01 Industry overview
The framing industry at a glance
The global picture-framing market reached approximately $8.66 billion in 2025 and is forecast to grow steadily as custom, online and home-decor framing expand.
- $8.66B[89]
- Global market size, 2025
- 4.82%[89]
- Global CAGR, 2025–2033
- 38%[90]
- North America share, 2025
- 54[52]
- Framebridge retail locations, 2026
- Market size
- The global picture-frame market was valued at approximately $8.66 billion in 2025, according to Cognitive Market Research. A separate estimate placed the market at $6.80 billion in 2025, illustrating the wide variation caused by differing market definitions and coverage.[89][90]
- Forecast & CAGR
- Cognitive Market Research forecasts the global market to reach approximately $12.62 billion by 2033, representing a 4.82% CAGR from 2025. North America is forecast to grow at about 5.6% annually from 2026 to 2034, reaching $6.79 billion by 2034.[89][29]
- Market share & regions
- North America accounted for approximately 38% of global picture-frame revenue in 2025, making it the largest regional market. Europe represented about 29%, while Asia Pacific accounted for approximately 23%.[90]
- Segmentation
- Wooden frames were the leading product segment in the United States in 2025. In North America, hanging picture frames were identified as the leading application segment, while the market is also divided by material, application and distribution channel.[91][29]
- Key players & concentration
- The industry remains fragmented across independent frame shops, specialty retailers, online custom framers and large craft retailers. Framebridge had 54 retail locations and five manufacturing facilities in the first nine months of 2026, while Michaels operated more than 1,370 North American stores in its latest sustainability report.[52][92]
- Pricing
- Custom-framing prices were estimated by the Washington Post in November 2025 to have doubled over the preceding decade. The same report described rising material costs, tariffs, labor pressures and competition as contributors to higher customer prices.[48]
- Trends, drivers & challenges
- Demand is being supported by personalized home décor, gallery walls, memorabilia and online ordering, while sustainability and recycled or certified materials are gaining attention. The sector continues to face higher input costs, tariff exposure, competition from low-price online services and an aging skilled workforce.[48][93][94]
- Consumer behavior & competition
- Online framing is becoming a significant competitive channel: the global online framing-service market was estimated at $4.2 billion in 2025, with North America accounting for 38.5%, or approximately $1.6 billion. Consumers increasingly use framing for personal photographs, artwork, certificates, memorabilia and other commemorative objects.[55][48]
- M&A
- The most clearly documented major transaction is Graham Holdings’ acquisition of Framebridge in May 2020. No reliable, material 2025–2026 acquisition figure specific to the picture-framing industry was identified in the sources reviewed.[52]
- Regulation
- In the United States, composite wood products used in finished goods such as picture frames are subject to federal formaldehyde-emission standards, testing and certification requirements. The EPA identifies picture frames among products that may contain regulated composite wood materials.[95][96]
- Latest news
- Framebridge reported 54 retail locations and five manufacturing facilities in the first nine months of 2026, including a Massachusetts facility opened in the third quarter. In October 2026, the company also opened a manufacturing facility in San Marcos, Texas, according to local business reporting.[52][97]
02 Ranking
Top 8 Companies in the Framing Industry
The leading companies in the framing industry, ranked on market impact, performance, momentum, innovation and brand popularity.
Updated November 11, 2026 · Next review December 11, 2026
Michaels stands out for distributed custom framing sections because 1,375 Michaels stores in North America had a custom framing section in 2025, while MCS Industries focuses on ready-made retailer supply since it supplies frames and wall décor to retailers across the United States and Canada.
Ranked by Overall score · How we score ↓
Editor's top 3 picks
Where to start, by need.
#1 Overall · Leader in custom framing services
Michaels
US
Ranked #1 · 9.9 · Custom framing services
Why we picked it: It operates a custom framing merchandise manufacturing division, and also runs more than 1,370 North American stores with custom framing sections in 2025.
Leader in ready-made frames & décor
MCS Industries
US
Ranked #2 · 8.6 · Ready-made frames & décor
Why we picked it: It sells ready-made frames and wall décor through retailer supply across the United States and Canada.
Leader in framing materials & moulding
Roma Moulding
CA
Ranked #3 · 8.4 · Framing materials & moulding
Why we picked it: It focuses on luxury picture-frame moulding, described as a leading producer serving a global market.
Pick 1 is the #1 company overall. Picks 2 and 3 are the highest-ranked companies in the top 5 that add a new segment.
Full ranking
| # | Company | Overall ↓ | Impact | Company snapshot |
|---|---|---|---|---|
| 1 | Michaels Custom framing services · US | 9.9 | 9.9 | |
Company snapshot · Michaels · Data as of November 11, 2026 Artistree, a Michaels division, manufactures custom framing merchandise.[98]
| ||||
| 2 | MCS Industries Ready-made frames & décor · US | 8.6 | 8.8 | |
Company snapshot · MCS Industries · Data as of November 11, 2026 MCS supplies frames and wall décor to retailers across the United States and Canada.[99]
| ||||
| 3 | Roma Moulding Framing materials & moulding · CA | 8.4 | 8.8 | |
Company snapshot · Roma Moulding · Data as of November 11, 2026 Roma describes itself as a leading producer of luxury picture-frame moulding.[100]
| ||||
| 4 | Craig Frames Custom framing services · US | 8.2 | 7.8 | |
Company snapshot · Craig Frames · Data as of November 11, 2026 Craig Frames operates Frame USA, a manufacturer of American-made picture frames.[101]
| ||||
| 5 | Larson-Juhl Framing materials & moulding · US | 8.0 | 9.9 | |
Company snapshot · Larson-Juhl · Data as of November 11, 2026 Larson-Juhl describes itself as the world's leader in framing products.[102]
| ||||
| 6 | Frame It Easy Online custom picture framing, United States · US | 7.9 | 7.0 | |
Company snapshot · Frame It Easy · Data as of November 11, 2026 Frame It Easy specializes in custom framing artwork, photos, posters and prints.[72]
| ||||
| 7 | ArtToFrame Custom picture frames and art framing, United States · US | 7.8 | 7.8 | |
Company snapshot · ArtToFrame · Data as of November 11, 2026 ArtToFrame has created more than 5 million frames and manufactures in Connecticut.[103]
| ||||
| 8 | American Frame Online custom frames and framing services, United States · US | 7.8 | 7.8 | |
Company snapshot · American Frame · Data as of November 11, 2026 American Frame has supplied custom framing products to artists for more than 50 years.[104]
| ||||
How we score
- Impact (30%): scale and weight in the market (revenue, market share, employees, market position).
Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.
Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.
Cadence Recalculated when new figures are published; next review December 11, 2026.
Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.
Cite this ranking
APA
Samuel Norberg. (2026, November 11). Top 8 companies in the framing industry. In Framing Industry Statistics. Gitnux. https://gitnux.org/framing-industry-statistics/#top-companies
03 Trends & forecasts
Top 10 Framing Industry Trends & Forecasts 2027
What is changing in the framing industry, with the evidence behind each trend and a forecast for 2027.
Forecasts were generated by an AI model from the cited evidence. They are estimates, not guarantees.
01Global framing growth remains steady
High confidenceCognitive Market Research estimated the global picture-frames market at $8.659 billion in 2025 and forecast it to reach $12.619 billion by 2033, implying a 4.82% CAGR. The estimate reflects continuing demand for home personalization and decorative wall products.[89]
Forecast 2027: The market should expand by roughly 4%–5% in 2027, with demand supported by home décor, photography, artwork and memorabilia. Growth is likely to remain steady rather than explosive because frames are discretionary and exposed to consumer-price sensitivity.
02North America remains the largest region
High confidenceCognitive Market Research valued North American picture-frame revenue at $3.368 billion in 2025, compared with $2.390 billion for Europe. North America therefore represented approximately 39% of the global total in that estimate.[89]
Forecast 2027: North America should retain the leading regional position in 2027. Growth will likely be strongest in custom framing, online ordering and hybrid retail formats, while mature U.S. demand limits the region’s pace relative to Asia-Pacific.
03Online framing grows faster than retail
Medium confidenceDataintelo estimated the global online framing-service market at $4.2 billion in 2025 and forecast $8.7 billion by 2034, representing an 8.4% CAGR. North America accounted for 38.5% of 2025 online-framing revenue, or approximately $1.6 billion.[55]
Forecast 2027: Online framing should grow at a high-single-digit rate in 2027, ahead of the overall framing market. Upload-and-order services, digital previews, home delivery and simplified product selections will continue shifting routine orders away from traditional walk-in shops.
04Custom framing remains the value center
Medium confidenceDataintelo reported that custom framing accounted for 62.5% of online framing-service revenue in 2025 and forecast the segment to grow at a 9.1% CAGR from 2026 to 2034. Custom orders generally carry higher average order values than standard framing.[55]
Forecast 2027: Custom framing should remain the industry’s main revenue and margin engine in 2027. Providers will increasingly package custom design, preservation materials, printing and delivery as one service to defend premium pricing.
05Personalized memorabilia demand broadens
Medium confidenceRecent industry reporting identified menus, marathon bibs, matchbooks, tickets and recipe cards as increasingly common framed items. Framers also reported stronger demand for oversize artwork and a younger clientele entering the category.[48]
Forecast 2027: In 2027, growth should continue beyond conventional photographs and paintings into wedding materials, sports memorabilia, certificates, travel keepsakes and other commemorative objects. This will favor shadow boxes, deep frames, multiple openings and project-based design services.
06Custom-framing prices continue rising
High confidenceThe Washington Post reported in November 2025 that custom-framing prices had approximately doubled over the preceding decade. Framers cited higher material costs, labor pressures, tariffs, utilities and competition-related margin pressure.[48]
Forecast 2027: Prices should rise again in 2027, probably at a low- to mid-single-digit rate rather than repeating the past decade’s cumulative increase. Retailers will increasingly use fixed price tiers, narrower assortments and entry-level packages to reduce sticker shock.
07Material volatility favors standardized assortments
High confidenceThe Washington Post reported that plexiglass prices had doubled during the pandemic and remained elevated, while metal mouldings had become more expensive than some lower-priced wood frames. Suppliers also continued communicating tariff-related increases to framers.[48]
Forecast 2027: In 2027, larger operators should continue concentrating purchases on high-volume mouldings, glazing and mat sizes. Independent shops will face greater pressure to manage inventories, substitute materials and pass through volatile input costs.
08Vertical integration expands among large operators
High confidenceMichaels reported more than 1,370 North American stores, eight distribution centers and five Artistree manufacturing facilities in its sustainability report. The Washington Post also described Michaels as controlling substantial parts of its framing supply chain through Artistree.[92][48]
Forecast 2027: Large retailers should deepen manufacturing, procurement and distribution integration in 2027 to protect margins and shorten lead times. This will make scale a greater competitive advantage in standard and mid-priced custom framing.
09Omnichannel framing replaces online-only models
High confidenceFramebridge expanded from an online-originated model into physical retail and reported 47 retail locations and four manufacturing facilities in the first quarter of 2026. It also reported same-store retail growth, although online revenue was slightly lower year over year in that quarter.[105][106]
Forecast 2027: In 2027, successful direct-to-consumer framers will combine online design and ordering with stores, pickup, consultations and rapid gifting. Physical locations will function as customer-acquisition and trust-building channels rather than simply production outlets.
10Faster production becomes a retail differentiator
Medium confidenceMichaels promoted a 10-minute custom-framing format that was reported as being live in half of its stores, with a planned chainwide rollout in February 2026. Framebridge also advertises printing, framing and gift wrapping for some phone photographs in five minutes at selected stores.[42][106]
Forecast 2027: Speed-oriented services should become more visible in 2027 for small photographs, standard sizes and gifts. Complex conservation, oversized and highly customized work will remain slower and will continue to support specialist shops.
04 Statistics
Technology & Innovation
Framing-adjacent production studies show time reductions from automated construction methods, including 46.6% for automated slab/roof framing in a modular-construction study published in 2024.
Automation in the framing industry
- 46.6% was the average time reduction for automated slab/roof framing, while automated balcony and wall framing reduced average time by 63% and 49.6%, respectively, in a modular-construction study published in 2024.[1]
- 8.15 minutes was the mean process time at the framing workstation in a modular wall-panel production line studied in 2025.[2]
Digital Transformation in the construction and real estate sector (sector benchmark)
- Among 933 engineering and construction businesses surveyed, 38% were already using building information modelling in 2024.[3]
- Among 933 engineering and construction businesses surveyed, 47% were already using data analytics in 2024.[3]
- Among 933 engineering and construction businesses surveyed, 41% were already using mobile apps in 2024.[3]
- Across Australia’s building and construction industry, 64% of organisations invested in data and digitalisation during the 12 months before the 2025 survey.[4]
Technology Adoption in the construction and real estate sector (sector benchmark)
- Among ICI contractors surveyed in 2024, 44% reported experience using building information modelling.[5]
- Among ICI contractors surveyed in 2024, 11% reported experience using artificial intelligence.[5]
- Among ICI contractors surveyed in 2024, 35% reported experience using advanced building materials.[5]
- Among ICI contractors surveyed in 2024, 43% reported experience using jobsite data-collection applications.[5]
Cloud Computing in the construction and real estate sector (sector benchmark)
- Across capital-projects and infrastructure organisations surveyed globally, 9% planned to adopt cloud technology within the next 12 months in 2025.[6]
- Among capital-projects and infrastructure organisations surveyed globally, 2% neither used cloud technology nor planned to use it within 12 months in 2025.[6]
- Among 933 engineering and construction businesses surveyed, 43% were already using construction-management cloud software in 2024.[3]
- Across capital-projects and infrastructure organisations surveyed globally, 89% were currently using cloud technology in 2025.[6]
Big Data in the construction and real estate sector (sector benchmark)
- Across real estate companies, 13% have access to real-time business intelligence and analytics, according to the 2024 commercial real estate outlook.[7]
- Across construction businesses, 33% analyze financial data and use it to inform business decisions, while 86% capture it, in 2023.[8]
- Across European enterprises, big-data analytics adoption in construction was 4% in the latest Eurostat-based data reported by the OECD.[9]
- Across capital-projects and infrastructure organisations surveyed globally, 48% were currently using big data and Internet-of-Things technologies in 2025.[6]
- Across capital-projects and infrastructure organisations surveyed globally, 30% planned to adopt big data and Internet-of-Things technologies within 12 months in 2025.[6]
- Across real estate investors, 60% report that a formal data initiative is underway at their firm, based on an EY survey of more than 50 executives.[10]
IoT in the construction and real estate sector (sector benchmark)
- Across smart-building technology adopters, 39% use cloud-based building-management or automation systems, while 20% use hybrid systems, in 2024.[11]
- Across U.S. construction SMBs, 28.6% identified IoT as a technology investment priority for the next 12 months in an early-2025 survey.[12]
- Among 450 IoT-market respondents, construction received an approximately 70% medium-to-high rating for IoT importance over the next five to ten years.[13]
- Across commercial buildings, 81% reported adopting climate or HVAC control smart technology, the highest rate among surveyed commercial segments, in 2024.[11]
- Among 933 engineering and construction businesses surveyed, 35% were already using Internet-of-Things technology and smart sensors in 2024.[3]
- Across U.S. construction SMBs, 30% identified connecting sensors or devices to analyze data as an investment priority for the next 12 months in early 2025.[12]
Innovation in the framing industry
- 77.6% of light-framed residential walls were site-built and 8.4% were panelized in the latest survey reported by the Structural Building Components Association in 2021.[14]
- 3% of U.S. single-family detached homes used wall panels in 2022, according to Home Innovation Research Labs’ structural-systems data.[15]
- 70% of U.S. single-family detached homes used roof trusses in 2022, compared with 79% of multifamily units.[15]
- 62.3% of architects surveyed expected their companies to specify a metal framing system in 2026, matching the share that reported doing so in 2025.[16]
05 Statistics
Data & Analytics
Data capture and analytics are prominent in industry surveys, with 43% of engineering and construction businesses already using construction-management cloud software in 2024.
Business intelligence in the framing industry
- 4.4% was the year-over-year increase in U.S. optical-market value from 2024 to 2025 according to The Vision Council.[17]
- 2024 marked the year in which The Vision Council’s Market inSights report used advanced analytics and artificial-intelligence techniques to process optical-market data.[17]
- $69.5 billion was the estimated U.S. optical-market value in 2025 across exams, frames, lenses, contact lenses, plano sunglasses and readers.[17]
- 48,000 U.S. respondents were surveyed annually in The Vision Council’s Market inSights research program for eyewear and optical-market intelligence.[17]
- 60,000 consumers were included in The Vision Council’s 2022 Consumer inSights survey underlying its U.S. frames report.[17]
- 1 integrated business model spans design, manufacturing, wholesale, retail and e-commerce in EssilorLuxottica’s eyewear operations.[18]
Data analytics in the framing industry
- 178 million eye exams were conducted in the United States in 2022, providing a large data stream for optical-product and frame analytics.[19]
- 312.8 million pairs of plano sunglasses were sold in the United States in 2025, the only eyewear category reported to grow in volume.[17]
- $12.1 billion was the estimated U.S. frame-market value in 2022 across the entire frame category.[19]
- 3% was the decline in U.S. frame-market value from 2021 to 2022 according to the cited optical-industry estimate.[19]
- 65 million pairs of frames were sold in the United States in 2024 according to an industry estimate based on optical-market data.[19]
- 8% was the increase in U.S. prescription-eyewear frame value in 2025 while frame unit volume fell approximately 3%.[20]
Data Quality in the construction and real estate sector (sector benchmark)
- Across construction professionals, 72% said they spend more than three hours gathering and preparing data before it is ready for analysis in a 2026 survey.[21]
- Across construction professionals, 76% said departments frequently or occasionally work from different systems and data sources in a 2026 survey.[21]
- Across UK housing providers, 48% were totally confident in their real-estate asset data in 2022, compared with 34% confident in management and maintenance data.[22]
- Across construction companies, 38% rated their ability to share and use data with internal and external collaborators as strong in the report’s construction sample.[23]
- Across UK housing providers, only 23% were confident in tenant or customer data in 2022, the lowest confidence level among the data categories surveyed.[22]
- Across institutional real estate, data quality received an average self-rating of 6.2 out of 10 in 2026, based on 72 professionals across 38 firms.[24]
Data Governance in the construction and real estate sector (sector benchmark)
- Across US construction owners, 45% did not provide regular data training in the 2024–2025 survey period, limiting governance capability and consistent data use.[25]
- Across US construction owners requiring data governance plans, 19% required them on a majority of projects in the 2024–2025 survey period.[25]
- Across institutional real estate, governance readiness for AI received an average self-rating of 5.1 out of 10 in 2026, based on 72 professionals across 38 firms.[24]
- Across US construction owners, 45% required project teams to define a data governance plan in the 2024–2025 survey period.[25]
- Across construction businesses, 10% reported in 2023 that they did not have a well-defined data governance policy.[26]
- Across US construction owners, 11% required project teams to use data standards on all projects in the 2024–2025 survey period.[25]
KPIs in the framing industry
- £1.624 million was INSPECS’s 2024 Frames and Optics revenue in South America.[27]
- £15.406 million was INSPECS’s 2024 Frames and Optics revenue in the United Kingdom.[27]
- £6.748 million was INSPECS’s 2024 Frames and Optics revenue in Australia.[27]
- £64.833 million was INSPECS’s 2024 Frames and Optics revenue in North America.[27]
- £2.987 million was INSPECS’s 2024 Frames and Optics revenue in Asia.[27]
- £80.269 million was INSPECS’s 2024 Frames and Optics revenue in Europe excluding the United Kingdom.[27]
06 Statistics
Strategy & Growth
Growth stays steady at the global level, with the global picture-frame market forecast to reach approximately $12.62 billion by 2033 at a 4.82% CAGR from 2025.
Growth in the framing industry
- The global wooden picture-frame market recorded an 18.4% value growth rate in 2021.[28]
- Global wooden picture-frame import volume increased 15.78% in 2024 to 248.95 kilotons.[28]
- The global wooden picture-frame market grew 6.07% in value in 2024 to US$0.87 billion.[28]
- The global picture-frame market was valued at US$10.95 billion in 2025 and forecast to reach US$17.02 billion by 2034.[29]
- The global wooden picture-frame market recorded a 15.8% volume growth rate in 2024.[28]
- The Asia-Pacific picture-frame market was forecast to grow at a 6.91% CAGR from 2026 to 2034.[29]
Differentiation in the framing industry
Mergers and acquisitions in the framing industry
- Omega Moulding’s 2026 transaction was supported by two equity or debt investment firms and one operating-line lender.[32]
- Omega Moulding changed ownership through an operator-led buyout in January 2026.[32]
- Framebridge was described as Graham Holdings’ largest investment among its unprofitable growing businesses in 2024.[33]
- Craig Frames acquired FrameUSA on April 15, 2024, expanding its U.S. picture-frame manufacturing and wholesale capabilities.[31]
Strategic partnerships in the framing industry
- Omega Moulding’s 2026 ownership transition was completed in partnership with operator Robert Vero and Novastone Partners.[32]
- Omega Moulding’s 2026 transaction included equity participation from members of Novastone Partners’ investor network.[32]
- FAMA International partnered with BolognaFiere to organize FamaArt 2022 for picture frames, accessories, machinery and graphic arts.[30]
07 Statistics
People & Workforce
Workforce availability varies by role and survey design, with 2.7% of construction positions fully remote in the U.S. in 2024 and 15.0% fully hybrid.
Remote Work in the construction and real estate sector (sector benchmark)
- In 2024, 23.7% of finance, insurance and real-estate positions were fully remote in the U.S., according to employers surveyed by NACE.[34]
- In January 2024, 33.63% of U.S. real-estate wage and salary employees worked from home, based on the Survey of Working Arrangements and Attitudes.[35]
- In 2024, 2.7% of construction positions were fully remote in the U.S., according to employers surveyed by NACE.[34]
- About 9% of U.S. construction workers worked remotely at least sometimes during October 2023–September 2024, including hybrid and fully remote work.[36]
Hybrid Work in the construction and real estate sector (sector benchmark)
- In 2024, 15.0% of construction positions were fully hybrid in the U.S., according to employers surveyed by NACE.[34]
- In 2024, 55.8% of finance, insurance and real-estate positions were fully hybrid in the U.S., according to employers surveyed by NACE.[34]
- Forty-two percent of real-estate investment managers expected employees to be in the office four days per week within six to 12 months, according to a 2025 NAREIM survey.[24]
- In 2024, 43% of surveyed real-estate executives identified flexible workday schedules as a leading talent-acquisition and retention action.[7]
Employee Engagement in the construction and real estate sector (sector benchmark)
- Forty-seven percent of construction employers said their workforce was highly engaged in the 2018 U.S. construction benefits benchmarking survey.[37]
- Across construction and heavy industry, Rewards received the lowest reported driver score at 6.95 out of 10 in 2026.[38]
- In North American construction and heavy industry, employees scored 8.67 out of 10 for engagement in the 2026 benchmark.[38]
- Fifty-nine percent of construction employers lacked a strategy to improve employee engagement in the 2018 U.S. construction benefits benchmarking survey.[37]
- Across real estate organizations represented in Culture Amp’s benchmark, 73% of employees were engaged based on data collected from July 2025 through June 2026.[39]
Change Management in the construction and real estate sector (sector benchmark)
- Construction general contractors spent 36 hours per week per project on change-order administration in 2026, according to Clearstory and Dodge Construction Network.[40]
- Forty-two percent of U.S. specialty contractors reported cash-flow issues caused by untimely change-order processing in 2026.[40]
- Forty-eight percent of U.S. general contractors reported increased change-order frequency in 2026, according to a survey of nearly 200 contractors.[40]
- Eighty-three percent of U.S. general contractors still tracked change-order exposure on spreadsheets in 2026, even when financial software was available.[40]
- Fifty-eight percent of U.S. specialty contractors reported rising change-order volume over the previous five years in 2026.[40]
08 Statistics
Customer & Sales
Custom framing demand depends on the experience, with a 2004 poll reporting 54% of respondents said custom framing was not used because the price was too high.
Customer experience in the framing industry
- 43% of respondents said the custom-framing experience could be intimidating, according to an industry poll conducted in 2004 in the United States.[41]
- 1% of respondents identified poor craftsmanship as a reason consumers did not use custom framers, according to a 2004 industry poll in the United States.[41]
- 54% of respondents said custom framing was not used because the price was too high, according to a consumer-focused industry poll conducted in 2004 in the United States.[41]
- 2% of respondents identified poor turnaround time as a reason consumers did not use custom framers, according to a 2004 industry poll in the United States.[41]
- 48% of custom-framing consumers were millennials aged 35 to 44, according to a Tru Vue quantitative survey of United States consumers reported in 2026.[42]
Customer acquisition in the framing industry
- Framebridge’s Instagram campaign achieved a 0.96% click-through rate in a United States customer-acquisition case study.[43]
- Framebridge’s Instagram campaign increased click-through rate by 45.5% versus its campaign benchmark, according to a United States case study.[43]
- More than half of the items framed by Framebridge customers had not previously been framed, according to company-reported figures cited in 2019 in the United States.[44]
- Framebridge’s Instagram campaign reduced cost per acquisition by 70.5% versus its campaign benchmark, according to a United States case study.[43]
- One-third of Framebridge customers had never previously used custom framing, according to company-reported figures cited in 2019 in the United States.[44]
Customer loyalty in the framing industry
Lead generation in the framing industry
- 44% was the average score given by picture framers to website effectiveness for attracting customers in 2009, according to an industry poll.[41]
- 51% was the average score given by picture framers to website effectiveness for attracting customers in 2013, according to an industry poll.[41]
- 45% was the average score given by picture framers to website effectiveness for attracting customers in 2010, according to an industry poll.[41]
- 48% was the average score given by picture framers to website effectiveness for attracting customers in 2011, according to an industry poll.[41]
- 38% was the average score given by picture framers to website effectiveness for attracting customers in 2008, according to an industry poll.[41]
09 Statistics
Marketing & Brand
Digital acquisition is measurable in case studies, with Framebridge’s Instagram campaign reducing cost per acquisition by 70.5% versus its campaign benchmark.
Marketing in the framing industry
- 17% of picture framers identified opening or gallery invitation mailings as a marketing method used, according to an industry poll conducted in 2004 in the United States.[41]
- 17% of picture framers identified newsletters mailed to existing customers as a marketing method used, according to an industry poll conducted in 2004 in the United States.[41]
- 17% of picture framers identified cable television advertising as a marketing method used, according to an industry poll conducted in 2004 in the United States.[41]
- 17% of picture framers identified webpages with coupons or promotional offers as a marketing method used, according to an industry poll conducted in 2004 in the United States.[41]
- 17% of picture framers identified local business marketing calls or visits as a marketing method used, according to an industry poll conducted in 2004 in the United States.[41]
Digital marketing in the framing industry
- Framebridge’s Instagram campaign delivered a 70.5% decrease in cost per acquisition against its campaign benchmark, according to a United States case study.[43]
- 53% of custom-framing consumers had framed something online, according to a Tru Vue quantitative survey of United States consumers reported in 2026.[42]
- Framebridge’s Instagram campaign recorded a 0.96% click-through rate, according to a United States case study.[43]
- Framebridge’s Instagram campaign produced a 45.5% increase in click-through rate against its campaign benchmark, according to a United States case study.[43]
Influencer Marketing in the construction and real estate sector (sector benchmark)
- Among U.S. real estate professionals, 62% used Instagram for business in 2024, alongside 87% using Facebook and 25% using YouTube.[46]
- Among U.S. real estate professionals, 15% used TikTok for business in 2024, while 10% used X (formerly Twitter).[46]
- Across U.S. prospective home buyers, 42% preferred Instagram for communication with a real estate agent in 2025, compared with 47% preferring Facebook.[47]
- Among U.S. real estate professionals, 52% said social media generated the highest number of quality leads in the previous 12 months in 2024.[46]
- Across U.S. prospective home buyers, 41% said in 2025 they were more likely to hire a real estate agent with a social media presence.[47]
10 Statistics
Operations & Execution
Production scale shows up in distributed retail models, with 1,375 Michaels stores in North America having a custom framing section in 2025.
Process optimization in the framing industry
- 66% of surveyed custom framers offered one-day rush service in the 2009 industry poll.[41]
- About 100 framing options are offered by Framebridge, compared with thousands of choices at traditional frame shops, according to a 2025 report.[48]
- 1,375 Michaels stores in North America had a custom framing section in 2025, supporting a distributed retail-production model.[48]
- 27% of surveyed custom framers offered printing to paper or canvas in the 2009 industry poll.[41]
- 91% of surveyed custom framers offered name plates, either outsourced or produced in-house, in the 2009 industry poll.[41]
Operational efficiency in the framing industry
- 1,000 square feet is the reported premises size of a California custom framing shop listed for sale in 2025.[49]
- 60+ countries are reportedly served by a Jinhua, China, picture-frame OEM factory.[50]
- $2,000–$5,000 is the estimated initial inventory investment for a new picture-framing business.[51]
- $1,800–$5,700 is the estimated cost of core framing equipment such as a miter saw, underpinner and mat cutter.[51]
- 17 retail stores were operated by Framebridge across Washington, D.C., New York, Boston, Atlanta, Philadelphia and Chicago in the company’s investor presentation.[52]
Quality management in the framing industry
- 56% of surveyed custom framers offered painted bevels in the 2009 industry poll.[41]
- 52% of surveyed custom framers offered French lines or panels in the 2009 industry poll.[41]
- 89% of surveyed custom framers offered preservation or archival hinging in the 2009 industry poll.[41]
- 36% of surveyed custom framers offered plaque-style mounting services in the 2009 industry poll.[41]
- 90% of surveyed custom framers offered v-grooves in the 2009 industry poll.[41]
Supply chain in the framing industry
- $231.934 million was the reported 2020 U.S. import value for wooden mirror and picture frames.[53]
- $288.262 million was the reported 2019 U.S. import value for other mirror and picture frames, including framed pictures.[53]
- $281.363 million was the reported 2019 U.S. export value for wooden mirror and picture frames.[53]
- $232.294 million was the reported 2020 U.S. export value for wooden mirror and picture frames.[53]
- $278.313 million was the reported 2019 U.S. import value for wooden mirror and picture frames.[53]
Outsourcing / Offshoring in the construction and real estate sector (sector benchmark)
- 30% of costs in Australian infrastructure construction flowed to external construction services in 2025.[4]
- 11% of income in Australian civil engineering, non-residential building and related construction came from subcontracting in 2025.[4]
- $5.66 per agent per month was the average outsourced accounting-labor price for U.S. real-estate brokerages with more than 500 agents, based on an August 2024 survey.[54]
- 46.5% of Australian construction-industry input costs came from outsourced services in 2024, including labour hire, consultants and capital rentals.[4]
- 41% of Australian infrastructure construction was completed by subcontractors in 2025, according to Infrastructure Australia’s analysis of Australian Bureau of Statistics data.[4]
11 Statistics
Finance & Pricing
Pricing pressure is documented, including $80–$200 or more as a traditional-shop price range for comparable custom framing projects in 2025.
Pricing strategy in the framing industry
- $39 was the reported starting price for some Framebridge custom-framed artwork in 2025.[55]
- $135–$1,439 was Thumbtack’s reported national average range for professional picture and art framing in the United States in 2026.[56]
- 3× material cost is the minimum pricing rule recommended by a custom framing business guide for covering overhead, packaging and shipping.[57]
- $80–$200 or more was the reported traditional-shop price range for comparable custom framing projects in 2025.[55]
- $60–$80 per hour is the recommended labor charge in one U.S. framing-business guide when labor is priced separately.[51]
Cost reduction in the framing industry
- $5,000–$15,000 was the estimated startup cost for a home-based custom framing operation.[58]
- 35% of custom-framing income was the projected material-cost ratio in a sample art-sales and custom-framing business plan.[59]
- $1,900 per month was the reported net lease rate for a 1,000-square-foot California custom framing shop listed for sale in 2025.[49]
- 100 frame options were offered by Framebridge through centralized production, versus thousands of options at traditional shops, according to a 2025 report.[48]
- $5,000–$12,000 was the estimated startup investment for a small framing business, including equipment, inventory, licenses and insurance.[51]
Profitability in the framing industry
- 55%–65% was the typical gross-margin range cited for custom framing in a business guide.[57]
- $66,624 was the reported seller’s discretionary earnings for a California custom picture framing shop sold in 2025.[49]
- $530,000 was the reported gross revenue of a Suffolk County, New York, custom framing business listed for sale.[60]
- 27%–44% was the estimated pre-tax net-profit-margin range for solo picture-framing retail businesses in an Australian benchmark summary.[61]
- $85,000–$320,000 was the estimated three-year free cash flow range for a small custom picture-framing shop in a 2026 startup guide.[62]
Financial planning in the framing industry
- $100,000–$400,000 was the estimated annual revenue range for a custom picture-framing shop in a 2026 startup guide.[62]
- 8–12 months was the estimated break-even period for small framing shops with steady referral work.[51]
- $249,000 was the asking price for a 50-year-old custom framing business in Suffolk County, New York.[60]
- 12–24 months was the estimated time to break even for a custom picture-framing shop in a 2026 startup guide.[62]
- 35% of custom-framing income was the projected materials budget in a sample art-sales and custom-framing financial plan.[59]
12 Statistics
Product & Service
Throughput and option breadth appear in online framing operations, with 100 frame options offered by Framebridge through centralized production in a 2025 report.
Product development in the framing industry
- Over 100 researchers, engineers and scientists work in EssilorLuxottica’s Smart Eyewear Lab across five development domains worldwide.[18]
- 290 customizable options were developed for different lens and frame brands in EssilorLuxottica’s 2024 smart-eyewear operations.[18]
- 23% of Arts Optical’s 2024 ODM revenue came from Asia, reflecting product-development demand in that region.[63]
- 50% of VSP Vision’s eyewear frames were targeted for production from sustainable materials by 2025, a goal the company reported exceeding.[64]
- 2BB by L’Amy America was selected as the leading frame brand introduced in 2024 by respondents to the 2024 EyeVote survey.[65]
Product lifecycle in the framing industry
- 2009 marks INSPECS’s acquisition of INSPECS USA as part of its frame-and-optics business development timeline.[27]
- Approximately 70 luxury eyewear brands were managed by high-end market participants in the product lifecycle overview reported by Kering.[66]
- 1988 marks the founding of INSPECS, establishing the starting point of its documented frame-and-optics product lifecycle.[27]
- More than 20 companies compete in the global high-end eyewear segment, managing approximately 70 luxury brands.[66]
- 2020 marks INSPECS’s acquisition of the Eschenbach Group, including Eschenbach Optik, expanding its eyewear product portfolio.[27]
After-sales in the framing industry
- 276 retail stores offered Warby Parker’s integrated eyewear shopping and service experience as of December 31, 2024, alongside its website and mobile app.[67]
- About 4,000 members belonged to the Professional Picture Framers Association according to an industry career profile describing the U.S. framing service sector.[68]
- 69% of respondents to a custom-framing industry poll offered an art or print ordering service, an ancillary service supporting after-sales relationships.[41]
- 28% of custom framers in an industry poll reported obtaining customer approval of the design or using a liability disclaimer or condition report.[41]
- 17,000 picture framers were estimated to be working in the United States, supporting the country’s customer-service and specialty-framing capacity.[68]
Value proposition in the framing industry
- 65% of global eyewear-frame revenue came from full-rim frames in 2025, reflecting their durability and broad lens-support proposition.[69]
- More than 45% of global eyewear-frame revenue came from plastic and acetate frames in 2025, supported by lightness, durability and design flexibility.[69]
- 51% of U.S. consumers reported spending $0 out-of-pocket for value-priced frames in The Vision Council’s 2022 consumer survey.[17]
- 7% growth was forecast for global eyewear e-commerce sales in 2026, compared with 4% growth for offline channels.[70]
- 94% of U.S. adults, or more than 250 million people, used prescription or non-prescription eyewear in 2025.[17]
13 Statistics
Sustainability & Ethics
Sustainability practices are quantified in facility changes, including a 50% reduction in electricity consumption after lighting changes to LED fittings at Rising Image.
Sustainability in the framing industry
Ethics in the framing industry
CSR in the framing industry
14 Statistics
Risk, Compliance & Legal
Cyber risk remains a named operational issue, with 52% of construction organizations reporting increased ransomware attacks between November 2023 and November 2024.
Compliance in the framing industry
Risk Management in the construction and real estate sector (sector benchmark)
- 75% of global construction executives were equally or significantly more risk-averse in 2025 than 12 months earlier.[78]
- 52% of construction organizations reported increased ransomware attacks between November 2023 and November 2024 in the Marsh/ENR specialty-contractor risk survey.[79]
- 68% of construction organizations reported increased phishing between November 2023 and November 2024 in the Marsh/ENR specialty-contractor risk survey.[79]
- 62% of construction and real estate firms reported operational disruption from poor risk-function integration in Grant Thornton’s 2026 survey.[80]
- 76% of construction and real estate firms cite cybersecurity as a major future risk or regulatory issue in 2026, according to Grant Thornton’s sector survey.[80]
Cybersecurity in the construction and real estate sector (sector benchmark)
- 10% of U.S. real estate professionals reported using cybersecurity technology addressing ransomware or wire fraud in the 2024 NAR Technology Survey.[46]
- 76% of construction and real estate firms cited cybersecurity as a major future risk or regulatory issue in Grant Thornton’s 2026 survey.[80]
- 80% of construction executives surveyed by Wipfli reported experiencing one or more data breaches during the previous year.[81]
- 25% of construction businesses reported experiencing a data breach or cyberattack during the previous year in the 2025 Travelers Risk Index.[82]
- 18% of U.S. real estate professionals said they were very likely to seek cybersecurity advice or training in 2024.[46]
Data Privacy in the construction and real estate sector (sector benchmark)
- 65% of organizations worldwide reported difficulty efficiently accessing relevant, high-quality data in Cisco’s 2026 benchmark study.[83]
- 90% of organizations worldwide said their privacy programs expanded because of AI in Cisco’s 2026 benchmark study.[83]
- 37% of property managers reported greater concern about data security than in the previous year in the 2025 AppFolio benchmark survey.[84]
- 88% of property-management professionals reported facing data-security challenges in the 2025 AppFolio benchmark survey.[84]
- 79% of property-management professionals reported experiencing payment-fraud issues in the 2025 AppFolio benchmark survey.[84]
Crisis Management in the construction and real estate sector (sector benchmark)
- 38% of U.S. real estate respondents said a full-functioning emergency operations center was in place in the 2024 resiliency survey.[85]
- 66% of construction-sector employees reported that their businesses had no business-continuity or crisis-management plan in the cited survey.[86]
- 83% of organizations globally reported having a crisis-management process and plan in place in the 2024 resiliency survey.[85]
- 12.9% of construction-sector respondents reported having a business-continuity policy and a process for regularly updating plans in the cited survey.[86]
15 Statistics
Globalization & Expansion
Trade and sourcing remain multi-country, with 248.95 kilotons of wooden picture frames imported globally in 2024.
Globalization in the framing industry
- 50% of the 2,000 professional operators at FamaArt 2022 came from outside Italy.[30]
- 4.9% of global wooden picture-frame imports went to the Netherlands in 2024.[28]
- 248.95 kilotons of wooden picture frames were imported globally in 2024.[28]
- 6.63% of global wooden picture-frame imports went to France in 2024.[28]
- 7.9% of global wooden picture-frame imports went to the United Kingdom in 2024.[28]
Supplier management in the framing industry
- India supplied €4.7 million of European picture- and mirror-frame imports in 2014.[87]
- More than 30 years of high-volume frame and mat production experience is reported by Artistree.[88]
- China supplied €168 million of European picture- and mirror-frame imports in 2014.[87]
- More than 30 product categories were represented across the picture-framing supply chain at FamaArt 2022.[30]
Stakeholder management in the framing industry
- FamaArt 2022 represented manufacturers, distributors and professional operators across the framing supply chain.[30]
- Omega Moulding has operated for nearly 60 years in the custom picture-frame moulding and accessories sector.[32]
- FamaArt 2022 attendance was 30% higher than at the 2018 edition.[30]
- FamaArt 2022 attracted 2,000 professional operators from 40 countries across the picture-framing and graphic-arts sector.[30]
Distribution channels in the framing industry
- The global picture-frame market was segmented into offline retail, online retail, specialty stores and direct-to-consumer channels for 2026–2034.[29]
- The U.S. custom-framing market was estimated at about US$7 billion in annual sales in 2024.[33]
- Online retail was forecast to be the fastest-growing picture-frame distribution channel, with a 7.12% CAGR from 2026 to 2034.[29]
- 38.4% of the global picture-frame market was attributed to North America in 2025.[29]
- A category leader was estimated to have potential to capture 20%–30% of the U.S. custom-framing market.[33]
Key questions about the framing industry
What was the global picture-framing market size in 2025?
How fast is the market expected to grow after 2025?
Which companies lead the framing industry?
What technology shifts are showing up in the broader framing-adjacent construction data?
How fragmented is the picture-framing market structure?
What affects consumer pricing for custom framing?
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
Samuel Norberg. (2026, November 11). Framing Industry Statistics. Gitnux. https://gitnux.org/framing-industry-statistics
Samuel Norberg. "Framing Industry Statistics." Gitnux, 11 Nov 2026, https://gitnux.org/framing-industry-statistics.
Samuel Norberg. 2026. "Framing Industry Statistics." Gitnux. https://gitnux.org/framing-industry-statistics.
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Social media in the framing industry