Key Takeaways
- 56% of local retailers haven't even claimed their Google My Business listing
- The average business receives 59 actions from their Google Business Profile listing each month
- 49% of businesses receive more than 1,000 views on Search per month
- 5% of GBP listing views result in a website click, call, or direction request
- 16% of businesses receive more than 100 calls per month from GBP
- 56% of people who click on GMB listings visit the business's website
- 68% of people say they would stop using a local business if they found incorrect information in online directories
- 88% of consumers trust online reviews as much as personal recommendations
- Reviews account for 15.44% of how Google ranks local businesses
- 84% of searches are discovery searches while 16% are direct searches
- 64% of consumers have used Google My Business to find the contact details of a local business
- The average business is discovered in 1,009 searches per month
- Businesses with photos on their profiles receive 42% more requests for directions
- Listings with photos are 2x as likely to be considered reputable
- Hotels have the highest average number of photos on GBP with 150 images
Most businesses still underuse Google My Business, so complete, verified, active profiles drive far more calls, visits, and sales.
Business Adoption and Engagement
Business Adoption and Engagement Interpretation
Conversion and Performance
Conversion and Performance Interpretation
Reviews and Trust
Reviews and Trust Interpretation
Search Behavior
Search Behavior Interpretation
Visual Content Impact
Visual Content Impact Interpretation
How We Rate Confidence
Every statistic is queried across four AI models (ChatGPT, Claude, Gemini, Perplexity). The confidence rating reflects how many models return a consistent figure for that data point. Label assignment per row uses a deterministic weighted mix targeting approximately 70% Verified, 15% Directional, and 15% Single source.
Only one AI model returns this statistic from its training data. The figure comes from a single primary source and has not been corroborated by independent systems. Use with caution; cross-reference before citing.
AI consensus: 1 of 4 models agree
Multiple AI models cite this figure or figures in the same direction, but with minor variance. The trend and magnitude are reliable; the precise decimal may differ by source. Suitable for directional analysis.
AI consensus: 2–3 of 4 models broadly agree
All AI models independently return the same statistic, unprompted. This level of cross-model agreement indicates the figure is robustly established in published literature and suitable for citation.
AI consensus: 4 of 4 models fully agree
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
Stefan Wendt. (2026, February 13). Google My Business Statistics. Gitnux. https://gitnux.org/google-my-business-statistics
Stefan Wendt. "Google My Business Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/google-my-business-statistics.
Stefan Wendt. 2026. "Google My Business Statistics." Gitnux. https://gitnux.org/google-my-business-statistics.
Sources & References
- Reference 1BRIGHTLOCALbrightlocal.com
brightlocal.com
- Reference 2GOOGLEgoogle.com
google.com
- Reference 3HUBSPOThubspot.com
hubspot.com
- Reference 4SEARCHENGINENEWsearchenginenew.com
searchenginenew.com
- Reference 5SEOEXPERTseoexpert.com
seoexpert.com
- Reference 6MOZmoz.com
moz.com
- Reference 7UBERALLuberall.com
uberall.com
- Reference 8THINKWITHGOOGLEthinkwithgoogle.com
thinkwithgoogle.com
- Reference 9SUPPORTsupport.google.com
support.google.com
- Reference 10BACKLINKObacklinko.com
backlinko.com
- Reference 11WHITESPARKwhitespark.ca
whitespark.ca
- Reference 12PODIUMpodium.com
podium.com
- Reference 13REVIEWTRACKERSreviewtrackers.com
reviewtrackers.com







