GITNUXREPORT 2026

Glamping Industry Statistics

The glamping industry is booming globally as luxury camping gains widespread popularity.

Alexander Schmidt

Research Analyst specializing in technology and digital transformation trends.

First published: Feb 13, 2026

Our Commitment to Accuracy

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Statistic 1

45% of glampers are aged 25-44 years old according to 2023 surveys.

Statistic 2

Millennials represent 52% of glamping customers in North America, 2023 data.

Statistic 3

62% of glampers have household incomes over USD 100,000 annually.

Statistic 4

Women account for 58% of glamping bookings worldwide in 2023.

Statistic 5

35% of glampers are families with children under 12, per 2023 UK survey.

Statistic 6

Gen Z glampers grew to 28% of total bookings in 2023 from 18% in 2020.

Statistic 7

70% of US glampers hold college degrees or higher, 2023 stats.

Statistic 8

Urban residents make up 75% of glamping visitors in Europe, 2023.

Statistic 9

48% of glampers are couples without children, global 2023 average.

Statistic 10

Solo female travelers represent 15% of glamping market in 2023.

Statistic 11

Baby boomers (55+) comprise 12% of glampers, up 5% since 2020.

Statistic 12

55% of glampers are professionals in tech or finance sectors.

Statistic 13

Hispanic/Latino glampers in US rose to 22% in 2023.

Statistic 14

65% of Australian glampers are from metro areas like Sydney/Melbourne.

Statistic 15

LGBTQ+ travelers account for 10% of glamping bookings in 2023.

Statistic 16

40% of glampers have pets and prefer pet-friendly sites.

Statistic 17

Remote workers represent 25% of glampers staying over 7 nights.

Statistic 18

60% of glampers are repeat visitors within 2 years.

Statistic 19

Parents aged 35-50 with kids are 38% of market.

Statistic 20

72% of glampers own smartphones and book via apps.

Statistic 21

Eco-conscious consumers (self-identified) are 68% of glampers.

Statistic 22

Adventure seekers aged 18-34 are 45% of bookings.

Statistic 23

High-income glampers (>$150k) spend 2x average.

Statistic 24

30% of glampers are first-time campers.

Statistic 25

Female-led households book 28% of family glamping.

Statistic 26

50% of European glampers are under 40.

Statistic 27

Tech-savvy users (use VR previews) 35% of total.

Statistic 28

Wellness-focused glampers 42%, mostly women 30-50.

Statistic 29

Glamping created 50,000 direct jobs globally in 2023.

Statistic 30

Average nightly revenue per glampsite USD 250 in US 2023.

Statistic 31

Glamping contributed USD 12 billion to global tourism GDP 2023.

Statistic 32

UK glamping generated GBP 1.2 billion economic output.

Statistic 33

Average glamping spend per trip USD 1,200 per guest.

Statistic 34

15,000 SMEs in glamping supply chain worldwide.

Statistic 35

US glamping tax revenue USD 1.5 billion in 2023.

Statistic 36

ROI for glampsite investments averages 25% annually.

Statistic 37

Glamping supplier spend (furniture/food) USD 2 billion yearly.

Statistic 38

Australia glamping economic multiplier 2.5x direct spend.

Statistic 39

8,000 jobs in construction for new glampsites 2023.

Statistic 40

Luxury glamping ARPU USD 400/night vs USD 150 standard.

Statistic 41

Europe glamping indirect jobs 30,000 in hospitality.

Statistic 42

Glamping platforms commissions average 15% of bookings.

Statistic 43

Annual maintenance cost per site USD 10,000, offset by 40% occupancy.

Statistic 44

Glamping boosted rural economies by 18% in participating areas.

Statistic 45

Average profit margin 35% for established glampsites.

Statistic 46

USD 800 million in venture funding for glamping startups 2020-2023.

Statistic 47

Canada glamping revenue per province leader Ontario USD 150M.

Statistic 48

20% of glamping revenue from ancillary services (tours/meals).

Statistic 49

South Africa glamping exports tourism USD 500M multiplier.

Statistic 50

Break-even for new glampsite 18 months average.

Statistic 51

Glamping insurance market USD 300 million premiums 2023.

Statistic 52

12% growth in local supplier contracts value.

Statistic 53

Asia glamping payroll USD 400 million annually.

Statistic 54

Peak season revenue 70% of annual total.

Statistic 55

Glamping franchise models generated USD 200M royalties.

Statistic 56

Community taxes from glamping USD 900M global.

Statistic 57

Energy savings from sustainable glamping USD 150M yearly.

Statistic 58

Marketing spend averages 8% of revenue.

Statistic 59

The global glamping market was valued at USD 2.36 billion in 2020 and is projected to reach USD 5.41 billion by 2027, growing at a CAGR of 12.5%.

Statistic 60

In 2022, the North American glamping market accounted for 38% of the global market share, valued at approximately USD 1.2 billion.

Statistic 61

The European glamping sector experienced a 15.8% year-over-year growth in 2023, reaching a market size of EUR 1.8 billion.

Statistic 62

Glamping revenue in Asia-Pacific is forecasted to grow from USD 400 million in 2022 to USD 1.1 billion by 2030 at a CAGR of 13.7%.

Statistic 63

The luxury glamping segment dominated with 45% market share in 2023, valued at USD 2.1 billion globally.

Statistic 64

Unique glamping accommodations worldwide increased by 25% from 2021 to 2023, totaling over 150,000 sites.

Statistic 65

The US glamping market grew 18% in 2022, reaching USD 800 million in revenue.

Statistic 66

Post-COVID, glamping bookings surged 40% globally in 2021, boosting market value to USD 3.2 billion.

Statistic 67

Tent glamping held 52% of the market in 2023, with a value of USD 2.4 billion.

Statistic 68

The glamping market in Australia expanded to AUD 250 million in 2023, up 22% from 2022.

Statistic 69

Global glamping occupancy rates averaged 72% in peak season 2023, driving USD 4.5 billion in bookings.

Statistic 70

The pod glamping category grew at 16.2% CAGR from 2019-2023, valued at USD 900 million.

Statistic 71

UK glamping market size hit GBP 450 million in 2023, with 12% annual growth.

Statistic 72

In 2024 projections, global glamping market to exceed USD 6 billion by year-end.

Statistic 73

Canvas tent glamping segment valued at USD 1.1 billion in 2022, 28% of total market.

Statistic 74

South America glamping market grew 20% in 2023 to USD 300 million.

Statistic 75

Middle East glamping revenue reached USD 150 million in 2023, CAGR 14% since 2020.

Statistic 76

Africa glamping sites doubled to 5,000 in 2023, market value USD 200 million.

Statistic 77

Glamping market CAGR projected at 15.1% through 2030, from USD 3.8 billion base in 2023.

Statistic 78

US glamping platforms like Hipcamp reported 2.5 million nights booked in 2023.

Statistic 79

Global glamping investment reached USD 500 million in 2023 from venture capital.

Statistic 80

Yurt glamping grew 19% YoY in 2023, segment value USD 600 million.

Statistic 81

Treehouse glamping bookings up 30% in 2023, 15% market share.

Statistic 82

Cabin glamping valued at USD 1.3 billion globally in 2023.

Statistic 83

Domed glamping structures market hit USD 400 million in 2023.

Statistic 84

Eco-glamping submarket grew to USD 1.5 billion in 2023, 32% of total.

Statistic 85

Adventure glamping segment CAGR 17% from 2021-2023.

Statistic 86

Wellness glamping valued at USD 800 million in 2023.

Statistic 87

Family glamping bookings 40% of total in 2023, USD 1.7 billion.

Statistic 88

Romantic glamping market USD 900 million in 2023 globally.

Statistic 89

North America holds 40% of global glamping sites with 60,000 units in 2023.

Statistic 90

Europe has 45,000 glamping sites, led by UK/France with 25% share.

Statistic 91

Asia-Pacific glamping revenue leader China at USD 250 million in 2023.

Statistic 92

US state of California hosts 15% of national glamping sites.

Statistic 93

UK glamping occupancy 80% in summer 2023, highest in Europe.

Statistic 94

Africa safari glamping in South Africa generated USD 120 million.

Statistic 95

Australia outback glamping sites grew 35% to 2,500 in 2023.

Statistic 96

Canada Rockies region 12,000 glamping nights monthly avg.

Statistic 97

France Provence glamping popular with 500 sites, 90% occupancy.

Statistic 98

India glamping market USD 50 million, Himalayas lead.

Statistic 99

New Zealand luxury glamping USD 80 million revenue 2023.

Statistic 100

Spain Costa Brava 1,200 beach glamping pods.

Statistic 101

Brazil Amazon glamping sites 300, up 40%.

Statistic 102

Germany Black Forest glamping 800 sites, eco-focus.

Statistic 103

Japan onsen glamping 400 sites, USD 30 million.

Statistic 104

Mexico Riviera Maya glamping revenue USD 60 million.

Statistic 105

Italy Tuscany 900 vineyard glampsites.

Statistic 106

UAE desert glamping luxury market USD 100 million.

Statistic 107

Scandinavia (Norway/Sweden) 2,000 fjord glamping units.

Statistic 108

Thailand island glamping 500 sites, 70% foreign tourists.

Statistic 109

South Africa Cape region 70% of national glamping revenue.

Statistic 110

Colorado USA 3,000 glamping sites, top mountain state.

Statistic 111

Portugal Algarve 600 coastal glampsites.

Statistic 112

Kenya wildlife glamping USD 90 million annually.

Statistic 113

Vietnam highlands glamping emerging with 200 sites.

Statistic 114

Oregon USA coast glamping 1,200 units.

Statistic 115

Morocco Sahara glamping 400 tents, luxury focus.

Statistic 116

Scotland Highlands 1,500 glampsites.

Statistic 117

Bali Indonesia 700 luxury glamping villas.

Statistic 118

55% of glampers prioritize sustainability in choices.

Statistic 119

68% of glampers seek off-grid experiences with solar power.

Statistic 120

Private hot tubs requested by 72% of luxury glampers in 2023.

Statistic 121

Eco-friendly materials in glamping sites preferred by 80%.

Statistic 122

Stargazing amenities top list for 65% of bookings.

Statistic 123

75% want farm-to-table dining options at glampsites.

Statistic 124

Wellness retreats integrated in 40% of new glampsites 2023.

Statistic 125

Pet-friendly glamping demand up 50% since 2021.

Statistic 126

Glamping with yoga/spa services chosen by 55%.

Statistic 127

62% prefer glamping over traditional hotels post-pandemic.

Statistic 128

Adventure activities bundled in 70% of packages.

Statistic 129

Sustainable transport options desired by 48%.

Statistic 130

Tech-free zones popular with 35% of families.

Statistic 131

Themed glamping (safari, woodland) 60% preference.

Statistic 132

Heated pools/outdoor baths in 52% of high-end sites.

Statistic 133

Local cultural experiences top priority for 67%.

Statistic 134

Glamping pods with glass roofs for aurora 45% demand in north.

Statistic 135

78% seek sites with EV charging stations in 2023.

Statistic 136

Wine tasting integrated glamping up 30%.

Statistic 137

Floating glamping (water-based) growing 25% YoY.

Statistic 138

50% prefer all-inclusive glamping packages.

Statistic 139

Birdwatching hides in 40% of nature glampsites.

Statistic 140

Sauna/ice bath combos in 35% Nordic glamping.

Statistic 141

65% want high-speed WiFi despite nature escape.

Statistic 142

Plant-based menus requested by 42% vegans/vegetarians.

Statistic 143

Drone photography services at 20% of sites.

Statistic 144

70% prioritize low-light pollution sites.

Statistic 145

Glamping with horses/pony trekking 28% preference.

Statistic 146

55% book for photography/videography spots.

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Forget roughing it; the glamping industry is now a multi-billion-dollar phenomenon, as proven by its explosive global growth from a $2.36 billion market in 2020 to a projected $5.41 billion by 2027, a trajectory fueled by surging demand for luxury in the great outdoors.

Key Takeaways

The global glamping market was valued at USD 2.36 billion in 2020 and is projected to reach USD 5.41 billion by 2027, growing at a CAGR of 12.5%.
In 2022, the North American glamping market accounted for 38% of the global market share, valued at approximately USD 1.2 billion.
The European glamping sector experienced a 15.8% year-over-year growth in 2023, reaching a market size of EUR 1.8 billion.
45% of glampers are aged 25-44 years old according to 2023 surveys.
Millennials represent 52% of glamping customers in North America, 2023 data.
62% of glampers have household incomes over USD 100,000 annually.
55% of glampers prioritize sustainability in choices.
68% of glampers seek off-grid experiences with solar power.
Private hot tubs requested by 72% of luxury glampers in 2023.
North America holds 40% of global glamping sites with 60,000 units in 2023.
Europe has 45,000 glamping sites, led by UK/France with 25% share.
Asia-Pacific glamping revenue leader China at USD 250 million in 2023.
Glamping created 50,000 direct jobs globally in 2023.
Average nightly revenue per glampsite USD 250 in US 2023.
Glamping contributed USD 12 billion to global tourism GDP 2023.

The glamping industry is booming globally as luxury camping gains widespread popularity.

Consumer Demographics

45% of glampers are aged 25-44 years old according to 2023 surveys.
Millennials represent 52% of glamping customers in North America, 2023 data.
62% of glampers have household incomes over USD 100,000 annually.
Women account for 58% of glamping bookings worldwide in 2023.
35% of glampers are families with children under 12, per 2023 UK survey.
Gen Z glampers grew to 28% of total bookings in 2023 from 18% in 2020.
70% of US glampers hold college degrees or higher, 2023 stats.
Urban residents make up 75% of glamping visitors in Europe, 2023.
48% of glampers are couples without children, global 2023 average.
Solo female travelers represent 15% of glamping market in 2023.
Baby boomers (55+) comprise 12% of glampers, up 5% since 2020.
55% of glampers are professionals in tech or finance sectors.
Hispanic/Latino glampers in US rose to 22% in 2023.
65% of Australian glampers are from metro areas like Sydney/Melbourne.
LGBTQ+ travelers account for 10% of glamping bookings in 2023.
40% of glampers have pets and prefer pet-friendly sites.
Remote workers represent 25% of glampers staying over 7 nights.
60% of glampers are repeat visitors within 2 years.
Parents aged 35-50 with kids are 38% of market.
72% of glampers own smartphones and book via apps.
Eco-conscious consumers (self-identified) are 68% of glampers.
Adventure seekers aged 18-34 are 45% of bookings.
High-income glampers (>$150k) spend 2x average.
30% of glampers are first-time campers.
Female-led households book 28% of family glamping.
50% of European glampers are under 40.
Tech-savvy users (use VR previews) 35% of total.
Wellness-focused glampers 42%, mostly women 30-50.

Consumer Demographics Interpretation

The modern glamper is a financially comfortable, often urban and educated professional—frequently a Millennial or Gen Z woman—who sees 'roughing it' not as a hardship, but as a photogenic, pet-friendly, and eco-conscious wellness retreat booked seamlessly from her smartphone.

Economic Impact and Revenue

Glamping created 50,000 direct jobs globally in 2023.
Average nightly revenue per glampsite USD 250 in US 2023.
Glamping contributed USD 12 billion to global tourism GDP 2023.
UK glamping generated GBP 1.2 billion economic output.
Average glamping spend per trip USD 1,200 per guest.
15,000 SMEs in glamping supply chain worldwide.
US glamping tax revenue USD 1.5 billion in 2023.
ROI for glampsite investments averages 25% annually.
Glamping supplier spend (furniture/food) USD 2 billion yearly.
Australia glamping economic multiplier 2.5x direct spend.
8,000 jobs in construction for new glampsites 2023.
Luxury glamping ARPU USD 400/night vs USD 150 standard.
Europe glamping indirect jobs 30,000 in hospitality.
Glamping platforms commissions average 15% of bookings.
Annual maintenance cost per site USD 10,000, offset by 40% occupancy.
Glamping boosted rural economies by 18% in participating areas.
Average profit margin 35% for established glampsites.
USD 800 million in venture funding for glamping startups 2020-2023.
Canada glamping revenue per province leader Ontario USD 150M.
20% of glamping revenue from ancillary services (tours/meals).
South Africa glamping exports tourism USD 500M multiplier.
Break-even for new glampsite 18 months average.
Glamping insurance market USD 300 million premiums 2023.
12% growth in local supplier contracts value.
Asia glamping payroll USD 400 million annually.
Peak season revenue 70% of annual total.
Glamping franchise models generated USD 200M royalties.
Community taxes from glamping USD 900M global.
Energy savings from sustainable glamping USD 150M yearly.
Marketing spend averages 8% of revenue.

Economic Impact and Revenue Interpretation

Behind the rustic charm and fairy lights, glamping is a surprisingly serious economic engine, proving that luxury under canvas can generate billions, create tens of thousands of jobs, and turn a healthy profit while giving rural economies a much-needed glam-up.

Market Size and Growth

The global glamping market was valued at USD 2.36 billion in 2020 and is projected to reach USD 5.41 billion by 2027, growing at a CAGR of 12.5%.
In 2022, the North American glamping market accounted for 38% of the global market share, valued at approximately USD 1.2 billion.
The European glamping sector experienced a 15.8% year-over-year growth in 2023, reaching a market size of EUR 1.8 billion.
Glamping revenue in Asia-Pacific is forecasted to grow from USD 400 million in 2022 to USD 1.1 billion by 2030 at a CAGR of 13.7%.
The luxury glamping segment dominated with 45% market share in 2023, valued at USD 2.1 billion globally.
Unique glamping accommodations worldwide increased by 25% from 2021 to 2023, totaling over 150,000 sites.
The US glamping market grew 18% in 2022, reaching USD 800 million in revenue.
Post-COVID, glamping bookings surged 40% globally in 2021, boosting market value to USD 3.2 billion.
Tent glamping held 52% of the market in 2023, with a value of USD 2.4 billion.
The glamping market in Australia expanded to AUD 250 million in 2023, up 22% from 2022.
Global glamping occupancy rates averaged 72% in peak season 2023, driving USD 4.5 billion in bookings.
The pod glamping category grew at 16.2% CAGR from 2019-2023, valued at USD 900 million.
UK glamping market size hit GBP 450 million in 2023, with 12% annual growth.
In 2024 projections, global glamping market to exceed USD 6 billion by year-end.
Canvas tent glamping segment valued at USD 1.1 billion in 2022, 28% of total market.
South America glamping market grew 20% in 2023 to USD 300 million.
Middle East glamping revenue reached USD 150 million in 2023, CAGR 14% since 2020.
Africa glamping sites doubled to 5,000 in 2023, market value USD 200 million.
Glamping market CAGR projected at 15.1% through 2030, from USD 3.8 billion base in 2023.
US glamping platforms like Hipcamp reported 2.5 million nights booked in 2023.
Global glamping investment reached USD 500 million in 2023 from venture capital.
Yurt glamping grew 19% YoY in 2023, segment value USD 600 million.
Treehouse glamping bookings up 30% in 2023, 15% market share.
Cabin glamping valued at USD 1.3 billion globally in 2023.
Domed glamping structures market hit USD 400 million in 2023.
Eco-glamping submarket grew to USD 1.5 billion in 2023, 32% of total.
Adventure glamping segment CAGR 17% from 2021-2023.
Wellness glamping valued at USD 800 million in 2023.
Family glamping bookings 40% of total in 2023, USD 1.7 billion.
Romantic glamping market USD 900 million in 2023 globally.

Market Size and Growth Interpretation

The glamping industry is proving that a significant portion of humanity will happily pay a premium to experience the rustic illusion of camping, so long as it comes with a proper bed and a stunning Instagram backdrop, fueling a global market sprinting from billions to tens of billions.

Regional Insights

North America holds 40% of global glamping sites with 60,000 units in 2023.
Europe has 45,000 glamping sites, led by UK/France with 25% share.
Asia-Pacific glamping revenue leader China at USD 250 million in 2023.
US state of California hosts 15% of national glamping sites.
UK glamping occupancy 80% in summer 2023, highest in Europe.
Africa safari glamping in South Africa generated USD 120 million.
Australia outback glamping sites grew 35% to 2,500 in 2023.
Canada Rockies region 12,000 glamping nights monthly avg.
France Provence glamping popular with 500 sites, 90% occupancy.
India glamping market USD 50 million, Himalayas lead.
New Zealand luxury glamping USD 80 million revenue 2023.
Spain Costa Brava 1,200 beach glamping pods.
Brazil Amazon glamping sites 300, up 40%.
Germany Black Forest glamping 800 sites, eco-focus.
Japan onsen glamping 400 sites, USD 30 million.
Mexico Riviera Maya glamping revenue USD 60 million.
Italy Tuscany 900 vineyard glampsites.
UAE desert glamping luxury market USD 100 million.
Scandinavia (Norway/Sweden) 2,000 fjord glamping units.
Thailand island glamping 500 sites, 70% foreign tourists.
South Africa Cape region 70% of national glamping revenue.
Colorado USA 3,000 glamping sites, top mountain state.
Portugal Algarve 600 coastal glampsites.
Kenya wildlife glamping USD 90 million annually.
Vietnam highlands glamping emerging with 200 sites.
Oregon USA coast glamping 1,200 units.
Morocco Sahara glamping 400 tents, luxury focus.
Scotland Highlands 1,500 glampsites.
Bali Indonesia 700 luxury glamping villas.

Regional Insights Interpretation

While North America may boast the highest concentration of glamping real estate, the world is clearly pitching its luxe tents everywhere from Provence vineyards to Amazon canopies, proving that a taste for comfortable wilderness is a truly global obsession.

Trends and Preferences

55% of glampers prioritize sustainability in choices.
68% of glampers seek off-grid experiences with solar power.
Private hot tubs requested by 72% of luxury glampers in 2023.
Eco-friendly materials in glamping sites preferred by 80%.
Stargazing amenities top list for 65% of bookings.
75% want farm-to-table dining options at glampsites.
Wellness retreats integrated in 40% of new glampsites 2023.
Pet-friendly glamping demand up 50% since 2021.
Glamping with yoga/spa services chosen by 55%.
62% prefer glamping over traditional hotels post-pandemic.
Adventure activities bundled in 70% of packages.
Sustainable transport options desired by 48%.
Tech-free zones popular with 35% of families.
Themed glamping (safari, woodland) 60% preference.
Heated pools/outdoor baths in 52% of high-end sites.
Local cultural experiences top priority for 67%.
Glamping pods with glass roofs for aurora 45% demand in north.
78% seek sites with EV charging stations in 2023.
Wine tasting integrated glamping up 30%.
Floating glamping (water-based) growing 25% YoY.
50% prefer all-inclusive glamping packages.
Birdwatching hides in 40% of nature glampsites.
Sauna/ice bath combos in 35% Nordic glamping.
65% want high-speed WiFi despite nature escape.
Plant-based menus requested by 42% vegans/vegetarians.
Drone photography services at 20% of sites.
70% prioritize low-light pollution sites.
Glamping with horses/pony trekking 28% preference.
55% book for photography/videography spots.

Trends and Preferences Interpretation

Today's glamper demands a paradox: they want to escape to an off-grid, tech-free sanctuary powered by solar panels, but only if it comes with a private hot tub, high-speed WiFi, an EV charger, and a farm-to-table meal, all while leaving no trace and capturing the perfect stargazing selfie for their followers.

Sources & References

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