Key Takeaways
- In 2023, 51% of Gen Xers (born 1965-1980) reported owning their homes, compared to 48% of Millennials
- The U.S. Census Bureau data shows Gen X population at 65.2 million in 2022, representing 19.7% of the total U.S. population
- Gen X women had a fertility rate of 1.64 children per woman in 2021, lower than Baby Boomers' peak
- Median household income for Gen X is $98,000 in 2022
- 78% of Gen Xers are employed full-time or part-time, 2023 BLS
- Gen X wealth median is $192,700 per household in 2022 Fed data
- Gen X obesity rate is 42.4% as of 2022 CDC data
- 28% of Gen Xers smoke cigarettes daily in 2021, down from 35% in 2000
- Gen X mental health: 22% report anxiety disorder diagnosis 2023
- Gen X 65% college graduation rate for ages 25-54 in 2023
- 72% of Gen X are in labor force, LFPR 62.5% 2023 BLS
- Gen X median weekly earnings $1,150 in 2023
- 59% of Gen X listen to rock music weekly, Nielsen 2023
- Gen X social media use: 82% on Facebook daily, Pew 2023
- 47% of Gen X prefer cable TV over streaming, 2023 Nielsen
As middle-aged homeowners, Gen X balances financial responsibility with suburban family life.
Demographics
- In 2023, 51% of Gen Xers (born 1965-1980) reported owning their homes, compared to 48% of Millennials
- The U.S. Census Bureau data shows Gen X population at 65.2 million in 2022, representing 19.7% of the total U.S. population
- Gen X women had a fertility rate of 1.64 children per woman in 2021, lower than Baby Boomers' peak
- 28% of Gen Xers are racially or ethnically non-white as of 2020 Census
- Median age of Gen X in 2023 is 48 years, with 52% aged 45-54
- 15% of Gen X households include multigenerational living arrangements in 2022
- Gen X divorce rate peaked at 25 per 1,000 married women in 2000
- 62% of Gen Xers live in suburban areas as of 2021 ACS data
- Gen X immigration share is 12% of their cohort, lower than Millennials at 18%
- 7.2 million Gen Xers served in the military, 11% of cohort
- 42% of Gen X adults have children under 18 living at home in 2022
- Gen X life expectancy at birth averaged 76.5 years for 1970s births
- 35% of Gen Xers moved residences between 2017-2022
- Hispanic Gen Xers comprise 18% of the generation in 2023
- 22% of Gen Xers are single, never married, as of 2021
- Gen X urban dwellers dropped to 24% from 30% in 2000
- 68% of Gen Xers identify as White non-Hispanic in 2022
- Gen X pet ownership stands at 57%, highest among generations
- 14% of Gen Xers have disabilities limiting work, per 2022 data
- Gen X religious affiliation is 65% Christian, down from 75% in 1990s
- 55% of Gen X men are married, compared to 48% of women, 2023
- Gen X poverty rate is 9.1% in 2022
- 29% of Gen Xers have grandchildren, per 2021 survey
- Gen X voter turnout was 67% in 2020 election
- 41% of Gen X live in the South as of 2022
- Gen X college enrollment for adults over 35 is 8%
- 19% of Gen Xers are veterans, per VA 2023 report
- Gen X widowhood rate is 4% for ages 45-59
- 52% of Gen X households have 2+ cars, 2022 ACS
- Gen X empty nesters rose to 45% in 2023
Demographics Interpretation
Economic Status
- Median household income for Gen X is $98,000 in 2022
- 78% of Gen Xers are employed full-time or part-time, 2023 BLS
- Gen X wealth median is $192,700 per household in 2022 Fed data
- 35% of Gen X have $100K+ in retirement savings, 2023
- Gen X student debt averages $40,000 per borrower in 2022
- 62% of Gen X own stocks or mutual funds, per 2022 SCF
- Gen X entrepreneurship rate is 12%, highest peak in 2010s
- 47% of Gen X live paycheck to paycheck, 2023 survey
- Gen X credit card debt averages $7,821 per household 2023
- 29% of Gen X have side hustles for income, 2022 data
- Gen X mortgage debt median $150,000 in 2022
- 71% of Gen X have employer-sponsored health insurance, BLS 2023
- Gen X savings rate averages 7.2% of income in 2022
- 18% of Gen X filed for bankruptcy post-2008
- Gen X real estate net worth is 45% of total wealth, 2022
- 56% of Gen X contribute to 401(k), average balance $168K
- Gen X gig economy participation is 22%, 2023 Upwork
- 39% of Gen X worry about retirement affordability, 2023
- Gen X auto loan debt averages $22,000 per borrower 2022
- 64% of Gen X have emergency fund for 3+ months, 2022
- Gen X inflation impact: 45% cut spending in 2023
- 52% of Gen X own rental properties, per 2022 NAR
- Gen X personal loan usage up 15% since 2020, 2023 LendingTree
- 73% of Gen X have life insurance coverage, 2023 LIMRA
- Gen X financial literacy score averages 68/100, 2022 FINRA
- 31% of Gen X max out credit limits occasionally, 2023
- Gen X IRA average balance $135,000 in 2023
- 44% of Gen X delayed major purchases due to economy 2022
- Gen X inheritances average $50,000 expected by 2030
- 67% of Gen X use budgeting apps or tools, 2023 Mint
Economic Status Interpretation
Education and Employment
- Gen X 65% college graduation rate for ages 25-54 in 2023
- 72% of Gen X are in labor force, LFPR 62.5% 2023 BLS
- Gen X median weekly earnings $1,150 in 2023
- 28% of Gen X hold managerial positions, BLS 2022
- Gen X vocational training participation 15% lifetime, NCES 2023
- 41% of Gen X have associate degrees or higher, 2022 Census
- Gen X unemployment rate 3.8% in 2023, lower than Millennials
- 19% of Gen X work in healthcare occupations, BLS 2023
- Gen X job tenure averages 4.1 years per job, 2022 NLSY
- 36% of Gen X pursued graduate education, Pew 2023
- Gen X remote work adoption 32% hybrid in 2023
- 24% of Gen X in sales occupations, highest generation, BLS 2022
- Gen X adult literacy proficiency 79% at level 3+, PIAAC 2023
- 55% of Gen X received on-job training last year, 2022
- Gen X promotion rate 12% annually ages 40-50, BLS 2023
- 17% of Gen X self-employed full-time, 2023 Census
- Gen X STEM degree holders 22%, NCES 2022
- 63% of Gen X satisfied with career path, Gallup 2023
- Gen X union membership 8.5% in 2023, BLS
- 29% of Gen X changed careers post-40, LinkedIn 2023
- Gen X high school completion 92% for cohort, Census 2022
- 14% of Gen X in education/training jobs, BLS 2023
- Gen X overtime work 22% weekly, 2022 ATUS
- 48% of Gen X have professional certifications, 2023
- Gen X commute time averages 27.6 minutes, Census 2022
- 25% of Gen X in tech/digital fields, BLS 2023
- 61% of Gen X report work-life balance satisfaction, 2023 Randstad
Education and Employment Interpretation
Health and Wellness
- Gen X obesity rate is 42.4% as of 2022 CDC data
- 28% of Gen Xers smoke cigarettes daily in 2021, down from 35% in 2000
- Gen X mental health: 22% report anxiety disorder diagnosis 2023
- 37% of Gen X have hypertension, per NHANES 2017-2020
- Gen X alcohol consumption: 25% binge drink weekly, 2022 NSDUH
- 16% of Gen Xers have diabetes, CDC 2023
- Gen X sleep averages 6.8 hours per night, below 7-hour recommendation
- 45% of Gen X exercise 150+ minutes weekly, 2022 data
- Gen X depression prevalence 21% lifetime, NIMH 2023
- 12% of Gen X use cannabis regularly, up from 4% in 2000s
- Gen X cancer incidence rate 450 per 100,000 ages 45-64, 2022
- 34% of Gen X report chronic pain daily, 2023 AHRQ
- Gen X vaccination rate for flu is 52%, below Boomers, 2023 CDC
- 19% of Gen X have arthritis limiting activity, NHIS 2022
- Gen X stress levels average 5.8/10 daily, APA 2023
- 27% of Gen X meditate or practice mindfulness weekly, 2022
- Gen X heart disease mortality 180 per 100,000 ages 45-54, CDC 2021
- 41% of Gen X consume fast food 3+ times weekly, 2023
- Gen X suicide rate 18.5 per 100,000 ages 45-64, 2021 CDC
- 23% of Gen X have high cholesterol, NHANES 2020
- Gen X life satisfaction score 6.9/10, Gallup 2023
- 15% of Gen X report long COVID symptoms in 2023
- Gen X dental care access 85%, but 22% have untreated cavities, 2022
- 31% of Gen X use prescription opioids occasionally, 2022 NSDUH
- Gen X screen time averages 7.2 hours daily on devices, 2023
- 26% of Gen X have seasonal allergies impacting health, 2023 AAAAI
Health and Wellness Interpretation
Social and Cultural Trends
- 59% of Gen X listen to rock music weekly, Nielsen 2023
- Gen X social media use: 82% on Facebook daily, Pew 2023
- 47% of Gen X prefer cable TV over streaming, 2023 Nielsen
- Gen X volunteer rate 32% annually, Corporation for National Service 2022
- 68% of Gen X trust local news more than national, Gallup 2023
- Gen X dating app usage 18% for singles, 2023 Pew
- 74% of Gen X celebrate Halloween actively, NRF 2023
- Gen X podcast listenership 42% monthly, Edison 2023
- 53% of Gen X identify as politically independent, Gallup 2023
- Gen X gaming participation 48%, ESA 2023
- 39% of Gen X attend live concerts yearly, Live Nation 2022
- Gen X book reading 76% at least occasionally, Pew 2023
- 62% of Gen X use ride-sharing services monthly, Statista 2023
- Gen X political donation rate 28% in 2022 midterms, FEC
- 51% of Gen X prefer email over texting for work, 2023
- Gen X craft beer consumption 55% weekly, Brewers Assoc 2023
- 44% of Gen X practice yoga or fitness classes, Mindbody 2023
- Gen X travel frequency 2.3 domestic trips yearly, STR 2023
- 67% of Gen X watch sports on TV weekly, Nielsen 2023
- Gen X environmental concern 73% worry about climate, Yale 2023
- 29% of Gen X use TikTok occasionally, Pew 2023
- Gen X holiday spending averages $912 per household, NRF 2023
- 58% of Gen X dine out 2+ times weekly, NRA 2023
Social and Cultural Trends Interpretation
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