56% of local retailers still haven’t claimed their Google Business Profile. The average business gets 1,009 searches per month and receives 59 actions from its listing each month. With 84% of Google searches starting as discovery queries, an incomplete profile filters out high-intent customers before they ever reach the business.
Key Takeaways
- 56% of local retailers haven't even claimed their Google My Business listing
- The average business receives 59 actions from their Google Business Profile listing each month
- 49% of businesses receive more than 1,000 views on Search per month
- 5% of GBP listing views result in a website click, call, or direction request
- 16% of businesses receive more than 100 calls per month from GBP
- 56% of people who click on GMB listings visit the business's website
- 68% of people say they would stop using a local business if they found incorrect information in online directories
- 88% of consumers trust online reviews as much as personal recommendations
- Reviews account for 15.44% of how Google ranks local businesses
- 84% of searches are discovery searches while 16% are direct searches
- 64% of consumers have used Google My Business to find the contact details of a local business
- The average business is discovered in 1,009 searches per month
- Businesses with photos on their profiles receive 42% more requests for directions
- Listings with photos are 2x as likely to be considered reputable
- Hotels have the highest average number of photos on GBP with 150 images
Most businesses still underuse Google My Business, so complete, verified, active profiles drive far more calls, visits, and sales.
Related reading
01 · Category
Business Adoption and Engagement28 stats
01
56% of local retailers haven't even claimed their Google My Business listing
02
The average business receives 59 actions from their Google Business Profile listing each month
03
49% of businesses receive more than 1,000 views on Search per month
04
70% of customers are more likely to visit a business with a complete GBP profile
05
Google My Business posts expire every 7 days
06
50% of GMB listings receive more than 1,000 views per month on Search but only 33% on Maps
07
Only 20% of businesses in the hospitality industry haven't claimed their profile
08
84% of GMB views come from discovery searches (brand+category)
09
Listings that are verified are 19% more likely to be trusted by consumers
10
Only 44% of businesses have claimed their GMB listing overall
11
19% of GMB listings have no specific category assigned beyond the primary one
12
Average business receives 1,260 views on Maps per month
13
62% of business owners use the GMB app to manage their profiles
14
Local listings with descriptions receive 10 times more engagement
15
40% of small businesses in the US are still not on Google Maps
16
Local businesses with verified listings are 29% more likely to be chosen by consumers
17
37% of businesses don't have a website link on their GMB listing
18
Profile completeness accounts for 7% of GMB ranking power
19
7% of GMB views occur through searching for the specific brand name
20
Only 22% of local businesses are using Google My Business attributes (e.g. "free wifi")
21
30% of businesses on GMB respond to questions in the Q&A section
22
Small businesses with GMB profiles are 3x as likely to attract new customers
23
The average business description length on GMB is 214 characters
24
Adding a phone number to GMB improves listing trust score by 8%
25
Verified businesses are 94% more likely to be considered reputable
26
4% of GMB profiles have no primary phone number listed
27
Only 17% of businesses currently use the "Posts" feature on GMB
28
20% of GMB profiles have no website link
Interpretation
Business Adoption and Engagement Interpretation
It's both hilarious and tragic that so many local businesses are still blindly fumbling in the digital dark, leaving an astonishing amount of free money and customer trust on the table for their more savvy, complete, and active competitors.
02 · Category
Conversion and Performance30 stats
01
5% of GBP listing views result in a website click, call, or direction request
02
16% of businesses receive more than 100 calls per month from GBP
03
56% of people who click on GMB listings visit the business's website
04
18% of local smartphone searches lead to a purchase within a day
05
20% of businesses receive fewer than 5 calls per month from their listing
06
60% of smartphone users have contacted a business directly using search results (e.g. "click to call" option)
07
96% of businesses receive fewer than 25 calls per month from GBP
08
Average conversion rate for a GMB listing is 4.8%
09
53% of people click on the first organic result in local search
10
On average, 16% of businesses receive calls that last more than 30 seconds from GBP
11
Messaging through GMB increases conversion by 11%
12
25% of all clicks on the SERP go to the first local result
13
Average monthly direction requests per business are 35
14
1 in 5 local searches results in a purchase
15
60% of people claim that they prefer to call a local business via "click-to-call" button
16
Only 5% of GMB profile views result in a phone call
17
18% of people who search for a local business on mobile end up buying something that day
18
The average business receives 26 direction requests per month via GBP
19
Google My Business posts can increase search views by up to 20%
20
Businesses that post every week on GMB see a 10% increase in clicks
21
More than 50% of GMB calls occur on weekdays between 10am and 4pm
22
5% of GBP interactions result in a booking
23
Average number of Monthly Calls for professional services is 12
24
61% of users say they prefer businesses that allow messaging through GMB
25
The average business receives 31 website clicks per month from GMB
26
70% of local searches on mobile result in a phone call
27
14% of people click on a local result because of its map listing
28
12% of consumers use GMB to book appointments directly
29
Local packs generate 44% of total clicks on Google results pages
30
Average business receives 0.8 calls per day from their listing
Interpretation
Conversion and Performance Interpretation
Think of your Google Business Profile as a high-performance sports car that most owners leave idling in the garage, because while a fully-tuned one attracts a crowd, the average business settles for the occasional, hopeful backfire.
03 · Category
Reviews and Trust29 stats
01
68% of people say they would stop using a local business if they found incorrect information in online directories
02
88% of consumers trust online reviews as much as personal recommendations
03
Reviews account for 15.44% of how Google ranks local businesses
04
A business with 5 stars receives 126% more traffic than a business with 1-2 stars
05
Businesses respond to only 25% of the reviews they receive on average
06
91% of 18-34 year olds trust online reviews as much as personal recommendations
07
89% of people read business responses to reviews
08
A business can lose 15% of its customers if it doesn't respond to reviews
09
Listings with 4-star ratings or higher are selected 94% of the time
10
Businesses with a 4.0 to 4.5 rating have the highest conversion rates
11
73% of consumers say they trust a business more if it has positive reviews
12
77% of consumers "always" or "regularly" read reviews for local businesses
13
93% of consumers say online reviews impact their purchasing decisions
14
Businesses that reply to reviews are 1.7x more likely to be trusted
15
45% of people will visit a business after finding it on GMB if it has a high rating
16
Negative reviews have stopped 94% of consumers from using a business
17
Businesses with a star rating of 4.5+ have 40% more engagement on their profile
18
3% of businesses have a 1-star rating on Google
19
On average, a Google Business Profile listing has 11 reviews
20
20% of users will leave a review if asked to do so by a local business
21
85% of people trust online reviews as much as personal recommendations
22
40% of users do not trust businesses with no reviews at all
23
95% of consumers find at least one review helpful when selecting a local business
24
Local listings with ratings above 4.0 get 92% of all traffic
25
9% of consumers say they never read reviews for local businesses
26
74% of consumers would visit a business based on online reviews
27
Listings with 4.5 stars receive 15% more calls than those with 4.0 stars
28
90% of customers say that their buying decisions are influenced by online reviews
29
60% of consumers avoid a business after seeing negative reviews
Interpretation
Reviews and Trust Interpretation
A business's online reputation is a fragile but wildly profitable ecosystem where 88% of consumers trust reviews like a friend's advice, yet a single negative review can scare off 94% of them, proving that while you might not be able to please everyone, you absolutely must respond to them unless you fancy losing 15% of your customers to digital neglect.
More related reading
04 · Category
Search Behavior30 stats
01
84% of searches are discovery searches while 16% are direct searches
02
64% of consumers have used Google My Business to find the contact details of a local business
03
The average business is discovered in 1,009 searches per month
04
97% of users learn more about a local company online than anywhere else
05
Local results occupy the top position in 93% of searches with local intent
06
86% of people look up the location of a business on Google Maps
07
92% of searchers will pick businesses on the first page of local search results
08
76% of people who search for something nearby visit a business within a day
09
42% of local searches involve clicking on the Google Map Pack
10
Direct searches have grown by 38% for the average business year-over-year
11
72% of consumers say that search is their first choice to find information on local merchants
12
27% of consumers search for a local business daily online
13
34% of local searches are "near me" searches
14
A typical business is found in 157 direct searches each month
15
Google My Business signals are the most important ranking factor for local pack rankings at 36%
16
"Near me" searches have grown by 500% over the last two years
17
54% of local smartphone searchers looking for business hours
18
Discovery searches account for 8,176 views per month for the average business listing
19
50% of consumers visit a store within one day of a local search
20
Local packs appear in the top spot for 93% of all local queries
21
On average, a GMB listing is found 1,260 times on Google Maps per month
22
71% of shoppers say they search for a business to confirm it exists before visiting
23
2.7 billion searches per month are for local businesses
24
82% of shoppers say they consult their phones while in a store
25
65% of people use Google Maps to find local stores and businesses
26
10% of local searches are branded searches for a specific business name
27
46% of all Google searches are seeking local information
28
81% of shoppers research their purchase online before going to the store
29
32% of consumers use Google Maps to search for "things to do"
30
A business gets 1,009 searches per month on average but 1,260 views on Maps
Interpretation
Search Behavior Interpretation
Your Google My Business listing is essentially a digital storefront that, when optimized, acts as a relentless 24/7 billboard, quietly intercepting the vast majority of customers who are already on the hunt for exactly what you offer, often while they're standing right outside your door.
05 · Category
Visual Content Impact27 stats
01
Businesses with photos on their profiles receive 42% more requests for directions
02
Listings with photos are 2x as likely to be considered reputable
03
Hotels have the highest average number of photos on GBP with 150 images
04
Businesses with more than 100 images get 520% more calls than the average business
05
The average business has 11 photos on their Google Business Profile
06
Companies with photos get 35% more clicks through to their websites than those without
07
Listings with a virtual tour generate double the interest compared to those without
08
Businesses with more than 80 photos receive 1,038% more direction requests than the average
09
Businesses with more than 100 photos get 2713% more website clicks
10
40% of local SEOs believe GMB photos are a ranking factor
11
13% of businesses have 0 photos on their GMB listing
12
Adding a logo to a profile increases search visibility by 10%
13
Small businesses with more photos on their profile are 2.5x more likely to be considered reputable
14
Businesses with photos see 35% more clicks to their website
15
Photos are the third most important factor for ranking in the Map Pack
16
25% of users look at GMB photos before deciding to visit
17
A business with over 100 photos gets 9x more phone calls than an average profile
18
Images of the interior of a business increase direction requests by 15%
19
Only 2% of businesses have more than 1,000 photos
20
Listings with a 360-view get 43% more attention from users
21
GMB listings for bars and clubs have the highest number of photos after hotels
22
Businesses with at least one photo see 20% more engagement
23
Conversion rates for GMB increase by 5% when videos are added to the profile
24
Profiles with more than 10 photos receive 5x more clicks
25
Photos of products increase conversion by 12% for retail businesses
26
A business with 100+ images gets 10x more website clicks than the baseline
27
67% of consumers say that high-quality photos are very important to their purchase decision
Interpretation
Visual Content Impact Interpretation
If your Google Business Profile is a ghost town without photos, you're essentially handing 42% more driving customers, double the credibility, and a mountain of phone calls directly to your competitor who remembered to post pictures.
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Stefan Wendt. (2026, February 13). Google My Business Statistics. Gitnux. https://gitnux.org/google-my-business-statistics
MLA
Stefan Wendt. "Google My Business Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/google-my-business-statistics.
Chicago
Stefan Wendt. 2026. "Google My Business Statistics." Gitnux. https://gitnux.org/google-my-business-statistics.
Sources & references
13 datasets cited across this report · attribution is report-level