Florida set a tourism record with 142.9 million visitors last year. This volume is reflected in 295.6 million hotel room nights sold and a 69.4% occupancy rate statewide.
Key Takeaways
- Florida hotel room nights sold reached 295.6 million in 2023, up 2.5% from 2022.
- Average daily room rate for Florida hotels was $189.42 in 2023.
- Florida's hotel occupancy rate averaged 69.4% in 2023.
- Walt Disney World Resort attracted 58.2 million visitors in 2023.
- Universal Orlando Resort welcomed 22.1 million guests in fiscal year 2023.
- Florida's beaches drew 82% of all visitors for leisure activities in 2023.
- Florida's tourism industry generated $121.9 billion in economic impact in 2023.
- Tourism supported 1.9 million jobs in Florida in 2023, accounting for 20.1% of total state employment.
- Visitor spending in Florida reached $98.9 billion in 2023, a 3% increase over 2022.
- Tourists spent $36.5 billion on lodging in Florida in 2023.
- Recreation spending by visitors in Florida totaled $22.8 billion in 2023.
- Food and beverage expenditures by tourists reached $21.4 billion in Florida in 2023.
- In 2023, Florida welcomed a record 142.9 million visitors, marking a 1.5% increase from 2022 and surpassing pre-pandemic levels.
- Domestic visitors accounted for 131.5 million of Florida's total 142.9 million visitors in 2023.
- Overnight visitors to Florida reached 84.2 million in 2023, up 0.4% from the previous year.
In 2023, Florida welcomed 142.9 million visitors and sold 295.6 million hotel room nights, up 2.5%.
Related reading
01 · Category
Accommodation and Hospitality20 stats
01
Florida hotel room nights sold reached 295.6 million in 2023, up 2.5% from 2022.
02
Average daily room rate for Florida hotels was $189.42in 2023.
03
Florida's hotel occupancy rate averaged 69.4% in 2023.
04
Vacation rentals and other lodging options saw 48.7 million visitors in 2023.
05
Florida's short-term rental market grew by 12% in occupancy in 2023.
06
Florida hotel revenue per available room (RevPAR) was $131in 2022.
07
Orlando's hotel occupancy hit 72% in 2022.
08
Miami-Dade County hotels saw 18.5 million room nights in 2022.
09
Florida's vacation rental revenue grew 15% to $4.2 billion in 2022.
10
Timeshares in Florida hosted 12.3 million visitors in 2022.
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Florida Airbnb listings grew 20% to 150,000 in 2021.
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Average nightly rate for FL hotels: $165in 2021.
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Condo hotels in Florida: 25,000 units occupied 65% in 2021.
14
RV camping sites usage up 18% with 2.5 million stays in 2021.
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Luxury resorts occupancy: 75% in Miami and Palm Beach 2021.
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Hotel RevPAR forecast: $200statewide in 2024.
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Occupancy rate projected 72% for Florida hotels 2024.
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Short-term rental growth: 18% revenue increase 2024.
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Glamping sites expansion: 30% more bookings 2024.
20
Boutique hotels ADR up 10% to $220 in 2024 forecast.
Interpretation
Accommodation and Hospitality Interpretation
Florida is selling its sunshine by the night at a premium, and with everyone from glampers to timeshare owners elbowing for a spot, the state is masterfully converting its endless summer into a meticulously priced, perpetually expanding golden goose.
02 · Category
Attractions and Activities20 stats
01
Walt Disney World Resort attracted 58.2 million visitors in 2023.
02
Universal Orlando Resort welcomed 22.1 million guests in fiscal year 2023.
03
Florida's beaches drew 82% of all visitors for leisure activities in 2023.
04
Everglades National Park had 1.2 million visitors in 2023.
05
Kennedy Space Center Visitor Complex saw 2.5 million attendees in 2023.
06
Miami Beach welcomed 14.2 million visitors in 2022.
07
Busch Gardens Tampa Bay had 4.1 million visitors in 2023 fiscal year.
08
Florida Keys attractions saw 5.6 million visitors in 2022.
09
SeaWorld Orlando attracted 4.5 million guests in 2023.
10
Dry Tortugas National Park recorded 84,000 visitors in 2023.
11
LEGOLAND Florida had 2.2 million visitors in 2023.
12
St. Augustine, oldest city, drew 6.5 million tourists in 2022.
13
Florida fishing charters booked by 1.8 million tourists yearly.
14
Scuba diving in FL reefs: 500,000 divers annually.
15
Orlando Magic NBA games attendance: 17,000 avg per game 2023.
16
Projected 60 million theme park visitors in FL 2024.
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Cruise passengers: 40 million expected through FL ports 2024.
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National parks total: 5 million visitors forecast 2024.
19
Golf rounds played by tourists: 25 million in 2024 proj.
20
Water sports participation: 12 million tourists 2024 est.
Interpretation
Attractions and Activities Interpretation
Florida's tourism industry is a masterclass in escapism, where the gravitational pull of a mouse in Orlando is nearly matched by the state's endless coastline, proving that while visitors come for the engineered magic, they overwhelmingly stay for the sun, sand, and sea.
03 · Category
Economic Contributions25 stats
01
Florida's tourism industry generated $121.9 billion in economic impact in 2023.
02
Tourism supported 1.9 million jobs in Florida in 2023, accounting for 20.1% of total state employment.
03
Visitor spending in Florida reached $98.9 billion in 2023, a 3% increase over 2022.
04
State and local tax revenue from tourism in Florida was $14.6 billion in 2023.
05
Tourism's total business sales in Florida amounted to $195.4 billion in 2023.
06
Tourism employment in Florida stood at 1.7 million jobs in 2022.
07
Direct visitor spending hit $95.3 billion in Florida in 2022.
08
Total tourism-related output was $105.1 billion in Florida for 2022.
09
Tax receipts from tourism reached $13.9 billion in Florida in 2022.
10
Personal income from tourism was $62.5 billion in Florida in 2022.
11
Tourism GDP contribution in Florida was $112 billion in 2021.
12
Leisure and hospitality jobs in Florida: 1.6 million in 2021.
13
Arts, entertainment, recreation employment: 250,000 in FL 2021.
14
Accommodation and food services jobs: 1.1 million in FL 2021.
15
Travel arrangement services added $2.5 billion to economy 2021.
16
Tourism economic impact projected $130 billion in 2024.
17
Jobs supported by tourism: 2 million by 2025 projection.
18
Tax revenue forecast: $16 billion from tourism in 2024.
19
Visitor spending expected $105 billion in 2024.
20
Business sales from tourism: $210 billion projected 2024.
21
Tourism multiplier effect: 1.6x economic output in FL.
22
Export value of tourism: $25 billion in 2023.
23
Small business revenue from tourism: 60% of total.
24
Convention spending: $6.8 billion in 2023.
25
Sports tourism economic impact: $4.5 billion 2023.
Interpretation
Economic Contributions Interpretation
Florida's tourism industry is a financial behemoth that, much like a well-oiled theme park ride, generates a mind-boggling economic impact—powering nearly a fifth of all state jobs and producing tax revenues so colossal they could probably fund a small moon base.
More related reading
04 · Category
Tourist Spending Patterns25 stats
01
Tourists spent $36.5 billion on lodging in Florida in 2023.
02
Recreation spending by visitors in Florida totaled $22.8 billion in 2023.
03
Food and beverage expenditures by tourists reached $21.4 billion in Florida in 2023.
04
Retail shopping by visitors contributed $12.1 billion to Florida's economy in 2023.
05
Transportation spending by tourists in Florida was $6.1 billion in 2023.
06
Lodging expenditures by visitors totaled $34.2 billion in 2022.
07
Food service spending reached $20.1 billion from tourists in 2022.
08
Recreation and entertainment spending was $21.7 billion in 2022.
09
Retail sales from visitors amounted to $11.6 billion in Florida 2022.
10
Passenger air travel accounted for 70.2 million visitors in 2022.
11
Average tourist spend per trip in Florida: $1,200in 2021.
12
45% of visitors spent on theme parks, averaging $250 per person.
13
Gambling expenditures by tourists: $1.8 billion in South FL 2021.
14
Golf-related spending: $3.2 billion annually from tourists.
15
Cruise passenger spending: $2.9 billion pre-pandemic levels 2021.
16
Projected spend on experiences: 28% increase by 2025.
17
Sustainable travel spending up 22% forecasted.
18
Adventure tourism expenditures: $5 billion expected 2024.
19
Wellness retreat spending: $4.1 billion projection 2024.
20
Culinary tourism spend: $8.2 billion anticipated 2024.
21
Per capita tourist spend: $692in Florida 2023.
22
55% of spending on leisure activities in 2023.
23
Souvenir purchases: $2.1 billion annually.
24
Rental car expenditures: $4.7 billion in 2023.
25
Spa and wellness spend: $3.5 billion from tourists.
Interpretation
Tourist Spending Patterns Interpretation
If Florida's tourism spending were a theme park, the souvenir shop is booming, but the real thrill is that visitors are increasingly paying for the ride itself—choosing experiences and indulgences over just a place to sleep.
05 · Category
Visitor Arrival Statistics25 stats
01
In 2023, Florida welcomed a record 142.9 million visitors, marking a 1.5% increase from 2022 and surpassing pre-pandemic levels.
02
Domestic visitors accounted for 131.5 million of Florida's total 142.9 million visitors in 2023.
03
Overnight visitors to Florida reached 84.2 million in 2023, up 0.4% from the previous year.
04
International visitors to Florida totaled 11.4 million in 2023, a 15.3% increase from 2022.
05
Canadian visitors numbered 3.6 million in 2023, representing 31.6% of all international arrivals to Florida.
06
Florida recorded 140.2 million visitors in 2022, up 40.4% from 2021.
07
Overseas visitors to Florida increased 27.8% to 8.3 million in 2022.
08
Northeast U.S. visitors to Florida numbered 29.8 million in 2022.
09
Midwest region contributed 23.7 million visitors to Florida in 2022.
10
Canadian arrivals to Florida rose 64.7% to 3.2 million in 2022.
11
In 2021, Florida had 131.3 million visitors, up 11.6% from 2020.
12
International visitors dropped to 6.5 million in Florida in 2021.
13
Florida's senior visitors (55+) made up 38% of total in 2021.
14
Families with children represented 32% of Florida visitors in 2021.
15
Repeat visitors accounted for 72% of Florida's total in 2021.
16
Florida's 2024 visitor forecast: 145 million total arrivals.
17
Expected 12% growth in international visitors for 2024.
18
Millennial visitors projected at 35% of total by 2025.
19
Gen Z travel to FL expected to rise 25% post-2023.
20
Eco-tourism visitors forecasted at 15 million in 2024.
21
Florida beaches visit rate: 110 million beach days in 2023.
22
Orlando metro area: 75 million visitors in 2023.
23
Tampa Bay region: 23 million visitors in 2023.
24
South Florida (Miami): 27 million arrivals in 2023.
25
Panhandle (Emerald Coast): 12 million visitors 2023.
Interpretation
Visitor Arrival Statistics Interpretation
Florida has clearly masterfully convinced not only 131.5 million domestic sun-seekers but also a resurging wave of 11.4 million international guests—with Canadians leading the thaw—that even the record 84.2 million people who chose to stay the night are all still chasing that same, gloriously reliable patch of sunlight and nostalgia, proving the state’s siren song of beaches, theme parks, and eternal summer is a force no pandemic or economy can permanently disrupt.
Reference
Cite This Report
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APA
Ryan Townsend. (2026, February 13). Florida Tourism Statistics. Gitnux. https://gitnux.org/florida-tourism-statistics
MLA
Ryan Townsend. "Florida Tourism Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/florida-tourism-statistics.
Chicago
Ryan Townsend. 2026. "Florida Tourism Statistics." Gitnux. https://gitnux.org/florida-tourism-statistics.
Sources & references
43 datasets cited across this report · attribution is report-level