GITNUX MARKETDATA REPORT 2024

Grooming Statistics: Market Report & Data

Highlights: Grooming Statistics

  • 68% of people believe it's important to maintain their grooming routines during the pandemic,
  • In the United States, the grooming industry is forecasted to reach $58.5 billion by 2026,
  • 22% of males in the US aged between 18 and 29 years used beard care products in 2019,
  • The hair salon industry in the U.S. is estimated to reach $47.1 billion by 2020,
  • Men's personal care market is expected to hit $166 billion by 2022,
  • In 2020, approximately 75% of men aged 18 to 29 years old reportedly shaved their beard less frequently due to COVID-19,
  • The median pay for barbers, hairstylists, and cosmetologists was $26,090 in 2019,
  • In 2019, the number of pet grooming businesses in the US reached 16,349,
  • Spending on pet grooming and boarding in the US reached over $8 billion in 2020,
  • Globally, the men's grooming products market is projected to reach $81.2 billion by 2024,
  • By 2024, the global pet grooming market is expected to reach $14.5 billion,
  • In a 2020 survey, 40% of female respondents believed they were spending more on grooming since the start of the COVID-19 lockdown,
  • More than 80% of pet parents in the US say that grooming their pet makes them feel happy,
  • 52% of male grooming product buyers are millennial men,
  • 34% of consumers worldwide used organic or natural grooming products in 2018,
  • In 2017, 38.2% of UK dog owners took their dog to a professional groomer,
  • 65% of men in the U.S and UK believe good grooming is essential to their professional success,
  • Men's skincare products alone are predicted to generate over $5.7 billion by 2027,

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Delving into the diverse world of grooming, this enlightening blog post will explore numerous grooming statistics to appease your curiosity or solidify your business strategies. From the average amount spent on personal care products, distribution of grooming routines across sexes, most preferred brands, to the growth rate of grooming industries across the world, we present you a broad spectrum of data. Understanding these statistics enriches our knowledge about societal trends, consumer behaviors, and the influence of grooming on individual confidence and societal perceptions. So whether you are an industry professional, a self-care enthusiast or a curious reader, gear up to navigate this fascinating labyrinth of grooming statistics.

The Latest Grooming Statistics Unveiled

68% of people believe it’s important to maintain their grooming routines during the pandemic,

In the realm of a blog post about Grooming Statistics, the fact that 68% of people regard maintaining their grooming rituals during the pandemic as significant, reveals a lot about human behavior and the industry’s potential resilience. Despite the unprecedent challenges caused by the pandemic, this statistic encapsulates how deeply rooted these personal care habits are for most individuals, undeterred by global health crises. Moreover, it not only offers insight into consumer behavior in testing times but also implies a sustained demand for grooming products and services, providing a silver lining for this industry amidst pandemic instabilities.

In the United States, the grooming industry is forecasted to reach $58.5 billion by 2026,

Projected to touch the impressive sum of $58.5 billion by 2026, the grooming industry’s ascendancy in the United States isn’t just a number. It unveils a vivid narrative of a society giving more importance to personal care and aesthetic refinement. A blog post dwelling on grooming statistics would benefit from this nugget of information, as it speaks volumes about emerging trends, market potential, and consumer behavior, providing a solid backdrop to discussions surrounding industry-specific opportunities and growth strategies. Additionally, it underlines a significant shift in gender dynamics, illustrating the increasing interest of men in grooming products and services, thus expanding the traditional market boundaries.

22% of males in the US aged between 18 and 29 years used beard care products in 2019,

Delving into the intriguing world of grooming statistics, the snippet that a significant 22% of US males aged between 18-29 years utilized beard care products in 2019 cannot go unnoticed. This piece of data amplifies the fact that contemporary younger males are increasingly invested in personal grooming, shaping a dramatic shift in consumer behavior trends. It also underscores a potential growth area for businesses catering to the male grooming market, highlighting opportunities for product development and marketing strategies aimed at this demographic. This shift presents an exhilarating time for manufacturers, advertisers and trend forecasters who can capitalize on this surge in the desire for beard care merchandise amongst adolescents and young adults.

The hair salon industry in the U.S. is estimated to reach $47.1 billion by 2020,

Placing a potential worth of $47.1 billion on the U.S. hair salon industry by 2020 unveils a sheer strength and vast potential within the grooming sector. As this statistic reflects a definitive growth, it serves to illustrate the importance of this industry in chronicling the consumer’s grooming behaviors. In the unfolding narrative of grooming trends, this robust value infers a rising interest in personal appearance and self-care as well as a projected inclination towards increased use of professional grooming services. This knowledge could serve as a crucial compass for businesses navigating the shifting terrain of grooming preferences, guiding them to create more targeted strategies and tap undeveloped markets.

Men’s personal care market is expected to hit $166 billion by 2022,

Highlighting the forecasted substantial growth of the men’s personal care market touching $166 billion by 2022 presents an engrossing narrative of the rapidly evolving grooming dynamics among men. This figure underscores a transitioning global trend noticed in male grooming habits with increasing focus on personal care and appearance – not just women’s dominion any longer. It magnifies the rising consumer demand, signifying a massive commercial opportunity for businesses in male grooming sector, while accentuating the need for more personalized, diverse products and services. Additionally, for readers, it illustrates the increasing acceptance and emphasis on male grooming in social narratives.

In 2020, approximately 75% of men aged 18 to 29 years old reportedly shaved their beard less frequently due to COVID-19,

This fascinating statistic subtly underscores the influence of the global pandemic on personal grooming habits, specifically among the younger male demographic. In the narrative of grooming habits, 2020 drastically rewrote conventional norms, revealing the impact of COVID-19 beyond the more apparent sectors. Uniquely, this data not only adds color to the overall grooming industry’s portrait in a time of crisis but also provokes further exploration into shifts in social behavior, consumer spending, and personal care priorities. Hence, it acts as a key highlight within an intriguing tale of resilience, adaptation, and changes in grooming routines consequent to the world going remote.

The median pay for barbers, hairstylists, and cosmetologists was $26,090 in 2019,

In the realm of grooming, the $26,090 median pay for barbers, hairstylists, and cosmetologists in 2019 spotlights a crucial economic element. It paints a financial portrait of the individuals who form the backbone of the industry, illuminating not only their earnings but also implying the potential consumer expenditure on these services. This vital statistic provides an economic benchmark, offering insights into the affordability and accessibility of these services, which directly impact the grooming habits of consumers, thereby influencing and shaping the grooming industry at large.

In 2019, the number of pet grooming businesses in the US reached 16,349,

Highlighting the growth of pet grooming businesses in the US, with a count of 16,349 in 2019, provides a snapshot of this burgeoning industry in our blog post on Grooming Statistics. It conjures a portrait of the increasing significance of pet grooming in the sphere of pet care, signaling a booming market with a scaling demand. This statistic underscores not only the thriving economic opportunity in this niche but also taps into the poignant narrative of our evolving relationship with our pets, who have become an integral part of our families, warranting unprecedented investment in their upkeep and well-being.

Spending on pet grooming and boarding in the US reached over $8 billion in 2020,

Highlighting the extraordinary surge to over $8 billion in 2020 on pet grooming and boarding costs in the US, illustrates just how integral our furry friends have become within our societal fabric. Nestled within a blog post about Grooming Statistics, this incredible figure underscores a burgeoning industry, feeding a thirst for high-quality pet care. With consumers happily investing significant dollars into pet services, underlines their uncompromised commitment towards their pet’s wellbeing, health and aesthetics. This soaring statistic signifies a monumental shift in consumer lifestyles, hinting towards an ever-increasing market potential for pet grooming and boarding businesses. Overall, it paints a vivid picture of an opportunistic marketplace for those eager to leverage this continuing trend of extravagant pet pampering.

Globally, the men’s grooming products market is projected to reach $81.2 billion by 2024,

Forecasting a monumental growth in the men’s grooming products market to a staggering $81.2 billion by 2024 underpins the enormous significance and expansion of this sector worldwide. It offers invaluable insights on an upcoming trend for a blog post about grooming statistics. This monumental forecast not only validates men’s escalating interest and investment in personal grooming, but also highlights the potential wealth of opportunities for businesses in the grooming industry. Additionally, it can spearhead discussions about evolving beauty standards, gender norms, and consumer behaviors.

By 2024, the global pet grooming market is expected to reach $14.5 billion,

In the realm of grooming statistics, an exciting shift is projected on the horizon. Forecasts indicate that by 2024, the worldwide pet grooming industry will be blooming at a staggering $14.5 billion. This impressive figure not only points to a sharp increase in the number of individuals who recognize the importance of pet care but also suggests a potential surge in opportunities for businesses, entrepreneurs, and job seekers positioning themselves in this booming market. Hence, this statistic offers an insightful perspective about the future growth of the pet grooming industry on a global scale, demonstrating its vitality in our blog discussion.

In a 2020 survey, 40% of female respondents believed they were spending more on grooming since the start of the COVID-19 lockdown,

The undeniably compelling statistic that, in a 2020 survey, 40% of female respondents reported a surge in expenditure on grooming products since the commencement of the COVID-19 lockdown, acts as a vivid reflection of changing consumer behaviour in response to global existential events. This revelation not only illustrates a vibrant shift in personal care trends amid unprecedented times but also hints at the potential growth of industries catering to these vanities – painting a picture of resilience and adaptability amid a tumultuous retail landscape. It becomes a point of discussion and exploration in this blog post on grooming statistics; a thought-provoking cornerstone that allows for deeper exploration into how societal pressures and the increased prevalence of video calls might be prompting women to maintain or even up their grooming game despite the public sphere’s retreat into the private.

More than 80% of pet parents in the US say that grooming their pet makes them feel happy,

Drawing from the fascinating insight that over 80% of American pet parents experience a surge of happiness when grooming their beloved animals, we glean a deeper understanding of the intricate emotional ties between humans and their pets. In a blog post centered on grooming statistics, this percentage underscores not only the widespread prevalence of pet grooming practices but also accentuates the unique emotional benefits derived from this activity. The statistic illustrates a psychological dimension within pet grooming, revealing it as more than a routine or necessary chore; it becomes a source of joy, fulfillment, and strengthened bonds between pets and owners. This intertwinement of grooming and happiness may energize readers to participate more in grooming their pets, thus sprucing up the value and appeal of pet grooming products, tips, and techniques discussed in the blog.

52% of male grooming product buyers are millennial men,

Highlighting that over half of all male grooming product purchasers are millennial age indicates a significant shift in buying trends and underscores how millennial men are becoming a powerful force in this market. Understanding this statistic can guide companies to effectively target their products and marketing strategies towards this demographic, considering their preferences and attitudes towards grooming. It also presents an opportunity to consider the needs and tastes of millennials, unveiling the potential for growth within this market. Certainly, this insight challenges stereotypical views and can be a potent tool for bloggers to analyze and discuss contemporary male grooming attitudes and behaviors in their posts.

34% of consumers worldwide used organic or natural grooming products in 2018,

Unveiling the potential shift in consumer preferences, the glimpse into 2018 exposes a notable tilt towards nature as 34% of consumers globally turned to organic or natural grooming products. These numbers give solid groundwork to a growing sentiment of global consumers favouring sustainable and chemical-free products for personal care. This trend has significant implications for businesses and content creators alike in the grooming industry, suggesting a pressing need to focus on natural components and sustainability. The compelling statistic serves as a compelling checkpoint for brands to benchmark and align their product development strategies, while for consumers, it hints at a broader movement towards healthier, environmentally-friendly lifestyle choices.

In 2017, 38.2% of UK dog owners took their dog to a professional groomer,

Unveiling a fascinating glimpse into the grooming habits of UK’s dog owners, the nugget that 38.2% of them opted for professional grooming for their pets in 2017 offers a rich tapestry of implications within a blog post about grooming statistics. It underlines the growing awareness and acknowledgment of professional grooming services as part of a pet’s overall care regimen, not just affecting their aesthetic appeal but also their health and well-being. Additionally, this figure suggests substantial potential business opportunities in the pet grooming sector in the UK, signifying its economic significance. Simply put, any upward or downward shifts in this percentage in the future can act as a barometer of changing pet grooming trends, pet owner preferences and the eventual economic impact on the grooming industry.

65% of men in the U.S and UK believe good grooming is essential to their professional success,

This intriguing figure, ‘65% of men in the U.S and UK believe good grooming is essential to their professional success,’ takes center stage in our discussion on grooming statistics. It’s a pivotal detail that reinforces the growing trend of men taking more interest in personal grooming as a factor in their career advancement. In a world where first impressions are decisive, it distinctly underpins the essence of looking presentable and its correlation with professional success. It sets the tone of our tale where brushes, beard balms, and investment in grooming are not mere habits, but careful tactics fueling career ambitions.

Men’s skincare products alone are predicted to generate over $5.7 billion by 2027,

Highlighting the projected revenue of $5.7 billion for men’s skincare products by 2027 paints a compelling picture of an industry that is not merely booming, but soaring to new unprecedented heights. This statistic demonstrates the escalating interest and demand in the male grooming sector, pointing out the seismic shift in cultural norms surrounding masculine beauty practices. In the context of a blog post about grooming statistics, this figure isn’t just an impressive number—it’s a groundbreaking testament to the transformative power of modern men’s evolving relationship with personal grooming and an invitation for businesses and consumers to be a part of this dynamic journey.

Conclusion

Grooming behavior, an integral aspect of personal hygiene and appearance, reflects diverse trends influenced by demographic factors, cultural norms and personal preferences. Despite varied grooming practices globally, a unifying trend stands out: an increased expenditure on grooming products and services. This signifies a societal shift towards acknowledging grooming as not only essential, but also an expression of personal style and identity. Surveys and statistics reveal an exciting and evolving marketplace that encourages further research into grooming practices, consumer behavior, and the impact of emerging grooming technologies.

References

0. – https://www.fearfreehappyhomes.com

1. – https://www.www.forbes.com

2. – https://www.www.bls.gov

3. – https://www.www.grandviewresearch.com

4. – https://www.www.americanpetproducts.org

5. – https://www.robbreport.com

6. – https://www.www.prnewswire.com

7. – https://www.www.adweek.com

8. – https://www.www.pfma.org.uk

9. – https://www.www.mordorintelligence.com

10. – https://www.www.ibisworld.com

11. – https://www.www.statista.com

FAQs

What is the common frequency of grooming or personal hygiene practices?

The frequency of grooming practices vary based on personal preference and need. Generally, tasks like brushing teeth are done twice a day, showering daily or every other day, and hair washing can range from daily to every few days depending on hair type.

Is there a correlation between grooming and confidence?

Yes. Studies have shown that regular grooming and personal hygiene practices can boost a person's self-esteem and confidence. It also affects how others perceive and interact with them.

How does the time spent on grooming vary between men and women?

On average, women tend to spend more time on grooming practices than men. This, however, can vary greatly among individuals and cultures.

What percentage of people consider proper grooming essential for professional success?

While an exact percentage can vary, multiple surveys have found that a large majority of people consider proper grooming to be important for professional success. The perceived importance of grooming can be affected by various factors, such as field of work and cultural norms.

Has grooming and hygiene practices become more important due to the COVID-19 pandemic?

Yes, hygiene practices such as regular hand washing have been greatly emphasized due to the COVID-19 pandemic. However, some other aspects of grooming may have been less prioritised due to large amounts of the workforce working from home.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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