GITNUXREPORT 2026

Floristry Industry Statistics

The global floristry market is large, growing, and increasingly focused on sustainability.

Jannik Lindner

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: Feb 13, 2026

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Statistic 1

The US employs 128,000 people directly in the floral industry as of 2023.

Statistic 2

There are approximately 25,000 florist shops in the United States in 2023.

Statistic 3

Globally, the floriculture sector employs over 10 million people, with 60% women.

Statistic 4

In the Netherlands, 50,000 people work in the flower auction and trading sector in 2023.

Statistic 5

India's floriculture industry provides jobs to 4 million people directly and indirectly.

Statistic 6

Australia has 6,500 businesses in the cut flower and foliage growing sector, employing 15,000.

Statistic 7

UK floristry employs 85,000 full-time equivalent workers in 2023.

Statistic 8

China’s flower industry supports 2.5 million jobs in production and sales.

Statistic 9

Brazil's ornamental sector employs 150,000 people directly.

Statistic 10

Japan has 20,000 flower farms employing 100,000 workers.

Statistic 11

Canada’s greenhouse floriculture employs 12,000 people seasonally.

Statistic 12

South Africa’s flower industry jobs total 45,000, 70% women.

Statistic 13

Mexico employs 100,000 in floriculture, mainly exports.

Statistic 14

Middle East floristry jobs grew 15% to 50,000 in 2023.

Statistic 15

New Zealand flower sector employs 4,500 full-time.

Statistic 16

Turkey’s flower production employs 30,000.

Statistic 17

Kenya hires 150,000 in flower farms, 50% women.

Statistic 18

Colombia’s flower industry employs 140,000 directly.

Statistic 19

Ecuador employs 25,000 in rose production.

Statistic 20

The global floristry market size was valued at USD 55.2 billion in 2022 and is projected to reach USD 79.8 billion by 2030, growing at a CAGR of 4.7%.

Statistic 21

In the US, the floral industry generated $38 billion in total economic impact in 2022, including direct, indirect, and induced effects.

Statistic 22

Europe's flower market was worth €12.5 billion in 2023, with the Netherlands accounting for 55% of production value.

Statistic 23

The Indian floriculture market reached INR 25,000 crore (USD 3 billion) in FY2023, expected to grow to INR 45,000 crore by 2028 at 12% CAGR.

Statistic 24

Australia's cut flower industry revenue hit AUD 700 million in 2022-23, up 8% from previous year.

Statistic 25

The US wholesale flower market value stood at $6.5 billion in 2023.

Statistic 26

Global potted plant market segment within floristry was $15.4 billion in 2023.

Statistic 27

China's floriculture output value exceeded CNY 300 billion (USD 42 billion) in 2023.

Statistic 28

UK floristry retail sales reached £2.3 billion in 2023.

Statistic 29

Brazil's ornamental plant market generated BRL 12 billion in 2022.

Statistic 30

Japanese flower market size was JPY 800 billion in FY2023.

Statistic 31

Canadian floriculture industry wholesale value was CAD 1.2 billion in 2022.

Statistic 32

South Africa's cut flower exports contributed ZAR 2.5 billion to economy in 2023.

Statistic 33

Mexico's floriculture sector produced $1.1 billion in exports in 2023.

Statistic 34

The Middle East floristry market is forecasted to grow from $2.8 billion in 2023 to $4.2 billion by 2030.

Statistic 35

New Zealand's flower industry revenue reached NZD 250 million in 2023.

Statistic 36

Turkey's cut flower production value was TRY 5 billion in 2023.

Statistic 37

Kenya's flower export industry valued at KES 80 billion (USD 620 million) in 2023.

Statistic 38

Colombia's flower exports hit USD 1.8 billion in 2023.

Statistic 39

Ecuador's rose exports generated $950 million in 2023.

Statistic 40

Netherlands exports 75% of cut flowers, 4.5 billion stems yearly.

Statistic 41

US imports 80% of cut flowers, $1.5 billion from Colombia/Latin America.

Statistic 42

Global cut flower production totals 15 billion stems annually.

Statistic 43

India produces 2.3 million tons of loose flowers yearly.

Statistic 44

Australia grows 200 million stems domestically per year.

Statistic 45

UK imports 40% from Netherlands, 30% Africa.

Statistic 46

China leads in potted plants, 1.2 billion units produced.

Statistic 47

Brazil exports 50 million roses annually.

Statistic 48

Japan domestic production 500 million stems.

Statistic 49

Canada greenhouse flowers cover 500 hectares.

Statistic 50

South Africa produces 1.2 billion stems for export.

Statistic 51

Mexico grows 1,500 hectares roses, exports 500 million stems.

Statistic 52

UAE imports 90% flowers, re-exports 20%.

Statistic 53

NZ exports 60% production to Asia/Australia.

Statistic 54

Turkey produces 300 million cut flowers yearly.

Statistic 55

Kenya exports 300 million stems, 13% global share.

Statistic 56

Colombia produces 6.5 billion stems annually.

Statistic 57

Ecuador specializes in 200 million premium roses exported.

Statistic 58

45% of US consumers bought flowers for Valentine's Day 2024, up from 38% in 2023.

Statistic 59

Online flower sales in the US grew 22% to $3.2 billion in 2023.

Statistic 60

Mother's Day accounts for 25% of annual US flower sales, totaling $2.6 billion.

Statistic 61

72% of millennials prefer sustainable flowers, influencing 35% market shift.

Statistic 62

Europe saw 15% rise in subscription flower services to 5 million users in 2023.

Statistic 63

India’s urban consumers buy flowers weekly, boosting retail 18% YoY.

Statistic 64

Australia reports 60% of sales from supermarkets, 40% independents.

Statistic 65

UK same-day delivery flower orders up 28% post-pandemic.

Statistic 66

China’s e-commerce flowers hit 40% of total sales, CNY 120 billion.

Statistic 67

Brazil sees 50% sales increase for eco-friendly bouquets.

Statistic 68

Japan’s cherry blossom related sales generate JPY 50 billion annually.

Statistic 69

Canada’s grocery floral sales 55% of market, $650 million.

Statistic 70

South Africa exports 80% production, domestic 20% growth 12%.

Statistic 71

Mexico’s Day of Dead flowers sales $500 million yearly.

Statistic 72

UAE luxury flower sales up 30% to AED 1 billion.

Statistic 73

NZ gifting flowers occasions 70% of sales.

Statistic 74

Turkey wedding flowers 25% market share.

Statistic 75

Kenya domestic market grew 20% to $100 million.

Statistic 76

Colombia Valentine's exports to US $200 million.

Statistic 77

Ecuador supermarket floral penetration 45%.

Statistic 78

65% of global flowers now certified sustainable per 2023 reports.

Statistic 79

Water usage in floriculture averages 200 liters per kg flowers.

Statistic 80

Plastic waste from floral packaging 500,000 tons yearly worldwide.

Statistic 81

Pesticide reduction in Dutch greenhouses 50% since 2010.

Statistic 82

India’s organic flower production up 25% to 20,000 hectares.

Statistic 83

Australia recycles 70% floral waste via composting.

Statistic 84

UK florists adopt LED lighting, cutting energy 30%.

Statistic 85

China invests CNY 10 billion in vertical flower farms.

Statistic 86

Brazil reports 40% deforestation linked to flower farms historically.

Statistic 87

Japan’s zero-waste flower initiatives cover 80% markets.

Statistic 88

Canada’s carbon footprint for flowers down 15% via local sourcing.

Statistic 89

South Africa water recycling 85% in flower production.

Statistic 90

Mexico transitions 30% farms to IPM, reducing chemicals 40%.

Statistic 91

UAE aims for 100% sustainable imports by 2030.

Statistic 92

NZ biotech flowers resistant to diseases, cutting losses 20%.

Statistic 93

Turkey solar-powered greenhouses 25% of total.

Statistic 94

Kenya faces climate change yield drop 10% annually.

Statistic 95

Colombia recycles 90% water, leader in sustainability.

Statistic 96

Ecuador reports 50% energy from renewables in farms.

1/96

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As the global floristry market blossoms from $55.2 billion toward an $80 billion future, it's clear this is far more than just a pretty industry—it's a powerful economic force supporting millions of livelihoods and evolving rapidly with consumer trends and sustainable innovation.

Key Takeaways

The global floristry market size was valued at USD 55.2 billion in 2022 and is projected to reach USD 79.8 billion by 2030, growing at a CAGR of 4.7%.
In the US, the floral industry generated $38 billion in total economic impact in 2022, including direct, indirect, and induced effects.
Europe's flower market was worth €12.5 billion in 2023, with the Netherlands accounting for 55% of production value.
The US employs 128,000 people directly in the floral industry as of 2023.
There are approximately 25,000 florist shops in the United States in 2023.
Globally, the floriculture sector employs over 10 million people, with 60% women.
45% of US consumers bought flowers for Valentine's Day 2024, up from 38% in 2023.
Online flower sales in the US grew 22% to $3.2 billion in 2023.
Mother's Day accounts for 25% of annual US flower sales, totaling $2.6 billion.
Netherlands exports 75% of cut flowers, 4.5 billion stems yearly.
US imports 80% of cut flowers, $1.5 billion from Colombia/Latin America.
Global cut flower production totals 15 billion stems annually.
65% of global flowers now certified sustainable per 2023 reports.
Water usage in floriculture averages 200 liters per kg flowers.
Plastic waste from floral packaging 500,000 tons yearly worldwide.

The global floristry market is large, growing, and increasingly focused on sustainability.

Employment Statistics

The US employs 128,000 people directly in the floral industry as of 2023.
There are approximately 25,000 florist shops in the United States in 2023.
Globally, the floriculture sector employs over 10 million people, with 60% women.
In the Netherlands, 50,000 people work in the flower auction and trading sector in 2023.
India's floriculture industry provides jobs to 4 million people directly and indirectly.
Australia has 6,500 businesses in the cut flower and foliage growing sector, employing 15,000.
UK floristry employs 85,000 full-time equivalent workers in 2023.
China’s flower industry supports 2.5 million jobs in production and sales.
Brazil's ornamental sector employs 150,000 people directly.
Japan has 20,000 flower farms employing 100,000 workers.
Canada’s greenhouse floriculture employs 12,000 people seasonally.
South Africa’s flower industry jobs total 45,000, 70% women.
Mexico employs 100,000 in floriculture, mainly exports.
Middle East floristry jobs grew 15% to 50,000 in 2023.
New Zealand flower sector employs 4,500 full-time.
Turkey’s flower production employs 30,000.
Kenya hires 150,000 in flower farms, 50% women.
Colombia’s flower industry employs 140,000 directly.
Ecuador employs 25,000 in rose production.

Employment Statistics Interpretation

While the world often underestimates the humble bloom, these numbers reveal a globe-spanning, multi-million person operation where every petal has a payroll, proving that floristry isn't just a pretty face—it's a serious business rooted in serious jobs.

Market Size and Growth

The global floristry market size was valued at USD 55.2 billion in 2022 and is projected to reach USD 79.8 billion by 2030, growing at a CAGR of 4.7%.
In the US, the floral industry generated $38 billion in total economic impact in 2022, including direct, indirect, and induced effects.
Europe's flower market was worth €12.5 billion in 2023, with the Netherlands accounting for 55% of production value.
The Indian floriculture market reached INR 25,000 crore (USD 3 billion) in FY2023, expected to grow to INR 45,000 crore by 2028 at 12% CAGR.
Australia's cut flower industry revenue hit AUD 700 million in 2022-23, up 8% from previous year.
The US wholesale flower market value stood at $6.5 billion in 2023.
Global potted plant market segment within floristry was $15.4 billion in 2023.
China's floriculture output value exceeded CNY 300 billion (USD 42 billion) in 2023.
UK floristry retail sales reached £2.3 billion in 2023.
Brazil's ornamental plant market generated BRL 12 billion in 2022.
Japanese flower market size was JPY 800 billion in FY2023.
Canadian floriculture industry wholesale value was CAD 1.2 billion in 2022.
South Africa's cut flower exports contributed ZAR 2.5 billion to economy in 2023.
Mexico's floriculture sector produced $1.1 billion in exports in 2023.
The Middle East floristry market is forecasted to grow from $2.8 billion in 2023 to $4.2 billion by 2030.
New Zealand's flower industry revenue reached NZD 250 million in 2023.
Turkey's cut flower production value was TRY 5 billion in 2023.
Kenya's flower export industry valued at KES 80 billion (USD 620 million) in 2023.
Colombia's flower exports hit USD 1.8 billion in 2023.
Ecuador's rose exports generated $950 million in 2023.

Market Size and Growth Interpretation

The global love affair with flowers is a multi-billion dollar romance, blossoming from a $55 billion industry into an $80 billion future, proving that while sentiments may be priceless, the petals that express them certainly have a price.

Production and Supply Chain

Netherlands exports 75% of cut flowers, 4.5 billion stems yearly.
US imports 80% of cut flowers, $1.5 billion from Colombia/Latin America.
Global cut flower production totals 15 billion stems annually.
India produces 2.3 million tons of loose flowers yearly.
Australia grows 200 million stems domestically per year.
UK imports 40% from Netherlands, 30% Africa.
China leads in potted plants, 1.2 billion units produced.
Brazil exports 50 million roses annually.
Japan domestic production 500 million stems.
Canada greenhouse flowers cover 500 hectares.
South Africa produces 1.2 billion stems for export.
Mexico grows 1,500 hectares roses, exports 500 million stems.
UAE imports 90% flowers, re-exports 20%.
NZ exports 60% production to Asia/Australia.
Turkey produces 300 million cut flowers yearly.
Kenya exports 300 million stems, 13% global share.
Colombia produces 6.5 billion stems annually.
Ecuador specializes in 200 million premium roses exported.

Production and Supply Chain Interpretation

It appears we’ve organized a global floristry relay race where the Netherlands ships the baton, Latin America sprints it to the United States, and everyone else is vying for a spot on the podium of petals.

Sales and Consumer Trends

45% of US consumers bought flowers for Valentine's Day 2024, up from 38% in 2023.
Online flower sales in the US grew 22% to $3.2 billion in 2023.
Mother's Day accounts for 25% of annual US flower sales, totaling $2.6 billion.
72% of millennials prefer sustainable flowers, influencing 35% market shift.
Europe saw 15% rise in subscription flower services to 5 million users in 2023.
India’s urban consumers buy flowers weekly, boosting retail 18% YoY.
Australia reports 60% of sales from supermarkets, 40% independents.
UK same-day delivery flower orders up 28% post-pandemic.
China’s e-commerce flowers hit 40% of total sales, CNY 120 billion.
Brazil sees 50% sales increase for eco-friendly bouquets.
Japan’s cherry blossom related sales generate JPY 50 billion annually.
Canada’s grocery floral sales 55% of market, $650 million.
South Africa exports 80% production, domestic 20% growth 12%.
Mexico’s Day of Dead flowers sales $500 million yearly.
UAE luxury flower sales up 30% to AED 1 billion.
NZ gifting flowers occasions 70% of sales.
Turkey wedding flowers 25% market share.
Kenya domestic market grew 20% to $100 million.
Colombia Valentine's exports to US $200 million.
Ecuador supermarket floral penetration 45%.

Sales and Consumer Trends Interpretation

Love isn't just in the air; it's increasingly in the online cart, sustainably sourced, and conveniently delivered across the globe, with tradition and tech blooming into a multi-billion dollar industry of affection and occasion.

Sustainability and Challenges

65% of global flowers now certified sustainable per 2023 reports.
Water usage in floriculture averages 200 liters per kg flowers.
Plastic waste from floral packaging 500,000 tons yearly worldwide.
Pesticide reduction in Dutch greenhouses 50% since 2010.
India’s organic flower production up 25% to 20,000 hectares.
Australia recycles 70% floral waste via composting.
UK florists adopt LED lighting, cutting energy 30%.
China invests CNY 10 billion in vertical flower farms.
Brazil reports 40% deforestation linked to flower farms historically.
Japan’s zero-waste flower initiatives cover 80% markets.
Canada’s carbon footprint for flowers down 15% via local sourcing.
South Africa water recycling 85% in flower production.
Mexico transitions 30% farms to IPM, reducing chemicals 40%.
UAE aims for 100% sustainable imports by 2030.
NZ biotech flowers resistant to diseases, cutting losses 20%.
Turkey solar-powered greenhouses 25% of total.
Kenya faces climate change yield drop 10% annually.
Colombia recycles 90% water, leader in sustainability.
Ecuador reports 50% energy from renewables in farms.

Sustainability and Challenges Interpretation

The floristry industry's bouquet of statistics shows it's trying to outgrow its thorny past, sprinkling sustainable certifications and tech like confetti while still wrestling with the plastic-wrapped, water-guzzling elephant in the room.