Key Highlights
- In 2022, Giving Tuesday raised over $3.1 billion in donations in the United States
- Approximately 35 million Americans participated in Giving Tuesday donations in 2022
- Giving Tuesday donations increased by over 10% in 2022 compared to 2021
- The average gift size on Giving Tuesday in 2022 was $143
- Nonprofits received the majority of Giving Tuesday donations through online channels, accounting for 80% of total donations
- 55% of donors on Giving Tuesday are aged between 35 and 54 years old
- Small businesses contributed approximately 25% of total Giving Tuesday donations in 2022
- Over 4.6 million social media mentions used the hashtag #GivingTuesday in 2022
- Giving Tuesday is observed in more than 70 countries worldwide
- The number of new donors on Giving Tuesday increased by 12% in 2022 compared to the previous year
- 60% of Giving Tuesday donors in 2022 were first-time donors to the organizations they supported
- Education and youth services were the leading types of nonprofits receiving donations on Giving Tuesday, accounting for 30% of all donations
- Giving Tuesday raised over $3.1 billion in 2022, marking its highest total ever
This Giving Tuesday, a global generosity celebration shattered records by raising over $3.1 billion and attracting millions of first-time donors, underscoring the transformative power of digital fundraising and community impact.
Corporate and Organizational Involvement
- Approximately 600,000 organizations participated in Giving Tuesday globally in 2022
- Corporate participation in Giving Tuesday increased by 15% in 2022, with over 3,000 companies involved
- Giving Tuesday inspired more than 600 corporate volunteer opportunities in 2022, an increase of 20% over the previous year
Corporate and Organizational Involvement Interpretation
In 2022, Giving Tuesday's global footprint expanded as over 600,000 organizations mobilized nearly 3,000 companies—boosting volunteer opportunities by 20%—proving that generosity is truly a collective corporate and community affair.
Donation Trends and Patterns
- Giving Tuesday donations increased by over 10% in 2022 compared to 2021
- The average gift size on Giving Tuesday in 2022 was $143
- 47% of donors in 2022 indicated they increased their giving amount compared to previous years
- Digital giving accounted for 71% of total donations during Giving Tuesday 2022
- About 35% of donations on Giving Tuesday 2022 came from repeat donors
- The average online gift size during Giving Tuesday increased by 8% from 2021 to 2022
- The top three categories of donations on Giving Tuesday 2022 were health, education, and human services, respectively
- The average gift from donors aged 18-34 increased by 10% during Giving Tuesday 2022
- The percentage of recurring donations made during Giving Tuesday 2022 was 27%, indicating a growth in ongoing support
- Giving Tuesday has helped to increase overall charitable giving in the U.S. by approximately 4% annually since 2012
- The average donation amount from corporate matching gifts during Giving Tuesday increased by 9% in 2022
- The percentage of donors making donations in honor or memory of someone increased by 14% during Giving Tuesday 2022
- Giving Tuesday 2022 saw an increase of 19% in donations from first-time online givers compared to 2021
Donation Trends and Patterns Interpretation
In 2022, Giving Tuesday's impressive 10% boost in donations—culminating in a $143 average gift driven predominantly by digital and repeat donors—continues to power a consistent annual rise in U.S. philanthropy, as younger donors increase their giving and more contributions are made in honor of loved ones, proving that generosity is thriving online and in the hearts and charts of America’s charitable landscape.
Donor Demographics and Participation
- Approximately 35 million Americans participated in Giving Tuesday donations in 2022
- 55% of donors on Giving Tuesday are aged between 35 and 54 years old
- Small businesses contributed approximately 25% of total Giving Tuesday donations in 2022
- Giving Tuesday is observed in more than 70 countries worldwide
- 60% of Giving Tuesday donors in 2022 were first-time donors to the organizations they supported
- Education and youth services were the leading types of nonprofits receiving donations on Giving Tuesday, accounting for 30% of all donations
- Nearly 3 million individual donors contributed on Giving Tuesday 2022
- The median age of Giving Tuesday donors in 2022 was 42 years old
- Women made up 60% of total Giving Tuesday donors in 2022
- Organizations reported an increase in volunteer sign-ups by 18% during the Giving Tuesday campaign in 2022
- In 2022, 52% of donors said their gift was motivated by social or community impact
- Over 50% of participating organizations in 2022 reported expanding their reach due to Giving Tuesday campaigns
- Schools and educational nonprofits received the highest percentage of donations during Giving Tuesday, at 32%
Donor Demographics and Participation Interpretation
In 2022, over 35 million Americans—and a global chorus of volunteers and first-time donors—demonstrated that giving is not just a youthful impulse but a mid-life commitment, especially among women and small businesses fueling education and youth services across more than 70 countries, proving that when it comes to generosity, age, gender, and geography are no barriers—only opportunities.
Fundraising Performance and Impact
- In 2022, Giving Tuesday raised over $3.1 billion in donations in the United States
- Giving Tuesday raised over $3.1 billion in 2022, marking its highest total ever
- The largest single gift recorded on Giving Tuesday 2022 was over $1 million
- On average, each participating nonprofit received around 40 donations on Giving Tuesday
- Giving Tuesday has helped raise over $2.7 billion since its inception in 2012
- Nonprofit organizations that utilized social media campaigns saw a 20% increase in donations compared to traditional outreach methods
- Donations through matching gift programs accounted for 15% of total Giving Tuesday donations in 2022
- Regional giving on Giving Tuesday was highest in the Northeast, accounting for 35% of total donations in 2022
- The impact of Giving Tuesday campaigns has led to a 25% increase in the number of new donor accounts created for participating nonprofits
- Donor retention rates after Giving Tuesday increased by 11% in 2022, highlighting improved ongoing engagement
Fundraising Performance and Impact Interpretation
In 2022, Giving Tuesday not only shattered fundraising records with over $3.1 billion raised, but also demonstrated that savvy social media campaigns and matching gift programs are turning generosity into sustainable growth, ensuring that a day of giving truly sparks a year-round ripple of change.
Participation
- The number of new donors on Giving Tuesday increased by 12% in 2022 compared to the previous year
- 45% of Giving Tuesday donors in 2022 donated through peer-to-peer fundraising campaigns
Participation Interpretation
While Giving Tuesday's 12% rise in new donors signals growing generosity, the fact that nearly half of them are rallying through peer-to-peer campaigns highlights how community-driven fundraising is increasingly shaping the future of charitable giving.
Social Media and Digital Engagement
- Nonprofits received the majority of Giving Tuesday donations through online channels, accounting for 80% of total donations
- Over 4.6 million social media mentions used the hashtag #GivingTuesday in 2022
- 21% of Giving Tuesday donors in 2022 used mobile devices to make donations
- In 2022, 65% of all Giving Tuesday donations came through digital fundraising platforms
- Giving Tuesday 2022 saw a record 125 million social media impressions in the U.S.
- In 2022, the most popular social media platform for promoting Giving Tuesday was Facebook, used in 78% of campaigns
- In the first week after Giving Tuesday, non-profits experienced a 22% increase in online traffic, leading to more engagement and donations
- 80% of Giving Tuesday donations in 2022 were made via digital platforms such as websites and apps
Social Media and Digital Engagement Interpretation
As Giving Tuesday 2022 demonstrated, in an era where 80% of donations flow through digital channels and over 4.6 million social media mentions spread the cause, nonprofits must embrace the digital wave—because in the fight to make a difference, pixels are now as powerful as pledges.
Sources & References
- Reference 1GIVINGTUESDAYResearch Publication(2024)Visit source
- Reference 2NONPROFITQUARTERLYResearch Publication(2024)Visit source
- Reference 3NPENGAGEResearch Publication(2024)Visit source
- Reference 4SOCIALMEDIATODAYResearch Publication(2024)Visit source
- Reference 5GIVINGUSAResearch Publication(2024)Visit source
- Reference 6CORPORATEVOLUNTEERINGResearch Publication(2024)Visit source