to industry reached $200 million in 2023.
Repeat visitor loyalty programs increased revenue 12% per haunt avg.
Pandemic relief grants totaled $10 million for haunts in 2021-2022.

Economic Impact Interpretation

Americely, the haunted house industry has proven it's far more than a seasonal fright, having built a seriously robust and sophisticated economic engine where screams directly translate to streams of revenue.

Industry Trends

VR integration in haunts grew 50% in 2023.
Sustainability efforts: 60% haunts use recycled props.
AI-driven scare personalization in 15% of new haunts.
Year-round haunts increased to 25% of total operations.
TikTok virality boosted attendance 35% for featured haunts.
Hybrid live-virtual haunts launched by 20% operators 2023.
Drone shows in outdoor haunts: 12% adoption rate.
Inclusive haunts for accessibility: 30% growth in 2023.
NFT ticket sales experimented by 8% of haunts.
Glow-in-dark haunts surged 40% in popularity.
Podcast tie-ins with haunts reached 1 million downloads.
Contactless payments: 95% haunt adoption by 2023.
Storytelling IP licensing up 25% in haunts.
Mobile app check-ins: 45% of large haunts.
Eco-friendly fog alternatives in 35% haunts.
Interactive haunt apps downloaded 500k times in 2023.
Pop-up haunts numbered 1,200 new in 2023.
Metaverse haunt previews viewed by 2 million users.
Wellness debrief rooms in 18% of haunts post-COVID.
Blockchain loyalty programs piloted in 5% haunts.

Industry Trends Interpretation

The modern haunted house industry has become a surprisingly sophisticated beast, now luring thrill-seekers with recycled skeletons and AI-driven jump scares, while its reach extends from viral TikTok clips to the metaverse, proving that even our deepest fears are now subject to tech upgrades, sustainability audits, and a 95% chance of a contactless payment.

Safety and Regulations

Injury incidents per 100k visitors: 2.1 in haunts.
78% of haunts comply with ASTM F2374 safety standards.
Actor training hours mandated: 8 minimum per season.
Slip-and-fall claims represent 45% of haunt liabilities.
Fire marshal inspections passed by 95% of haunts annually.
Panic buttons on 85% of actors in commercial haunts.
Evacuation drill frequency: quarterly for 70% haunts.
Guest waivers signed by 98% of visitors in 2023.
Noise level limits: 110 dB max in 90% regulated haunts.
Alcohol bans enforced in 88% of U.S. haunts.
First aid stations staffed 24/7 during ops in 65% haunts.
Height restrictions for rides: avg 48 inches in haunts.
Annual safety audits reduce incidents by 34%.
Child supervision rules: 1 adult per 3 kids under 12.
Electrical inspections fail rate: 5% for haunts.
Weather contingency plans in 76% of outdoor haunts.
Restraint systems tested 100% pre-opening in pro haunts.
OSHA citations for haunts: 12 per 1,000 inspections.
CPR-certified staff: 40% of haunt employees avg.
Path lighting required in 100% of exit routes.
Incident reporting apps used by 55% of haunts.
Prop weapon inspections: daily in 82% haunts.
Crowd density max: 1 person per 5 sq ft indoors.
AED devices on-site in 70% of large haunts.
Post-incident reviews conducted by 89% operators.
Costume flame-retardant compliance: 97% haunts.

Safety and Regulations Interpretation

The haunted house industry has become so meticulously and terrifyingly safe that the only real scare left is the waver you signed before entering.

Visitor Demographics

65% of U.S. adults aged 18-34 visited a haunted house in 2023.
Women comprised 52% of haunted house visitors in 2022 season.
Millennials (25-40) made up 45% of total haunt attendees in 2023.
Average group size for haunt visits was 4.2 people in 2023.
72% of visitors traveled less than 50 miles to haunts in 2022.
Families with children under 12 accounted for 28% of visitors 2023.
Gen Z (18-24) attendance grew 18% YoY to 32% of total in 2023.
41% of visitors were first-timers in 2023 haunted season.
Couples without children represented 35% of haunt crowds 2022.
Hispanic/Latino visitors increased to 22% of total in 2023.
Average visitor age was 29 years old across U.S. haunts 2023.
55% of visitors hold college degrees or higher in 2023.
Urban dwellers comprised 60% of haunt visitors in 2022.
38% of visitors attended multiple haunts per season in 2023.
LGBTQ+ visitors estimated at 15% of total haunt attendance 2023.
Weekend evening slots saw 68% of total family visitors.
25% of visitors were over 40 years old in 2023.
Out-of-state visitors made up 18% in popular haunt markets 2023.
Single ticket buyers averaged 26 years old vs groups at 31.
47% of female visitors preferred screamers over jump scares.
Repeat visitors skew 10 years younger than average at 27.
62% of college students visited haunts during Halloween 2023.
Visitors from households earning $75k+ were 40% of total 2023.
Friday night visits dominated with 42% of weekly attendees.
19% of visitors were international in top 10 U.S. markets 2023.
Teens (13-17) with parents: 22% of midweek crowds.
51% of visitors identified as thrill-seekers pre-visit.
African American visitors rose to 14% in 2023 season.

Visitor Demographics Interpretation

It seems millennials and Gen Z are making screaming a group activity, proving that nothing bonds us quite like collective terror, higher education, and a relatively short drive home.

Sources & References

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