GITNUX MARKETDATA REPORT 2024

Must-Know Gen X Statistics [Recent Analysis]

Statistic 1

"The Gen X population in the United States in 2020 was 65.2 million."

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Statistic 2

"Gen X has a homeownership rate of 61.1% in the United States."

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Statistic 3

"Gen Xers hold the highest average credit card debt of any generation at $8,215."

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Statistic 4

"Approximately 22% of Gen Xers lack confidence in their retirement preparedness."

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Statistic 5

"Gen X is more likely to use Facebook (88%) than any other generation."

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Statistic 6

"Around 70% of Generation X adults in the US prefer to shop online."

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Statistic 7

"Gen X individuals have a savings rate of 8.3% in the United States."

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Statistic 8

"Gen X parents pay approximately $16,200 per year on their children’s college education."

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Statistic 9

"Within the US workforce, Generation X represents 33% of employees."

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Statistic 10

"58% of Gen Xers have a positive view of their personal finances."

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Statistic 11

"47% of Generation X feels stressed about outliving their retirement savings."

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Statistic 12

"Average Gen Xer in the US is $36,000 short of the financial assets they will need for retirement."

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Statistic 13

"Around 85% of Gen Xers are employed or looking for employment."

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Statistic 14

"78% of Gen Xers consider themselves to be loyal to brands, while 62% report switching brands if a store does not provide a personalized experience."

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Statistic 15

"Approximately 48% of Generation X holds a bachelor’s degree or higher."

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Statistic 16

"65% of Gen Xers regularly donate to charity."

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Statistic 17

"Gen Xers account for 27% of all US entrepreneurs."

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Statistic 18

"Generation X is the most ethnically diverse generation, with 18% of Gen Xers identifying as Hispanic and 12% as African American."

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Statistic 19

"83% of Gen Xers use smartphones, compared to 96% of Millennials and 79% of Baby Boomers."

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