GITNUX MARKETDATA REPORT 2024

The Most Surprising Australian Tea Market Statistics And Trends in 2024

In this post, we will explore the dynamic landscape of the Australian tea market through a series of compelling statistics. From the market value to consumer preferences and emerging trends, these data points offer valuable insights into the tea industry Down Under. So grab your favorite cuppa and let’s dive into the numbers that shape Australia’s tea market.

Statistic 1

"The Australian tea market was valued at approximately AUD 520 million in 2020."

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Statistic 2

"Tea bag sales constitute approximately 60% of the total tea market in Australia."

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Statistic 3

"Specialty tea stores in Australia have grown by 15% over the past five years."

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Statistic 4

"Loose leaf tea makes up about 40% of the Australian tea market."

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Statistic 5

"The organic tea segment in Australia is expected to grow at a CAGR of 5.3% from 2021 to 2026."

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Statistic 6

"Approximately 10% of tea consumers in Australia prefer iced tea."

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Statistic 7

"Sales of chai tea have increased by 7% annually in Australia."

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Statistic 8

"Asian grocery stores in Australia are one of the fastest-growing segments for tea sales."

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Statistic 9

"Around 25% of Australian households purchase green tea regularly."

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Statistic 10

"Australia imports around 95% of its tea, primarily from countries like China, India, and Sri Lanka."

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Statistic 11

"The market share of premium tea brands in Australia has grown by 5% in the past year."

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Statistic 12

"The average per capita tea consumption in Australia is around 0.8 kg per year."

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Statistic 13

"The Australian green tea market is growing at a rate of 4% annually."

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Statistic 14

"Herbal teas hold a 15% share of the total tea market in Australia."

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Statistic 15

"Australia ranks 55th globally in tea consumption per capita."

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Statistic 16

"The Australian market for ready-to-drink tea beverages is expected to reach AUD 150 million by 2024."

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Statistic 17

"Women make up 65% of the tea-drinking demographic in Australia."

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Statistic 18

"The COVID-19 pandemic saw a 20% increase in tea sales in Australia."

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Statistic 19

"Black tea is the preferred choice, accounting for 70% of total tea sales in Australia."

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Statistic 20

"Rooibos tea sales have increased by 10% annually in Australia."

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In conclusion, the Australian tea market is a dynamic and diverse industry with various trends shaping consumer preferences and behaviors. Key insights include the significant value of AUD 520 million in 2020, the dominance of tea bags contributing to 60% of total sales, the growing popularity of specialty tea stores and loose leaf tea, and the projected growth of the organic tea segment. The market also reflects evolving tastes such as the increasing demand for iced tea and herbal teas. Importantly, the market’s resilience was evident during the COVID-19 pandemic with a notable increase in tea sales. Moving forward, opportunities lie in the expansion of Asian grocery stores as a key distribution channel, the rise of premium tea brands, and the potential for growth in green tea and ready-to-drink tea segments.

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