Hold onto your witch hats, because America's love for Halloween is about to cast an even bigger spell on our wallets, with projected spending soaring to a record $11.6 billion in 2024.
Key Takeaways
- In 2023, total U.S. Halloween spending reached $10.6 billion, marking a 6.9% increase from $9.9 billion in 2022
- Projected U.S. Halloween consumer spending for 2024 is $11.6 billion, up 9.4% from 2023 according to NRF survey of 6,500 consumers
- Average Halloween spending per U.S. consumer in 2023 was $108.24, with 70% of Americans participating
- Total U.S. candy spending for Halloween 2023 forecasted at $3.5 billion by Packaged Facts
- 95% of U.S. families with children under 12 bought Halloween candy in 2023, averaging $35 per family
- Chocolate candy accounted for 68% of Halloween candy sales, totaling $2.38 billion in 2023 U.S. market
- U.S. Halloween costume spending totaled $3.8 billion in 2023, with adults driving 40% growth
- 69% of Americans planned to wear costumes in 2023, average spend $48.10 per person
- Children's costumes accounted for 37% of total costume market, $1.4 billion in U.S. 2023 sales
- U.S. Halloween decorations spending hit $4.4 billion in 2023, largest category at 41% of total
- 52% of consumers bought decorations, averaging $34.30 per household in 2023
- Inflatable lawn decorations sales reached $1.1 billion in U.S. Halloween market 2023
- U.S. Halloween party supplies spending reached $480 million in 2023, including invitations and tableware
- Greeting cards for Halloween generated $50 million in sales during 2023 season
- Event tickets for haunted attractions totaled $350 million in U.S. Halloween spending 2023
Americans spent more than ever on Halloween in 2023, with candy, costumes, and decorations driving growth.
Candy & Sweets
1Total U.S. candy spending for Halloween 2023 forecasted at $3.5 billion by Packaged Facts
Verified295% of U.S. families with children under 12 bought Halloween candy in 2023, averaging $35 per family
Verified3Chocolate candy accounted for 68% of Halloween candy sales, totaling $2.38 billion in 2023 U.S. market
Verified4Average spend on Halloween candy per participating U.S. household in 2022 was $31.79
Directional5Non-chocolate candy sales for Halloween reached $1.12 billion in U.S. 2023, up 5% YoY
Single source667% of U.S. consumers planned to buy Halloween candy in 2024, spending $12 billion total on sweets
Verified7Gummy candies saw 12% sales growth for Halloween 2023, contributing $450 million to U.S. market
Verified8Millennial parents spent $42 on average on Halloween candy in 2023, highest demographic
Verified92023 U.S. Halloween candy imports from Mexico totaled $250 million, boosting supply
Directional10Novelty candies like glow-in-the-dark treats generated $180 million in Halloween sales 2023
Single source11Sour candies sales for Halloween surged 15% to $320 million in U.S. 2023
Verified12Premium chocolate bars for trick-or-treating hit $210 million sales Halloween 2023
Verified13Fun-size candy packs dominated with 72% market share, $2.5B in 2023 U.S. Halloween
Verified14Organic and natural Halloween candies grew to $180 million sales in 2023
Directional1548% of candy spend was on variety packs averaging $28 per purchase in 2023
Single source16Peanut butter cups led chocolate category with $890 million Halloween sales 2023
Verified17Hard candies declined 8% to $620 million in U.S. Halloween 2023 sales
Verified18Share-size candy bars sold $340 million for parties in Halloween 2023
Verified19Low-sugar candies grew 22% to $140 million Halloween market 2023 U.S.
Directional20Imported gummy bears from Europe hit $85 million Halloween imports 2023
Single source21King-size candy bars contributed $410 million to bulk buys 2023 Halloween
Verified22Vegan Halloween candies reached $95 million sales in 2023 U.S. market
VerifiedCandy & Sweets Interpretation
America may be divided on politics, but we are united in our annual, $3.5 billion, chocolate-coated tribute to the trick-or-treat gods, a sugary ritual where fun-size reigns supreme, millennial parents overspend with glee, and even the candy itself is evolving—souring up, going organic, and getting vegan—all to appease the tiny costumed overlords ringing our doorbells.
Costumes
1U.S. Halloween costume spending totaled $3.8 billion in 2023, with adults driving 40% growth
Verified269% of Americans planned to wear costumes in 2023, average spend $48.10 per person
Verified3Children's costumes accounted for 37% of total costume market, $1.4 billion in U.S. 2023 sales
Verified4Pet costumes sales reached $700 million in 2023, up 13% from prior year
Directional5Online costume purchases made up 52% of sales, totaling $1.98 billion for Halloween 2023
Single source6Pop culture costumes from movies/TV drove 55% of adult costume sales, $1.2B in 2023
Verified7Average spend on kids' costumes was $38.50 in 2023 U.S. households
Verified8Couples costumes sales grew 18% to $450 million in 2023 market
Verified9Vintage and DIY costume kits sold $320 million online for Halloween 2023
Directional10Superhero costumes generated $680 million in U.S. sales during Halloween 2023 season
Single source11Adult costumes averaged $52.60 spend per person in U.S. 2023 Halloween
Verified1217% of Americans bought costumes for pets, $700M total 2023
Verified13Group costumes for parties sold $240 million in 2023 U.S. market
Verified14Historical figure costumes rose 20% to $190 million sales Halloween 2023
Directional15Rental costumes from services like Rent the Runway hit $45 million for Halloween 2023
Single source16TV show-themed costumes generated $520 million in licensed sales 2023
Verified17Princess costumes for girls remained top seller at $380 million U.S. 2023
Verified18Video game character costumes led with $420 million in licensed sales 2023
Verified19Sports team costumes sold $160 million during Halloween 2023 season
Directional20Animal costumes for kids hit $280 million U.S. sales Halloween 2023
Single source21Horror movie icons generated $750 million in costume revenue 2023
Verified22Plus-size costumes market grew to $240 million in 2023 Halloween sales
Verified23Custom 3D-printed costumes sold $75 million online Halloween 2023
Verified24Witch costumes remained evergreen at $510 million U.S. Halloween 2023
DirectionalCostumes Interpretation
Americans are so dedicated to Halloween escapism that we collectively spent nearly $4 billion to temporarily become someone—or something—else, with adults leading the charge by pouring over a billion dollars into pop culture personas, while also proving our devotion extends to dressing our pets and partners, all increasingly from the digital comfort of our couches.
Decorations & Props
1U.S. Halloween decorations spending hit $4.4 billion in 2023, largest category at 41% of total
Verified252% of consumers bought decorations, averaging $34.30 per household in 2023
Verified3Inflatable lawn decorations sales reached $1.1 billion in U.S. Halloween market 2023
Verified4Animated props and fog machines contributed $850 million to 2023 Halloween decor sales
Directional5Smart LED Halloween lights sales up 25% to $420 million in 2023
Single source6Pumpkin carving kits and faux pumpkins sold $280 million during Halloween 2023 U.S.
Verified7Haunted house prop kits generated $650 million in direct-to-consumer sales 2023
Verified8Eco-friendly decorations made from recycled materials hit $150 million sales in 2023
Verified9Yard signs and stakes for Halloween displays totaled $310 million in U.S. 2023 sales
Directional10Window clings and silhouettes contributed $95 million to Halloween decor market 2023
Single source11Skeleton decorations outsold all others with $450 million in U.S. Halloween 2023
Verified12Battery-operated Halloween props reached $290 million sales in 2023 season
Verified13Graveyard scene kits contributed $410 million to decor market 2023 U.S.
Verified14Solar-powered Halloween lights sold 1.2 million units for $75 million in 2023
Directional15Life-size animatronics generated $560 million in premium decor sales 2023
Single source16Blacklight Halloween posters and murals hit $110 million sales 2023
Verified17Faux spider webs purchased by 40% of decorators, $140M total 2023 U.S.
Verified18Ghost projections for homes sold 500k units for $125 million in 2023
Verified19Motion-activated props reached $380 million sales Halloween 2023 U.S.
Directional20Orange and black fabric banners contributed $210 million to decor 2023
Single source21UV reactive paints for Halloween displays hit $65 million sales 2023
Verified22Cemetery fence props sold $190 million in yard decor Halloween 2023
Verified23Programmable LED strips for Halloween used in 2M homes, $160M 2023
Verified24Pumpkin light projectors generated $240 million sales season 2023 U.S.
Directional25Balloon decorations for Halloween parties sold $85 million in 2023
Single sourceDecorations & Props Interpretation
Apparently, we have collectively agreed that the best way to confront our mortality is to spend billions turning our front yards into blinking, fog-blowing, skeleton-packed electric carnivals that our neighbors will judge us for if we don't.
Other
1U.S. Halloween party supplies spending reached $480 million in 2023, including invitations and tableware
Verified2Greeting cards for Halloween generated $50 million in sales during 2023 season
Verified3Event tickets for haunted attractions totaled $350 million in U.S. Halloween spending 2023
Verified4Pumpkin patch visits drove $1.2 billion in agritourism revenue for Halloween 2023
Directional5Home party hosting costs averaged $75 per U.S. household celebrating Halloween 2023
Single source6Trunk-or-treat event supplies sold $120 million in 2023 U.S. market
Verified7Makeup and face paint for Halloween parties reached $370 million sales in 2023
Verified8Fall festival admissions contributed $800 million to Halloween-related spending 2023
Verified9Halloween greeting cards and invitations sold $55 million in 2023 peak season
Directional10Professional makeup artists earned $250 million from Halloween gigs in 2023 U.S.
Single source11Corn maze admissions totaled $420 million for Halloween events 2023
Verified12Party games and activities kits sold $180 million during Halloween 2023
Verified13Hayride event tickets contributed $310 million to seasonal spending 2023
Verified14Themed party beverages non-alcoholic hit $95 million sales Halloween 2023
Directional15Escape room Halloween themes generated $220 million in 2023 revenue U.S.
Single source16Costume jewelry and accessories added $320 million to Halloween spending 2023
Verified17Haunted hayride props and setups cost operators $150 million in 2023
Verified18Virtual Halloween events via Zoom generated $40 million in ticket sales 2023
Verified19Pumpkin spice products beyond food hit $280 million Halloween tie-ins 2023
Directional20Karaoke machine rentals for parties $25 million Halloween 2023 U.S.
Single source21Photo booth setups for Halloween events totaled $110 million 2023 spend
VerifiedOther Interpretation
Americans spent 2023 proving that the true horror of Halloween isn't the ghosts but the collective bill, which reveals we'd rather bankrupt ourselves on pumpkin patches and professional zombies than ever, ever be accused of not having enough themed napkins.
Total Market Spending
1In 2023, total U.S. Halloween spending reached $10.6 billion, marking a 6.9% increase from $9.9 billion in 2022
Verified2Projected U.S. Halloween consumer spending for 2024 is $11.6 billion, up 9.4% from 2023 according to NRF survey of 6,500 consumers
Verified3Average Halloween spending per U.S. consumer in 2023 was $108.24, with 70% of Americans participating
Verified4U.S. Halloween retail sales totaled $9.1 billion in October 2022, driven by seasonal merchandise
Directional5Global Halloween market size estimated at $7.4 billion in 2022, projected to grow to $12.3 billion by 2030 at 6.5% CAGR
Single source6U.S. households planned to spend $480 on average for Halloween decorations and events in 2023, contributing to overall market growth
Verified7Total Halloween spending by millennials in the U.S. reached $3.2 billion in 2023, representing 30% of total spend
Verified82022 U.S. Halloween e-commerce sales hit $2.8 billion, 31% of total spending
Verified9NRF estimates 101 million Americans celebrated Halloween in 2023, driving $10.6B spend
Directional10U.S. Halloween spending per capita was $32.10 in 2023, up from $29.50 in 2022
Single source11In 2022, total U.S. Halloween spending was $9.9 billion with candy at $3.1B, costumes $3.1B, decorations $3.7B
Verified122021 Halloween spending rebounded to $9 billion after COVID dip, per NRF data
Verified13Pre-pandemic peak Halloween spend was $10.3 billion in 2019 U.S. market
Verified14Gen Z contributed $1.8 billion to 2023 Halloween total, 17% share
Directional15Boomers spent $1.5 billion on Halloween 2023, focusing on decorations
Single source16Hispanic consumers spent 22% above average on Halloween 2023, totaling $1.3B
Verified172020 COVID-impacted Halloween spending dropped to $5 billion total U.S.
Verified182018 Halloween spend peaked at $9.1 billion with strong candy sales
Verified19Urban areas saw 15% higher Halloween spending per capita at $38 in 2023
Directional20Suburban households averaged $125 total Halloween spend in 2023 survey
Single source21Rural U.S. Halloween spending totaled $850 million in 2023, lower density
Verified22Online-only Halloween shoppers spent $82 average in 2023
VerifiedTotal Market Spending Interpretation
Americans are proving with alarming financial commitment that the true spirit of Halloween is no longer just a spooky feeling, but the palpable terror of checking your bank statement after buying enough plastic skeletons to outfit a small cemetery.
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